WARNER BROS.

PICTURES PUBLICITY/PROMOTIONS REPORT

Grudge Match > Regional Campaign
GRUDGE MATCH Opens December 25, 2013

SUMMARY
EVENTS: Value: $650.00 GRAND TOTAL: Value: $650.00

Regional Campaign
Events
Start Date End Date Subcategory Campaign Description Title GRUDGE MATCH Red Bull Sound Select Event Reach 200 Value Demographics M/F 21+

12/05/13 12/05/13 Cleveland Description:

GRUDGE MATCH was promoted at The Grog Shop, Cleveland Heights' #1 concert venue, where Red Bull Sound Select hosted Gemini Club and Strange Names. The Warner Bros. street team interacted with guests on who they would pick to win the re-match between Razor and Kid. Everyone was encouraged to register to win for a GRUDGE MATCH prize package which included t-shirts, cups, Christmas ornaments, headbands, beanies and advanced screening passes. The bar was decorated with GRUDGE MATCH mini one-sheets and one-sheets the day leading up to the concert and was promoted through the Grog Shop's Facebook page.

A GRUDGE MATCH display featured t-shirts, beer cups, sweatbands, mini one sheets and towels that guests were excited to receive!

The table display featured GRUDGE MATCH towels and even silver gloves!

The GRUDGE MATCH table display was front and center at the Grog Shop for all to see

Guests were excited to receive free "Team Razor Sharp" and "Team Kid McDonnen" t-shirts and learn more about GRUDGE MATCH!

GRUDGE MATCH was promoted at the Grog Shop with live music!

GRUDGE MATCH mini one sheets were displayed throughout the Grog Shop for all to see!

A GRUDGE MATCH one sheet was featured at the entrance to The Grog Shop for guests to see as they entered against the backdrop of the bar's many stickers

Guests were excited to receive GRUDGE MATCH mini one sheets and hear Sylvester Stallone and Robert De Niro were teaming up!

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Grudge Match > Regional Campaign
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

Guests couldn't wait to see GRUDGE MATCH and said they knew what they'd be doing on Christmas Day!

Fans of the original ROCKY movies couldn't wait to see Stallone boxing again!

Guests were happy to receive GRUDGE MATCH mini one sheets and free promotional items!

GRUDGE MATCH mini one sheets lined the walls of the Grog Shop

The bar tenders were happy to use the GRUDGE MATCH cups when pouring drinks!

Fans posed at the Grog Shop photo booth with their GRUDGE MATCH mini one sheets!

Grog Shop

12/02/13 12/13/13 Cleveland Description:

College

Cleveland State University Outreach

10000

M/F 17-25

GRUDGE MATCH was promoted at Cleveland State University leading up to the release of the film. One-sheets and mini one-sheets were displayed throughout the University in high traffic areas. The Student Center, main classroom building, sports complex and sorority and fraternity offices were targeted. Warner Bros. street team passed out GRUDGE MATCH promo items and advance screening passes to students.

12/02/13 12/13/13 Cleveland Description:

College

John Carroll University Outreach

5000

M/F 17-25

John Carroll University, promoted GRUDGE MATCH through on campus flyering and fraternity intramurals. GRUDGE MATCH mini one-sheets were displayed all over campus, and given to all intramural participants. The campus bookstore, the student mailboxes, dormitories, Einstein's Coffee Shop, the student center, and the corbo workout room were specifically targeted.

11/29/13 11/29/13 Cleveland

GRUDGE MATCH Bar Night Eve of the OSU vs. MSU College Football Game

150_

$150.00 M/F 21+

Description:

The Warner Bros. street team promoted GRUDGE MATCH with partner WKNR ESPN CLEVELAND at the pre-party tailgate to the Ohio State University vs. University of Michigan rivalry game. The night before the big game the WB street team and ESPN were at Brindaliers, the hottest sports bar in Cleveland to promote GRUDGE MATCH before the 'Grudgement Day Game'. Fans had the opportunity to spin the prize wheel to win GRUDGE MATCH prizes including towels, headbands, hats, and screening passes, as well as they could register to win a GRUDGE MATCH VIP prize pack. Everyone was so excited to see the show down between Stallone and De Niro.

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Grudge Match > Regional Campaign
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

These boxing fans couldn't wait to see their favorite actors box it out in GRUDGE MATCH

A GRUDGE MATCH display table featured t-shirts, mini one sheets, and advance screening passes. This couple was excited to enter into the register to win prize package drawing!

A GRUDGE MATCH "wheel of fortune" featured prizes corresponding to a different spot landed upon.

