Carpe Diem 2014 collaborating with Team Census, IIMC in association with Sahara Q Shop presents

Ad.Verb Quest for Marketing Gold

Do you believe you have the right mix of analytical thinking and creativity? Do you believe you can take a product to the minds of the consumers? Can you create ideas & content that can bring a wow feeling to your audience? Ad.verb is your chance to showcase your marketing skills. Thinking if you are a management student or a non-management student? It doesn t matter.

How it works?
Ad.verb is more than just another ad making competition. Spread across 2 rounds, it shall test your approach to Products & Positioning.

How to participate?
Teams of 3-5. Register your team (Registration Form) before 12th January (registration deadline).

Rules
a. All entries for all rounds to be mailed at census@email.iimcal.ac.in b. For details checkout iimc-carpediem.com, or mail at census@email.iimcal.ac.in or contact at one of the numbers given at the end

Round 1
1. Register your team through Registration Form. 2. Create a print ad on any 1 of the themes/products listed below along with a single page write up explaining your approach and send it to
census@email.iimcal.ac.in

a. Q NRG - Details b. Q Dumdaar Chai Details c. Q Mango Fruit Drink Details

d. Q Jams Details e. Q range of pickles Details f. Q range of biscuits Details g. Q Nourish Amla Hair oil Details h. Q Healthy Hair Shampoo Details i. Q Oceanic Blue Shaving Gel Details j. Q range of toothpastes Details 3. Evaluation a. 100% weight age to Judges evaluation 4. Winners of first round Top 50 entries of first round will be selected and sent for 2nd round.

Round 2
1. Chosen teams shall move to the second round 2. Teams are expected to prepare Integrated Marketing Communications plan and Video Ads on one of the product / themes provided to each team. 3. Video ads shall be shared across FB. 4. Evaluation a. 40% weight age to Judges evaluation b. 60% weight age to FB shares and likes i. 3 points for 5 shares ii. 1 point for 5 likes

Timelines
1. 2. 3. 4. 5. 6. 7. 8. Competition Launch Registration End Date Round 1 Submission End Date Results of Round 1 Round 2 Submission End Date Ads on Facebook for promotion Facebook Promotions End Date Final Results : : : : : : : : 06th January 14 12th January 14 13th January 14 16th January 14 22th January 14 23rd January 14 27th January 14 30th January 14

Whats in it for you?

1. 2. 3. 4. 5. 6. 1st Prize 35,000 INR 2nd Prize 20,000 INR 3rd Prize 10,000 INR Gift Hampers/ Vouchers 5,000 INR Certificates to the top 15 teams Campus winners to be declared

Registration
Registration for your team has to be done through the Registration Form

Contact Details a.k.a Helpline

Himanshu Reddy, IIM Calcutta Amol Kotkar, IIM Calcutta Ankur Malhora, Sahara Q Shop Email: census@email.iimcal.ac.in : : : +91 868 661 8184 +91 903 809 6956 +91 971 846 6567

So, what are you waiting for? Register your team and get going!!!