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$10K Book Workshop JJJ
$10K Book Workshop JJJ
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ubllshlng can be a really greaL resource Lo us all. Cf all Lhe Lhlngs LhaL can be a parL of your
buslness, publlshlng should be one of Lhe rsL. ln Lhls presenLauon, uLled !"#$"%& () *+,-.,/ +
0123 4((5 6789.&:.,/ ;9.",% ., <= !"#(,-&, !ohn S. 8hodes and !ay 8oyer (of !! lasL ubllshlng)
share how Lhey make a greaL deal of money Lhrough publlshlng. 1here are loLs of people ln Lhls
world LhaL wanL or need Lo be publlshed, and Lhese people are desperaLe for your help. 8y
revlewlng Lhls lnformauon, you wlll come Lo learn LhaL Lhls lsn'L as dlmculL a Lask as lL may
seem. ln facL, you can make a greaL deal of money dolng Lhls, even lf you have never publlshed
a book of your own before.
1here are huge opporLunlues ln Lhls markeL. uanlel Pall, one of Lhe presenLers of Lhls
lnformauon, has oered Lhe followlng sLory ln order Lo help you undersLand Lhe markeL's
poLenual:
!usL recenLly, Lo sorL of underscore Lhls polnL, l was aL a conference. lL was a conference LhaL
was compleLely unrelaLed Lo klndle, publlshlng, or anyLhlng llke LhaL. 1he moderaLor had asked
me abouL some of Lhe Lhlngs LhaL l dld, and l of course menuoned my publlshlng buslness, and
whaL l dld wlLh klndle, eLc.and l was mobbed aer l cllmbed o Lhe sLage wlLh people wanung
Lo know how Lo geL Lhelr book done."
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
When you undersLand how many people are who wanL Lo do a book.who desperaLely wanL Lo
do a book.buL elLher don'L have Lhe wear-wlLh-all, or Lhe resources.Lhey don'L have ume Lo
learn how Lo do lL.Lhen you sLarL Lo undersLand [usL how wlde a markeL Lhls acLually
represenLs."
lease pay very close auenuon Lo Lhe lnformauon presenLed hereln because Lhls does presenL a
huge opporLunlLy for Lhe rlghL people. lf Lhls resonaLes wlLh you, lf Lhls ls someLhlng LhaL you
feel you would llke Lo do for oLher people, Lhen you are very lucky because some very valuable
Lacucs and Lechnlques are golng Lo be revealed. ?ou wlll also come Lo nd LhaL Lhls process ls
much slmpler Lhan mosL people would Lhlnk lL Lo be. So, don'L Lurn LhaL dlal...you have so
much le Lo learn.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
I JB9'% KLL"B%1(4%>
1hls ls a greaL opporLunlLy for you. ?ou are unlquely posluoned for Lwo blg reasons. llrsL of all,
lf you are revlewlng Lhls lnformauon, you probably have a really good ldea abouL how Lo
publlsh a book elLher for yourself or for someone else. ?ou may [usL noL know whaL Lhe nexL
sLeps Lo Lake are. ln oLher words, [usL belng around people llke uanlel Pall and seelng hls
Lralnlng, and perhaps even knowlng !ohn and !ay, has puL you ln Lhe Lop 1. ?ou Lruly are
Lhere. ?ou undersLand Lhe processes behlnd publlshlng Lo Amazon and LhaL lL can be very
lucrauve.
1he second reason why you are so unlquely posluoned, and why Lhls ls so awesome, ls LhaL Lhls
speclc Lralnlng ls only belng oered Lo a small number of people. 1hls lnformauon ls noL belng
dellvered Lo Lhousands upon Lhousands of people. !ohn and !ay are only lnLeresLed ln worklng
wlLh a couple of parLners. 1here ls a huge demand for Lhls, buL Lhey are noL wllllng Lo leL 'Lhe
caL ouL of Lhe bag' by allowlng a greaL amounL of people have access Lo Lhls lnformauon. 1hls ls
belng oered Lo only Lhe ellLe, and you are parL of LhaL club.
?ou are golng Lo learn Lechnlques LhaL !ohn and !ay have been uslng ln Lhelr buslness for years.
lL Look Lhem a long ume Lo gure ouL how Lo do all of Lhls well and proLably. ln Lerms of
oerlng book publlshlng Lo oLhers as a servlce, Lhey have Lo Lurn a loL of people away.
Accordlng Lo !ay, Lhey don'L Lurn away all of Lhese people, and Lhere ls a loL of money Lo be
made. 1haL ls why Lhey are oerlng you Lhe opporLunlLy Lo learn how Lo do Lhls as well. leas
undersLand LhaL Lhere are noL very many people who are able Lo [oln you ln Lhls endeavor.
WhaL ls so greaL abouL !ohn and !ay? Why are Lhey worLhy of glvlng Lhls advlce? !ohn and !ay
have become experLs ln publlshlng, parucularly Lo klndle, buL by oLher means as well. noL only
LhaL, buL Lhey are experLs ln lnLerneL markeung and maklng Lhe Lask of publlshlng very
proLable. Some of Lhe Lhlngs LhaL Lhey have accompllshed lnclude:
1hey have publlshed over 130 books, and counung, wlLh muluple #1 besLsellers
1hey are connecLed, ln demand, and many book gurus beg Lo be Lralned by %:">
1hey charge no less Lhan $8,000 Lo publlsh books for cllenLs and cusLomers
1hey geL" publlshlng beuer Lhan anybody else and have Lhe Lrack record Lo prove lL
ubllshlng and publlshlng for oLhers have allowed Lhem Lo generaLe Lhousands of
dollars per week.on Lop of LhaL Lhey have found ways Lo make all of Lhls easy, requlrlng
mlnlmal eorL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
usually, !ohn would recommend repllcaung yourself. ln oLher words, he would recommend
dolng someLhlng once, buL dolng so ln a way LhaL you would never have Lo do lL agaln. When lL
comes Lo publlshlng for oLher people, lL's okay Lo Lrade ume for dollars or Lrade a llule blL of
eorL for a loL of money. 1he reason he recommends Lhls ls because you can make a loL of
money per hour dolng Lhls parucular Lype of work.
WhaL ls so lmporLanL abouL Lhls Lralnlng, speclcally? lace lL, no mauer whaL ls golng on, and
no mauer how much money you're maklng for yourself wlLh your klndle books and/or
CreaLeSpace books, you can make much more money helplng oLher people. ?ou can make lL a
loL fasLer Loo. CLher people are afrald Lo share ln Lhls success. lL's poverLy Lhlnklng whlch
makes people afrald. 1hey are afrald elLher because Lhey don'L have Lhe condence or Lhey
don'L have all Lhe skllls and Lools LhaL !ohn and !ay use ln Lhelr own buslness ln order Lo geL Lhe
[ob done.
