z

ASHUTOSH PRATAP SINGH

KUNAL KIRAN
ASHUTOSH JHA

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 It is the acquisition of two company PERFETTI AND VAN MELLE

In 1946 Two brothers ,Ambrogio and Egidio Perfetti had founded Perfetti

In 1841 Izaak van Melle founded Van Melle in Breskens in Netherlands.

Largest manufacturers of confectionery and chewing gum products

PVMI launched its operations in India in 1994.

Market leader, with a market share of more than 30 percent

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 A large unorganized market
Includes products such as sweets, jellies,
and gums but not chocolate confectionery
Market in India was estimated to be US$461
million in 2007

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 Alpenliebe Chlor-mint
Alpenliebe Creamfills Chocotella
Alpenliebe Lollipop Cofitos
Big Babol Fruittella
Center Fresh Happydent White
Center Fruit Protex Happydent
Center Shock Marbels
Chatar Patar Mentos
Chocoliebe

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA
 A hard-boiled sugar candy, was one of the first
brands to be launched after PVMI launched in 1994.
The single largest selling sugar confectionery brand
in India
It is biggest brand of PVMI and Indian sugar
confectionary market.
In 2006,the sales of alpenliebe was Rs.1.6 billion

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

Alpenliebe was available in three flavors
Rich milky caramel
Cream strawberry
Chocolate
Lollipops in three flavors
Rich milky caramel
Strawberry cream
Cola & vanilla

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 POTENTIAL ENTRANTS
(ITC AND HUL)

INDUSTRY BUYERS
SUPPLIERS
COMPETITORS (BUYING POWER)
(SUPPLY POWER) CADBURY INDIA, WRIGLEY'S
SUGAR MILLS LOTTE CONFECTIONERY (MOM &POP STORES,
PAN SHOPS
KIDS, CHILDREN)

SUBSTITUTES
(NESTLE,CANDICO,GOOREJ
RAVALGAON LTD)

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 GENERAL
RETAILERS

MODERN
TRADE

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 STRENGTHS WEAKNESS

Innovation Maintaining technology

superiority
Promotional
Price constrain
tactics

Packaging

Quality

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 OPPORTUNITIES THREATS

Innovation within the Competition from

brand international brand.
Sugar free products Competition from
domestic players .

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 LOW PRICE STRATEGY
ADVERTISING
SALES PROMOTION
DISTRIBUTION NETWORK
POSITIONING ON WHOLE FAMILY
PAY OFF LINE CUM JINGLE

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 JEE LALCHAYE RAHA NA JAAYE.
LAGEY RAHO (KEEP GOING)
KUCH ALAG ACHANAK (SOMETHING DIFFERENT,
SUDDENLY!)
LAALACH AHA LAPLAP

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 Free Sampling

Animated Films

Trump Cards

Advertising .

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

 REPOSITIONING ON WHOLE FAMILY
INCREASING MARKET SHARES
FOR INCREASING ITS CAGR OF 8%TROUGH
2011 IN SUGAR CONFECTIONARY MARKET IN
INDIA
TO DRAW ATENTTION AND RECALL OF
PUBLIC

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA