SEQUENTIAL AND SIMULTANOEUS DESIGN PROCESS

Presented by Batch 1 Akilesh Khanna(09A202) Anish Kumar.V(10A205) Jothi Raj.P(10A217) Kishore.H(10A220) Nandha Kumar.K(10A226) Thiyagaprabhu.S.S(11A448)

INTRODUCTION
DESIGN :design is an interactive-creative decision making process directed towards the fulfilment of human needs. Machine design: it is defined as the use of scientific ,technical information and imagination in the description of a machine or a mechanical system to perform specific functions with maximum economy and efficiency
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DESIGN PROCESS
The engineering design process is a formulation of a plan or scheme to assist an engineer in creating a product Market survey defining specification of product selection of mechanism layout of configured mechanism design of individual component

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Methods of design process

1.Sequential /conventional/traditional 2.simultaneous/concurrent

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sequential engineering
Traditional engineering, also known as sequential engineering. It is the process of marketing, engineering design, manufacturing, testing and production where each stage of the development process is carried out separately, and the next stage cannot start until the previous stage is finished.
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Sequential Engineering
Sequential design process is called as over-the-wall design process
Each function did its work and passed it to the next function

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sequences
Conventional design process takes place in a sequence . It begins with market survey, with the aid of finding out the requirements of the customer. This information is then headed over to the design department in the form of a product brief . The design department prepares the design and makes few prototype samples for testing.
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Contd
These detail are then passed to the production department for their approval. The production suggests changes in the design and sent the drawing back to the design department. This process of sending the drawing by the design department to the production department and from production department back to the design department continues till the design is finalised and in between valuable time is lost.
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Concurrent design process

Concurrent Engineering (CE) is a systematic approach to integrated product development that emphasizes the response to customer expectations. It embodies team values of co-operation, trust and sharing in such a manner that decision making is by consensus, involving all perspectives in parallel, from the beginning of the product life cycle.-Concurrent Design Facility (ESA):
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Concurrent engineering

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Concurrent design process

In recent years, the sequential design process is replaced by simultaneous or concurrent design process. Concurrent engineering is a work methodology based on the parallelization of tasks Here the various activities are carried out in parallel, instead of in series. It refers to an approach used in product development in which functions of design engineering, manufacturing engineering and other functions are integrated to reduce the elapsed time required to bring a new product to the market. All functions form a design team that develops specifications, involves customers early, solves potential problems, reduces costs, & shortens time to market.
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Contd
The basic premise for concurrent engineering revolves around two concepts. The first is the idea that all elements of a products life-cycle, from functionality, producibility, assembly, testability, maintenance issues, environmental impact and finally disposal and recycling, should be taken into careful consideration in the early design phases.
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Contd
The second concept is that the preceding design activities should all be occurring at the same time, or concurrently The overall goal being that the concurrent nature of these processes significantly increases productivity and product quality, aspects that are obviously important in today's fast-paced market.
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Contd..
A part of the design process is to ensure that the entire product's life cycle is taken into consideration. This includes establishing user requirements, propagating early conceptual designs, running computational models, creating physical prototypes and eventually manufacturing the product.
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Single engineering discipline

The concurrent design trend is to bring the design and manufacturing activities together as a single engineering discipline. In this process , a team of specialists examines the design from different angles. The specialists include a manufacturing engineer, tool engineer, field personnel, reliability engineer and safety engineer. They consider various aspects of the product and are simultaneously considered early in the design stage. For example, manufacturing and assembly are simultaneously considered with stress analysis.
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Example
Titan Linkabit -Develops circuit boards - CAE technical manager, Chip Ciradot -old CAD system: 21 weeks to develop 8-layer circuit board. -Implemented new CAE tools and CE -New circuit board: 12 weeks to develop, 10 layers, twice the functionality of the 8 layer.
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Comparison

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Comparison

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Product Design Process

Idea developments selection affects
Product quality Product cost

Customer satisfaction
Overall manufacturability the ease with which the product can be made

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The Product Design Process

Step 1 - Idea Development - Someone thinks of a need and a product/service design to satisfy it: customers, marketing, engineering, competitors, benchmarking, reverse engineering Step 2 - Product Screening - Every business needs a formal/structured evaluation process: fit with facility and labor skills, size of market, contribution margin, break-even analysis, return on sales Step 3 Preliminary Design and Testing - Technical specifications are developed, prototypes built, testing starts Step 4 Final Design - Final design based on test results, facility, equipment, material, & labor skills defined, suppliers identified
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Highlights
Product design is the process of deciding on the unique characteristics and features of a companys product Process selection is the development of the process necessary to produce the product being designed.
Steps in product include idea generation, product screening, preliminary design and testing, and final design
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THANK YOU

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