CulLe frankly, Lhere ls more demand for books Lo be publlshed for cllenLs Lhan !ohn and !ay
could ever handle. 8ecause of LhaL, Lhey are acLually looklng for a small handful of skllled
publlshlng assoclaLes" who can Lake on Lhe overow of work. So, Lhey would llke Lo nd some
people who are lnLeresLed ln dolng whaL Lhey do and worklng wlLh Lhem Lo brlng abouL more
success.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
E69 M1@29B5 N"(O% &49
1ake a momenL Lo really orlenL yourself wlLh Lhe facLs perLalnlng Lo Lhls slLuauon. WhaL klnd of
money can be made by Lrylng Lo sell a slngle klndle book? AL $0.99 per book, you are golng Lo
geL a 30 royalLy. 1haL means LhaL you are only gemng $0.30 per sale. 1herefore, ln order Lo
reach $1,000 proL on a book such as Lhls you would have Lo make 3,333 sales, and order Lo
reach $8,000 proL you would need Lo make 26,667 sales.
now, lf your book ls prlced aL $2.99, your royalues wlll go up Lo 70. 1haL means LhaL you
would now be maklng $2.00 per sale. Sull, Lo reach [usL a$1,000 ln proLs you would have Lo
make 300 sales. ln order Lo make $8,000 ln proLs you would need Lo make 4,000 sales aL Lhls
raLe of pay. 1haL ls awful loL of sales ln Lerms of volume.
!ohn says LhaL he loves publlshlng Lo CreaLeSpace and klndle, and he very much en[oys hls
resldual lncome. !ay feels Lhe same way. lurLhermore, Lhey boLh sull geL a klck ouL of recelvlng
Lhose royalLy checks LhaL come ln Lhrough Amazon. lL ls greaL Lo be able Lo make a Lon of
money passlvely, money LhaL you haven'L done anyLhlng Lo make ln years.
WhaL lf your book was prlced aL $9.99? ?ou would be dolng okay, rlghL? AL 70 royalues, you
would now be maklng $7.00 per sale. lf you sold 143 books, you would make $1,000 aL Lhls
raLe, and lf you sold 1,143 books you could reach LhaL $8,000 mark. ?ou have Lo keep ln mlnd
LhaL mosL klndle books are prlced beLween $0.99 and $2.99, however.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8y publlshlng for oLher people, you can make $8,000 each and every ume you do so. 1here are
people LhaL noL only wlll pay LhaL much, buL are absoluLely desperaLe Lo geL Lhelr work
publlshed. So, raLher Lhan [usL worklng Lo make Lhousands of sales for each of your klndle or
CreaLeSpace books, why noL LreaL yourself Lo one blg payday by dolng noLhlng more Lhan
helplng someone else ouL?
Cne blg sale, or raLher one blg cllenL, per monLh could make you as much money, and ln many
cases far more, Lhan monLhs of work markeung your book would. 1hls work only lnvolves
coachlng, consulung, and asslsung people ln dolng Lhlngs LhaL you already know how Lo do.
?ou can oer experuse on any or all of Lhe followlng:
Cover
1lLle
uescrlpuon
AccounL SeL up
lormamng
keywords
Cne Lhlng LhaL ls lmporLanL Lo reallze ls LhaL a loL of people freak ouL abouL llule Lhlngs. Lven
[usL semng up Lhelr ku accounL can be exLremely sLressful Lo some. MosL people don'L even
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
know whaL CreaLeSpace ls or LhaL Lhls publlshlng opuon ls avallable Lo Lhem. ln facL, a loL of
people don'L know whaL ku ls, Lhey've never even heard of lL. lL ls hard Lo reallze [usL how
much of a mysLery all of Lhls klnd of sLu ls Lo some when you know all abouL lL. When you do
make Lhls reallzauon, you also reallze how much of an experL you are compared Lo Lhe resL of
Lhe world, even lf you don'L know LhaL much.
!usL lmaglne, lL only Lakes one cllenL once a monLh Lo make up for Lhousands of sales. LlghL-
Lhousand dollars seems llke lL would be a loL Lo requesL, buL Lhls ls whaL !ohn and !ay charge
Lhelr cllenLs all Lhe ume. Powever, even lf you [usL charged each cllenL $3,000 or [usL $300 Lo
sLarL ouL wlLh, lL would be a good pay day for you. 8lghL now people are paylng Lhese klnds of
prlces all of Lhe ume [usL Lo geL people Lo do someLhlng LhaL you are already good aL.
So, whaL do you know how Lo do? Look of Lhe plcLure above and Lhlnk abouL Lhe publlshlng
process. uo you know how Lo do some of lL? uo you know how Lo do all of lL? Any sklll LhaL
you have whlch ls relaLed Lo publlshlng can be markeLed. lus, you don'L have Lo go Lhrough
Lhe whole publlshlng process all by yourself. ?ou can ouLsource whaL you don'L know, ln oLher
words. CuLsourclng ls a very sLralghL forward process. lL ls noL hard aL all.
uo you have a klndle book publlshed already? Pave you ever publlshed Lo CreaLeSpace before?
lL really doesn'L mauer lf you have ever been publlshed or noL. uo you feel condenL LhaL you
could probably puL a book LogeLher? lf you have been around uanlel for any perlod of ume,
you mosL llkely would have no Lrouble dolng Lhls aL all.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1hlnk abouL whaL parL of Lhe creauon process you would llke Lo do yourself. Maybe you are
good aL graphlc deslgn and you would llke Lo creaLe Lhe covers for oLher people's books. Cn
Lhe oLher hand, maybe you would be besL aL formamng Lhe book and maklng sure Lhe end
resulL ls [usL rlghL. ?ou could even [usL asslsL people by semng up Lhelr ku accounLs for Lhem.
Cne or more of any of Lhese Lasks can be sold for hlgh dollar amounLs. ?ou really would be
surprlsed Lo learn whaL people wlll pay. Why are people wllllng Lo pay so much for a book llke
Lhls? ?ou see, ln Lhls day and age, lL ls lmporLanL Lo markeL yourself for your career, and many
people need books Lo do Lhls. 1hey are afrald Lo gure ouL how Lo do so on Lhelr own or Lhey
don'L have ume Lo. lurLhermore, ln many cases Lhls $8,000 fee looks small compared Lo whaL a
book ln your name can acLually do for your career. 1hls wlll be explalned more Lhoroughly laLer
on ln Lhe lesson.
!ohn's advlce ls Lo plck someLhlng LhaL you llke Lo do from any parL of Lhe process of creaung a
book and ouLsource everyLhlng else. 1haL way you can do only whaL you en[oy, buL sull oer
Lhe whole package Lo your cllenLs. !ohn and !ay do Lhls all of Lhe ume. lL ls very easy Lo do
Lhlngs Lhls way, and lL allows Lhem a very carefree and en[oyable exlsLence.
1here are Lwo Lhlngs LhaL you are golng Lo learn rlghL away. ?ou are golng Lo learn Lwo
foolproof meLhods for auracung cllenLs. 1hese are folks LhaL are golng Lo beg you Lo publlsh
Lhelr books for Lhem. ?ou read uanlel's sLory. 1hls ls probably noL Lhe only sLory llke LhaL
whlch he could Lell. !ohn and !ay have qulLe a few sLorles slmllar Lo Lhls of Lhelr own. eople
are really fanauc abouL wrlLers and publlshers, and for a loL of very good reasons.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
uurlng Lhls lesson, seven dlerenL case sLudles wlll be presenLed. 1hey are all shorL and Lo Lhe
polnL, buL Lhey each cover a dlerenL Loplc Lhoroughly. ln Lhls lesson, you are also golng Lo
learn abouL Lhe very besL prospecLs Lo LargeL for your lucrauve book publlshlng servlce. ln
addluon Lo all of Lhls, you are golng Lo learn how Lo publlsh books for cllenLs wlLhouL ever
meeung Lhem face-Lo-face and wlLhouL maklng any phone calls. ?ou really can do Lhls wlLhouL
dolng any of Lhe labor all lf you don'L wanL Lo and noLhlng could be any easler.
llnally, you are golng Lo be shown how Lo land your very rsL LesL cllenL" ln 30 days for l8LL.
?ou wlll have !ohn and !ay's help ln dolng so, as well as Lhe help of Lhelr Leam of brllllanL,
world-class publlshlng experLs. Pow does LhaL sound? CreaL. LeL's geL sLarLed.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> P+Q &'()4(7 ' 8349(% 4( :; <9="()5
!ohn used Lhree maglc words ln a shorL 33 second conversauon. ln less Lhan 48 hours, he
opened hls emall and saw Lhls.
lL was a ayal lnsLanL paymenL of $2,993. 1hls ls [usL gemng sLarLed. 1he cllenL Lold !ohn lf
you need more money, [usL leL me know because whaL you're dolng ls so awesome and you
could charge so much more."
1here are a few really cool Lhlngs LhaL you need Lo recognlze abouL Lhls case sLudy. llrsL of all,
Lhere was no formal proposal or conLracL lnvolved ln Lhls Lransacuon. 1here was also no dlrecL
vlsual proof needed Lo produce Lhls arrangemenL. AlLhough !ohn dld provlde some examples of
hls resulLs ln a verbal manner, he dld so very qulckly, and lL dld noL Lake long for Lhe cllenL Lo
become convlnced LhaL he was Lhe man for Lhe [ob. Pe dld, however, glve Lhe cllenL a u8L or
Lwo Lo go and check ouL on hls own.
1he LoLal lnvesLmenL ln Lerms of ume for Lhls pro[ecL was only abouL 12 hours. !ay puL ln abouL
four hours, and !ohn says LhaL he puL ln seven or elghL hours, lL may have even been less Lhan
LhaL. 1hey also hlred an edlLor, whlch cosL abouL $400. ln oLher words, Lhey dld noL do Lhe
work Lhemselves. 1he edlLor formaued Lhe manuscrlpL and puL everyLhlng LogeLher for Lhem.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
When all was sald and done, !ay and !ohn earned $216.23 per hour aer all expenses were
accounLed for. lus, Lhls was a very early cllenL of Lhelrs, so Lhey proL from lL even more slnce
Lhls pro[ecL helped Lo bulld Lhelr buslness poruollo as well. lurLherlng Lhe polnL LhaL Lhls was
an easy sale, Lake lnLo conslderauon LhaL Lhls ls before elLher of Lhem had much experlence.
Cbvlously, lL really dld noL Lake Loo much for !ohn Lo convlnce Lhls cllenL Lo hlre Lhem.
Why dld Lhls work so easlly? Well Lhere are several reasons. llrsL of all, you need Lo
undersLand LhaL [usL abouL everyone wanLs a book. 1hls lncludes your mom, dad, uncle,
broLher, slsLer, nelghbors, frlends, colleagues, and Lhe llsL goes on and on. uon'L you wanL a
book? ?ou love books, rlghL? Maybe you already have one or more publlshed. lf so, [usL Lhlnk
abouL Lhe burnlng deslre LhaL you had Lo geL LhaL rsL book publlshed. lf you have noL yeL
publlshed your book, you mosL llkely have LhaL same burnlng deslre Lo do so rlghL now.
!ohn sLaLes LhaL he had Lhls same burnlng deslre when he puL hls rsL book ouL on Lhe markeL,
abouL 3 x or 4 years ago. Pe'll never forgeL LhaL feellng. 1he case ls Lhe same for [usL abouL
everyone LhaL !ohn has worked wlLh over Lhe years. A loL of people have Lhls deslre because lL
feeds upon Lhelr ego or prlde. Some people have a need Lo share a sLory or share someLhlng
LhaL Lhey are passlonaLe abouL. ln any case, Lhere are a loL of people ouL Lhere who wanL or
need a book.
lL ls greaL LhaL people have Lhese feellngs and LhaL Lhere ls such a demand for Lhls sorL of Lhlng.
lL wlll ll your hearL wlLh [oy Lo be able Lo help someone Lo accompllsh Lhelr goals ln Lhls way.
noLhlng, however, compares Lo Lhe feellng LhaL you wlll geL when you dlscover LhaL helplng
people Lo geL publlshed generaLes large amounLs of cash qulckly and easlly. lL ls greaL LhaL you
can help people wlLh Lhelr passlons and help Lhem Lo geL Lhelr goals accompllshed, buL lL
doesn'L LhaL you can'L exLracL Lhe money LhaL you need ouL of lL, and Lhere ls loLs of money Lo
be made ouL of Lhls.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1he money really comes from Lhree sources. 1he rsL ls LhaL Lhe people LhaL you are golng Lo
have as cllenLs are really very freaked ouL abouL Lhe whole publlshlng process. 1hls ls because
Lhey don'L know whaL you know. lL doesn'L really mauer whaL you know because lf you know
even Lhe sllghLesL blL abouL publlshlng, Lhen you are a genlus compared Lo a loL of people. ?ou
know far more abouL Lhe Lools and Lechnlques LhaL LhaL lL Lakes Lo do Lhls. So, even lf you feel
llke you are sull an amaLeur, you are really an experL ln comparlson.
Slnce mosL people have noL had Lhe ume or Lhe resources Lo learn abouL Lhls, Lhen lL ls a
mysLery Lo Lhem. As we all know, fear generally comes from LhaL whlch ls unknown or noL
undersLood. lL ls Lhls fear LhaL makes people so wllllng Lo pay Lop-dollar for Lhese Lypes of
servlces.
AnoLher reason why maklng money o of Lhls ls so easy ls because mosL people generally have
more money Lhan Lhey have ume on Lhelr hands. lurLhermore, ln Lhelr mlnd, publlshlng a book
Lakes Lwo or Lhree weeks of consLanL labor. 1hls, as you probably already know, couldn'L be
furLher from Lhe LruLh. Anyone wlLh any klnd of experlence ln book publlshlng knows LhaL Lhe
process generally Lakes abouL ve Lo Len hours. When you comblne Lhls lack of ume and lack of
knowledge wlLh a burnlng deslre Lo geL Lhelr book publlshed, money ls of no consequence.
Many very wlse people reallze LhaL Lhey can use Lhelr book as Lhe ulumaLe 8uslness Card. ?ou,
ln facL, need Lo make an ulumaLe buslness card of your own. Why? 1hls ls because mosL 'old
school' oMlne markeung Lacucs are dead or dylng. MosL of Lhe ume, Lhey are dreadfully
expenslve as well. ln facL, Lhey are becomlng less eecuve and more expenslve all of Lhe ume.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1hlngs llke posLcards, 1-800 numbers, yellow pages, blllboards, and radlo ads can work, buL
Lhey work slowly, palnfully, and aL a hlgh cosL. 8eally Lhlnk abouL lL, when ls Lhe lasL ume LhaL
you opened a phone book Lo Lhe ?ellow ages?
nowadays, lf you are a professlonal ln any eld, you need Lo have someLhlng LhaL seLs you
aparL ln a unlque way. A book beaLs everyLhlng, especlally for cerLaln very speclal Lypes of
cllenLs. 1hese are Lhe people LhaL you are golng Lo ldenufy and Lhen go aer. ?ou are golng Lo
learn how Lo ldenufy Lhese lndlvlduals ln [usL a momenL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> PRQ S54(7 %69 S3H@'%9 .154(955 8'B)
Look aL Lhe plcLure above. 1he plcLure on Lhe le-hand slde deplcLs !ohn holdlng a physlcal
paperback book. 1hls ls noL a pamphleL, lL ls a physlcal book LhaL ls 230-300 pages long. Cn Lhe
rlghL hand slde, you see a lmsy buslness card. now, ask yourself, when you are meeung
someone face-Lo-face and you wanL Lo make a good lmpresslon, when you wanL Lo show
someone LhaL you are a sLep above Lhe resL, whaL ls beuer, handlng someone a physlcal book
or a lmsy buslness card?
