A

PROJECT REPORT ON Marketing Strategy adopted by NPEDIA TECHNOLOGY and Market Analysis
Submitted to the

SRM SCHOOL OF MANAGEMENT

In partial

fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINSTRATION

By

Prabal Goswami Reg. No. 35080386

Under the guidance of

Ms. M.Vetriselvi
SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR 603 203 March

April, 2010
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SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY

(Under Section 3 of UGC Act 1956) SRM Nagar, Kattankulathur 603203, Kanchi puram District, Tamilnadu, India Phone: 044-27452270, 27417777, Fax: 044-27453903 E-mail: hod@mba.srmuniv.ac.in , Website: www.srmuniv.ac.in

CERTIFICATE
This is to certify that this project report titled Marketing Strategy adopted by NPEDIA TECHNOLOGIES and Market Analysis - is the bonafide work of Mr. Prabal Goswami , bearing Reg. No: 35080386 who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported herein does not from part of any other project report or dissertation on the basis of which a degree or award was c onferred on an earlier occasion on this or any other candidate

(Ms. M. Vetriselvi) (Dr. Jayshree Suresh) Signature of the supervisor Signature of the

HOD
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ABSTRACT
This project is focused on understanding th e marketing strategies adopted by NPEDIA TECHNOLOGIES PVT. LTD. The st udy was performed within dur ation of two months by attending the office and market NPEDIA TEC HNOLOGY based in Mandaveli, Chennai. The study included conversation and interaction with the customers, companys work force and the competitors on behalf of the compa ny to extract knowledge about the pros and cons in the market. In course of the prescribed duration, it yielded sufficient am ount of result for its further development and subsequently the report was subm itted to the company as a part of my sincere effort in performing the project, wh ich is a part of my curriculum.