APPROVED LIST OF MANAGEMENT RESEARCH PROJECTS FOR MBA

Marketing Management
Sr. N . &. ,. A )t(+- " Sa!e) Pr m ti n Strategie) " a )$e%i"i% $r +(%t .. Di)tri/(ti n Management " a % m$an0. An em$iri%a! )t(+- " Pr +(%t !ine) " a "ami!- Bran+ 1. A )t(+- " Pr +(%t +i'er)i"i%ati n 2. Bran+ e3ten)i n 4An ana!-ti%a! ana!-)i) 5. A )t(+- " % n)(mer6) $er%e$ti n t *ar+) )# $$ing Ma!!) 7. Ana!-)i) " market P tentia! " a $r +(%t 8. A % m$arati'e ana!-)i) " e3i)ting /ran+) " a )$e%i"i% $r +(%t. &9. B(-ing /e#a'i r *.r.t. Li"e In)(ran%e 4A )t(+&&. R !e " Print an+ E!e%tr ni% me+ia in $ )iti ning " a $r +(%t. &,. A )t(+- " Target Market *.r.t. a )$e%i"i% $r +(%t &.. A )t(+- n retai! marketing " $r +(%t) &0. Mer%#an+i)ing $ra%ti%e) " )# *r m). A )t(+&1. Ana!-)i) " marketing " In)(ran%e )e%t r &2. E:marketing. A )t(+&5. A % m$arati'e )t(+- " ;.S.P) " )imi!ar $r +(%t) &7. A )t(+- " )a!e) B(+get &8. A )t(+- " Market )egmentati n *.r.t a )$e%i"i% $r +(%t. ,9. A C m$arati'e )t(+- " a"ter )a!e) )er'i%e) " e!e%tr ni% g +). Tit!e " t#e t $i%

A Criti%a! e'a!(ati n " % n)(mer Be#a'i r *.r.t a % n)(mer g

+)

H(man Re) (r%e Management

&. S<OT ana!-)i) a$$!ie+ t $er" rman%e A$$rai)a! S-)tem " an rgani=ati n: A )t(+,. A )t(+- " Training an+ De'e! $ment $r gramme) ()e+ " r em$! -ee). .. Parti%i$ati'e Management4 A %a)e )t(+- " an rgani=ati n. 0. A )t(+- " *e!"are a%ti'itie) " an rgani=ati n. 1. H(man Re) (r%e) $!anning A Ca)e St(+2. A )t(+- " % n"!i%t Management 5. M ti'ati n at * rk4 A %riti%a! a$$rai)a! 7. Re*ar+ )-)tem " an rgani=ati n:An em$iri%a! ana!-)i). 8. C m$en)ati n Management 4A %a)e )t(+&9 C mm(ni%ati n at * rk4 An ana!-)i) &&. >(a!it- " * rk !i"e4 A )t(+&,. HR A(+it 4An em$iri%a! ana!-)i) &.. H(man Re) (r%e In" rmati n )-)tem 4An a))e))ment &0. A )t(+- " J / ana!-)i) &1. A )t(+- " Grie'an%e) Han+!ing Pr %e+(re &2. C#ange Management 4 A )t(+&5. Ne* $ara+igm) " OD inter'enti n) &7. A )t(+- " Re%r(itment Pr %e)) " an rgani=ati n. &8. A/)enteei)m an+ em$! -ee) t(rn 'er4 A )t(+,9. HR %!imate4 A %a)e )t(+- " an rgani=ati n ,&. A % m$arati'e )t(+- " In+(%ti n Pr %e)) " a % m$an-.

Finan%e Management
&. A % m$arati'e )t(+- " e?(it- )%#eme) in t#e M(t(a! F(n+ In+()tr,. Ana!-)i) " %#anging /anking nee+) " t#e %()t mer) .. A )t(+- " ri)k e'a!(ati n an+ mitigati n $r %e+(re) " r n n:$er" rming a))et) *it# )$e%ia! re"eren%e t IDBI 0. E)timati n " market $ tentia! " Li"e In)(ran%e a) an in'e)tment $ti n 1. 2. 5. 7. C m$(teri=ati n " A%% (nting S-)tem 8. Study of financial inclusion in Indian banking industry &9. Ri)k management in )-n+i%ate+ ! an). &&. Genera! !e+ger management &,. Ana!-)i) " P rt" !i management )er'i%e) &.. C )t /ene"it ana!-)i) re$ rt " $arti%(!ar in+()tr&0. A )t(+- " ! ng term "inan%ia! re) (r%e) in $arti%(!ar in+()tr&1. A )t(+- " a(+iting $ra%ti%e) *it# )$e%ia! re"eren%e t &2. A C m$arati'e ana!-)i) " m(t(a! "(n+) &5. A Cre+it a$$rai)a! " # ()ing ! an) &7. A )t(+- " retai! /anking " r )ma!! a me+i(m enter$ri)e) &8. Ana!-)i) " in+ire%t ta3ati n )-)tem. ,9. A % m$arati'e )t(+- " ! an )%#eme) /- 'ari () Bank). ,&. ,,. A % m$arati'e )t(+- " in)(ran%e )%#eme) A study of non performance assets in banking industry < rking %a$ita! Management in 3-= % . A study of capital structure of particular corporate St(+- " )i3 )igma !e'e! attaine+ /- Banking )e%t r