A physlcal book wlll absoluLely leave a beuer lmpresslon every slngle ume. 1hls ls Lhe Lype of
value LhaL cerLaln cllenLs lnsLanLly undersLand. 1haL ls why Lhey are desperaLe for physlcal
books. klndle books wlll work as well, buL noL as well as a physlcal one LhaL you can [usL hand
ouL Lo cllenLs and oLher people LhaL you would llke Lo make an lmpresslon upon. 1here ls a
need for Lhls sorL of Lhlng ln Lhe buslness world rlghL now. Why noL be Lhe person Lo help fulll
Lhls need, especlally when people are hunung for people wlLh skllls LhaL you already possess.
1hls opporLunlLy ls huge. 1o begln Laklng advanLage of lL you need Lo do ls publlsh your own
ulumaLe buslness card. 1hen, you can puL lL on your resume, and even Lell your boss abouL lL.
Pavlng a book ln your name on your resume ls really hoL. 1here really ls noLhlng beuer. lL glves
you an unfalr advanLage and beaLs ouL [usL abouL everyLhlng else ln comparlson.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Pavlng a book ln your name also allows you Lo posluon yourself ln your local markeL. ?ou can
even reach ouL Lo people LhaL you don'L know by dropplng a book lnLo a ledLx package and
sendlng lL o. 1haL ls whaL !ohn does. Pe calls lL hls personal 'door busLer'. eople never Lurn
away ledLx, Lhey love recelvlng Lhls sorL of Lhlng ln Lhe mall, no mauer whaL lL's abouL.
!ohn and !ay boLh recommend LhaL you publlsh a book abouL publlshlng. 1hls way you can
posluon yourself as a publlshlng experL who can help oLhers Lo creaLe ulumaLe buslness cards
of Lhelr own. rofesslonals wlll recognlze Lhe value LhaL Lhls brlngs Lo Lhe Lable lmmedlaLely,
and you wlll be able Lo land cllenLs Lo publlsh for very, very easlly.
1here are huge beneLs for you ln dolng Lhls. WlLh an ulumaLe buslness card, you can lnsLanLly
'sLeal' auLhorlLy ln any markeL LhaL you would llke Lo go lnLo. A book such as Lhls wlll also brlng
your llfe securlLy because you lL wlll help you Lo proLecL your [ob and help you Lo bulld your
career. eople Lend Lo glve wrlLers, publlshers, and auLhors auLomauc respecL, because ln
reallLy a book ls a ma[or accompllshmenL ln mosL people's eyes. 1here ls a cache abouL wrlung
a book LhaL makes you look more professlonal auLomaucally. eople look up Lo you, Lhey
respecL you, and lL glves you auLomauc auLhorlLy.
?ou could, for example, publlsh a book called Pow Lo ubllsh a 8ook lf ?ou Llve ln Ausun, 1x".
now, LhaL uLle may seem a llule blL sllly, buL do you have any ldea how many people ln Ausun,
1x would probably love Lo have a publlsh a book of Lhelr own? 1he same goes for any clLy ln
Lhe world. eople would be auLomaucally auracLed Lo a book uLled ln Lhls way abouL Lhelr local
area, whlch Lells Lhem LhaL Lhey can do whaL Lhey have always dreamed of: becomlng
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
publlshed. ?ou can make your own ulumaLe buslness card and esLabllsh yourself ln your own
local markeL. When people read lL and have LhaL burnlng deslre Lo be publlshed, who are Lhey
golng Lo Lurn Lo? ?ou.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> P;Q ?"6(O5 *+T,,, <61U39 .15 D4)9
!ohn goL lnvlLed by Lvan agan Lo a very small evenL. 1here were only abouL 40-30 people aL
Lhls evenL. eople llke !e Walker, !e !ohnson, and !ohn 8eese were Lhere. 1hls was for some
lnner-clrcle ellLe Lralnlng. lL was parL of a larger conference of markeLers, so Lhere were
Lhousands of markeLers aL Lhls conference. Powever, !ohn was chosen Lo be parL of Lhls ellLe
llule group, and Lhey were holdlng a llule conference of Lhelr own.
!ohn had a greaL ume Lhere. When he was headlng back on Lhe shuule bus, he was surrounded
by markeLers who were revved up abouL Lhe conference and havlng dlerenL conversauons
abouL lL. !ohn, aL Lhe ume, was slmng Lhere llke a wallower [usL Laklng all of Lhls ln. All of Lhe
sudden someone elbowed hlm and sald !ohn, whaL do you do?" 1haL ls when !ohn uuered Lhe
Lhree maglc words: l publlsh books." !ohn says LhaL lL was as lf ume froze. Lveryone lnsLanLly
gave !ohn all of Lhelr auenuon.
?ou have Lo undersLand LhaL !ohn wasn'L Lrylng Lo sell anyLhlng. Pe wasn'L Lrylng Lo convlnce
Lhem Lo geL publlshed. Pe wasn'L Lrylng Lo geL Lhelr buslness aL all. ?eL, when he uuered Lhose
Lhree words, Lhe ve people who were on Lhe bus wlLh hlm, all reached lnLo Lhelr pockeLs,
blllfolds, and backpacks ln order Lo feLch Lhelr buslness cards. 1hey all were desperaLe Lo glve
!ohn Lhelr buslness cards so LhaL he would Lake Lhem on as cllenLs.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Accordlng Lo !ohn, he le LhaL shuule bus rlde wlLh a $1,000 'locked and loaded' verbal
conLracL. 1he deal evenLually dld go Lhrough, and he made a good deal of money o of lL. 1he
polnL of Lhe sLory ls LhaL !ohn made $1,000 on a shuule bus ln less Lhan Lhree mlnuLes, even
Lhough he made no eorL on hls parL Lo do so. 1haL ls how powerful Lhls klnd of Lhlng ls.
1he funnlesL parL abouL Lhls sLory ls LhaL even Lhe drlver begged !ohn Lo Lake hls buslness card.
When you are a publlsher, everyone LhaL hears LhaL you publlsh books ls magneucally auracLed
Lo you. 1haL ls no [oke.
lrom Lhls sLory, you can probably Lell LhaL you don'L really even have Lo sell anyLhlng Lo be
accompllshed aL Lhls. All you do ls explaln Lo people whaL you do, provlde Lhe rlghL
lnformauon, and Lhey wlll noL only glve you Lhelr buslness card, buL Lhey wlll hound you, Lhey
wlll call you, and Lhey wlll send you emalls. ?ou do very llule work Lo geL cllenLs. MosL of Lhe
ume, you say Lhe Lhree maglc words and Lhe cllenLs come Lo you on Lhelr own.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> PVQ W4554"( G@L"554239
!ohn was aL Lhls Lralnlng evenL. Pe was a sLudenL aL Lh evenL. 1here was a welrd qulrk wlLh Lhe
schedullng LhaL day, so Lhe room was chock full of nanclal planners, CAs, accounLanLs, and
slmllar Lypes of professlonals. lL was lunch ume, and !ohn was happy Lo have gouen Lhrough
Lhe Lralnlng.
