BCA Flipbook2013 2014

Contents
06 | 182 Introduction
11 | 186 Campuses
14 | 187 Studying in Athens
15 | 188 Vision
17 | 189 History
18 | 191 Accreditations
21 | 192 Academic Collaborations
21 | 195 Academic Advisory Board
23 | 196 Corporate Social Responsibilities
24 | 197 International Students
Student Services Department 27 | 198 Academic Activities
Career Office 31 | 200 Student Services Department
BCA Alumni 32 | 205 Career Office
33 | 206 BCA Alumni
BCA 35 | 207 Libraries, Lab Facilities

36 | 210 The Undergraduate School
44 | 218 Academic Departments

: A 45 | 219 Guide to Undergraduate Courses
108 | 280 The Postgraduate School
112 | 284 Academic Departments
: A 113 | 285 Guide to Postgraduate Courses
- 352 | 353 Addresses - Contact
354 |
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American Hotel & Lodging Association (AH&LA) 1910 trade
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Hospitality industry,
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BCA PRO Evolution Soccer
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Special Nights
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P O T Y X I A K E -
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P O T Y X I A K E -
2 0 1 3 -
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BCA Intranet
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on-line tests (e-learning)

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BCA
The english language department

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3-6
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English for Maritime Studies

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English for Psychology Studies

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English for Computing Studies

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English Language Course
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Summer English Courses
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ENGLISH LANGUAGE COURSE
40

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P O T Y X I A K E
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FOREIGN LANGUAGES DEPARTMENT -

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Chinese
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Italian
Russian
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P O T Y X I A K E
2 0 1 3 -
43
BCA

46 | BA Business Management -
52 | BA Accounting and Finance -
56 | BA Advertising and Marketing Communications & Public Relations
, ,
60 | BA Business Logistics -
64 | BA conomics -
68 | BA Fashion Marketing -
74 | BA Digital and Social Media Marketing *

78 | BSc Shipping -
82 | BSc Psychology -
44

86 | BSc Computer Science -

90 | BA International Hospitality Management

96 | BA Events Management -
102 | BA International Cruise Operations Management *

106 | LA
* Subject to approval
Bachelor

45
P O T Y X I A K E -
2 0 1 3 -
45
BCA
Business Management

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BCA
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BCA
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P O T Y X I A K E
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59
BCA
Business Logistics

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P O T Y X I A K E
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BCA

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P O T Y X I A K E
2 0 1 3 -
63
BCA
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P O T Y X I A K E
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BA Fashion Marketing

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P O T Y X I A K E
2 0 1 3 -
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BCA

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3 ( I nte r m e d i ate Le ve l) :

P O T Y X I A K E
2 0 1 3 -
71
BCA

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:

events
72
P O T Y X I A K E
2 0 1 3 -
73
BCA
BA Digital and Social Media Marketing *

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P O T Y X I A K E
2 0 1 3 -
77
BCA
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79
BCA

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Introduction to Shipping Law

Maritime Accounting
Maritime Economics
2o
Maritime Policy
Shipping Operations
Carriage of Goods by Sea
Shipping Management
Quantitative Analysis
Chartering I
Financial Statement Analysis
Human Resources Management
3o
Shipping Law
Chartering II
Shipping Finance
Advanced Maritime Economics
Marine Insurance
Strategic Shipping Management
Advanced Shipping Finance
International Maritime Regulations
4o
Port Economics & Logistics

Ship, Sale & Purchase
Alternative Disputes Resolutions
Shipping Risk Management
Shipping Project

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P O T Y X I A K E
2 0 1 3 -
81
BCA
BSc Psychology

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83
BCA
H onours Course
Tit
Psychological Perspectives and HE

Orientation
Developmental Psychology 1
Personality and Social Psychology
2
Cognitive Psychology 1
Biological Bases of Behaviour
Psychological Research Methods 1 (inc IT)

Psychological Research Methods 2
Career and Professional Development
84
Psychology Project

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Social Psychology
Individual Differences
Psychobiology
4
Forensic Psychology
Special Topics in Social Psychology
Abnormal Psychology
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Psychology:
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P O T Y X I A K E
2 0 1 3 -
85
BCA
BSc Computer Science

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BCA
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Logic
Problem Solving for IT
Introduction to Programming
Study Skills for Computing
2o
Introduction to the Internet

Computer Hardware and Software
Architecture
Further Programming
Personal Development for Computing
Data Modelling and Database Systems
Programming & Data Structures
Employment Skills for Computing
3o
Introduction to Web Programming

Object Oriented Analysis and Design
Communication Networks
Operating Systems
Professional Development for Computing
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Software Architecture
Network Management and Security
Advanced Database Systems
Current Developments
Formal Methods of Specification
88
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P O T Y X I A K E
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89
BCA
BA International Hospitality Management

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Managing Technology In the Hospitality Industry
Management of Food & Beverage operations
Managing Housekeeping Operations
Managing Service in Food & Beverage Operations
Supervision in the Hospitality Industry
Information Technology skills
Basic Hotel and restaurant accounting
Practicals in Hotel Operations
Purchasing for Food Service Operations
Business English I
Business English II
1 (Foundation Year)
E T
Fo u ndat i o n Ye a r
P O T Y X I A K E
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AH&LA Hospitality Operations Certificate (exit Award 1)
91
BCA
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BA Events Management

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104
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International Food and Service Management
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Shipping Law
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Cruise marketing & Sales
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BCA

114 | MBA
118 | MBA Hospitality Management -
122 | MA International Human Resources Management

126 | MA Marketing / Advertising / PR - / /

132 | MA Digital and Experiential Marketing * -
136 | MA Management -
140 | MSc Accounting and Finance - o
144 | MSc Purchasing and Supply Chain Management

148 | DMS Postgraduate Diploma in Management Studies

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Marine Insurance Pathway
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164 | PreMasters Shipping Studies -

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139
BCA
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141
BCA
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143
BCA
MSc Purchasing and Supply Chain Management

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60
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120
MSc
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Management
180
T Y X I A K E
2 0 1 3 -
Business-to-Business
Public Procurement
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145
BCA
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T Y X I A K E
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147
BCA
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T Y X I A K E
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149
BCA
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management
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T Y X I A K E
2 0 1 3 -
151
BCA
Pre Masters

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153
BCA

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T Y X I A K E
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155
BCA
MSc Shipping

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BCA

CORE M OD U L E S

Maritime Economics
Maritime Regulations
Shipping Operations
Shipping Law
M A RI T I M E FIN A N C E PAT H WAY


Ship Sale and Purchase
Shipping Finance & Risk Management
Research Methods
Dissertation
C H A R T ERING PAT H WAY

158
Chartering Practice & Laytime Calculations

Research Methods
Dissertation
M A RI T I M E L AW PAT H WAY


Marine Insurance
International Trade Law and Bills of Lading
Research Methods
Dissertation
M A N AGE M EN T & O P ER AT ION S PAT H WAY


Management of Shipping Companies
Research Methods
Dissertation
P OR T LOGI S T I C S PAT H WAY


Container Logistics in Ports
Port Economics & Management
Research Methods
Dissertation
PG Cert
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PG Dip
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MSc
MSc Shipping
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159
BCA
DMS Postgraduate Diploma in Management Studies in Shipping

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DMS in Shipping

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DMS in Shipping

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2 0 1 3 -
161
BCA
( F / T )
Personal Effectiveness & Team Working
Shipping Business Management & Marketing
Economics of Maritime Transport
Maritime Accounting and Finance
Human Resource Management in Shipping Business
Shipping Law Aspects
Strategic Thinking in Shipping
Project
( P / T )

Human Resource Management in Shipping Business

Project
162
PG Cert
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60
PG Dip
Postgraduate Diploma Shipping
120
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2 0 1 3 -
163
BCA
Pre Masters

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Introduction to Economics
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T Y X I A K E
2 0 1 3 -
165
BCA
MSc in Computing

MSc in Computing ,
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166

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Information Security
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2 0 1 3 -
Relational and Object Database Development
167
BCA
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Research and Development Skills or Object
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MSc
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168

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2 0 1 3 -
169
BCA
MSc Information Technology

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T Y X I A K E
2 0 1 3 -
171
BCA
PG Cert
60
PG Dip
120
MSc
MSc Information Systems
180

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172
T Y X I A K E
2 0 1 3 -
173
BCA
Graduate Certificate in Computing


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Database Design and Implementation
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Internet Applications Development
. Graduate Certificate in Computing

, , MSc in Computing
.
T Y X I A K E
2 0 1 3 -
175
BCA
Graduate Diploma in Psychology

Graduate Diploma in Psychology Graduate Certificate in Psychology

conversion programme . Graduate Diploma
,
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8 (BPS)
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176

Graduate Diploma in Psychology (BA/BSc
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Graduate Certificate in Psychology.
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6
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630
TOEFL (new examination)
267

.

Graduate
Diploma in Psychology
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50% ( lower second class
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2 / Psychological Research
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2 / Cognitive Psychology 2
2 / Developmental Psychology 2
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/ Introduction to Counselling

/ Empirical Study
/ Social Psychology
/ Psychobiology
:

/ Health Psychology
and Addictive Behaviours
/ Abnormal Psychology
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Psychology
T Y X I A K E
2 0 1 3 -
177
BCA
Graduate Certificate in Psychology

Graduate Diploma in Psychology Graduate Certificate in Psychology to conversion programme . Graduate Certificate
.
Graduate Certificate in Psychology . ,

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Graduate
Diploma in Psychology.

Graduate Certificate in Psychology (BA/BSc), , lower second class

.
178
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TOEFL (old examination) 630
TOEFL (new examination) 267
.


Graduate
Diploma in Psychology. Graduate
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Graduate Certificate
in Psychology :

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.

1 / Developmental Psychology 1
/

1 / Cognitive Psychology 1
1 / Biological Bases of Behaviour
1 / Psychological Research
Methods 1
T Y X I A K E
2 0 1 3 -
179
BCA
180
B u si n ess C ollege O f At h e n s
Undergraduate - Postgraduate
Studies
u n d e r g r a d uat e - p o st g r a d uat e stu d i e s
2 0 1 3 - prospectus
181
BCA
182
By selecting BCA for your studies you have already made an important life investment. Your future will be fruitful and prosperous from every standpoint. At BCA
you will have the opportunity to significantly increase your knowledge and experiences, to acquire new interests and make new friends, to equip yourself with
important qualifications that will support your future professional steps. The vast
experience of BCA will guarantee you a pleasant and constructive period of studies
that will become the basis for a successful career.
The selection of a suitable studies topic, that suits your temperament

and personality, is certainly a serious step that requires responsible judgment and adequate information. BCA has created this site for exactly
this reason, to help you select the most appropriate specialty with your
interests and objectives in mind.
Vassilios Ch. Daskalakis
Founder, Chairman of the Board
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BCA
Our mission can be summed up in few words a quality learning experience. We achieve this mission through a commitment to excellence in teaching, research and industry collaboration.
Through our broad scope of undergraduate and postgraduate programmes, designed

to be directly relevant to business, commerce and professions for the life science, we
educate the next generation of leaders for the Greek, European and international community. Full-time or part-time, our courses are of the highest quality.
Welcome to the Business College of Athens.
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Our faculty members are recognised experts in business, shipping, hospitality management, communication and psychology education and professional practice. Our personal commitment to our students
is what makes our teaching stand out. Our faculty members have a wide range of research interests
in their subject areas. That research comes alive in our classrooms, giving our students a competitive
advantage in whatever field they pursue. We also take the time, both inside and outside the classroom,
to personalise our students experiences. Our links with the commercial and business sector and our
emphasis on employability give students and graduates a head start in finding a rewarding career. The
result is a good network of alumni who play a fundamental role in our educational mission.
We maintain a well-established and long-lasting collaboration with London Metropolitan University delivering courses franchised or validated by the University. All
our courses are subject to a rigorous formal quality management process, which
includes course approval, monitoring and review by the collaborating University.
Our graduates are eligible for recognition of professional rights of their degrees
according to the European Union legislation and the European Court of Justice
Rules.
BCA aims to the continuous improvement of our academic programmes. As a result, incoming students may experience potential changes to their courses that
occur as part of the restructuring process during their time on the course.
You can be sure of a challenging and truly distinctive educational experience at

