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  • 4.1/ Vision

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    Quach Long
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    Dominate the domestic Vietnamese market in 2 years and then expand internationally by demonstrating Vietnamese trade abilities. The mission is to decrease obesity in Vietnam and bring self-confidence and health to everyone through a healthy body. The objectives are to create new customer awareness of avocado oil's uses for cooking and cosmetics, and gain 25% market share in Ho Chi Minh City within 2 years. The target market segments are customers wanting to lose weight and care for their skin, initially focusing on Ho Chi Minh City and then expanding to other Vietnamese cities in the second year, with the goal of reaching 50% national market share in the next year and eventually opening branches worldwide.

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    Dominate the domestic Vietnamese market in 2 years and then expand internationally by demonstrating Vietnamese trade abilities. The mission is to decrease obesity in Vietnam and bring self-confidence and health to everyone through a healthy body. The objectives are to create new customer awareness of avocado oil's uses for cooking and cosmetics, and gain 25% market share in Ho Chi Minh City within 2 years. The target market segments are customers wanting to lose weight and care for their skin, initially focusing on Ho Chi Minh City and then expanding to other Vietnamese cities in the second year, with the goal of reaching 50% national market share in the next year and eventually opening branches worldwide.

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    Download as DOC, PDF, TXT or read online from Scribd
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    12 views1 page

    4.1/ Vision

    Uploaded by

    Quach Long
    Dominate the domestic Vietnamese market in 2 years and then expand internationally by demonstrating Vietnamese trade abilities. The mission is to decrease obesity in Vietnam and bring self-confidence and health to everyone through a healthy body. The objectives are to create new customer awareness of avocado oil's uses for cooking and cosmetics, and gain 25% market share in Ho Chi Minh City within 2 years. The target market segments are customers wanting to lose weight and care for their skin, initially focusing on Ho Chi Minh City and then expanding to other Vietnamese cities in the second year, with the goal of reaching 50% national market share in the next year and eventually opening branches worldwide.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    4.

    1/ Vision
    Dominate the domestic market in 2 years and then develop in the international market, demonstrate the ability of Vietnamese trade.

    4.2/ Mission
    We would like to decrease obesity in Vietnam, bring the feeling of selfconfident and the healthy body to everyone.

    4.3/ Marketing Objectives


    Psychology !o create new awareness about avocado oil of customers, it is e"tracted not only for cosmetic but also for cooking oil. #arket share !o reach $%& market shares in the market of 'o (hi #inh city in 2 years.

    4.4/ Segmenting The Markets


    !he customers who want to keep off the weight and take care of their skin. )ocusing on the market of 'o (hi #inh (ity in the first year and then we will e"pand distribution channels such as 'a *oi, Da *ang in the second year. 'ave branches all over the country, reach +%& market shares in the ne"t year. )inally, we will open new branch all over the world.

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