!ohn was ln llne for food, and he was sLandlng nexL Lo a man named aLrlck !enklns. 8y
accldenL, !ohn blurLed ouL Lhe Lhree maglc words Lo hlm. Pe sald l publlsh books."
lmmedlaLely, aLrlck grabbed hlm by Lhe arm, looked hlm ln Lhe eye, and demanded LhaL !ohn
help hlm. Pe sald, ?ou have Lo help me publlsh a book. l have Lo have a book."
!ohn was sLunned, buL he had Lo Lell aLrlck LhaL Lhere was no way LhaL he could posslbly help
hlm. 1he man was compleLely desperaLe for a book Lhough, and he wouldn'L leL up. 1here
were many reasons why, of course. llnanclal planners, ln parucular, are under a loL of pressure
because Lhey oen go 'nose Lo nose' and 'Loes Lo Loes' wlLh Lhelr cllenLs. lL ls a very
compeuuve eld Lo be ln, so Lherefore Lhere ls a loL of pressure.
ln Lhe real world, more and more people are gemng less and less resulLs from Lhelr eorLs. ln
oLher words, Lhey are gemng less of an lmpacL from Lhe money and Lhe ume LhaL Lhey are
pumng lnLo posL cards, 1-800 numbers, yellow pages, and oLher forms of markeung. 1hese 'old
Lacucs' are becomlng less and less eecuve all Lhe ume. Lven cerLaln Lypes of onllne markeung
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
really don'L work for Lhese Lypes of people. lL really ls a cerLaln prerequlslLe for Lhese Lypes of
people Lo have a book of Lhelr own anyway.
lL was llke Lhls was some sorL of weapon LhaL he needed. lL's llke baLman's uullLy belL, a book
was Lhe besL Lhlng LhaL he could posslbly have on hls belL. Pe wanLed, needed hls own ulumaLe
buslness card, buL !ohn kepL saylng l can'L. l'm booked." So, he Lold !ohn Look, l have Lo
have a book. l'll glve you all of Lhe conLenL, and l am golng Lo pay Lop-dollar for your help."
!ohn relucLanLly agreed, saylng Ckay, l guess we'll make Lhls work."
Pe ended up paylng !ohn $1,200. now, LhaL ls noL a loL of money for Lhls klnd of agreemenL,
especlally when you Lake lnLo conslderauon how badly aLrlck needed Lhe book. ?ou wlll have
a beuer undersLandlng of why !ohn dld noL charge more. 1he name of Lhe book ls ?7.#5&+,-@
A:" B+C.-9D E.&+CC"+$.,/ F>"$.#+, E$"+>, and lL ls plcLured above.
now, Lhls ls a really good book. lrom a conLenL polnL-of-vlew, he can hand Lhls ouL and Lhey
are golng Lo come Lo hlm because he makes Lhem all worrled abouL Lhelr reuremenL and all of
Lhose sorLs of Lhlngs wlLh Lhls book. As a nanclal advlsor, Lhls ls beauuful for hlm. ?ou may
nouce LhaL Lhls book cosLs $22.00. ln addluon Lo LhaL, Lhe descrlpuon really needs some work.
Pe has a ve-sLar raung on hls book, buL lL only has Lhree revlews. So, Lhere wasn'L a loL of
eorL puL lnLo Lhls for LhaL $1,200.
Crlglnally, !ohn and !ay planned on uslng Lhelr proprleLary conLenL generauon process Lo 'wrlLe'
Lhe book, buL because aLrlck gave Lhem all Lhe conLenL, all Lhey had Lo do was proof Lhe
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
maLerlal. lurLhermore, Lhe book ls only abouL 100 pages long. 1hrough frlendly negouauon,
!ohn and !ay declded Lo slash Lhe prlce. So, Lhey orlglnally were golng Lo charge hlm $3,993 Lo
geL Lhe book nlshed and publlshed. lnsLead, Lhey agreed Lo only charge hlm $1,200 because
he wroLe Lhe enure book and all Lhey really had Lo do was proof lL. lL really dldn'L even need Lo
be edlLed, lL was so well made. 1hey [usL proofed lL Lo ensure LhaL lL was ready for publlcauon.
1hey dld, however, make a deal wlLh aLrlck. 1hey negouaLed 'dual rlghLs', whlch gave !ohn
and !ay Lhe ablllLy Lo use Lhls Lop-quallLy conLenL ln oLher ways. 1hls book was wrluen by a
M8A, so Lhls ls very proclenL lnformauon. aLrlck really undersLands Lhe ends and ouLs of
whaL he does. !ohn and !ay are now able Lo use Lhls conLenL ln any way LhaL Lhey wanL wlLhln
Lhls markeL. aLrlck, of course, was Lhrllled because now he had Lhe ulumaLe buslness card LhaL
he needed. !ohn and !ay were also Lhrllled because Lhey spenL very llule ume worklng on Lhls
for aLrlck, yeL were able Lo make $130 an hour o of lL.
1hls was pracucally an eorLless endeavor. !ay probably spenL abouL an hour on Lhls, and !ohn
probably worked on lL for 2-3 hours. 1he resL of Lhe eorL was made by people LhaL Lhey had
on sLa. So, agaln, Lhls ls serlous money belng pald for very low amounLs of work. Cn Lop of
LhaL, !ohn dldn'L have Lo do any cold calllng or selllng. All he dld was say l publlsh books." lL
really ls LhaL slmple.
WhaL abouL royalues? Some mlghL say, well he's probably noL maklng any money aL $22 per
book. Pe doesn'L have any revlews and Lhe book ls noL ranked very well aL all. ?ou have Lo
undersLand LhaL aLrlck really doesn'L even care. Pe orders Lhese books for a llule over $3
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
aplece (plus shlpplng), and Lhen he hands Lhese ouL as lf Lhey were Palloween candy Lo all of hls
prospecLs. Pe even hands Lhem ouL Lo some of hls exlsung cllenLs Lo relnforce Lhe nouon LhaL
'he ls Lhe man for Lhe [ob'. 1hls book allows hlm Lo posluon hlmself as an auLhorlLy ln hls
markeL, whlch ls much more valuable Lhan a few sales on Amazon. Pe absoluLely crushes Lhe
local compeuuon ln hls markeL, [usL because he has Lhls book on hls belL.
aLrlck has mllllons of dollars under AuM (asseLs under managemenL), and he collecLs 1-2
every year from LhaL, someumes even more. Pe geLs hls own cuL of Lhe acuon, so Lo speak, for
every dollar LhaL comes ln. When you are Lalklng mllllons of dollars, and really mllllons upon
mllllons of dollars, LhaL are belng pulled ln, Lhls ls exLremely slgnlcanL Lo hlm. 1haL ls why he
was desperaLe Lo have Lhls compeuuve weapon. A book ls a secreL weapon LhaL people are
wllllng Lo pay Lhousands upon Lhousands of dollars for wlLhouL even bamng an eyelash.
1he common professlonal's amLude ls Cf course l'm wllllng Lo spend four or ve Lhousand
dollars for someLhlng LhaL wlll help me ouL Lhls much." ln reallLy, Lhls ls noL lrrauonal aL all
because ln many cases Lhey can make up for Lhe cosL lf Lhey galn [usL one exLra cllenL because
lL. !usL llke ln aLrlck's case, many umes a book such as Lhls brlngs back a much blgger reLurn
Lhan [usL a few exLra cllenLs.