BCA. Discovering your path to a secure and guaranteed future is up to you.
Regards,
Dr. Spyros Kostakis

Academic Dean
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Campuses
BCA is housed in four modern and technologically updated buildings in
the center of Athens, Glyfada, and Kifisia.
The buildings are specially designed and equipped so as to fully satisfy even the
strictest educational requirements. Each is situated in prime, easily accessible locations, and all contain libraries, modern computer labs as well as every type of
audio-visual means, according to the new perceptions in education. The comfortable spaces, the ergonomic equipment and every other necessary means create
an ideal educational environment. In addition, all the buildings are connected
through a network so as to provide complete autonomy but also administrative
support. Each building has a Studies Manager, Faculty Office, as well as Administrative Staff.
The total surface area of the BCA educational facilities is 6,000 square meters.
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Studying in Athens
Greece is a country of approximately 11 million people, situated at the
south-eastern tip of the European Union. Its geographical position gives
Greece a special role in both international politics and economy. Greece
has traditionally been the bridge between the Occident and the Orient.
It is the first port of call into the European Union when coming from the
East or South East.
As a result, Athens is a lively economic centre where both national and international companies in industry and commerce have their headquarters. Piraeus, the
port of Athens, is one of the busiest ports in the European Union and one of the
most important shipping centres of the world. All major shipping concerns are
either based or represented in Piraeus.
An important aspect of the Greek economy is its tourist industry. Millions of visitors come every year to Greece, most of them through Athens, to visit such antiquities as the Parthenon and Herodes Odeon and to swim or relax on its golden
beaches. The port of Piraeus is the springboard from which one can get to any of
over three thousand Greek islands renowned for their crystal clear waters.
Greece is the fountain of most modern thought, as we know it today. People like
Aristotle, Plato, Socrates and Democritus have laid the foundations for modern
thinking. But Greece has not remained complacent with its traditions; it is still in
the vanguard of knowledge and its advancement.
BCAs philosophy is based on merging this long tradition of thought

with modern international trends in business education.
Studying in Athens is fun too. Athens is renowned for its nightlife, late closing
hours and, most importantly, the variety of entertainment opportunities. You can
choose among taverns offering Greek cuisine with wine, high-quality restaurants
offering the delicacies of international cuisine, discos, English pubs, American
bars, clubs, and, of course, the world famous Greek bouzouki.
There are many art galleries you can also visit, the most important of which is the
Pinakothiki situated within less than a 10 minute walk from BCA Central Campus. In the Pinakothiki one has the opportunity to see exhibitions of international calibre. Many other museums are within a short walk or bus ride from BCA,
including the National Archaeological Museum, Byzantine Museum, War Museum
and many others. Should you wish to enjoy classical music you could visit the recently constructed Athens Concert Hall, renowned for its acoustics throughout
Europe, only a five minute walk from BCA Central Campus.
There is also a great selection of theatres and cinemas you could go to, should you
wish a quiet evening out. Studying at BCA in Athens will therefore be a challenging and rewarding entertaining and cultural experience as well as an educational
one.
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Vision
BCA was founded in 1971 and was the first college in Greece to cover the educational gap that existed at the time in growing sectors with great demand, such as
economy and management, tourism studies and computer studies. At the same
time, BCA was the first educational institute with branches in Switzerland and Italy,
the first education institute to introduce studies that were closely connected to the
job market with professors / professionals of the sector.
Our motivating force and vision ever since the establishment of BCA,
has been to offer and teach quality in all its dimensions. The contemporary professional and economic environment of globalized market
commands insistence on quality, immediate adjustment to the rapidly
changing conditions and opportunities as well as the need for a long
term vision and its adaptation to a clear strategy with a long term axis.
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Our vision as BCA is to offer contemporary programs and teaching experience

which respond to the job market, to offer building facilities of high aesthetics and
technology and to offer learning by leading field professionals and practitioners. In
the long term, our goal is to be established as a leading institute of undergraduate
and post-graduate studies in the rapidly growing area of the Balkans and SouthEastern Europe.
Finally, following the European Community Directive 36/2005, BCAs graduates
now have the ability to secure professional recognition by the Greek state, a recognition that has been given for many decades both by all European countries as
well as the local job market, which recognizes BCA as a supplier of professional
education with direct effect in the Greek business reality. With a record 1,200 enrolled students, and over 6,000 alumni, BCA is the leading private higher education
institution offering UK degrees in the Greek market.
History
A long term course of continuous upgrading has made BCA one of the
largest and most credible educational institutes of Greece. Years of continuous educational service and success in all sectors have formed a
level of quality and study conditions that is comparable to large universities abroad. This is reason why leading higher educational institutes
of England recognize BCA as their department in Greece, offering its
graduates the potential for a superior career.
BCA was founded in 1971 and was the first educational organization that dealt
exclusively with business studies. Expressing a new perception for its time, it was
the first in Greece to offer Marketing, Shipping and Advertising programs. Since its
inception, it has applied educational programs and teaching methods according
to the standards of large universities abroad, offering international studies and
the opportunities for post graduate studies abroad. BCA was the pioneer institution in Greece with branches in Geneva and Rome(ECBS, top left photo)and the
first private college offering validated programes from UK Universities through
exclusive agreements. The first such collaboration was with Plymouth University
followed by the University of Huddersfield. The close monitoring of international
educational developments, its collaboration with some of the most credible organizations and university institutes of Europe and the USA, as well as its educational consistency, awarded BCA prestige and contributed to the upgrading of
education in Greece.
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The professors that teach at BCA are leaders in their sectors and have, in the majority, post graduate Ph.D. and Masters degrees from internationally accredited
universities of the USA and Great Britain. At the same time, they are select executives of businesses and organizations of the public and private sector of the country. BCAs programs are comparable to large, accredited universities of England.
They offer their students the ability to benefit from the international education
and scientific research that is conducted in cooperation with professors of foreign
educational institutes. This year BCA is expanding its programmes of study, offering a new BSc. in Accounting and Finance, as well as introducing the professional
courses of AHLA(American Hotel and Lodging Asociation) and offering exclusive
training for the Hotel Management students at the HILTON hotel.
To place particular emphasis on the relationship of education and production, BCA
organizes seminars that are directed toward management executives of Greek and
multinational businesses, with the speakers being leading university professors of
the USA and Great Britain. Participating in these seminars offers valuable experience to the students, with unique benefits.
By stressing the philosophy quality at every dimension, BCA places importance

both in its programs, as well as the areas in which the studies take place. Contemporary, functional buildings of high aesthetic value in Kifisia, at the center in
Glyfada, Piraeus, the leading commercial hub of Greece, and the area of the Hilton,
in the center of Athens, create ideal study conditions and compose the image of a
leading contemporary educational organization.
Today, BCA through its exclusive franchised collaboration with the London Metropolitan University, is expanding its educational and scientific
work, through studies and research in various sectors of business activity.
At the same time, as an active member of the Archi-Med network, it participates in community programs, with organizations and state agencies
of member-states of the E.U. as partners, such as the Ministry of Education
of France, the Siemens research center, the national Multi Media center of
France and Portugal and the education center of IBM-Euroe.
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Accreditations
BAC - Certification from the British Accreditation Council
BCA has been the subject of inspection by the British Accreditation Council (The
council responsible for inspecting all UK Universities and their collaborators
abroad, answerable to the UK Ministry of Education) for independent post-secondary and higher education .
The Inspectors referenced a stable high level of education benefits in all sectors
under evaluation: facilities, administration and staff, student benefits, and teaching and learning quality. They recognized that BCA aims to provide a learning
environment that will match as much as practically possible, the environment of
the institutes of Higher Education of the United Kingdom, in the most important
points, the Inspectors deemed that this objective has been achieved.
BCA was certified and accredited by the British Accreditation Council

(www.the-bac.org ) as an institute that offers Higher Education in February 2001.
Q.A.A.
BCA, based on the collaboration with the Universities of the UK is an educational
institute whose quality of studies is certified by the Higher Education Quality
Council, which has been re-named as Quality Assurance Agency (Q.A.A.) and is an
official instrument of the British Ministry of Education.
It aims to assure the quality of studies offered by educational institutes that collaborate with British Universities. BCAs collaboration with the London Metropolitan University has been commended by the Q.A.A.
Recognition of Degrees by NARIC

NARIC (National Recognition Information Centre for the United Kingdom) is the
British DIKATSA. During the meeting on British University Education in Greece
which took place 30/09/05, we developed relationships with the NARIC. After
months of communication and discussions a collaboration agreement was finally
signed between BCA and NARIC (http://www.naric.org.uk/). More specifically, BCA
has been in a position since September 2006 to provide the certificate of the NARIC to its graduates interested in acquiring this certificate along with their degrees.
Furthermore, the collaboration of BCA with NARIC will reinforce the recognition
of the studies quality. We would like to emphasize that the certificate from NARIC
covers the requirement of par. c of article 50 of the Directive 36 of 2005.
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Academic Collaborations
London is one of the most important centers of International Commerce. It is the only
capital city in Europe that hosts the largest insurance, banking, financial institutes and
offices of businesses that are directly or indirectly connected to International Commerce
and Shipping. Furthermore in the London area of the City all international shipping companies are located. That is why London is the first selection for those interested in studies
with an international character.
BCA collaborates with the London Metropolitan University and offers a selection of its
programmes through an exclusive franchise agreement that makes the BCA graduate,
automatically a London Metropolitan graduate. One of the largest Universities of London, the London Metropolitan University (http://www.londonmet.ac.uk), was created
by the merger of London Guildhall University with the University of North London.
London Metropolitan University has two large building complexes, London City Campus and London North Campus. London City Campus is located in downtown London,
while London North Campus is in the heart of North London.
Today it has 35,000 students making it the first in London and the second in the UK in
student population. The same applies to the European and international students; it is
classified as the most popular in London and the second in the UK. From 2003 to 2004 it
had an increase of 29% in foreign students, an indication of trust from the entire world.
London Met after an inspection of the leading organization for certification in quality
education of England QAA (Quality Assurance Agency for Higher Education) in 2005,
was awarded with the distinction Broad Confidence for its quality, and its programs,
which is the highest recognition of the QAA.
Finally, in more recent inspections by the QAA again, the studies departments offered
by the university were graded excellent (22-24 out of 24). In particular, the Business &
Management Program was graded with an absolute excellent (24 out of 24).
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American Hotel and Lodging Association (AHLA)

