eS ee ails Fundamentals of Creative DTeste lt Pee ere a Con ad Pg ae era ee erecta) through detailed explanations illustrated with exemplars from eee apseston contents 6> Introduction 8> Formats & 30> Layout printing techniques Whether for print The many shapes, oo screen, the sizes and fold fundamental patterns available principles of page for printed matter layout enable the extend design controlled and possibilities, visually appealing help achieve placement of differentiation graphic and text and can enhance elements within a usability given space, creating hierarchy and order T> How to get the most 10> 180 paper sizes 32> layout out ofthis book 12> leternress 44> golden section & 16> hot metal ype ‘Bopacel Humber 20> print finishing Baa C20 24> image resclution 28> choosing a page size “The Frais of Crate Deson Com56> 58> 62> a> 66> 72> 78> 24> 88> 90> 96> uae ne> as> 20> Typography The principles of ‘typography have existed for centuries, but the ease of use and the ever increasing possibilities of the digital age, mean they have never been more important ‘ype kerning & ligatures leading typhenation, justification & tracking modernism post modernism anatomy of a typeface ‘ype personality ‘ype as image classification systems special characters fratiger's grid extended type families ‘ype detailing 126> Image 30> 16> i> 1as> 52> Type and image have long been the basis of visual communication, a potent relationship that can elicit a multitude of meanings colouring images bouncers/shiners ink trapping ‘mage manipulation moving image The Funda of Cte Dain Ces 154> Colour 158> 160> 62> 16> 70> a2> a> ae> Creatively used, colour can increase visual appeal. An understanding of the principles of colour association equips a designer to reliably control colour usage and maximise its impact four-colour tints specials understanding colour colours controlling colour conclusion glossary of terms An explanation of useful terminology contacts