TRNG I HC KINH T QUC DN

ti thuyt trnh:

Mua bn 24, bi hc v o c kinh doanh

Nhm 3: Cac thanh vin

1. 2. 3. 4. 5. 6. 7.

Phan Thc Bnh Cao Minh Ngha Trng nh Hng V Th Thanh Huyn Nguyn Th La Nguyn c Anh Phm Th Min

Nhom 3 Vn hoa kinh doanh 15/10/2012

B CC

15/10/2012

Nhom 3. vn hoa kinh doanh

Phn 1: Gii thiu mb24

Thng mi in t
"Thng mi in t bao gm vic sn xut, qung co, bn hng v phn phi sn phm c mua bn v thanh ton trn mng Internet, nhng c giao nhn mt cch hu hnh, c cc sn phm giao nhn cng nh nhng thng tin s ho thng qua mng Internet".

C cu t chc ca mb24
3 cp gim c 18 cp ph gim c 83 cp VIP lnh o 680 VIP Hn 136 nghn hi vin

 Nguyn Mnh H
Tr.phng k thut

Nguyn Tun Minh

Ch tch HQT

ng k kinh doanh

Ng Vn Huy

L Vn Cng
Gim c

Phng thc kinh doanh

5.2
5.2 5.2 5.2 5.2 5.2 5.2

5.2

5.2

5.2

5.2

5.2

5.2

5.2

5.2

M hnh: Nh phn cp tin bt ng ng Mi mt gian hng gi 5,2 triu Ngi pha trn hng hoa hng 1,5 triu ng Nu hi vin pht trin c 2 nhnh, mi nhnh c 99 gian hng th s c nng bc VIP v c thng gn 100 triu ng trc tip. Ngoi ra, hi vin ny cn c hng phn trm gin tip nu nhng ngi di h li ko c ngi khc mua gian hng.

1. Tin ch, chin lc pht trin ca MB24

C rt nhiu nhng t bo uy tn vit v mb24 v k c vtv1 cng c phng s cng nhn s pht trin ca cng ty vi hng i ng.

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January 14, 2014

1. Tin ch, chin lc pht trin ca MB24

Mi mt chi nhnh, mi tun s c mt bui ao to hi vin cch s dng internet, cch t lnh mua hng, thanh ton v chuyn khon trn trang web ntngp phn xa m tin hoc cho ngi dn.

15

January 14, 2014

1. Tin ch, chin lc pht trin ca MB24

Khi tr thnh hi vin : c kinh doanh th co vi chit khu 7%, c quyn post sn phm ln gian hng, c mua hng gi r, c ao to v thng mi in t, v cc k nng mm, k nng t duy qun l tin, qun l thi gian, qun l cm xc, t duy lnh o, t duy cao cp

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January 14, 2014

2. Vic tun th php lut ca mb24

th php lut l tiu ch u tin nh gi v o c kinh doanh ca doanh nghip. Mt cng ty c php lut tha nhn khi c giy php ng k kinh doanh. Vy MB24 c hay khng giy php kinh doanh khi hot ng vi danh nghia l cng ty thng mi in t.
Tun

17

January 14, 2014

Gia nm 2011, MB24 m ra di danh nghia sn giao dch thng mi in t.

Thng 8/2011, MB24 np h s xin ng k m sn giao dch in t vi Cuc thng mi in t v cng ngh thng tin - B cng thng.

Tuy

nhin trong h s ng k ca MB24 c nh gi l khng hp l v thiu nhiu thng tin theo thng t 146 quy nh, hp ng ca cng ty khi k vi cc ch s hu gian hng khng phn nh thc cht ca m hnh.

*Ngy
28/3/2012, cuc a co cng vn chinh thc tra li t chi xac nhn ng ky.

18

January 14, 2014

Phi chng kinh doanh theo m hnh bn hng a cp th mb24 s c cp giy php kinh doanh bn bn hng a cp?

19

January 14, 2014

iu 3-N 110/2005/N-CP, sn phm kinh doanh bn bn hng a cp phi l hng ha ch khng phi l dch vu Vy theo quy nh ca php lut MB 24 cha c cp giy php kinh doanh bt ky bn no, bn hng a cp hay sn giao dch thng mi in t.
Theo

T khi thnh lp, MB24 chi ng thu 1 triu ng. Ti bun ma thut v nhiu a im khc MB24 cng khng thc hin vic np thu m chi np nhng t khai khng pht sinh doanh thu trong khi thc t ti cc chi nhnh mb24 c nhiu thng hoch ton pht sinh doanh thu t vic cung cp giao hng v doanh thu ca cng ty ln n trm ty ng.

