Indian Palate: Changing Food Habits & Consumer Behavior

Evolving Indian Consumer

The Indian Consumers Needs from Processed Food

1.2 Mn Lifestyle & Aspiration
Cheese, Wine, Gourmet Food, etc.

> INR 10.0 Lacs

INR 5.0 10.0 Lacs

2.4 Mn

Convenience & Time Saving

RTE, RTC, Purees, etc.

INR 2.0 5.0 Lacs

10.9 Mn

Food Inflation Protection

Frozen Fruits & Vegetables, Juices

INR 0.5 2.0 Lacs

91.3 Mn

Wholesome Nutrition
Milk, Juices, Meats, etc.

< INR 0.5 Lacs

101.0 Mn
No. of Households

Basic Nutrition
Fortified Atta, Iodized Salt, etc.

Annual Household Income

Need from Processed Food

The Indian Consumers Changing Spending Patterns Changing consumer behaviour is catalyzing change in spending patterns, freeing up
income for discretionary expenditure

27% 40% 2003 4% 9% 20%

30% 2008
4% 10% 20%

36%

32%

32%

2013
5% 11%

20%

Food & Grocery Rent, Utilities & Education

Fuel, Transport & Communication Savings & Investment

Discretionary Expenditure

Emerging Trends

Shift to Thrift
Redefining Value

Small Wonders
Small Perk Me Up Products

Mummy ka Magic
Stays Intact

Eating Out at Home

Evolving Home Delivery Model

Taste Bhi, Health Bhi

A very strong co-relation

Food On The Go
Instant Pick Me Up

Eco Conscious

Eco Conscious

A light shade of green

Food As Discovery
More Experimenting

The Food Connect

Use of Social Media

POP will remain Supreme

The final test