The American Hotel & Lodging Association was founded in 1910 and is the trade association that represents the Hotel and Tourism sector in the United States of America.
It is seated in Washington DC and its purpose is to offer international representation of
the industry in each government, education, research, information and any other service
with added value required by the members of the organization in order to work in a balanced and competitive environment.
The collaboration of BCA with the AHLA, one of the largest organizations for hotel and
tourism education of America, gives the opportunity for a contemporary and high level
of training to new students but also new and senior executives of the Hotel industry who
wish to expand their knowledge base and improve their skills in various sectors of the
industry, and as a result to be able to develop their career faster and more effectively.
For more than 50 years AHLA has been the primary source of education, research and
training of the Hotel industry not only in America but also globally. The Educational institute of the AHLA publishes books and manuals for hotel training and their programs
are used by more than 3,000 Universities and schools of hotel education and training
around the world.
The programs of the AHLA are designed based on the proposals and viewpoints of
professionals of the sector and so reflect the most contemporary practices and trends
in the hotel industry. The enterprises of the sector know that students that have completed Hospitality Management AHLA programs are well prepared to undertake management responsibilities and add value to the business.
For those who have acquired the knowledge and skills offered by the AHLA programs,
career growth is a rapid process in the hotel industry.
Its been proven that certificates and diplomas from the Educational
Institute of AH&LA open doors to graduates looking for careers in the
Hospitality industry,
(Hotel Association USA) http://www.ei-ahla.org
Association of Greek Tourist Enterprises (SETE)

BCA has been a regular member of SETE since 1995. Our participation in one of the most
recognized and credible tourism organizations gives us the ability to monitor the changes and trends not only of the Greek but also the international tourism industry, the result
is our adaptation and the planning of our educational strategy is based on the current
needs and changes of businesses and the industry.
Furthermore BCA and SETE in recent years have developed an active collaboration and
communication that is associated with recommendations and interventions in the educational and teaching method of executives of the Hotel and Tourism industry, always
keeping in mind the improvement of the productivity of both the businesses as well as
the industry in general. The purpose of SETE is the continuous qualitative upgrading and
strengthening of the competitiveness of the Hellenic Tourism Industry.
SETE was established in 1991. It represents tourist businesses associations and businesspeople covering the entire range of tourist activities. SETE is a non-government, nonprofit organization. SETE envisions a balanced tourism development, which aims in the
improvement of performance, with a simultaneous increase in the number of arrivals
and stays, with better distribution of tourist supply in all areas of the country, and with a
better time distribution of demand. All of these are realized within the scope of protecting the natural environment as well as in a framework of respect and presentation of our
civilization.
Crowne Plaza hotel

BCAs ongoing goal is to continue developing academic programs of high quality that
effectively approach and analyze the labour market. Following this strategy, BCA has
come to an exclusive agreement with the new 5-star Crowne Plaza Hotel (part of the
Inter-Continental Group) . A few metres away from BCAs Athens campus,
students have a unique opportunity to receive an excellent educational experience as
part of the BA Hons International Hospitality Programme.
The Educational Process is based in the idea of Shadowing Training under which
students observe on a weekly, 5 hour basis, operational procedures that take place in
the hotel in its various departments such as: Food & Beverage Conference and
Conventions,Front Office Housekeeping. Students shall also be able to participate,
when possible, in the above procedures put the classroom theory into practice.
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The basic goal of this collaboration is for students to acquire a high level of quality
experience, and to develop the practical skills required in a real time setting . The
new Crowne Plaza Hotel is the ideal environment for such an attempt.
ellenic Hotel Owners Federation (H.H.O.F)

The Hellenic Hotel Owners Federation is the dominant union of hotel owners
in Greece in which all presidents of the local hotel trade unions participate.BCA
Business College of Athens has signed an agreement with the HHOF and is now the
sole consultant on tourism education and research projects about tourism.One of
the main responsibilities of HHOF, as a hotel union association, is to communicate
and promote to its members, via their local representatives, the importance and
value of tourism and hospitality education as an investment for the future, provided
now by BCA, its exclusive partner in that field.
The Business College of Athens (BCA) and Germanischer Lloyd (GL) Academy
Hellas signed a cooperation agreement. The cooperation offers benefits for the
students as well as for their future employers: the students get insights into the
market by leading experts while the shipping industry will gain better trained
young academics.
GL Academy Hellas will organize exclusive seminars for the students and is
therefore extending the BCAs standard syllabus. Furthermore the students are
allowed to attend GL Academy Hellas open seminars. In future even more GL
seminars will be hosted by the college at its premises.
For the first time GL Academy Hellas cooperates with an educational institution
in Greece. BCA, founded in 1971, is one of the most prominent Colleges in Greece
and has a long-standing history in maritime studies with undergraduate and
postgraduate courses in Shipping.
The GL Academy holds an international network of training institutes with
coordinators managing local academies in 19 different locations worldwide.
Over the past 15 years more than 23,000 professionals participated in over 1,500
GL Academy seminars around the globe. The country-specific programmes are
adapted to the respective local requirements in terms of contents and language.
Germanischer Lloyd (GL) Academy Hellas
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Academic Advisory Board

The Academic Board oversees all the academic affairs of BCA.
It is comprised of distinguished Entrepreneurs and Executives and its task is to ensure
the following:
to coordinate the various Academic Departments of BCA and offer counselling
to closely monitor the latest trends in the global Market and form recommendations for BCAs governing board
to advise BCAs professors on programmes content, and advise on new personnel recruitment
Professors
One of the basic reasons BCA has achieved international recognition is
the high level of its teaching staff.
CAs educational philosophy is to provide its students both the Academic
knowledge derived from Professors active in research, and the vocational
knowledge derived from Professionals with a long and successful professional
experience. BCAs 98 professors are a balanced mix of upper level manages of Greek
and Multinational companies as well as researchers in European research projects,
thereby providing their students a wealthy combination of academic information
and practical experience needed for their future careers in the jobs market.
Further, BCA s research center gives students the opportunity to assist their
professors in primary research and participate in EU-wide research projects in
collaboration with Greek and European firms.
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Corporate Social Responsibility

BCA has always been an educational institution with intense sensitivity
to social issues, so expressing the essence of true education. During the
40 years of its operation, it has come into contact with various environmental and non-government organizations and has taken part in many
charitable actions.
The charitable organisations that BCA has supported the most, are the following:
ELPIDA
BCA has been a consistent sponsor for more than 12 years of the most illustrious charitable Association of Friends of Children with cancer called ELPIDA (HOPE). Each
year this immensily popular and successful organisation has organised a number of
fundraising events, most notable of which were the Luciano Pavaroti concert of 1994
and the Vanessa Mae concert of 1997. Among others BCA has been a sponsor in each
event. ELPIDA has managed to raise the funds needed to construct and operate the
first hospital for children with cancer in Greece. For more info, www.elpida.org.
Mediterranean seal Monachus

BCA made a fashion helping to protecting the Mediterranean seal thus reinforcing
the actions of the organization Mom (Company for the study and protection of
the Mediterranean seal Monachus), through its memorabilia. We also promoted
in the best possible way the message of the monachus monachus, learning about
the sea environment and the Mediterranean seal, as well as the methods for their
protection and preservation!
Greenpeace
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For more than thirty years, Greenpeace has been fighting a multifaceted battle to
prevent and face the largest environmental problems of the planet. BCA contributed to the efforts of Greenpeace for informing of the public and promoting their
active participation in the campaign Energy Conservation.
Champions for Charity

BCA supported the charity soccer game Champions for Charity, between the drivers
of Formula 1 and stars of our country (Michael Schumacher, Felipe Massa, Fernando
Alonso, Jarno Truli, Vitantonio Liuzzi, Robert Kubica, Giancarlo Fisichella, Sebastian Vettel, Max Biaggi) which offered high quality soccer and helped those in need. The revenue from the tickets of the game was given through the NPP Solidarity of the Church
to the people who were victims of the forest fires in the Municipality of Zacharo.
Volunteer Blood Donation

BCA is an ally of volunteer Blood Donation. Blood can be offered by anyone at the
centers and the Blood Donation Clinics of Hospitals. The Blood Donation Departments are in constant communication so as to exchange blood to deal with any
needs. The volunteer blood donor is equipped with a special identification card
that separates him and distinguishes him socially.
International Students
Living in Greece can be a fascinating experience as the country is renowned for its
glorious history, crystal clear water, golden beaches and its wide range of cultural
and entertainment activities.
Studying at BCA can prove to be a useful experience as it is a private

educational institution, which offers high quality education in international business. All its programmes are designed so as to help students
build upon the personal development and acquire the knowledge and
skills needed to achieve a successful career.
BCA International office has been established in order to offer advice and help to
any international student wishing to study at BCA. In addition, all BCAs staff is experienced in dealing with all kinds of issues that interest international students.
HOW TO FIND OUT ABOUT US

International students can be informed about BCA and the wide range of programmes we offer through the local educational agents we collaborate with or
they can visit our website which is www.bca.gr.
The local agents and the BCA International Office will give them all the information and material they need to read and will also provide advice about how to
apply, student visas and life in Greece.
HOW TO APPLY
International students can apply by completing our standard application forms
which can be either requested from BCA or downloaded from our web site (HYPERLINK http://www.bca.gr www.bca.gr)
In order to be admitted to our programmes of study, the following criteria will be
considered.
The academic qualifications
The Work experience (in case it is required)
The level of English
Two references or recommendation letters
Once the application form is completed, it should be returned to BCA and the
admissions office will reply promptly.
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Academic Activities
At BCA (Business College of Athens), aside from the rigorous academic
programme we offer our students the chance to come in contact with
the business practices and realities of Greece, the Balkans and the wider southeastern European area. For this reason we organise a series of
guest lecturers from the business elite of Greece as well as academic
seminars and field trips to various well established firms.
For the academic year of 2007 -2008 we organised, among others, the lecture of
Mr Harry Vafeias, CEO and founder of Nasdaq-listed Stealth Maritime, the exclusive
field trip to the recently listed cosmetics company Korres and two Shipping department academic trips to Amverse, Holland and Dubai.
London Metropolitan Academic Trip

The London Metropolitan Academic trip is an integral part of the Bachelor Degree
offered at BCA. All final year students are required to attend this two week-long
academic trip to London , where they have the chance to meet the professors of
the London Metropolitan University, attend lectures specifically organized for BCA
students, and get the chance to visit a series of British factories and firms, where,
under the supervision of the London Metropolitan staff, they can acquire invaluable insight on the British business practices. The trip further includes a unique to
BCA students visit to the International Maritime Organization, whose President is
Greek, as well as visits to illustrious British hotels and psychological Clinics.
Field Trips
The variety of field visits organized each semester at BCA, aim to bridge the gap
between the academic theory taught in the classroom and the Greek business
and professional practices. Following each field visit, all students are required to
submit essays and team projects based on the various issues covered.
A sample of the filed trips organized thus far include: the Shipping, Transport &
Logistics Departments visit to the port of Amverse and the famous port of Ichmewelde, the field visits of the Logistics department at the IKEA, 3E Coca-Cola,
and KORRE factory plants, as well as the Marketing departments visit to the FAGE
dairy corporation.
Visit to the Athens Stock Exchange
Visit to the Hellenic Register of Shipping
Visit to Port of Pireus
Visit to KESEN Maritime Academy
Visit to the factory of KORRES SA Natural products in Oinofita
The trip of the Shipping, Transport & Logistics Department to Belgium, the
port of Antwerp and a shipyard in Holland
Visit to the shipyards in Syros
Visit to the Museum of Bank of Greece
Visit to Athens Hilton
Visit to Mediastrom
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Guest Lecturers - Seminars

