General topics on Britney's interviews Current topic (new music or tours, etc) Kids, family, boyfriend, ups and

down (makes her look more human and closer to people) Music (serves to promote her most recent work) trate!ic allies like Miley Cyrus or "ill#$#%m# (adds her value, helps her to look current and serves for promotin! each other) %llude to the success of the past& son!s, videos, performances, etc# (it reminds who she is and what she's done so she's perceived as valuable) Bein! fit (it tells how !ood she looks and makes her look like a role model)

trate!ies on the '(iece )f Me' *esidency Marketin! Campai!n#

Main purpose of campai!n Make an offical and outra!eous announcement about the Britney's *esidency in +as ,e!as# -escription

Britney arrives in a helicopter to a desertic landscape in the early mornin! while the media and hundreds of 'fans' received her by shapin! a !iant poster of the show# he wears an ele!ant black outfit and sun!lasses# )nce she walks down the helicopter she walks into a van to show up after several minutes to talk to the media# he refers to the new show in +as ,e!as that she's about to start in a few months and some brief details about the new album# .here's a stron! vibe of hype durin! the event#

%nalysis

a# )n the arrival by helicopter

Britney pears is easily one of the bi!!est superstars on the planet, not only because of her music, but for the constant impact she's !ivin! to the music industry throu!h iconic music videos and dance performances since the late /0's to date, deli!htin! millions of fans worlwide# uch a personality isn't supposed to make a low1profile apparence in order to announce one of the !reatest steps of her career, on the contrary, she should strive to make it % M)M23.# .he helicopter arrival is a smart strate!y for 4 reasons# +et's considerate every detail on this event is planned, that way she and her mana!ement team can make sure the audience can receive the messa!e they want to deliver# 5#

b# )n the way she looks c# )n the atmosphere created d# )n her speech