AL Lhls polnL, you may be asklng yourself, Ckay, well how does he buy lL and glve lL away so
cheaply lf Lhe book ls prlced aL $22?" CreaLeSpace glves you Lhe ablllLy Lo go ln a purchase your
own book aL a wholesale prlce, so lL cosL nexL Lo noLhlng Lo order Lhem for yourself. aLrlck,
Lherefore, orders 10 or 20 aL a ume, geLs Lhe order senL Lo hls home, and Lhen he [usL hands
Lhem ouL Lo people LhaL he wanLs Lo make an lmpresslon upon. Pe may also mall Lhem ouL Lo
hls cllenLs or prospecLs, and so on.
?ou don'L need Lo be Lhe besL salesman or speaker ln Lhe world Lo be able Lo do Lhls. ?ou don'L
even really need Lo be a very good markeLer. All you really have Lo do ls say l publlsh books" ln
passlve conversauon. 1haL ls really Lhe only hook LhaL you need. When people hear Lhls, Lhey
have a Lendency Lo [usL gaze longlngly lnLo your eyes as lf you're some guru on a mounLaln Lop.
?ou [usL say l'm a publlsher" and lL ls llke people geL bralnwashed. 1he eecL ls really
remarkable.
!ay and !ohn charge each cllenL $8,000 or more Lo do Lhls because Lhls fee ls noLhlng Lo people
when lL means LhaL Lhey have Lhls klnd of compeuuve weapon. ?ou may wanL Lo charge your
rsL couple of cllenLs $300 Lo $1,000 [usL Lo geL sLarLed. 1o a buslness professlonal, $300 seems
baslcally free, especlally when Lhey are pumng Lons of money lnLo oLher forms of markeung
already. Cnce you have helped a couple of people, you can begln bulldlng a buslness poruollo
and you can sLarL charglng more and more.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
!"# %" W'/9 %645 X"B/
Agaln, you don'L have Lo be a professlonal salesman Lo make Lhls work. ?ou don'L have Lo be a
professlonal anyLhlng. !ay, for example, was a carpenLer for 18 years before he goL lnLo Lhls
buslness. Pe had a parLner LhaL dld all of Lhe sales for hlm aL LhaL ume. Pe [usL wanLed Lo
work ln Lhe shop where he dldn'L really have Lo work wlLh people. 8ack Lhen, lL would have
scared Lhe hell ouL of hlm Lo auempL Lo do someLhlng llke Lhls. So, he would [usL llke you Lo
know lf l can do lL, you can do lL as well."
1hese books deals qulLe llLerally fall ouL of Lhe sky. 1hese case sLudles are very Lrue, and Lhese
sales are easy Lo make because people really do wanL and need Lhese books. 8aslcally, people
swlpe up Lhe opporLunlLy Lo become publlshed whenever lL ls presenLed. ?ou'll galn a beuer
undersLandlng of all Lhls as you read Lhe case sLudles Lo come.
1he lnformauon LhaL !ohn and !ay are sharlng ls noL based on Lheory. 1hey have boLh
performed Lhe pracuces LhaL Lhey are preachlng abouL and are now consLanLly worklng Lo
perfecL Lhem. !ay acLually has an ulumaLe buslness card of hls own. Pls book ls called !>+99
47&.,"&& G+$5"H,/ !"#$"%&. lf you were Lo perform a search on Lhls uLle ln Coogle, you may
nouce LhaL !ay's book comes up rsL. 1hls ls no accldenL. !ay LargeLed cerLaln keywords when
he creaLed Lhls uLle. Pe dld a good [ob Loo because Lhere are over 4 mllllon compeung pages
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
LhaL are Lrylng Lo rank for Lhls keyword. ln splLe of Lhls, !ay has made lL Lo Lhe very Lop of Lhe
resulLs.
1o relLeraLe, noL only has !ay's book made lL Lo Lhe Lop page of Lhe Coogle resulLs, buL lL ls Lhe
very rsL Lhlng Lo come up. WlLh 4 mllllon oLher compeuLors Lrylng Lo rank for Lhese same
keywords, Lhls ls noL an easy feaL. noL only LhaL, buL Lhls book ls over Lwo years old. 1haL
auesLs Lo Lhe 'sLaylng' power LhaL !ay's Lechnlques have. uld you know LhaL search englnes
such as Coogle, ?ahoo, and 8lng would glve you such favorable LreaLmenL for your ulumaLe
buslness card?
?ou can see Lhe book LhaL !ay uses as hls own ulumaLe buslness card ln Lhe plcLure above. AL
Lhe ume LhaL he wroLe Lhls book, !ay was promoung onllne servlces Lo brlck and morLar local
servlces. ln oLher words, he would oer Lo creaLe vldeo markeung packages, run soclal medla
campalgns, deslgn webslLes, eLc. for local buslnesses. uurlng Lhls ume, !ay used Lhls book as hls
door busLer. Pe really dldn'L care lf he sold a slngle copy of Lhls book because LhaL lsn'L where
Lhe money was aL. Powever, he dld end up selllng abouL 100 of Lhese books, galnlng slx or
seven dollars for each book ln royalues.
lL wouldn'L have ever mauered Lo hlm lf he had never sold a slngle copy of Lhls book because
Lhls book made hlm Lhousands upon Lhousands of dollars as hls ulumaLe buslness card. Pe
used Lhls book as a fronL-end, lead-generaung Lool. 1hls book ldenued hlm as Lhe ulumaLe
auLhorlLy ln Lhe Lown he was prospecung wlLhln. Pe would hand Lhls book over Lo hls
prospecLs and Lhey llLerally would be blown away by lL. 1hey would see !ay's plcLure on lL, Lhey
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
would read Lhe book, and recognlze !ay as someone who knew whaL he was Lalklng abouL. !obs
came easy aer LhaL.
1hls book would convlnce !ay's prospecLs LhaL he was exacLly Lhe person LhaL Lhey were looklng
Lo hlre. !ay had placed hls number aL Lhe end of Lhe book so LhaL he was easy Lo geL a hold of.
?ou see, lL worked ln Lhe same way as a buslness card would, [usL much, much, beuer.
1he plcLure above deplcLs anoLher ulumaLe buslness card LhaL !ay puL LogeLher for a frlend of
hls named Lllse LlvlngsLon. She was a nelghbor of !ays aL Lhe ume. Accordlng Lo !ay, she ls klnd
of a 'blg sh ln a small pond', as she ls one of Lhe blggesL names ln real esLaLe ln Lhe area. arL
of Lhe reason for her success ls LhaL she ls a publlshed auLhor. lndeed, she has her own
ulumaLe buslness card.
WhaL happened was, she found ouL abouL !ay's ulumaLe buslness card and how he used lL Lo
galn cllenLs. !ay had shown her hls book when Lhey were havlng a conversauon one day. Pe
wasn'L Lrylng Lo sell her anyLhlng, he [usL menuoned lL and ended up showlng lL Lo her. noL
long aer she came looklng for hlm and, wlLh a really serlous look on her face, sald !ay, l need
Lo Lalk Lo you abouL Lhls book you have. l wanL Lhe same Lhlng." Pe was happy Lo help her ouL
wlLh Lhls. Pe dldn'L charge her a small fee Lhough. AL Lhls polnL, !ohn and !ay's mlnlmum fee
for publlshlng a book for someone was $8,000.
