ECONOMIC ENVIRONMENT

 ECONOMIC SCENARIO
 GDP
 GROWTH RATE (GDP GROWTH RATE)
 INTEREST RATE
 INFLATION
 AGRICULTURAL PRODUCTION/ LIVESTOCK ETC
 INDUSTRIAL PRODUCTION
 INFRASTRUCTURE
- TRANSPORT
- COMUNICATION
- ENERGY
- FINANCIAL
 ECONOMIC ENVIRONMENT
 CHANGE IN INCOME LEVEL

- TWO EARNING MEMBERS

- ACCELERATED GROWTH OF INCOME
 CHANGING CONSUMER SPENDING PATTERNS

- PRODUCTS FOR CONSUMPTION OF WOMAN

COSMETICS, JEWELLERY, APPARELS,
SCOTERETTES ETC…
- SPENDING PATTERN OF YOUTH
DENIM, CASUAL WEAR, IPODS, INTERNET,
VIDEOGAMES, MOBILES,MALLS ETC…
 POLITICAL ENVIRONMENT
 GOVERNMENT POLICIES
- INVESTMENT (DOMESTIC & FOREIGN)
- EXTENT OF REGULATION/
GOVT INTERFERENCE
- BUSINESS LAWS ENACTED
 TYPE OF GOVERNMENT
- STABILITY OF THE GOVERNMENT
ONE PARTY/ COALITION
(One dominant Partner/Few strong partners)
- POLICY MAKERS
Which minister holds which portfolio?
- IDEOLOGICAL INCLINATION
INVESTOR FRIENDLY/LABOUR FRIENDLY?
 POLITICAL ENVIRONMENT –
INDIAN CASES
 IBM & COCA COLA WENT OUT OF INDIA IN 1977

 TATA NANO CONTROVERSY IN WEST BENGAL

 RIL VS RNRL CONTROVERSY INVOLVING

MINISTRY OF PETROLEUM

 ENRON POWER PLANT IN MAHARASHTRA

 BANGALORE – MYSORE EXPRESS CORRIDOR

CONTROVERSY INVOLVING “NICE”
 POLITICAL ENVIRONMENT –
INDIAN CASES
 MAYTAS INFRASTUCTURE CONTROVERSY IN ANDHRA
PRADESH

 OPPOSITION TO “FDI (FOREIGN DIRECT INVESTMENT)”

IN PRINT MEDIA

 OPPOSITION TO OPENING UP OF INSURANCE, BANKING

AND RETAIL STORES

 PHASING OUT OF OLD TAXIS IN DELHI

 TECHNOLOGICAL ENVIRONMENT

 INTERNET – INTERNET MARKETING,

E-COMMERCE
 ATMs
 MOBILES
 DIGITAL MUSIC
 CREDIT/ DEBIT CARDS
 MEDICAL FIELD (EQUIPMENTS/MEDICINES)
 COMPUTER CHIPS
 DTH
 AUTOMOBILES
 CASE OF OUTDATED AND PHASED OUT AUTOMOBILES
BEING LAUNCHED IN INDIA