During every academic year, BCA organizes seminars for both its students and
alumni to provide specialized knowledge and valuable experience that can help
them later in their professional life. The seminars are delivered by distinguished
professionals from various disciplines, eager to share their expertise, provoke
thought and promote dialogue.
Some of the seminars held in the academic year 2012-13 were the following: Negotiations by the journalist, Mr. Dimitris Tsiodras, The types, style and ethos of
commercial communication by communications consultant, Mr. Thali Koutoupi,
Hotels and Tourism by the economist, Dr. Aris Ikkos,
Journalism by the journalist, Mr. Pantelis Kapsis, Business and Information with
the journalist, Mr. Tasos Telloglou, The Art of Photography with the photographer, Mr. Makarof Jordan.
In the same academic year, BCA also held a series of academic talks which are listed
in detail on page .. of this prospectus.
Academic Advising
Academic advising is an on-going educational process that promotes the importance of learning and fosters the students intellectual and personal development
towards academic success.
During his/her studies at BCA, each student is assigned a Personal Academic Advisor whose main responsibilities are:
To communicate and explain the curriculum, the degree requirements , academic policies, regulations and procedures.
To help undecided students select a program of study consistent to their life
goals and aspirations
To facilitate the students transition from secondary education to an academic
environment
To monitor each students progress and ensure that he/she meets the learning
outcomes of the course
To encourage and assist students in defining and developing realistic personal,
academic and professional plans
To provide personal guidance and support
Personal Academic Advisors are accessible for assistance via face-to-face sessions,
telephone and/or email.
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Student Services Department
Our philosophy at BCA is to provide quality education and a high quality of student life. The student services department at BCA is unique,
not only because it ensures that student life is at the highest possible standard, but also because it operates as a center where students
submit their proposals about the list of activities that they would like
to experience while studying at BCA and the department, provided at
participation is adequate, puts them into effect.
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The student services department organizes a variety of disparate activities

throughout the year, both academic and extra curricular. The academic activities
include, guest lectures from respected business practitioners and distinguished
academics, the organization of inter departmental seminars for our students and
alumni, and monthly field visits in order to bridge the academic theory taught in
the classroom with the practices of the various professions. Further, the department is also responsible for the organization of our internal basketball and football tournaments, our bowling and pro evolution soccer tournaments, BCAs music
band and theatre teams as well as the multitude of activities which are organized
each academic semester and constitute the richness of the student life at BCA.
Life at BCA
In order for a students college life to be complete, it has to combine a cutting edge academic curriculum with a fulfilling student life
composed of athletics and extracurricular activities, whose aim is to
bring together inter departmental students and provide them with
a fulfilling college life. Student life at BCA is rich with activities and the
vibrant city of Athens offers an array of cultural events, archaeological
sights and a vibrant life in a city that never sleeps.
Through our student service department, all students, in addition to the variety
of activities organized each semester, have the ability to submit their proposals
about the list of activities they would like to see effected, and the department
ensures that they take place. Throughout its long history as a leading academic
institution, BCA has also been known for its rich student life.
BCA Extracurricular Events

Aside from the successful athletics departments, BCA offers a series of events for
its students. Each semester, BCA organises two excursions, one to Arahova during
the fall semester and another to Myconos during the spring semester. In addition,
BCA students take part in interactive television series as well as creating their own
Karaoke nights and a variety of fairs at BCAs campuses.
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BCA encourages art at all its dimensions. To this end it sponsors exhibitions, such
as Hilton hotels Non-Stop Art event, and video art events of young artists, and
it has created its own theatrical group and music band, both of which have performed periodically at local venues.
Athletics
The athletic teams of BCA have ranged throughout the years from sailing and
fencing to modern day paintball and bowling. Although interest in such team
have waxed and waned over the years, the two teams which make BCA proud
on a yearly basis across the collegiate championships are the BCA basketball and
soccer teams. Each year, BCA holds two internal tournaments, one for basketball
and another for 5x5 soccer. The two winning teams then participate in the collegiate championships where BCA has a long winning history of titles and championships.
The list of athletic activities does not end here though. BCA has its own paintball
and bowling teams, as well as a sailing team.
Sports
The fact that BCA has basketball and soccer teams is probably predictable. These
are the most popular sports and it is natural for many students to be interested. The
fact that these teams have won the first places in Inter-College Championships is
also predictable.
The students at BCA are serious in anything they do and always want to stand out!
It is a known fact that athletics builds the body and the mind. That is why sports activities at BCA do not stop, each year we organize tournaments in paintball, bowling,
billiards and trips for sailing, rafting, even winter skiing.
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BCA Special Nights

BCA has been taking care throughout the years of for the entertainment of its
staff and students, organizing with success nights of absolute fun and escape from
everyday life.
Excursions
Many great excursions have been organized throughout the history of BCA to
beautiful places in Greece and abroad. The students of BCA have the opportunity
to experience great moments of fun, while also getting to know new places and
different cultures.
Our goal is for our students to develop friendships and a spirit of teamwork that
will help them both in their personal and in their future professional lives.
mong the various excursions that have been organized in the last years have
been the excursions to Barcelona, Prague, and very soon to various states in the
U.S.
Cultural Activities
Do you enjoy the theatre? Do you prefer music? Perhaps you have a strong pen?
At BCA you will develop and utilize your talents. .
Photography Contest & Free Seminars
BCA in cooperation with Panasonic organizes a series of digital photography seminars and
a contest with the theme Life at BCA.
Start taking pictures and the best moments at BCA may award you with gifts..
Theatre Group
This year, after many years, BCA has organized its own theatre group. The play is a comedy
based on Platos perceptions that the ideal education can entertain as well as educate. The
Musical Comedy 18+, through a series of original comedic sketches, music and verses,
introduces young people to the world of Business, Shipping, Globalization, but also to a
contemporary society, in which they are called to become active members, leaving their
personal mark and contributing to its upgrading. The play, once it has been completed, will
be shown in the closed theater of the ISA School (member of the BCA Group).
BCA Band
During the 1990s BCA had its own music band under the supervision of Professor Mr.
Diplaris, which indeed had managed to have its own musical programme at the known
night club La Notte. This year, our goal is to become even better! Our BCA Music Band, our
musical band, will impress you with its mature sound and its amazing musicians who are
naturally BCA students. Our goal for next year is to organize a concert for charitable purposes.
The BCA newspaper
The BCA newspaper is a journal that comes together with great care, a lot of zest, and a lot
of humor! It is written and published by students and academics, while it will also be read
by many others.
BCA e-Radio
Launching e-radio was an innovative idea that was very well recieved by all members of the
BCA academic community.
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BCA
Graduation
BCA is famed for organising spectacular graduation ceremonies f the past forty
years of its successful operation. Each graduation ceremony is unique, not only
due to its choiceof venues whichinclude among others, the Zappeion Megaro, the
Megaro Mousikis Athinonand others, but alsodue to the choice ofdistinguished
speakers.
Each year, BCA awards the Degree of Excellence award to notable figures from
thedomesticEntrepreneurial, Political and Academicscene.
Among them, were: Dr. Andreas Andrianopoulos, former Misnister of the

Economy, Mr Dimitris Kontominas, founder of the Interamerican Insurance Group,
the Goodwill Unesco Ambassador, Dr. Marianna Vardinoyiannis and the founder of
Attica Group, Mr Pericles Panagopoulos.
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Career Office
More than 5,500 BCA graduates are successfully employed in a wide array of professions of the private sector, testimony to BCAs long standing position in the
Greek Business community as an academic institution offering a curriculum closely
connected to the needs of the modern businesses.
Nevertheless, with an ever growing number of new entrants, BCA has

developed a pioneering method, for creating and managing student
resumes and business career offers. The new programme developed,
labelled BCA CAREER NETWORK is a CV preparation tool, which automatically creates a CV based on the European Union CV guidelines, and
gives Human Resources Managers access to the resumes of prospective
applicants.
All BCA students and alumni, fill their personal and work details in the spaces provided, and the system automatically creates a tailor made resume based on the EU
Pass. Each week, the career office, posts career opportunities offered by the various
businesses with which BCA collaborates and gives HR managers unique username
and passwords of entry with which they can access BCAs database for applicants
and then invite them for an initial interview. For more information regarding BCA
CAREER NETWORK, please visit www.bca.gr/careernetwork.
In addition, the career office offers skilled advice on interview tips, and guides the
prospective applicants throughout the process.
Guide to Contemporary Professions

Each individual is unique, just like you and every other candidate student. You
must be certain that the profession you choose to follow will utilise all the positive
attributes of your character and skills, so as to be fulfilling and naturally, so that you
are able to have a successful career.
BCA, in collaboration with Lighthouse Internet Media, have created an innovative
guide to professions that will help you find those professions that completely suit
your character and abilities.
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BCA
BCA Alumni
BCA graduates now exceed 5,500 and are found in a whole range of the
domestic business and professional scene.
The goals of the club under its statute are:

The development of communication and relations among its members.
The Scientific and professional support among its members.
The training of its members on matters of professional orientation, and other sciences.
The further development of its website.
The interconnection and cooperation with other similar associations in Greece
and abroad, and cooperation with relevant educational institutions of all kinds
and forms of classification.
Participation in secondary or tertiary respective organizations and federations.
Through the website of the club, all alumni have the opportunity to enrol in the
club, learn about the variety of academic events and seminars organized at BCA
for them, and seek graduates from BCAs long operation.
For more info please visit www.bcaalumni.gr
Central pursuit of BCAs alumni association is the preservation and strengthening

of the ties among BCA graduates and the creation of a strong network of communication and cooperation among its members.
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Libraries, Lab Facilities
Libraries
BCA has 3 fully equipped libraries, one in each of its buildings, related to the sectors
of the programs it offers. In addition, the library of the Glyfada campus offers one of
the richest collections of books and journals of Shipping studies in Greece. Through
the collaboration of the BCA with the London Metropolitan University, each student
has access to the largest Electronic Libraries internationally. In the facilities of each
library there are study rooms, wireless access to the internet and PC labs.
Infrastructure
At BCA each teaching room is equipped with projectors and PC. Each floor has
wireless internet access for students who wish to use their laptops. In addition,
each building has a room with interactive blackboards of the latest generation,
with video / recording abilities of the lecture and automatic delivery through
email to each student. The BCA Intranet is of model technology, and each student
through his/her username and password is able to receive the entire teaching material, to participate in forums for the exchange of opinions and be informed by
administration about each event.
Finally, each campus has two computer labs with the latest Dell PCs, lazer printers
and access to the World Wide Web.
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BCA
Intranet
The students in turn, have the following options:

To download the notes, presentations and educational materials throughout
the course.
To find links and resources related to the courses taught.
To submit their work electronically
To send a message to their teacher
To participate in the forums of each course, where they can ask questions and
engage in lively debates
Complete on-line tests and take part in e-learning activities
To check their grades on their submitted work and examinations
At BCA College we try to incorporate the latest technology not only in our teaching ,
but also to develop tailor made programmes for our students . The most important
tool we use in the educational process is our Intranet, the platform of electronic courses which are accessible via the Internet. Teachers and students can log in from their
homes or from a net-cafe, using their Laptop or even their mobile phone. Through the
Intranet, teachers upload all the useful material for a proper and thorough training of
our students.
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Further, BCAs Intranet is the cyberspace where students can find all the latest news
of the College, the upcoming activities and educational visits and connect to all
other electronic services offered by BCA such as the webmail. Finally, through the
Intranet, students have the opportunity to read, comment and submit their articles at our online newspaper, the BCA Bus.
u n d e r g r a d uat e stu d i e s
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BCA
210
The Undergraduate
School
211
BCA
The Undergraduate School