Sng 31-7, Cng an tnh Ph Th phi hp vi Cc Cnh st Phng chng ti phm cng ngh cao v CATP H Ni thc hin lnh khm xt ti tr s chnh ca cng ty ny l 4, khu bit th C8 M nh 1, x M nh, huyn T Lim (H Ni)

3. MB24 khng to ra gi tr gia tng cho x hi

Thc cht hot ng ca MB24 chi ch trng vo khu tip cn v tm cch tng s hi vin thu li bt chnh khon tin 5,2 triu ng. Hot ng ny chi phn phi li dng tin ch khng to ra ca ci vt cht.

MB24 khng to ra gi tr gia tng cho x hi MB24 ru rao

rng h s t chc cc lp bi dng tin hc v nghip vu cho hi vin nhng trn thc t nhng g hi vin nhn c chi l nhng bui tuyn truyn v li ch ca MB24

4. o c trong marketing
Li dung s km hiu bit ca ngi dn, nh vo tm

l mun lm giu mt cch nhanh chng nhng li mun cng vic nhn h, MB24 khin hng trm nghn ngi tr thnh nn nhn khi tham gia vo hnh thc hot ng ny. Bng nhng li rt mt vo tai ca mt i ng nhn vin c o to, trang b v c bn nhng chiu thc lm m m i hiu bit km ci, nhng ngi nh d c tin. Mi cc bn xem clip

Marketing trc tip la gt

i ng nhn vin i ru rao MB24 l con ca b

Cng thng nn h s chm soc no chu o Cha dng li , MB24 nh bng nhn mc, thng hiu ca mnh bng cch a c cu chin binh, ng vin, ri th cc bc lnh o x phng, cng an, gio vin n lm tiu biu. MB24 cn dy ngi ta cch thuyt phuc, du d ngi khc tham gia nh th no mnh c th nhanh ln cp , ln Vip, n c nhiu tin, hay cc bui dy ki nng vay tin mang i u t vo MB24.....

Chiu Marketing la gt gin tip

Bt c ai khi t chn n

tru s ca MB24 ti C8 khu th M nh I, huyn T Lim, H Ni, u b chong ngp bi tru s honh trng ca cng ty ny. Gm 5 l nh lin k cao tng, tin thu tru s hng thng ln ti hng trm triu ng.

Chiu Marketing la gt gin tip

Bn cnh cn l nhng bui thuyt

trnh hp mt cc nhn vin ton cng ty ti mt khch sn sang trng nhm cng c, duy tr nim tin ca nhng ngi tham gia . Tip l dn lnh o cng ty gm nhng ngi n ng trong tui 7X lc no cng xut hin di hnh thc mt doanh nhn thnh t, u tc chi chut bng mt, khoc b cnh comple en, xch ca-tp, i t sang trng. c bit l kh nng thuyt trnh ca h trc m ng khin nhng ngi nghe nh nut ly tng li.

Chiu Marketing la gt gin tip

chi cho nhng hot ng nh th ny trung bnh mi ln

cng ty phi chi ra t nht l 170 triu. tuy nhin ti cc bui ni chuyn vi thnh vin, ban lnh o ca MB24 lun nhn mnh rng s tin ny l hon ton do , mt phn nh trong li nhun m cng ty chi ra v cc bn l ngi c hng nht. Mt "chiu" ca MB24 na l qung b hot ng v hnh nh lnh o cng ty trn mt s t bo; mi nhng ngi c chc danh ang lm vic ti cc c quan nh nc n ni chuyn ti cc cuc hi tho, gp mt hi vin do MB24 v cc chi nhnh t chc, xoay quanh cc ch v thng mi in t, o c kinh doanh, vn ha ng x, nhn cch Bi ni chuyn ca nhng ngi ny gy cho b hi hiu nhm MB24 l m hnh thng mi in t hp php..

1. Hu qu
i vi 3 chop bu lnh o
Chu trch nhim php l B x hi ln n

i vi nhng ngi tham gia vo mng li

Thit hi v vt cht Mt lng tin ca gia nh, bn b

i vi c quan qun l
Mt lng tin ca nhn dn

Truy cu trach nhim phap l

Ngy 2/8, Trung tng Triu Vn t, Ph Tng cuc trng Tng cuc Cnh st phng, chng ti phm (Tng cuc VI) cho bit, Tng cuc VI chi o Cng an 32 tinh, thnh ph c Vn phng Cng ty Muaban24 ng lot khm xt khn cp, thu gi ti liu phuc vu cng tc iu tra.

