A N A LY S I S O F

S T R AT E G I E S A N D
COMPETITIVE
PRESENTED BY
SMRITA KACHRU B5

CHAITALI NAWKAR B9

PRASAD PAKTEKAR B12

 INTRODUCTION TO THE
 TOPIC
Collect information of strategies of companies
of a specific product and analyze their
competitive situations.

 Product

 2 companies

 Strategies

 Competitive analysis ( swot )

Product
 Variety
Direct View- Plasma
Tube Flat Screen
LCD Ultra-Slim
LED Home Theatre
PDP Projector
CRT
Players

 Panasonis
 Hitachi
 Videocon
 LG
 Philips
 Sony
 Samsung
 Onida
 Toshiba
 Sharp
 BPL
 Godrej
Companies for the
study
 SONY  SAMSUNG
 SONY
 History…

 Originally called Tokyo Tsushin

Kogyo ,Sony’s roots go back over
half a century to 1946.

 It was founded by Masaru Ibuka

and Akio Morita.
 VISION
üEco-efficiency in its business activities.
üInnovate in environmental technology
with environmentally sound business
practices.

MISSION
ü "To experience the joy of advancing and
applying technology for the benefit of the
public."
Array of TVs

 BRAVIA™ LCD TV
 CRT TV
 PDP
 HOME THEATRE
 FLAT SCREEN
SWOT ANALYSIS

 STRENGTHS
 Innovation
 Standardization
 Promotions
 Focusing on the Customer
WEAKNESSES

 Expensive
 Limited variety
 Delay in delivery
OPPORTUNITIES

 Brand Name
 Signed a global partnership contract
wit FIFA
 Effective international promotions
THREATS

 Competitors
 Expensive
STRATEGIES

 PESTEL MODEL
POLITICAL

ECONOMICAL

SOCIAL

TECHNOLOGI
CAL

ENVIRONMEN
TAL

LEGAL
SAMSUNG

 History
 Vision
 to lead the digital convergence
movement
 MISSION
 to be the best “digital-εCompany”.
Array of TVs

 LCD TV
 LED TV
 PLASMA TV
 ULTRA SLIM FIT
 FLAT SCREEN
 SAMSUNG MEDIA 2.0
SWOT ANALYSIS

 STRENGTH
 Reasonable price
 Zeal and speed in service
 Samsung marketing academy
 Wide variety
weaknesses

 Not targeting mass market

 Quality not upto the mark
 Limited promotional activities
Opportunities

 Indian mass market

 Increase in sales volume
 Product differentiation
Threats

 Strong competitors
 Economic conditions
 Customer switch-on
strategies
OVERALL COMPETITIVE
ANALYSIS
MARKET SHARE
CONCLUSION

 After analysing the strategies and

competitive situation, it can be
concluded that both SONY and
SAMSUNG are strong competitors.