Accordlng Lo !ay, Lllse dldn'L even baL an eye when he Lold her whaL lL was golng Lo cosL. She ls
a really smarL woman. She knew Lhe value of a new lead, and she knew how much power Lhls
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
book was golng Lo glve her ln her local markeLplace. She knew LhaL she was compeung wlLh
every oLher realLor ln Lown, Lhe dlerence was LhaL she would have an ulumaLe buslness card
and Lhey wouldn'L.
!usL lmaglne LhaL you were llvlng ln a small Lown ln whlch Lhere were 3 dlerenL realLors. Cne
of Lhem ls a publlshed besLselllng auLhor and Lhe oLhers have no ldea why a person would wanL
one. Who would you go wlLh? Cbvlously, havlng Lhls book would glve Lhls person a
Lremendous leg-up over Lhe compeuuon. 1haL ls whaL Lllse's book dld for her.
Lllse probably enLerLalns aL leasL a half a dozen cllenLs every week. 1hese are people who don'L
know her personally, buL are Lhlnklng abouL havlng her llsL Lhelr house. So, Lhey are
lnLervlewlng her and seelng wheLher or noL she's Lhe real deal. Cne of Lhe rsL Lhlngs LhaL she
does ls glve her prospecLs her book, whlch serves as her ulumaLe buslness card.
Accordlng Lo Lllse, she has been closlng Lwlce as many people slnce she has become a publlshed
auLhor. Lllse ls uslng her book as a promouonal Lool and a fronL-end lead generauon devlce for
her buslness. 1hls ls exacLly why she was more Lhan happy Lo pay !ohn and !ay Lhelr
excepuonally hlgh fee. She dldn'L even bllnk when !ay rsL Lold her how much Lhey charge.
Look aL Lhe plcLure capLured below, and you wlll begln Lo undersLand why.
?ou are looklng aL Lllse's 8ealLor.com page. lf you look under Lhe headlng whlch says 'AbouL
Lllse LlvlngsLon and Lhe LlvlngsLon 1eam' you can see LhaL Lhe average llsung prlce ls $207,660.
A couple of years ago Lhe average llsung prlce was over $300,000 before Lhe real esLaLe markeL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
crashed. Powever, even aL a llule over $200,000, Lllse makes a good commlsslon. Speclcally,
she makes a 3-6 commlsslon on each sale. So, for a $200,000 house aL a 6 commlsslon, Lllse
would make $12,420. 1hls ls for a slngle sale. WlLh Lhese numbers ln mlnd, surely you can
undersLand why Lllse dldn'L even Lhlnk Lwlce abouL hlrlng !ay and !ohn Lo publlsh Lhls book for
her.
Lllse knew Lhe power LhaL Lhls book would brlng her. She knew LhaL Lhls would glve her a huge
advanLage over every oLher realLor ln Lhe area, and LhaL ls exacLly whaL happened. So, please
undersLand LhaL people llke Lllse wlll noL Lurn away when Lhey hear whaL you charge. lL ls a
lnvesLmenL LhaL Lhey don'L mlnd maklng.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Y4()4(7 8349(%5
So, where do nd Lhe cllenLs LhaL you need? !usL abouL everyone has a clrcle of lnuence. lL
mlghL be a church or synagogue. lL mlghL be Lhe ?MCA. Maybe you're a coach or a Leacher.
Maybe you're some Lype of Lralner. Maybe you are a sLudenL and have access Lo loLs of oLher
sLudenLs. ?ou would be surprlsed [usL how many people you know who would be really, really
lnLeresLed ln your book publlshlng servlces. 1hls ls very lmporLanL. ?ou don'L wanL Lo dlsregard
Lhem because Lhe very rsL people LhaL you run lnLo are golng Lo be Lhe people LhaL you can
lnuence Lhe mosL. Lllse was !ay's nelghbor, for example.
1he people LhaL naLurally fall lnLo your llfe are golng Lo be Lhe ones LhaL you wlll have Lhe mosL
lnuence over as well. ln oLher words, frlends, famlly, and assoclaLes are Lhe ones LhaL are
golng Lo Lurn Lo you Lhe mosL Lo geL publlshed. Powever, Lhls lsn'L neLwork markeung. ?ou
don'L have Lo call everybody ln your llule black book and Lry Lo sell Lhls ldea Lo Lhem.
!ay ls a shy person, and he has no Lrouble ndlng people. lf you are shy llke !ay, and you don'L
wanL Lo leave your house Lo go ln search for Lhese prospecLs, you don'L have Lo. Lven lf you are
umld abouL plcklng up Lhe phone Lo order a plzza, you can sull nd prospecLs. 1haL ls one of
Lhe besL Lhlngs abouL dolng Lhls.
Cne easy way Lo nd people LhaL wanL Lhls servlce ls by searchlng onllne. 1haL way you don'L
have Lo go belly Lo belly wlLh anyone and Lalk abouL Lhls sLu. Cne webslLe LhaL !ay uses Lo nd
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
hls cllenLs ls 1echnorau.com. 1hls webslLe feaLures some of Lhe blggesL, mosL lnuenual and
hlgh-Lramcked blogs ln several dlerenL caLegorles. lf you cllck on Lhe '8log ulrecLory' llnk, lL
wlll Lake you Lo a slLe-map vlew whlch shows Lhe dlerenL caLegorles as well as Lhe numbers of
blogs on Lhelr slLe and each blog's raung. So, baslcally Lhls slLe allows you Lo search all of Lhe
Lop blogs by caLegory.
1here are over 33,000 buslness-relaLed blogs here on 1echnorau. 1here ls even a real esLaLe
caLegory LhaL lncludes over 3,000 real esLaLe blogs. lf you cllck on LhaL llnk, lL wlll Lake you Lo
Lhe page ln Lhe plcLure above. 1hese are Lhe Lop real esLaLe blogs rlghL now, accordlng Lo
1echnorau. So, lf you wanLed Lo LargeL cllenLs llke Lllse, Lhls would be a greaL place Lo geL
sLarLed. 1hls ls where you can nd hlgh-prole buslness owners who need a book of Lhelr own.
now, Lake noLe LhaL you are noL looklng for bloggers LhaL are wrlung abouL real esLaLe. ?ou are
golng Lo be looklng for realLors LhaL are pumng Lhls blog ouL ln fronL of Lhelr buslness. lor
example, you wouldn'L wanL Lo go Lo Lhe Lop one whlch ls labeled 'CalculaLed 8lsk' because Lhls
ls mosL llkely wrluen by a blogger noL a realLor LhaL ls wrlung a blog for Lhelr buslness. lurLher
down on Lhe page Lhere ls a blog called 'WelllngLon llorlda Pomes for Sale'. 1hls one looks llke
lL has some posslblllLy.
Cne of Lhe greaL Lhlngs abouL ndlng your prospecLs ln Lhls way ls LhaL you know LhaL someone
who ls golng Lo creaLe a blog for Lhelr buslness llke Lhls has some undersLandlng of whaL could
be poLenually valuable Lo Lhelr buslness. 1hls also shows LhaL Lhese buslness owners have an
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
adveruslng budgeL and are wllllng Lo puL large amounLs of money Lowards Lhelr buslness'
success. lL lsn'L cheap Lo creaLe such a greaL page wlLh hundreds of blog posLs.
1he page LhaL !ay pulled up ln hls presenLauon was a page LhaL was creaLed for a realLor named
Mlchelle Clbson. She has hundreds of blog posLs on her slLe, and lL looks as Lhough she adds Lo
her blog aL leasL a couple of umes a week. She mosL llkely wrlLes abouL nauonal and local real
esLaLe Lrends. Cn her slLe, Lhere ls a conLacL Lab. ?ou would wanL Lo cllck here ln order Lo
reach ouL Lo Ms. Clbson.
