Meijer Integration Case Study

Meijer Relationship
! Partnership with depth ! D/V office at Meijer HQ ! Relationships from Hank Meijer to Store Managers ! Integrated approach with breadth beyond Broadcast: ! Newspaper, OOH ! Sales Promotion & Events ! Public Relations ! Collateral & In/At-Store Signage ! Online/Mobile

Meijer Integration
! Client needed consistent look and tonality threading all communication elements ! Agency insisted on going beyond executional integration to true strategic integration ! Developed Brand Integration Rulebook used across the company ! Recommendations spanned Web to print to store design

Meijer Brand Integration Rulebook

! Selected pages

Meijer Integration Examples

! Grocery insert elevated to befit Higher Standards positioning
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Meijer Integration Examples

! Ditto for GM insert
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Meijer Integration Recommendations

! Direct Mail a better product showcase yet retains promotional feel
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Meijer Integration Examples

! Simple, clean solution to shelf tag clutter

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Meijer Integration Examples

! Re-branded perishables department proposal

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Meijer Integration Examples

! Deli proposal conveys tonality and brand strategy
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Meijer Integration Examples

! The Joy Dots campaign reinforces net takeaway of Meijer s Higher Standards position.

Meijer Integration Examples

! Every appropriate touchpoint delivers brand positioning in consistent tonality
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Meijer Integration Examples

! Examples of integrated digital tactics for Holiday