GRUDGE MATCH partnered with ESPN to promote the movie with promotional giveaways

The GRUDGE MATCH display featured advance screening passes, t-shirts, mini-one sheets, and towels.

Guests couldn't wait to see GRUDGE MATCH open on Christmas Day!

GRUDGE MATCH mini one sheets were displayed throughout the bar.

Brindaliers

11/24/13 11/24/13 Cleveland

Cleveland Browns vs. Pittsburgh Steelers GRUDGE MATCH Tailgate

20,000+

M/F 21+

Description:

GRUDGE MATCH was promoted at the biggest Cleveland Rivalry Football Game, the Cleveland Browns vs. Pittsburgh Steelers. The WB street team went to three of the hottest Cleveland tailgating spots where 20,000+ Cleveland Browns fans have a tailgating extravaganza each Sunday. The WB Street Team interacted with fans and distributed GRUDGE MATCH promo items. The WB street team worked with partner WKNR-AM ESPN Cleveland at the tailgate at the heart of downtown Cleveland where the live 'Masters of Disasters' band hosted a Razor vs The Kid show down for fans as they walked to the stadium.

Fans practiced their boxing to get ready for GRUDE MATCH!

The dog pound couldn't wait to see GRUDGE MATCH!

Fans stayed warm by the fire and got heated up for GRUDE MATCH!

The Browns practice their boxing moves on the Steelers in anticipation of GRUDGE MATCH!

Browns buses lined the parking lots to tailgate for the GRUDGE MATCH against the Steelers!

Fans tailgate over First Energy Stadium in anticipation of the GRUDGE MATCH game.

Fans throughout all of downtown Cleveland excited for the movie GRUDGE MATCH.

There was plenty of festivities at the Browns tailgate!

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Grudge Match > Regional Campaign
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

Stallone vs. De Niro with Browns vs. Steelers fans!

Opposing teams united in excitement to see GRUDGE MATCH!

Hoards of fans poured in to see the Browns Vs. Steelers game!

Browns fans put on a pregame show!

Fans bundled up against the cold but their free posters warmed them up.

Fans stepped away from their food to receive GRUDE MATCH mini one sheets!

Browns fans were excited to receive mini one sheets for GRUDE MATCH!

Fans couldn't wait to see GRUDGE MATCH!

The Browns punched out the Steelers after receiving GRUDGE MATCH mini one sheets!

Even the Steeler fans were excited for GRUDGE MATCH!

11/14/13 11/14/13 Cleveland Description:

Nauti By Nature Yelp Event

550+

$500.00 M/F 21+

Yelp and the WB street team partnered for the biggest Yelp party of the year. Guests came out the new Cleveland Aquarium to enjoy the exhibits, giveaways, food and drink. Over 500 Yelpers from Northeast Ohio joined the WB street team for their own GRUDGE MATCH show down. Guests participated in a arm wrestling contest throughout the night to crown the winner of a GRUDGE MATCH prize pack and advance screening passes. The WB street team hung up minis and one sheets throughout the venue and encouraged everyone to step up to their match. Throughout the night guests enjoyed cocktails and food provided by the Aquarium and everyone loved seeing the exhibits for free and all the giveaways.

GRUDGE MATCH was promoted at the Cleveland Aquarium where there was a sting ray petting tank!

People lined up around fish tanks to try free appetizers at the Yelp event.

Girls arm wrestled their way to advanced screening passes of GRUDGE MATCH.

GRUDGE MATCH was promoted around the Cleveland Aquarium for all guests to see!

This family couldn't wait to get tickets to an advance screening of GRUDGE MATCH!

GRUDGE MATCH table display at the Cleveland Aquarium.

Sharks, fish, De Niro and Stallone were all present at the Cleveland Aquarium!

Co-workers square up for a GRUDGE MATCH!

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Grudge Match > Regional Campaign
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

All who came out to the aquarium entered the GRUDGE MATCH register-to-win contest for advanced screening passes and other promo items!

Friends battled it out to win advanced screening passes to GRUDGE MATCH!

Fans laughed as they talked about who would win in a boxing match!

GRUDGE MATCH was promoted right next to most anticipated exhibit with the sharks!

De Niro fans can't wait to see who wins the GRUDGE MATCH on Christmas Day!

A couple battled it out to take home GRUDGE MATCH promo items.

Big names and big teeth! GRUDGE MATCH was promoted near the shark exhibit in the Cleveland Aquarium.

The crowd gathered to enter to win GRUDGE MATCH gear and advanced screening passes!

Friends celebrated their birthdays at the Cleveland Aquarium and won some GRUDGE MATCH advanced screening passes!

The aquarium provided an open bar for all of the GRUDGE MATCH fans!

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