BCAs organizational structure and staff, both administrative and academic, encompasses and supports all aspects of the operation and delivery of undergraduate programs.
Once the student registers in any of our undergraduate programs, he/she will receive academic guidance and administrative assistance throughout his/her studies.
In all BCAs premises, as well as in every academic department, academic and administrative staff have been allocated to every student, so that they can monitor the
students progress and offer personal valuable assistance.
The role of the academic advisors lecturers of academic programs- is to guide and
advise every student on a personal basis, taking into account his/her needs.
All administrative staff, whether they are working in the Administration department,
in the Students services or in the Financial department, are always eager to assist
and give solutions to any issue or problem that may emerge. The creative period of
studies spent in an academic environment which has been carefully designed and
equipped, stimulates students to develop those personality thats such as modesty,
analytical and creative way of thinking, communication skills, self confidence, team
working, which lead to both personal and professional success.
Guide to Undergraduate Awards
The four year or the three year (provided that specific entry requirements are met)
program of studies lead to the acquisition of the Bachelor degree in all pathways.
212
The majority of students choose to attend the undergraduate programs leading to

bachelor degrees full time. However, the British academic system offers students
the opportunity to obtain other academic titles of studies such as the Certificate
of Higher Education and the Diploma in Higher Education, depending on the
number of credits they have achieved.
Every academic year consists of two semesters, the Fall and the Spring semester at
the end of which students sit for the final exams.
How to Apply Entry Requirements

The procedure and the entry requirements may differ depending on the
program of studies, the mode of studies (full time or part time) and the
registration period of time.
The application form may be filled at, all BCAs premises, either by the registry staff or
electronically through our site www.bca.edu.gr. The period for admission intake for the
Autumn semester commences in May and terminates in October, while admission intake
for the Spring semester, commences in December and terminates in mid February.
Requirements:
Foundation Level
The Foundation year is designed in a way that a twofold goal is achieved. Students will
have the opportunity to get in touch with a variety of subjects and explore different
areas of knowledge in a process of finalizing their decision about their main subject
of studies. At the same time, the program will help them adjust to the requirements
of academic life and meet the criteria set by any University in order to successfully
complete a course of study. All that will take place through a carefully structured curriculum, the modules of which are specifically designed to keep student interest at a
high level throughout the year. This is achieved through a number of activities and
projects that combine a University level learning experience with an understanding
of the real world needs.
Strengthening their English Language skills, a necessary qualification in todays demanding world, getting in touch with the top disciplines of a globalized economy, and
acquiring the basic academic skills that will ease their cruising and successful completion of the program of their choice, are some of the characteristics that make the BCA
Foundation year unique in its design and ensure the success of its mission.
Certificate Level
For a candidate to be accepted in the Certificate level (2nd year), he / she must have
a Lyceum degree with a mark of at least 17 (prior to 2000) or a mark of 16 in the new
National Degree.
For Anglophone Programmes: Candidates wishing to attend the programme in the
English language must have a competent English proficiency, namely:
TOEFLi550 or 213 computer based test
Cambridge First Certificate (FCE): Grade B or above
Cambridge Certificate of Proficiency in English (CPE): Grade C or Above
or The equivalent result in the BCA English Language Test
A student will be offered a place for the program he/she has applied for only if he/she
submits all the necessary documents ( school certificate or equivalent, evidence of his/
her English proficiency once he/she has applied for English taught programs, five (5)
photographs and the appropriate amount of registration fee.)
It is the policy of BCA that there shall be no discrimination with regard to a students or
prospective students national origin, color, age, religion or political beliefs. BCA is also
committed to encourage and support students with special needs or skills.
Transfer students
The student who wishes to transfer from any educational institution in Greece or
abroad must meet the following admission requirements.
An official transcript of academic record and module description must be provided
from the educational institution previously attended,
His/her average academic performance in the educational institution he/she previously attended, which is evaluated by BCAs academic staff, should be satisfactory.
All transfer students in order to be eligible to obtain a title of studies from or via
BCA are required to attend successfully at least one year of course work at BCA
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BCA
The English Language Department

The English Language Department offers English courses to all BCA students to
help them develop their language skills and meet the requirements for an undergraduate degree. n addition, students are prepared to sit for the IELTS test (International English Language Testing System), which is a world leading exam.
English Language Course
2 semesters
in the foundation year
HOURS PER
WEEK
3 to 6 hours
per week
IELTS Preparation Course
2 semesters
3 hours per week
8 weeks (July & September)
6 hours per week
English for Business Studies
2 semesters
2 hours per week
English for Maritime Studies
2 semesters
2 hours per week
English for Psychology Studies
2 semesters
2 hours per week
English for Computing
2 semesters
2 hours per week
ENGLISH COURSE
DELIVERY MODE
ENGLISH LANGUAGE COURSE
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This course is designed to help students develop all four skills - listening, speaking, reading and writing - through a range of activities which engage students and allow them to
improve English for academic purposes in a thorough and stimulating way. By attending this course, students will be able to comprehend the major grammatical structures,
build and expand their English vocabulary and understand basic concepts related to
their discipline through real-life contexts. Furthermore, they will gradually develop their
confidence in listening, understanding and communicating effectively in English and
improve their ability to produce coherent and cohesive written work.
This course, which is taught in levels, is mandatory for Foundation year students as it is
part of their academic curriculum. Entry to the appropriate level is determined by the
students score in the BCA IELTS placement test.
After completing the English Language Course, students are required to attend the IELTS
Preparation Course in the second year of their studies (Certificate Level) in order to prepare to sit for the IELTS exam.
Students may be exempted from the course, if they meet one of the following criteria:
English is their native language
They have obtained the Cambridge Proficiency Exam Certificate in the last 3 years
They have obtained the IELTS exam with a score of 7,5 or higher
They have obtained the TOEFL iBT exam with a score of 107 or higher
They have an International Baccalaureate Diploma with a general score of 24 or
higher and a score of 4 or higher in English
IELTS PREPARATION COURSE

This course is designed to prepare students for the IELTS test (International English
Language Testing System). IELTS is a valid indicator of a persons ability to communicate in English and is widely recognized by universities, colleges, employers, professional bodies as well as by Greek government agencies, including ASEP (Supreme
Council for Civil Personnel Selection).
Students will be familiarized with the requirements and format of the exam. Most
specifically, by understanding questions, improving task completion, building up interview and writing techniques and developing their listening, writing and reading
skills students will be able to prepare most effectively for the exam.
SUMMER ENGLISH COURSES

English Language Summer course
The students who completed the English Language course in the foundation year
but their competence in English is still rather weak, will have the opportunity to
attend an additional English language course during the summer session in order
to improve their level. This course covers all skills, listening, speaking, reading and
writing, including grammar and vocabulary.
By the end of this course, students will have developed all necessary skills in English
in order to be able to attend the IELTS preparation course in the second year.
Summer IELTS preparation course

Those students who failed to achieve a 5.5 score in the IELTS test at the end of
the certificate level, are required to attend an additional IELTS preparation course
during the summer period in order to improve their score.
This course will help students enhance the skills they need for success as it provides
extensive exam practice.
ENGLISH FOR BUSINESS STUDIES

This course is designed to help students understand and talk about key business, marketing and economic concepts. It covers a wide range of issues, including work and motivation, production, marketing, advertising, banking, business
ethics, tourism industry, exchange rates and international trade. It also draws on
authentic texts and real companies to present the most up-to-date and comprehensive language and terminology.
By the end of this course, students will have raised their overall level of English to
the point where they can effectively understand academic texts and journals.
This course is open to all BCA students having a satisfactory command of English.
215
BCA
ENGLISH FOR MARITIME STUDIES

This course is designed to improve students knowledge of English for use in the
shipping and academic environments. Students are expected to develop skills
used mostly in a maritime context. The material covers a range of topics primarily
from the shipping world, such as companies, meetings, organizational structure,
regulations and leadership, without, however, excluding the academic side of
management. It involves a number of reading skills such as predicting and extracting main ideas and understanding texts related to the maritime transportation
industry. They will also develop their writing skills, such as presentation and report
writing, based on real life shipping business cases.
By the end of this course, students will have improved their overall level of English
to the point where they can effectively understand academic and shipping texts
and lectures as well as express themselves in speech and writing.
ENGLISH FOR PSYCHOLOGY STUDIES

This course is designed to improve students knowledge of English for use in psychology and academic environments. It is based on journal material which will
introduce students to stimulating topics in psychology ranging from counseling
to cognitive psychology.
This course is designed to help students understand and talk about the latest developments in the fast moving world of computing. It covers a range of issues
such as computing essentials, programming, web design, job hunting and future
technologies.
ENGLISH FOR COMPUTER USERS
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FOREIGN LANGUAGES
The Foreign Languages Department offers to all BCA students the option of taking
an extracurricular language course while studying at BCA. Students can choose
from a range of language courses:
Chinese
Italian
German
Russian
Spanish
All the above language courses are ideal for those students who wish to open new
horizons, communicate and exchange views with people from all over the world
and enhance their career opportunities.
217
BCA
Academic Departments
Business Department
220 | BA Business Management
226 | BA Accounting and Finance
230 | BA Advertising and Marketing Communications & Public Relations
236 | BA Business Logistics
240 | BA Economics
244 | BA Fashion Marketing
248 | BA Digital and Social Media Marketing *
Shipping, Transport and Logistics Department

252 | BSc Shipping
Psychology Department
256 | BSc Psychology
Computer Science Department
Hotel and Tourism Management Department

264 | BA International Hospitality Management
270 | BA Events Management
274 | BA International Cruise Operations Management *
278 | The programs of the AHLA
260 | BSc Computer Science
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Guide to
Undergraduate Courses
219
BCA
BA Business Management
The BA (Hons) Business Management course is a single honours course
that provides students with a thorough knowledge and understanding of the key subjects relevant to a career in business management in
the widest possible context. This course has been newly developed as
part of London Metropolitan Business Schools re-design of its degrees
in business and management in 2008. As such, your Business Management degree course will enable you to study a number of leading-edge
business subjects as well as allowing you to explore innovative and contemporary themes relevant to the modern-day business environment.
The Course is taught and assessed in both English and Greek.
Foundation Year
The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce the student to
the academic way of thinking and approaching the different issues under consideration. In short, it will set the foundation for a productive three year study period.
The choice and designate modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree
easier and more rational.
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Main Educational Aims of the Course

The principal aim of the Business Management course is to provide a contemporary and dynamic programme of study
which gives students knowledge and
understanding of core subjects relevant
to business management. The purpose of
the course follows that set out in the QAA
Benchmarks for Business and Management:
the study of organisations, their management and the changing external
environment in which they operate;
preparation for and development of a
career in business and management;
enhancement of lifelong learning skills
and personal development to contribute to society at large.
The underlying philosophy of the course
is to provide an education experience that
gives students a sound academic base in
the core disciplines of business management.
The Business Management course will enable students to demonstrate the graduate attributes of self-awareness, performance in a variety of idioms and contexts
and ethical and creative considerations.
provide students with an opportunity

to engage in leading edge themes of
business management including sustainability, leadership, globalisation,
corporate social responsibility, knowledge management and risk management;
provide students with the theory and
application of key business management concepts, approaches and techniques so as to provide knowledge and
understanding suitable to the development of a professional career in business management;
develop students lifelong learning skills
and personal development including
self-evaluation and reflection and to
apply these in the analysis of business
management issues demonstrating
integrity of conduct and awareness of
cultural diversity;
ensure that students develop a range
of intellectual attributes expected from
graduate students, as well as the skills
relevant to students future employability in a business management context.
B us i n e ss D e pa r tm e n t
The specific aims of the course are to:

offer a contemporary course relevant
to a career in business management
in its widest context. The course will
provide students with the opportunity
to explore and examine in-depth many
subjects relevant to business management;
develop students intellectual and practical skills in the acquisition of knowledge and understanding of business
management issues and to promote
the development of students ability to
analyse, synthesise and evaluate business management principles in a wide
range of appropriate contexts;
foster an awareness of the decisionmaking process of business organisations and the social, cultural and ethical
environment in which they operate;
221
BCA
Course structure diagram