!ay has been uslng 1echnorau Lo nd prospecLs for years now and has acLually used Lhe slLe ln a
case sLudy for hls sLudenLs before. ln Lhe case sLudy, !ay found abouL 12 dlerenL super-
bloggers [usL llke Ms. Clbson and senL each of Lhem a cold-emall. ?ou can elLher pull Lhelr
emall address o of Lhe slLe, or [usL use Lhelr own messaglng sysLem Lo send a message Lo
Lhem. 1hls ls really easy Lo do, you [usL send Lhem a message llke:
Pey Mlchelle,
?ou have an amazlng blog here. l can Lell LhaL you spend a loL of ume creaung
Lhls conLenL because lL seems Lop-noLch. Pave you ever LhoughL abouL bundllng
Lhls conLenL up and publlshlng lL? ?ou wouldn'L have Lo do any exLra work, all
LhaL you would need ls already here on your slLe. 1hls would help you Lo
promoLe your buslness. l have several real esLaLe cllenLs who have Lold me LhaL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Lhey are closlng Lwlce as many prospecLs as Lhey used Lo before Lhey became
publlshed auLhors.."
Agaln, !ay dld Lhls very same Lhlng as a case sLudy for hls sLudenLs abouL 14 monLhs ago. Pe
senL messages such as Lhls Lo 12 dlerenL realLors. 1hey were all cold-emalls, none of Lhe
realLors knew !ay aL all. !ay goL abouL 3 replles, and he ended up gemng a book deal ouL of one
of Lhem. lf you have ever done any cold-calllng or anyLhlng llke LhaL, you would know LhaL
Lhese are really good numbers for cold prospecLs [usL llke Lhls.
lsn'L lL exclung LhaL you can do Lhls wlLhouL even Lalklng Lo anyone? All you have Lo do ls send
cold-emalls llke Lhls and awalL a reply. Popefully, you are gemng warmed up Lo Lhe ldea LhaL
Lhls ls someLhlng LhaL you could and maybe should be dolng. lf you are LhaL ls greaL, and you
are golng Lo geL Lhe chance Lo learn even more abouL how Lo move forward lnLo Lhls
markeLplace.
1hls secuon has lncluded case sLudles 3, 6, and 7 all bundled lnLo one. Case SLudy #3 was !ay's
ulumaLe 8uslness Card, Case SLudy #6 was Lhe $230,000 CllenL" (Lllse), and Case SLudy #7
covered 1echnorau and how Lo nd easy prospecLs. Cbvlously, !ay has done all of Lhls before
and knows whaL he ls dolng. So, has !ohn. 1hls lsn'L Lheory, Lhls ls very hands on. lL ls whaL
!ohn and !ay do and lL ls whaL Lhelr sLudenLs do. lL ls a blg parL of Lhelr collecuve buslness.
When !ay's ulumaLe buslness card lsn'L belng used Lo make an lmpresslon or galn hlm
prospecLs, lL ls generaung royalues Lhrough Amazon. !ohn's does as well. lf you wanL Lo, you
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
can have boLh a klndle verslon and a paperback verslon of your own ulumaLe buslness card.
1here are a loL of dlerenL Lhlngs LhaL you can do wlLh lL. ?ou wlll have Lhe ablllLy Lo hand ouL
your ulumaLe buslness card Lo whomever you wlsh and make an lmpresslon wlLh lL however
you llke. All Lhe whlle, you can also allow lL Lo slL and generaLe proLs on Amazon as well.
8eferrlng Lo Case SLudy #6, !ohn sLaLes 1he average prlce l Lhlnk was acLually $207,000 or
208,000, buL Lhls ls exacLly why people are desperaLe Lo geL an ulumaLe buslness card. 1hey
are desperaLe Lo have you publlsh Lhelr book, exacLly because Lhey know LhaL even one cllenL
for Lhe enure year ls more Lhan enough Lo pay for Lhe book LhaL Lhey have forever Lo use as a
secreL weapon.and as !ay sald, lL has doubled Lllse's sales. 1hls ls Lhe case for anyone LhaL ls ln
Lhls klnd of lndusLry. Anyone LhaL goes nose Lo nose or Loes Lo Loes wlLh anoLher human
belng.especlally people llke real esLaLe agenLs.morLgage brokers.and anyone who provldes
servlces."
WhaL klnd of people do you Lhlnk would wanL Lo have an ulumaLe buslness card? We know real
esLaLe agenLs. WhaL abouL chlropracLors? WhaL abouL denusLs? WhaL abouL menLal healLh
professlonals? ersonal Lralners, nanclal planners, CAs, coaches, and lawyers are [usL a few
more examples. eople who do any klnd of hlgh-end professlonal servlces would wanL
someLhlng llke Lhls. Lven pasLors and clergy members may wanL Lo have someLhlng llke Lhls
done for Lhem. WhaL abouL Leachers? 1hese are Lhe klnds of people LhaL you are llkely Lo run
lnLo every day. MosL of Lhese people do noL have a book and probably wanL one. Many of
Lhem are ln facL desperaLe Lo geL one.
ln Case SLudy #7, you were shown LhaL you don'L necessarlly have Lo do any prospecL hunung
oMlne. ?ou don'L have Lo do lL locally elLher. 1hls ls Lhe easlesL way Lo do Lhls. Powever, Lhere
are loLs of dlerenL ways LhaL you can nd prospecLs however. lor example, you can hook up
wlLh a successful oMlne markeLer. ?ou can nd oMlne markeLers all over Lhe place, and many
of Lhem would llke Lo have a weapon such as Lhls under Lhelr belL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
?ou can use dlrecL mall Lo do Lhls. All you would have Lo do ls send ouL your own ulumaLe
buslness card, lemng people know how you use lL and how Lhey can use one of Lhelr own Lo
become successful ln Lhelr own buslness. CLher resources LhaL you can use are:
CralgsllsL
Llnked-ln
lacebook
klndle forums
WSC
1echnorau.com/bloggers
?ellow ages
CMlneblz.com
MeeL-up groups
klndle forums ls a surprlslng one. Many people know how Lo publlsh Lo klndle, buL Lhey don'L
know how Lo go abouL creaung a physlcal book, or Lhey don'L know how Lo creaLe an ulumaLe
buslness card Lo use for Lhelr own buslness. AnoLher Lhlng Lo keep ln mlnd ls LhaL anyone who
ls adveruslng ln Lhe ?ellow ages knows Lhe paln of havlng Lo spend money Lo geL Lhelr name
ouL Lhere.
1here are so many cllenLs and places Lo nd Lhem, LhaL Lhls ls a really greaL opporLunlLy for
anyone. lL ls really a beauuful Lhlng Lo geL lnLo. lf someone ls selllng physlcal producLs, you
could even publlsh books as manuals for Lhem. 1he posslblllues are endless.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
X69B9 %" J" YB"@ !9B9
So far, you have learned:
1haL Lhls wlll allow you Lo make loLs of money very fasL
1ralnlng vldeos
Acuon Culdes
useful CheckllsLs
Access Lo 1WC llve hands on eyes-only" $10k 8ooks weblnars (how Lo &
llghLnlng round C&A)
A unlque ablllLy Lo leverage any and all skllls you've already goL as an auLhor.
en[oy $1,000 and up