Social Psychology

AHTISHAM UL HAQ 1511-212005 BBA V

Social Psychology

Study of how others influence our thoughts, feelings, and actions

OUR THOUGHTS ABOUT OTHERS

Attributions
Attribution How we explain our own and others actions Mistaken Attributions Fundamental attribution error (FAE) Self-serving bias

Fundamental Attribution Error

Attributing peoples behavior to internal (dispositional) causes rather than external (situational) factors; related to the actor-observer bias Explanations for the FAE: Saliency Bias Focusing on the most noticeable (salient) factors when explaining the causes of behavior Just-World Phenomenon Tendency to believe that people generally get what they deserve

Fundamental Attribution Error

Self-serving Bias
Taking credit for our successes and externalizing our failures

Culture and Attribution

Collectivistic cultures tend to be more aware of situational constraints for others Less likely to experience the FAE and self-serving bias

Attitudes
Learned predisposition to respond cognitively, affectively, and behaviorally to a particular object

Cognitive Dissonance
Unpleasant tension and anxiety caused by a discrepancy between an attitude and a behavior A way to create attitude change

Cognitive Dissonance Festinger and Carlsmith (1959)

Cognitive Dissonance Festinger and Carlsmith (1959)

Cognitive Dissonance: An Example

Cognitive Dissonance: Summary

THANK YOU