Echaupal

By
Shobit Gupta PG-II-121
Rohit Sachdeva PG-II-119
Prawal Pratap Singh PG-II-116
Nishu Abhiruchi Pg-II-114
Amit Kumar PG-II-103
Working Of Mandi
Problems of Mandi
(Nishu)
Problems of mandis
 Dependent on intermediaries - Competitiveness is lost .
 Non customer centric thus dissatisfaction to clients
 Incapable of being used for many commodities & multiple
transactions.
 local talent and local people had no scope to grow.
 Illegal frameworks.
 Non-Scientific way of inspection, testing and weighing- No
Grading/Standardization- lack of Quality assurance.
 Price discovery was inefficient.
What Is E chaupal
(Prawal)
What is Echaupal
 E- Choupal (a large multi business conglomerate in
India) to link directly with rural farmers for
procurement of agricultural / aquaculture produce
like soybeans, wheat, coffee, and prawns. E-
Choupal was conceived to tackle the challenges
posed by the unique features of Indian agriculture,
characterized by fragmented farms, weak
infrastructure and the involvement of numerous
intermediaries.
 Advantages of eChoupal

 Established computers and Internet access

in rural areas
 Farmers can directly negotiate the sale of
their produce
 Enable the farmers to obtain information on
mandi prices, good farming practices and
place orders for agricultural inputs like seeds
and fertilizers
Problems Before Company
(Rohit)
PROBLEMS BEFORE COMPANY

 Managing Burecracy

 Overcoming power constraints

 Transportation

 Telecom infrastructure

 Customer Based
 Restriction On Selling

 Inadequate access to primary education.

 Dependence on out-dated farm practices

 Working Of E chaupal

Working of E-Chaupal
Comparison
Thank You