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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Made for India The mixed message from Consumer India Why bother with Consumer India Understanding Consumer Indias demand structure Just how much purchasing power does Consumer India actually have? Schizophrenic India Demographics, psychographic and social determinants of consumption How to read and predict change in Consumer India Cultural foundations of Consumer India Young India, woman India: a closer look Rural Consumer India Understanding the bottom of the pyramid Consumer India Winning in the Indian market