Frank Peters

Partner/Managing Director
Porter Novelli Amsterdam

Frank Peters the managing director of Porter Novelli’s Amsterdam office. He joined the
agency in 1995 and has been a partner since 1999, with responsibility for marketing,
knowledge management and the practices. He has extensive experience in managing high-
profile corporate brands and leading corporate strategy development, as well as day-to-day
experience in corporate reputation management, crisis management and cause-related
marketing. He has been part of PN teams that won SABRE Awards for Best Benelux
Campaigns and Best Benelux Agency and an Effie for most effective integrated campaign.
His most remarkable project was the repositioning of the Bible from a religious book into
world literature and the introduction of the new Bible translation in the Dutch market. Frank is
former board member of the Dutch Professional Association for Communication (Logeion).
He’s also a board member of the Foundation for Scientific Research Commercial
Communications (University of Amsterdam) and of the Dutch Disabled Sports Foundation.
He studied economics/law at the HEAO and corporate communications at the Erasmus
University. He has extensive experience in managing high profile corporate
brands and leading corporate strategy development. He has day-to-day experience in
corporate reputation management, crisis management and cause related marketing. Frank
has amassed extensive practical experience through his consulting work for corporate
enterprises. He counsels clients such as FrieslandCampina, Monster, Swiss Life and KPN.

Contact: +31205437600