Level
T i tl e
N ot e s
English Language I
Information Technology Skills
222
FO U OND AT ION
Study Skills
Introduction to Economics I: Firms & Markets
Introduction to Business Environment
English Language II
Quantitative Methods
Introduction to Economics II: The Economic
Environment
Introduction to Communication & Marketing Studies
Choice module
Please refer to the list of choice modules

below
Choice Modules:
Intro to Financial Accountancy
Intro to Business Psychology
Intro to Business Information

Technology
Level
Title
H o n ours Course
otes
Creative and Reflective Business Practice
C e r t i f i cat e
Global Challenges for Business, Management and Leadership

Understanding Information
People Management: Challenges and Choices
Economics for Business
Business Accounting
Principles of Marketing
Introduction to Business Law
Entrepreneurial Action
I n t e r m e d i at e
Fundamentals of Leadership
Data Analysis for Business Decision-Making
Choice of module
One from list below or elective

(including language)
Management Accounting for DecisionMaking

The Competitive Environment
Marketing in Practice
Choice of module

Strategy in Action
Governance, Regulation and Ethics
H ONO U R S
Critical Perspectives on Management

and Leadership
Choice of module

Management and the Global Economy

Management Investigation and Report
Entrepreneurship and Innovation
Choice of module

(including language).
223
BCA
Designate Modules
Human Resource Management:
Strategies and Practices
Organisational Design: Approaches
and Application
Business in Europe
International Marketing
Consumer Psychology and Behavior
Managing Employee Relations

in Contemporary Organisations
Organising and Management
across cultures
Technology for Competitive
Advantage
Services Marketing
Career opportunities
This course is designed for those seeking careers in business management in national organisations and will be an ideal preparation for entry onto the graduate training schemes of these organisations. The course provides students with
the opportunity to specialise in particular areas of business management and it
is therefore possible for students to target their career towards these particular areas. Students knowledge, understanding and key skills will be highly attractive to
a wide range of business management organisations and also to those businesses
that specialise in specific areas including human resource management, economics and marketing. The course is also excellent preparation for further research or
postgraduate study in a number of business related areas.
224
225
BCA
BA Accounting and Finance

The aim of the BA Accounting and Finance is to deliver an academically
rigorous programme of study, which provides students with the opportunity to study the major disciplines in accounting and finance and to
relate these to the business environment.
It provides a sound conceptual foundation for a professional, managerial or business career to help students understand current thinking, analyse current problems in accounting and finance and help them deal with the rapidly changing
business environment. It enables students to enhance their employability and/
or gain admission to a masters programme of study for a professional qualification. The course is seeking accreditation by professional bodies, like ACCA. The
core modules of the course satisfy some of the requirements of the Association
of Chartered Certificate Accountants (ACCA), Chartered Institute of Management
Accountants (CIMA) and the Institute of Chartered accountants of England and
Wales. Students can use the designate modules on the course to gain further exemptions from ACCA and CIMA.
The programme promotes the use of a range of teaching, learning and assessments
methods, which develop the students intellectual abilities, self confidence and ability
to study independently. As such it covers the graduate attributes of self-awareness,
performance in a variety of idioms and contexts and ethical and creative considerations. The programme has been devised with reference to the subject benchmark
statement for Accounting developed by the Quality Assurance Agency for Higher Education. The subject specific knowledge and skills, cognitive abilities and non-subject
specific skills outlined in the benchmark statement are referenced in the relevant sections of this document.
Accounting Systems: the rationale for this is to develop a critical understanding of

accounting information systems and an in depth understanding of auditing in a
computerised environment.
Taxation: the rationale for this is to study planning aspects of taxation and the role
taxation plays in the economy. The study of income and corporation tax provides
the basis for these students.
Foundation Year
In addition the specialist Single Honours degrees will incorporate the following
additional educational aims.
226
The choice of a specific study field will take place after the completion of the
Foundation Year. The structure and content of this first year will introduce the student to the academic way of thinking and approaching the different issues under
consideration. In short, it will set the foundation for a productive three year study
period.
Main educational aims of the course

The aim of the B.A. Accounting and Finance
(single) is to deliver an academically rigorous programme of study, which provides
students with the opportunity to study the
major disciplines in accounting and finance
and to relate these to the business environment.
It provides a sound conceptual foundation
for a professional, managerial or business
career to help students understand current
thinking, analyse current problems in accounting and finance and help them deal
with the rapidly changing business environment. It enables students to enhance
their employability and/or gain admission
to a masters programme or study for a professional qualification. The core modules of
the course satisfy some of the requirements
of the Chartered Association of Certified
Accountants (ACCA), Chartered Institute
of Management Accountants (CIMA) and

the Institute of Chartered Accountants of
England and Wales. Students may use the
designate modules on the course to gain
further exemptions from ACCA and CIMA.
The programme promotes the use of a
range of teaching, learning and assessments methods, which develop the students intellectual abilities, self confidence
and ability to study independently. As such
it covers the graduate attributes of selfawareness, performance in a variety of idioms and contexts and ethical and creative
considerations.
The programme has been devised with

reference to the subject benchmark statement for Accounting developed by the
Quality Assurance Agency for Higher Education.

Level
T i tl e
N ot e s
English Language I
FO U OND AT ION
Study Skills
English Language II
Introduction to Economics II: The Economic Environment
Choice module
Please refer to the list of choice

modules below
Choice Modules:

Technology
227
BCA
H onours Course
Level
Title
otes
Academic Skills for Accountants

C ER T IFI C AT E
Introduction to Financial Accounting

Economics for Accountants
Financial Systems
Management Accounting Fundamentals
Business Law for Accountants
Quantitative Methods for Accountants 1
Choice of modules
elective
Accounting for Limited Companies

Quantitative Methods for Accountants 2

Company Law for Accountants
Income Tax
Management Accounting for Planning,
Control & Performance Measurement
Finance 1
Choice of module
Choice from list below
Choice of module
Choice from list below or elective
International Financial Accounting

and Theory
H ONO U R S
Strategic Management Accounting

Choice of module
Current Issues in Accounting and Finance

Choice of module
Choice of module
Choice of module
Finance 2
228
Designate choice
I nter m e d i ate le ve l
Audit and Internal Control
Systems Analysis for Business
Accounting Systems Resources and Applications
Project Management
Tax Planning for Individuals
H o no u r s Le ve l
Advanced Financial Reporting
Corporate Taxation
Taxation Theory and Practice
Audit and Assurance
Organisational Management
Management information Systems
Business Systems Technology
Systems Auditing
Elective
Any module for which the pre-requisite has been passed.
BA Accounting and Finance is designed for the student who has a clear focus
on becoming a professional accountant. Throughout their time of study they
will select designates and electives on the basis of which professional body
they wish to work towards. Both ACCA and CIMA are willing to consider the programme for exemption from the first two stages of their examinations. A student who can describe themselves as part qualified on completion is in a very
strong position when looking for employment. Employers will recognise that
they come with a large body of knowledge and the employer recognises that it
is worth supporting the student through the final level examinations. ICAEW will
grant exemption from their foundation stage and CIPFA will also look favourably
on students.
229
BCA
BA Advertising and Marketing

Communications & Public Relations
The programme is intended to utilise the flexibility and choice provided
by the University Undergraduate Scheme to offer a marketing communications specialism alongside other degree programmes.
Advertising and marketing communications as a subject to study is highly stimulating as over the past two decades marketing communications as a business
function has become a critical dimension of the strategic management activity of
many organisations, manufacturing and service industries alike. For instance requirements such as the need to develop brands with pan-national appeal and the
expansion of new media technologies including the Internet, CD-Roms and mobile commerce, have positioned this business function as critical to the achievement of competitive advantage. It is within this context that the rationale for this
programme has been framed. Borne from and in response to the marketing communications needs of industry, this programme will be industry relevant to meet
the demands of organisations seeking to be a forefront of the competition
The philosophy of the BA Public Relations suite of awards is to provide you with a
rigorous undergraduate education in Public Relations whilst providing a suitable
foundation from which you can build a range of careers in either consultancy or
client-side private or public sector. It should be remembered that Public Relations
is concerned primarily with organisational reputation and as such carries its disciplines into a much wider organisational spectrum than, say, Marketing.
period.
Foundation Year
230

The Advertising and Marketing Communications and Public Relations suite
of awards is designed to comply with
the overriding aims of the University Undergraduate Scheme the broad aims of
which are:
to offer intellectually challenging
courses which support the personal
development of students which are
coherent, characterised by clear routes
of progression and underpinned by
scholarship and research.
to widen participation, with appropriate admissions, guidance and support,
and learning and teaching policies
which meet the needs of a diverse student body, at high standards of retention and achievement.
to develop in students an appropriate
mix of knowledge, transferable skills
and capabilities through a curriculum and an intellectual environment
which enhances their employability
and gives a rigorous foundation for
further study and life-long learning.
For Combined Advertising and Marketing Communications Honours students
the aims are
to offer an intellectually demanding
programme of study that facilitates
and assists graduates in their development of the requisite knowledge, skills
and experience to enable them to ultimately obtain employment within the
advertising and marketing communications sector.
to promote students awareness and
understanding of the theoretical perspectives underpinning the practice of
advertising and marketing communications, and to develop critical thinking skills for the evaluation of such
perspectives.
to foster an awareness of the political,
economic, social, cultural and technological environment in which the
advertising and marketing communications sector operates, and develop

their critical skills for exploring and appraising this environment.
to develop in students a range of generic skills such as problem solving,
working in teams, data analysis and
oral presentation, which will complement, enhance and support their technical competences.
to equip students with an understanding of the range of topical issues in the
areas of advertising and marketing
communications practice and management, and to develop their critical skills in exploring and appraising
them.
For the Public Relations Joint Honours

students, the additional aims are:
to develop students understanding of
the concept of Public Relations and its
practical implications for, and application in, a variety of organisational contexts
to foster students awareness and
understanding of the theoretical perspectives underpinning the practice of
organisational communication, and to
develop the critical skills necessary to
evaluate them
to equip students with the specialised
skills and knowledge necessary to
make an immediate and positive contribution to the work of an employer
to equip students with understanding of the range of topical issues in the
areas of public relations practice and
management, and to develop their
critical skills in exploring and appraising them
to develop in students a range of generic skills in such areas as problemsolving, co-operative working and
data analysis and presentation which
will complement, enhance and support their technical competences.
231
BCA

Level
T i tl e
N ot e s
English Language I
FO U OND AT ION
Study Skills
English Language II
Environment
Choice module

below
Choice Modules:
Technology

232
Level
Title
H o n ours Course
otes
Studying Marketing and Operations
c e r t i f i cat e
Introduction to Advertising
Introduction to Public Relations
Choice of Module
One from list or elective
IN T ER M EDI AT E
PR Theory and Practice

Branding
Integrated Marketing Communication
Choice of Modules
Media Relations
Communication and Technology
Consumer Psychology and Buyer Behaviour
Choice of Modules
Public Relations Strategy

