Role of celebrities

Global stars such as Justin Timberlake, Lady Gaga, Gisele, Ben Affleck, Jessica Biel, Zoe Saldana, Miley Cyrus and Justin Bieber, who have the pick of any car on earth, are all proud Audi drivers. According to Adam Stewart, chief executive of ATL Automotive: "Audi represents the world's best in engineering, technology, design as well as performance. The fact that Steve Jobs, one of the greatest, coolest inventors in history, chose Audi says it all." A new campaign from Audi in the U.K. has the advertising world buzzing. The ad features Christopher Reeve dressed as Clark Kent alongside a tagline of "Power from a less obvious place." Emmy award winner Claire Danes features in Audi A6 TDI TV ad. Audi has been putting its models in roles in movies such as Ironman, Transporter Series, Smart People, Date Night (2010), From Paris with Love (2010), I, Robot (2004), Ronin (1998).

Sports and Culture

Audi regards itself as a pacesetter of advanced technology. Which is why Audi also adopts a new approach to sponsorship. The objective is to help excellence come to the fore, with some carefully targeted assistance. Football: Audi's involvement in top international sport enables strong partnerships to come about. Top international teams and numerous stars from Bayern Munich, TSG 1899 Hoffenheim, Hamburg SV, FC Barcelona, FC Chelsea London and AC Milan also demonstrate their philosophy of top performance when not in action on the pitch, by driving an Audi. AUDI AG is supporting its partner FC Ingolstadt 04 by helping to set up the "Audi Schanzer Football Academy". Also sponsored Audi Cup 2013 . Winter Sports: Common values such as technical expertise, dynamism and fascination provide a link between winter sports and the Audi brand. For that reason Audi is the title sponsor of the FIS Ski World Cup and main sponsor of 15 National Alpine Ski Teams. Olympic Partner Germany: Audi will partner the German Olympic Sports Confederation and National Promoter of the German National Paralympics Committee.

Sailing: Sponsoring the German-French TP52 Team Audi Sailing Team powered by ALL4ONE, helmed by Jochen Sch mann, promo ing and uppor ing he na ional ailing eam, nown a Audi Sailing Team Germany and a premium par ner hip wi h Kiel Wee /Kieler Woche, Audi AG offers an exciting platform for fans and sailors in equal measure, to combine spectacular elite sports on the water with pulsating shore events. Golf: Audi has been successfully involved in golf for two decades. Golf is an element in the programme of AUDI AG with a tradition that is as long as it is successful. Audi has a tradition of cultural commitment. Whether as a sponsor of prestigious festivals, an organizer of its own concerts, a promoter of young artists, or the backer of its own employee orchestra, the brand with the four rings has been a reliable partner of culture for years. Though its commitment is centered round classical music, it also embraces many other genres; from jazz to theater to the visual art. Classical Music: Salzburg Festival, Bayreuth Festival, Salzburg Easter Festival, The Bavarian State Opera, Audi Summer Concerts, Audi Young Persons Choral Academy, Georgian Chamber Orchestra. Jazz Music: The Audi Design grand piano is further evidence of how perfectly Audi and jazz belong together. Famous names are also to be found in the Ingolstadt Jazz Days programme which Audi supports as main sponsor. Rock n Pop Music: The Audi Rock-Pop Festival is held in parallel on a single weekend at two Audi production locations, in Neckarsulm and Ingolstadt. The automobile manufacturer is also main sponsor and joint organiser of the New Pop Festival in Baden-Baden, aged by Sou hwe German Radio programme. Theatre and Film: The company operates its own repertory cinema in the Ingolstadt Audi Forum as well as the regular programme, he cinema ha ho ed a hor film fe ival nown a 20 min|max ince 2007. Audi also supports the film festival in the town of Hof as a sponsor. In the drama area, the company cooperates with the City Theatre in Ingolstadt. The key elemen in hi coopera ion i he erie of even nown a Solo for S ar , in which leading German actors appear.

Visual Arts: Concrete Art is closely linked with questions of design a core Audi brand competence. Audi is therefore active in the Ingolstadt-based Concrete Art and Design Foundation. Since 2010 the company has also cooperated with the Bavarian State Art Collections. To celebrate the start of this cooperation, Audi used the unique ambience provided by the Modern Art pinakothek in Munich for the world premiere of its Audi A7 Sportback.

Philanthropy
Driving Away the Cold is a philanthropic program started in January of 2008 by the Auto Dealers CARing for Kids Foundation, of which Audi is a member. The program has one simple but very important mission, to provide new winter coats to underprivileged children living in the five-county region of Philadelphia. Audi AG in October 2009 endowed the new Audi Environmental Foundation, an organization designed by the company to focus exclusively on environmentally minded pursuits for the common good, with a $5 million kitty. Audi provided support for victims of the environmental disaster in Hungary in October 2010. The carmaker is donating 500,000 Euros to promote aid measures. Audi is associated with Best Buddies International, a nonprofit dedicated to creating opportunities for friendship, employment and leadership training for people with intellectual and developmental disabilities (IDD). The automaker Audi launched a program in June 2013 for its dealerships called the 'Veterans to Technicians Program.' This program shows that Audi recognizes and appreciates the brave women and men who have been with the military serving out country. Audi of America recognized the opportunity to give skilled military technicians the opportunity to become certified auto technicians. It helps the Veterans find a good job and Audi auto service centers find reliable employees who can be trained and certified. Veterans who wish to take part in this program can be trained and educated to become auto service professionals.