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  • Markets & Consumers

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    ptzoitis
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    How markets adapt to new consumer needs in times of crisis. In Greek

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    Markets & consumers

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    How markets adapt to new consumer needs in times of crisis. In Greek

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views17 pages

    Markets & Consumers

    Uploaded by

    ptzoitis
    How markets adapt to new consumer needs in times of crisis. In Greek

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    &

    9 ECR Hellas,
    16 2011

    & SymphonyIRI Hellas


    Infoscan & Discounters Audit
    Super / Hyper Markets /
    : 2008 - 2011


    , exit interviews Super/Hyper
    Markets /
    : 2009 - 2011




    Marketing Mix
    : 2008 - 2011

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.


    :

    +1,28 %
    +1,00 %
    -1,62 %
    -3,50%

    2008

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    2009

    2010

    - 2011

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.


    2010
    2009 (*)
    :

    -1%
    : -2%

    (*) 50% Super/Hyper Markets


    6

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    tailor made
    /

    5 10

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    PL

    PL: 20%

    ...
    PL ...

    +18% ..

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    8 80%

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    2,4

    10

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.


    9 10

    3 10

    11

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    12

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.


    (price threshold)

    13

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.


    social media

    14

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.











    15

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.



    (tangible values)




    - -

    16

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

    17

    Copyright SymphonyIRI Group, 2011. Confidential and Proprietary.

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