Advertising Theory
H ONO U R S
Globalization and Mass Media

Choice of Modules
Current Issues in PR/

Current Issues in Advertising and Mrk Comms
Corporate Communications
Customer Relationship Management
Advertising
233
BCA
Designate Modules
Ce r tif i c ate Le ve l
Media Culture and Society
Business Economics
The Internet and the Business
External Communications
I nte r me d i ate Le ve l
Communication Theory
Retail Marketing
Market Research I
H o n o u r s Le ve l
Web Design
Services Marketing
Students will be equipped with skills and abilities for a wide variety of careers
in the public, private and voluntary sectors. The transferable skills acquired
by students during their course of study will provide a firm foundation for
career building as well as providing an excellent base for further study at
Masters level.
234
235
BCA
BA Business Logistics
The BA (Hons) Business Logistics course is a single honours course that
provides students with a thorough knowledge and understanding of the
key subjects relevant to a career in business logistics in the widest possible context. Your Business Logistics degree course will enable you to study
a number of leading-edge business and logistics subjects as well as allowing you to explore innovative and contemporary themes relevant to the
modern-day business environment. The Course is taught and assessed in
both English and Greek.
Foundation Year
The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce the student to the
academic way of thinking and approaching the different issues under consideration. In
short, it will set the foundation for a productive three year study period. The choice and
designate modules of the Foundation Year will introduce the student to different areas
of study and will make the transition to the desired degree easier and more rational.
236
The principal aim of the Business Logistics

course is to provide a contemporary and
dynamic programme of study which gives
students knowledge and understanding of
core subjects relevant to business Logistics.
The underlying philosophy of the course is
to provide an educational experience that
gives students a sound academic foundation
in the core disciplines of business in general
and business logistics in particular. The Business Logistics course will enable students
to demonstrate the graduate attributes of
self-awareness, performance in a variety of
idioms and contexts and ethical and creative considerations. The specific aims of the
course are to:
offer a contemporary course relevant to a
career in business logistics. The course will
provide students with the opportunity to
explore and examine in-depth many subjects relevant to business logistics;
develop students intellectual and practical skills in the acquisition of knowledge
and understanding of business logistics
and management issues and to promote
the development of students ability to
analyse, synthesise and evaluate business
principles in a wide range of appropriate
contexts;
foster an awareness of the decision-making process of business organisations and

the social, cultural and ethical environment in which they operate;
provide students with an opportunity to
engage in leading edge themes of todays
business world including sustainability,
leadership, globalisation, corporate social
responsibility, knowledge management
and risk management;
provide students with the theory and application of key business logistics concepts,
approaches and techniques so as to provide knowledge and understanding suitable to the development of a professional
career in the area of business logistics and
management;
develop students lifelong learning skills
and personal development including
self-evaluation and reflection and to apply
these in the analysis of business logistics
issues demonstrating integrity of conduct
and awareness of cultural diversity;
ensure that students develop a range of intellectual attributes expected from graduate students, as well as the skills relevant to
studentsfuture employability in a business
logistics and management context.

Level
T i tl e
N ot e s
English Language I
FO U OND AT ION
Study Skills
English Language II
Environment
Choice module

below
Choice Modules:

Technology
237
BCA
H onours Course
Level
Title
otes
Creative and Reflective Business Practice
C ER T IFI C AT E

Principles of Operations Management
Business Accounting
Principles of Marketing
Principles of Logistics
Entrepreneurial Action
Fundamentals of Leadership
Data Analysis for Business Decision-Making
Inventory Management
Management Accounting for DecisionMaking
The Competitive Environment
Business in Europe
Quality Management
238
Critical Perspectives on Management

and Leadership
H ONO U R S
Strategy in Action
Sustainable Logistics
Procurement
Logistics Investigation & Report
Entrepreneurship and Innovation
Supply Chain Management
Warehousing Management
Many carrier opportunities exist for those studying the Business Logistics
course. The course is particularly suitable for those who aim to be managers
in firms involved in transport and logistics operations on an international or
national basis.
239
BCA
BA Economics
The BA (Hons) Economics course is a single honours course that provides students with an in-depth knowledge and understanding of the
methods, theory and applications of the Economic Science. The Course
is taught and assessed in both English and Greek.
Students will examine a range of business and economic policy related issues and
apply economic analysis to a variety of contexts in an effort to answer major questions: Is globalization desirable or does it increase the existing inequalities among
countries? Can governments influence the well being of whole economies and/or
that of single individuals? Should the European Central Bank bailout failing private
financial institutions? Are economic crises human driven or inevitable?
A student studying economics will have an opportunity to acquire the means of
analyzing the key elements of these questions by formally modelling various economic relationships and trying to match the different beliefs of economic behaviour derived by these models against real world data.
Economics is not the study of economic theory or mathematics, statistics and
econometrics. It is the process through which students develop problem solving
skills using the techniques they learn when they study economic theory, mathematics, statistics and econometrics, becoming therefore more skilled and alert
individuals in an increasingly demanding world.
Foundation Year
240
The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce students to
the academic way of thinking setting thus the foundation for a productive threeyear study period. The choice and designate modules of the Foundation Year will
introduce students to different areas of study and make their transition to the core
part of the programme easier.

The BA Economics programme offers a
broad approach to Economics. At Certificate level, in addition to Economics,
it includes historical and financial analysis as well as IT and Mathematics. The
course includes an important element
of quantitative analysis emphasised
at Intermediate level and optional at
Honours level. There is a thorough
treatment of economic theory and application at Intermediate and Honours
levels.
Specifically the educational aims of the
course are to:

Provide diverse and flexible programmes of study;
Promote high quality learning;
Provide a knowledge and understanding of methods, theory and application in Economics;
Provide a range of cognitive and
transferable skills relevant to future
employment and/or further study;
Develop students abilities to use
forms of economic reasoning in a
variety of contexts.

Level
T i tl e
N ot e s
English Language I
FO U OND AT ION
Study Skills
English Language II
Environment
Choice module

below
Choice Modules:

Technology
241
241
BCA
H onours Course
LEVEL
T i tl e
N ot e s
Introduction to Microeconomics
C e r t i f i cat e
Quantitative and Academic Skills

International Economic Growth
Financial Markets and Institutions
Introduction to Macroeconomics
Mathematics for Economists
Choice module
Choice module
Microeconomics
242
Economics of Employment
Choice module
Introduction to Econometrics
Macroeconomics
Choice module
Choice module
Macroeconomic Issues and Policy

Economics Project
Honours
Empirical Methods of Economics
Choice module
One from list below
Choice module
Economics Project
Choice module
One from list below
Choice module
One from list below
Choice module
Designate Modules:
Ce r t i f i c ate Le ve l:
Accounting for Business
Economic and Political Framework
I nter m e d i ate Le ve l:
From Economic Enquiry to Political
Economy
Economics of Financial Markets
Business in Europe
Development Economics
International Economics
H o no urs Level :
Financial Economics
Labour Economics
Mathematical Methods in Economics
Industrial Economics
State and Economy
From Political Economy to Economics
Elective Module:
Any module for which the pre-requisite has been met.
A wide range of career opportunities are opened up by this course. Graduates
obtain employment in well-known international companies, global financial corporations, Banks, or public sector organisations as Lead Economists, Accounts Assistants, Export Managers, Financial Advisors, Consultants and Entrepreneurs. A
sizeable proportion also progress to postgraduate study as the skills acquired in
this course are highly demanded.
243
BCA
BA Fashion Marketing
The BA (Hons) Fashion Marketing program is designed to offer a fashion
marketing specialism alongside other degree programs. The content
of the modules offers academic justification for the introduction of this
new program in Fashion Marketing.
The current situation in the Greek fashion industry implies that there is a wider
scope for graduate careers than ever before. This has come about as a result of the
industrys shift from manufacturing to sourcing which is actually a shift in importance towards marketing, marketing communications, consumer behaviour and
customer relationships. Fashion industry in Greece is undoubtedly very diverse,
including a wide range of commercial activities such as retailing, public relations,
advertising, marketing communications, branding, global markets and supply
chain management. All of these fields are being successfully taught for years by
the experienced BCA staff. As such, fashion marketing is based on BCA staff expertise on business and marketing studies given that the core philosophy of the
program is based on marketing.
Foundation Year
The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce students to
the academic way of thinking setting thus the foundation for a productive threeyear study period. The choice and designate modules of the Foundation Year will
introduce students to different areas of study and make their transition to the core
part of the programme easier.
The philosophy of this programme is to provide a curriculum that is broad enough

to offer an understanding of the various activities involved in advertising and
marketing communications offering at the same time opportunities for students
to specialise in particular fields via designate/elective modules and the final year
project module. In fact, this program is intended to offer students a thorough introduction on the fashion sector together with fundamental knowledge regarding
marketing implementation and product commercialization, given that marketing
itself is a field with a growing demand and recognition in current business reality.
The Course is taught and assessed in both English and Greek.
This degree has been developed in response to the developments that take
place within the fashion industry and
the growing demand for commercial
expertise in fashion PR, marketing communications, branding, distribution and
supply chain management. Therefore,
the degree has been specifically designed for those students who wish to
244
work within the fashion sector in a marketing capacity.

In all, the principal aim of the course is
to equip students with a contemporary
understanding of fashion marketing
and with the necessary analytical and
personal skills in order to meet the demands of the fashion industry and demonstrate a professional attitude. The
degree also aims to enhance students

self-awareness, creativity and overall
performance in a variety of idioms and
contexts.
In addition, further aims of the programme are:
To help students develop a critical understanding of the main themes and
concepts of fashion marketing and
their application to the international
fashion environment.
To furnish students with skills in problem solving, reasoning, self-expression
and independent study, thereby enabling them to deal with complex issues surrounding fashion marketing.
To develop students analytical and
interpretative skills in order to demonstrate an interest and awareness
of contemporary fashion marketing
trends.
Through the provision of both core
and designate/elective modules, to
allow students to acquire knowledge
appropriate to their interests and career.

Level
T i tl e
N ot e s
English Language I
FO U OND AT ION
Study Skills
English Language II
Environment
Choice module

below
Choice Modules:

Technology
245
BCA
H onours Course
level
LE
NOTES
The Fashion Industry
C e r t i f i cat e
The Retail Environment

Studying Marketing & Ops
The Fashion System
Choice module
Choice module
Fashion Forecasting & Marketing
Branding
Marketing Communications
Choice of modules
Fashion Buying
Consumer Psychology & Buyer Behaviour
Retail Marketing
Global Fashion Marketing
Honours
Services Marketing
Buyer Behaviour 2
Choice of modules
Fashion Marketing Project

Advertising
Choice of modules
246
Choice of modules
Choice of module
Designate Modules:
Ce r t i f i c ate Le ve l:
Introduction to Advertising (Marketing Communications)
The Internet and Business
H o no urs Level :
Advertising Theory
Customer Relationship Management
Corporate Communications
I nte r m e d i ate Le ve l:
Public Relations, Theory & Practice
Market Research
Media Relations
Elective Module:
Fashion retailing represents a large sector for careers within the Greek fashion industry. In addition to the obvious retail opportunities within stores, there are varied graduate career opportunities among head office functions of fashion retailer
brands. These include:
Buying
Merchandising
Distribution
Supply chain
Marketing
Marketing communications
Brand management
Visual merchandising
Events management
Wider opportunities existing beyond fashion retailers include employment in the
manufacturing sector and the media.
247
BCA
BA Digital and Social Media Marketing *

