1. What is strategy? Explain the process of Strategic Management 2. What is functional strategy explain. Discuss the types in detail.

3. Explain: a. PEST analysis b. SWOT analysis c. Five force analysis 4. Describe: a. Vision b. Mission c. Goals d. Objective 5. Write short notes on: a. Organic growth b. Inorganic growth c. Tipping point leadership d. Blue ocean Strategy e. Red ocean Strategy f. Value chain analysis g. BCG Matrix h. GE nine Matrix 6. What are the barriers in implementing the strategy? 7. What is diversification? Explain expansion, stability and retrenchment strategy 8. What are cooperative strategies? Explain 9. How does stages of industrial cycle affects the planning of the industry? Does it affect the strategy also? If yes, then explain how? 10. What are the strategies options an organization has to go global? 11. Discuss porters generic strategies. Write and explain the 3 dimensions of all.
Note on Blue Ocean and Red Ocean Strategy:
The concept of strategy has always been directly linked with competition. Whenever one talks about strategy, the first thing that comes to mind is competition. That is because we have been

conditioned to think in a certain way. Blue Ocean Strategy (BOS) is a fresh approach and an alternate way of looking at strategy. Enter the Blue Ocean you are the only fisherman in an ocean full of fish. A Blue Ocean is an uncontested market place. A Blue Ocean offers new opportunity for profitable and rapid growth to an entirely new market. In a Red Ocean market, everyone is just talking a different version of the sames thing to the same group of people VS a Blue Ocean where you guide new people over to your primary program. In a globally competitive world, where supply is greater than demand, competition is becoming fiercer everyday. Customers want a lot more and at a better price. As a result, companies find themselves struggling and competing to hold on to their existing market shares and are therefore stuck in the realm of a Red Ocean (competition). Every blue ocean move will ultimately turn into a red ocean. But we believe that a Blue Ocean move will give the company a head start it requires to understand and conquer the

existing competition. Competition will ultimately catch up but it typically takes about 2-3 years for a blue ocean move to be emulated.

Note on organic growth and Inorganic Growth:

Inorganic Growth A growth in the operations of a business that arises from mergers or takeovers, rather than an increase in the companies own business activity. Firms that choose to grow inorganically can

gain access to new markets and fresh ideas that become available through successful mergers and acquisitions. Organic Growth Organic Growth is the rate of a business expansion through a companys own business activity, while Inorganic Growth means that the company has grown by merger, acquisitions or takeovers. When a company with help of its efficient management enhances its growth rate it is referred to as organic growth which is also known as Internal Growth whereas inorganic growth is attained when a company acquires a technology developing company in order to enhance its competitive advantage and growth rate and is also known as External Growth. Most business enterprises are constantly faced with the challenge of prospering and growing their businesses. Growth is generally measured in terms of increased revenue, profits or assets. Businesses can choose to build their in-house competencies, invest to create competitive advantages, differentiate and innovate in the product or service line (Organic Growth) or leverage upon the market, products and revenues of other companies (In-organic Growth). Simply put, business expansion with the help of the businesses core-competencies and sales refers to Organic Growth and is in contrast with Inorganic growth approach where expansion objectives are met through Mergers and Acquisition (M&A). Apple Inc. is probably an excellent example of Organic Growth. Growth@Apple is driven by trend-setting product innovation. Macintosh, iMac, iPod and the latest technological breakthrough pioneered by Apple is the iPhone. Steve Jobs, Founder, Apple Inc. comments Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. Microsoft, on the other hand is a clear case of In-Organic growth as it has successfully completed more than 100 acquisitions since 1986. Further about Organic and Inorganic growth can be read on this : http://www.iisjaipur.org/iiim-current-09/OORJA-May-August-2009/03Infocus.pdf