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Phn II.1
Nm c bn cht i mi cng ngh cc nc ang pht trin Bn cht hot ng R&D nc ang pht trin Cch thc la chn sn phm, cng ngh v nhim v R&D phc v pht trin kinh t
1. 2. 3.
Xy dng tim lc khoa hc mnh vi nhiu kt qu t trnh khu vc tr ln? Tng tc pht trin kinh t bng KH&CN ? 1+2 ?
1. 2. 3.
Nu 1? la chn v o to cc nhm nghin cu nng ct v u t cho h lm vic theo mun. Nu 2? KH&CN c nhim v nng cao nng lc cnh tranh ca nn kinh t. 1+2? ...
Bng con ng nghin cu, ngi ta c th nm bt cc tri thc ngm n c th d dng hiu r, hp th v ng ho cc kt qu nghin cu ca ngi khc.
Giai on 3 2000s
Th trng
Sn phm
Cng ngh
To gi tr cng vi i mi
Value Products
1. i mi ch xut hin khi: c s giao thoa gia nng lc cng ngh v nhu cu khch hng. 2. S khng to ra gi tr khi: nhu cu ca khch hng v nng lc cng ngh b tch ri
Nhu cu Th trng
Xc nh Sn phm
Xc nh Cng ngh
L trnh th trng
u t vo cng ngh to ra sn phm To ra sn phm kinh doanh
=>
=>
=>
Phn tch v tr
c im/ tim nng ca tnh Mi trng bn ngoi (trong v ngoi nc)
iu tra, phng vn nhn cc xut v sn phm ( s lng chuyn gia - hng trm ngi)
Phn tch s b, sp xp, la chn gim bt s lng ( v d t 1000 xung 500 SP) Tp hp kin chuyn gia; Trao i vi cc b, ngnh v a phng c lin quan Sot xt li quan im, tiu ch la chn v ch n ca SP
2. Bc 2 - la chn sn phm
Cng b danh mc cc sn phm trn phng tin thng tin i chng T chc cc hi tho v tng sn phm trong danh mc Tip nhn cc xut v nhim v nghin cu cho mi sn phm
Nhim v nghin cu l cc cng ngh Xt chn cc xut v la chn t chc, c nhn ch tr nghin cu Sng lc ra cc cng ngh ct li T chc hi tho v k hoch nghin cu v xy dng k hoch thc hin
T chc thc hin nhim v nghin cu (lin kt hot ng ca vin, trng, doanh nghip) Cng tc h tr hot ng nghin cu (Cc hi ng t vn v t chc thc hin) Tip nhn v x l cc kin chuyn gia t cc lnh vc khc nhau (Cc hi tho rng ri)
Ph duyt k hoch thc hin chng trnh (Cc hi ng chuyn ngnh v hi ng ch o iu phi chung )
K hp ng nghin cu
C hi c ln khng? Khi no th n xy ra ? Thi gia a ra th trng vo lc no? Yu cu quan trng nht i vi sn phm l g ? C hi c ph hp vi li th ca n v ta hay khng ?
Sn phm no p ng nhu cu y
Chng ta s sn xut n nh th no ? Phng n ca ta c cnh tranh c khng? y c phi l cc s dng ng cc sn phm v th trng tim nng ca ta so vi c hi khc hay khng? Cng ngh v cc yu cu sn xut quan trng nht l g?
Ta phi mua hay to ra cng ngh? Ta c sn nng lc cng ngh cn thit hay khng? Nu khng c, ta cn phi t nghin cu hay tm kim bn ngoi? Gii php cng ngh c mang li hiu qu kinh t hay khng (phn tch chi ph-li ch)?
u tin
quy m th trng
Yu
iu kin 2
cao Trnh cng ngh cn t thp
u tin
chi ph nghin cu
Phm vi/
quy m ng lc th trng/ kinh doanh S u tin
Khi qut v
tnh nng SP Phn loi theo nhm Xp hng theo tc ng Chin lc sn phm
Gii php
Cng ngh Phn loi theo nhm Xp hng theo tc ng
M1 P1 T1 RD1 T2 T3 P2
M2 P3 P4 T4
CN cn ti R&D no?
C ch xc nh nhu cu sn phm l quan trng => Ra bi cho KH&CN trn c s nhu cu kinh t => lp k hoch chin lc
Khng ai bn c, d c tin mua; Nu t lm s r hn i mua; Nu ta c u th hn quc gia khc; Khi cn nng cao nng lc ni sinh v t ch v cng ngh; Khng mun ph thuc, t ch trong cnh tranh quc t; An ninh, c lp quc gia.
T lm
Trung bnh
u t/ lin kt
Yu
Mua
M t tm tt
Cc lu quan trng
u ra Hot ng u vo
Ti sao
Nh th no Ci g
Khi no Ai
Lnh vc Chin lc
Tp trung ch trng
Xp hng, La chn
Xc nh ch ng trong chui gi tr
Chui gi tr Tp hp cc hot ng m cc cng ty v ngi lao ng phi lm to ra sn phm / dch v: t khu hnh thnh tng n khu s dng cui cng v xa hn: hot ng thit k, sn xut, lp rp, tip th, phn phi v h tr n ngi s dng cui cng. Cc hot ng to ra chui gi tr c th gi gn trong 1 cng ty hay chia ra nhng cng ty khc nhau. Sn phm/dch v c th gi gn trong 1 khu vc a l hay tri rng ra ton cu.
To gi tr v kinh t
Gi tr kinh t c to ra bng vic Cung cp Gii php cho Nhu cu ca Th trng, v bng cch ti a ho Li ch thng qua S khc bit vi cc i th cnh tranh.
Nhu cu ca khch hng/hoc th trng, sc thuyt phc ca bn Gii php p ng nhu cu, s cnh tranh S khc bit ca gii php, v Li ch m khch hng s nhn c/thy c t gii php so vi cc la chn khc
Cc cu hi v NSDB
N Cc nhu cu cp thit
Mc tiu th trng ca bn l g (quy m, tng trng, ngi tham gia, th phn)? Nhu cu c cp thit khng (cc khch hng trng tm c b tn thng)? Cc nhu cu c kt ni vi c hi kinh doanh khng? Gii php c o no ca bn c th lm tho mn cc nhu cu? Bn c th hnh dung gii php ca bn qua hnh nh, biu , m hnh v cc vt mu? Gii php ca bn l gim au hay l b dng/ tng lc ? So vi cc gii php c tnh cnh tranh v thay th, u l s khc bit trong gii php ca bn? S khc bit ny c em li cho khch hng gi tr ln hn gi tr ca cc i th cnh tranh hoc thay th khng? C phi ch c chng ta l ngi duy nht cung cp gii php? Li ch m khch hng nhn thy/c c sau khi s dng gii php l g? Ti sao khch hng li sn sng chi tr cho gii php ca bn?
B Ti a ho cc li ch ca khch hng
Tm tt phn II.1
1. Nng cao nng lc cnh tranh thng qua i mi cng ngh 2.Tip cn cng ngh t th trng 3. La chn nhim v nghin cu t nhu cu cng ngh 4. La chn u tin v tp trung ngun lc u t 5. Cc gi khc ?
Phn II.2 Phng php lun xy dng chin lc/k hoch KH&CN gn vi cng nghip ho
Phn II.2
Nm c xut pht im ca chin lc v k hoch KH&CN: chin lc pht trin KT-XH Yu cu i vi hot ng xy dng k hoch KH&CN Ni dung ca bn k hoch KH&CN