Professional Documents
Culture Documents
Individual Skills
Individual Skills
MARKET SHARE
CRITICAL ISSUES
SALES & REVENUE FINANCE
Mission Statement
Oscar v/s Chris
Management v/s Chris
Market Share
Top market position among lagers in West Virginia for almost 50 years 70% of market share before 2005
By 2010, Losing 2% revenue annually Decrease in sales and demand for stronger and bitter beers
Finance
New venture