X hi ln an
Trn din n Dantri.com, Minh Thng (cu s quan H Ni) Ruoitrau0@yahoo.com ln ting:
Vi ti, qu tht y l mt tp on la o vi v ngoi tr thc, gi di v la lc n cc im, tn bo n v nhn tnh. Da trn l l no ? Ch nguyn vic mb24 la ti hng trm (thc t co th cn ti hng ngn) t ng ca ng bo thy bn cht cp ot trng trn, v nhn tnh ca bn h ri, m cha cn bnh xt ti cc vn khc. Knh mong cc c quan chc nng sm a ra php lut v la o co th noi l k nguyn ny, v chng ti mong nht thit phi x mc cao nht vi t nht 3 k trong s chop bu ca mb24!

Thit hi v vt cht
"Lc u, ti nh vt nghe sm, hon ton m h v cc khi nim nh 'hi vin VIP', "gian hng trc tuyn", b Phc cho bit. "Hn 30 triu ng ca con trai i xut khu lao ng gi v, ti nh ch ta mang i ng k ti khon v chc mm s tin phi Sng 3/8, ng Phc (43 tui,H '' ra kh nhiu. Nhng Ni) n Phng cnh st hnh s gi th mt xu cng kho i li". thnh ph t co.

Mt lng tin
Ti cng co mt ngi bn l thnh vin ca MB24, cng gii thiu cho ti v cng ty ny nhng ti khng ng tham gia. By gi c thng tin v MB24, ti ch thy tic mt iu - o l lng tin. Bi nhng ngi b cc thnh vin ny la gt a s l ngi thn trong gia nh, bn b ng nghip, nhng ngi tin tng h. Trong cuc sng ny, to dng c lng tin l mt iu khng d dng g co c. Lng tin khng phi t nhin co, m l do con ngi ta vun p hng ngy. Lng tin mt khi b mt th kho lng m ly li c lm. Gi y cc thnh vin ca MB24 lm th no m i mt vi nhng ngi b h la y????? H lm th no to dng c lng tin na y? M khng co ngi thn, khng bn b, khng ng nghip cng ng ngha vi vic khng co g trong i na... Lt t x tr: hoangoclansn27@yahoo.com.

Vi cac c quan qun l

Ti sao MB24 cha c cp php sn giao dch in t m vn ngang nhin hot ng? Ti sao 51 chi nhnh ca MB24 u treo bin hiu Sn giao dch TMT muaban24.vn? V tr cc c quan chc nng trung ng, a phng u khi mb24 hot ng cng khai, nh hng su rng ti nhiu khu vc trn c nc?

a cp l m hnh tin b , c thc hin thnh cng nhiu nc trn th gii, nhng Vit Nam do 1 s yu t v mt XH, KT nn lm mo m, bin dng m hnh ny. V vy, i vi nhng ngi v nh tham gia m hnh a cp cn lu :
Tm hiu tht k i tc mnh tham gia bng cch c k cc iu khon hp ng Khi tin hnh giao dch phi yu cu cng ty cung cp dch vu phi cung cp chng t, giy t v vic giao nhn tin Phi cnh gic v khng th c hot ng kinh doanh no mang li li nhun ln n nh vy trong thi gian ngn, nu c th ri ro cng s rt cao

MB24 li dung ch trng ca ng, Nh nc khuyn khch pht trin thng mi in t, xy dng chnh ph in t thc hin hnh vi chim ot ti sn mt cch tinh vi qua vic bn hng a cp tr hnh khi khuch trng c thanh th. Qua vu MB24, Nh nc cn sm hon thin hnh lang php l, ngh nh hng dn thi hnh Lut Thng mi in t cho ph hp vi tnh hnh hin nay. V quan trng hn c l chnh nhng ngi dn cng cn phi nng cao nhn thc v hiu bit ca mnh t trnh b li ko, du d tham gia vo cc hot ng tng t nh MB24. Bn cnh nhng bin php x l, kim tra ca cc c quan chc nng, hn lc no ht, ngi dn cn tm hiu tht k trc khi quyt nh u t, v hu ht cc vu la o kinh t ny u nh vo s hm li, thiu hiu bit ca 1 b phn dn c Vu MB24 ny l bi hc t gi cho nhng cng ty no c nh kinh doanh TMT khng ng vi bn cht ca n