The Digital and Social Media Marketing course is designed for those
who want to proceed to pursuing a Bachelors Degree in the broad Marketing area specializing in the field of marketing communications with
new technologies.
The course builds upon the investigation of new areas of marketing that are being exposed to academic analysis. In fact the specific subject area diversifies as
a consequence of research and market specialization. This course will provide a
rigorous academic underpinning to a sector of the industry that has identified a
lack of management education which is inhibiting its development.
The underlying philosophy of the proposed course is to provide an education experience that gives students a sound academic base in the area of digital marketing. One of the key innovative aims of this degree is to provide an integrated
degree in digital marketing which enables students to acquire knowledge in a
coherently structured way. By doing this, it is specifically intended to engage the
students fully in their studies, increase their motivation and raise their aspirations
to be successful throughout their course and in the future.
The curriculum provides students with an understanding of marketing and the
techniques that technology can nowadays provide. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in
a global context together with the examination of a wider context of their studies
in terms of new technologies and advanced marketing tools. In this way, it is envisaged that students will be able to get the basic marketing knowledge and the
same time specialize in the area of their interest.
The choice of a specific study field will take place after the completion of the Foundation Year. The structure and content of this first year will introduce the student to
the academic way of thinking and approaching the different issues under consideration. In short, it will set the foundation for a productive three year study period.
The choice and designate modules of the Foundation Year will introduce the student
to different areas of study and will make the transition to the desired degree easier
and more rational.
Foundation Year
The objectives of the programme are as

follows:
To offer intellectually challenging courses
which support the personal development of students which are coherent,
characterised by clear routes of progression and underpinned by scholarship
and research.
To widen participation, with appropriate
admissions, guidance and support, and

learning and teaching policies which
meet the needs of a diverse student
body, at high standards of retention and
achievement.
To develop in students an appropriate
mix of knowledge, transferable skills and
248
capabilities through a curriculum and an

intellectual environment which enhances
their employability and gives a rigorous
foundation for further study and life-long
learning.
To offer an intellectually demanding program of study that facilitates and assists
graduates in their development of the
requisite knowledge, skills and experience to enable them to ultimately obtain
employment within the digital marketing
communications sector.
To promote students awareness and understanding of the theoretical perspectives underpinning the practice of social
media marketing and to develop critical
thinking skills for the evaluation of such
perspectives.
To foster an awareness of the political,
economic, social, cultural and technological environment in which the marketing communications and the digital and
social media marketing sector operates,
and develop their critical skills for exploring and appraising this environment.
To develop in students a range of generic
skills such as problem solving, working in
teams, data analysis and oral presentation, which will complement, enhance
and support their technical competences.
To equip students with an understanding
of the range of topical issues in the areas
of advertising and marketing communications practice and management, and

to develop their critical skills in exploring
and appraising them.
To offer an intellectually demanding program of study that facilitates and assists
graduates in their development of the
requisite knowledge, skills and experience to enable them to ultimately obtain
employment within the advertising and
marketing communications sector.
To develop students understanding of
the concept of digital and social media
marketing and its practical implications
for, and application in, a variety of organisational contexts.
To equip students with the specialised
skills and knowledge necessary to make
an immediate and positive contribution
to the work of an employer.
To equip students with understanding
of the range of topical issues in the areas of digital and social media practice
and management, and to develop their
critical skills in exploring and appraising
them.
To develop in students a range of generic
skills in such areas as problem-solving,
co-operative working and data analysis
and presentation which will complement, enhance and support their technical competences.
Course Learning Outcomes

Upon completion of the course, all students will be able to:
undertake a literature search and evaluate different sources.
construct an argument both orally and in
writing.
work collaboratively with other learners
appreciate the importance of understanding the market and the consumers,
and the need to build and maintain customer relations.
understand all basic principles, constructs
and tools of marketing.
critically evaluate the marketing policies
and practices of an organization.

employ appropriate concepts, tools and
techniques of marketing to analyze a

service or product provision and make
recommendations for improvement.
understand the way in which digital and
social media marketing operate.
comprehend the operation of marketing
communications .
realize the role and the importance of
promotion with new technologies in the
contemporary market.
249
BCA

Level
T i tl e
N ot e s
English Language I
FO U OND AT ION
Study Skills
English Language II
Environment
Choice module

below
Choice Modules:
250

Technology
H ono urs Course

level
LE
NOTES
Studying Marketing and Operations

C e r t i f i cat e

Introduction to Advertising
Global Challenges for Business, Management and
Leadership
Media Culture and Society
The Digital and Social Media Context of Business
H on ours Course
level
LE
NOTES
E-Marketing
Branding
Integrated Marketing Communication
Web Planning and Design
Media Relations
Communication and Technology
Consumer Psychology and Buyer Behaviour
Market Research
Honours
Advertising Theory
Globalization and Mass Media
Services Marketing
Marketing Communication with New Technologies
Digital and Social Media Marketing
Digital Marketing Project
Social Media Analysis
Students will be equipped with skills and abilities in the digital and social media
marketing are for a wide variety of careers in the public and private sector. The
transferable skills acquired by students during their course of study will provide
a firm foundation for career building as well as providing an excellent base for
further study at Masters level.

251
BCA
BSc Shipping
The underlying philosophy of the course is to provide an education experience that

gives students a sound academic base in the core disciplines of shipping. One of the
key innovative aims of this degree is to provide an integrated shipping curriculum,
which enables students to acquire knowledge in a coherently structured way. The
curriculum has been designed to allow students to link the multi-disciplinary subjects of shipping (operations, management, legal and financial aspects).
Your degree course will enable you to study a number of leading-edge shipping
subjects as well as allow you to explore innovative and contemporary themes relevant to the modern-day shipping business environment. The Course is taught and
assessed in either English or Greek only in the first year, from the 2nd year onwards
is taught only in English.
The BSc in Shipping course is designed for students who wish to pursue
a career in shipping. It provides students with a thorough knowledge
and understanding of the key subjects relevant to a career in shipping.
252
In the first year (foundation level) of your course you will be introduced to the various subjects of shipping business as well as the general business principles. In the
second (Certificate level), third (Intermediate level) and fourth year (Honours level) of
your course you will be familiarized with the several areas of shipping.
By doing this, it is specifically intended to engage the students fully in their studies, increase their motivation and raise their aspirations to be successful throughout
their course and in the future.
The curriculum provides students with an understanding of shipping business and
the techniques, concepts and principles that make shipping businesses successful
and efficient. Students will have the opportunity to study major disciplines in shipping, acquire some business experience and explore the factors that influence shipping business from a domestic and international perspective.
Main Educational Aims of the

Course
The principal aim of the Shipping course
is to provide a contemporary and dynamic programme of study which gives
students knowledge and understanding of core subjects relevant to shipping
business and management. The main
educational aims of the course are:
the study of shipping and related organizations, their management and
the changing external and global environment in which they operate.
professional training for a successful
career in shipping.
The specific aims of the course are to:
offer contemporary knowledge relevant to a career in shipping at large.
The course will provide students with
the opportunity to explore and examine in-depth many subjects relevant
to shipping.
develop students academic and pro
fessional skills relevant to shipping
issues and to promote the develop
ment of students ability to analyze,
synthesize and evaluate shipping
business management principles in a
wide range of appropriate contexts.

foster an awareness of the decision-
making process of shipping and ship

ping related organizations and the so
cial, cultural and ethical environment
in which they operate.
provide students with an opportunity
to engage in leading edge themes of
shipping business including sustainability, globalization, corporate social
responsibility and risk management.
provide students with the theory and
application of key shipping business
management concepts, approaches
and techniques so as to provide
knowledge and understanding suitable to the development of a professional career in shipping.
develop students lifelong learning
skills and personal development in
cluding self-evaluation and reflection
and to apply these in the analysis of
shipping business issues demonstrat
ing integrity of conduct and aware
ness of cultural diversity.
ensure that students develop a range
of intellectual attributes expected
from graduate students, as well as the
skills relevant to students future employability in the shipping industry.
S h i pp i n g , T r a n sp o r t a n d L o g i st i cs D e pa r tm e n t
253
BCA
Course Structure Diagram

level
t i tl e
n ot e s
English Language I
F o u n d at i o n
Study Skills
Introduction to Economics I: Firms &
Markets
Introduction to Shipping
English Language II
Marine Cargo Operations
Shipping Practice
Choice Module

below
Choice Modules
254
Intro to Business Information Technology

Introduction to Communication &
Marketing Studies
H onours Course
level
t i tl e
n ot e s
Introduction to Shipping Law

Maritime Accounting
C e r t i f i cat e
Introduction to Economics II: The

Economic Environment
Maritime Economics
Maritime Policy
Shipping Operations
Shipping Management
S h i pp i n g , T r a n sp o r t a n d L o g i st i cs D e pa r tm e n t
H on ours Course
level
t i tl e
n ot e s
Chartering I
Financial Statement Analysis

Human Resources Management
Shipping Law
Chartering II
Shipping Finance
Advanced Maritime Economics
Marine Insurance
Honours
Advanced Shipping Finance

International Maritime Regulations
Port Economics & Logistics
Ship, Sale & Purchase
Alternative Disputes Resolutions
Shipping Risk Management
Shipping Project
Career Opportunities
This course is designed for those seeking careers in business management in
shipping or shipping related organisations and will be an ideal preparation for
entry onto the graduate training schemes of these organisations.
The course provides students with the opportunity to specialise in particular
areas of shipping and it is therefore possible for students to target their career
towards these particular areas. Students knowledge, understanding and key
skills will be highly attractive to a wide range of shipping or shipping related
organisations and also to those businesses that specialise in specific areas including human resource management and economics.
The course is also excellent preparation for further research or postgraduate
study in a number of shipping related areas.
255
BCA
BSc Psychology
Psychology is the scientific investigation of the human mind and behaviour. Psychology integrates theory and evidence-based knowledge from
different areas and perspectives in explaining both normal and abnormal behaviour, mental ability, perception, development, and individual
differences. Additionally, psychological study strives to understand human emotions, thought, and motives. Central to this multifaceted scientific investigation is the applicability of the findings in clinical practice.
With an understanding of human behaviour the psychologists promote
human welfare in a variety of environments, such as public and private
institutions, business and industry, and the community.
The course is seeking accreditation by the British Psychological Society
which is the first step towards training as a professional psychologist.
Foundation Year
period.
The designate and choice modules of the Foundation Year will introduce the student to different areas of study and will make the transition to the desired degree
easier and more educ.
256

To provide a specialist programme in
psychology that meets the requirements of the British Psychological
Society necessary for the acquisition
of the Graduate Basis for Chartership
(a prerequisite for subsequent progression to Chartered Psychologist
status).
To provide a programme that ensures that students develop an understanding of the conceptual and
historical context of the range of
areas in and approaches to psychology.
To provide a programme that ensures that students are introduced

to, and develop knowledge of, a
broad range of areas and approaches in contemporary psychology.
To provide a programme that ensures
that students develop independent
academic thinking with an emphasis
on research topic formation.
To ensure that the wide range of
skills that students following the
programme develop, may be generalised to a broader context.
P sych o l o g y D e pa r tm e n t

Level
Title
Notes
English Language I
FO U OND AT ION
Study Skills
Foundations to Psychology I
Careers & Applications of Psychology
English Language II
Foundations to Psychology II
Introduction to Business Psychology
Choice module

below
Choice Modules:

Technology
Introduction to Communication
& Marketing Studies
257
BCA
H onours Course
Level
Title
NOT E S
C ER T IFI C AT E
Psychological Perspectives and HE Orientation

Psychological Research Methods 1 (inc IT)
Choice module
Any C-level module
Choice module
Any C-level module

Choice module
Choose from list below
Choice module
Choice module
Choose from list below or elective

Career and Professional Development
Choice module
Choice module
Choose from list below or elective
258
H ONO U R S
Psychology Project
Choice module
Choice module
Choice module
Choice module
Choice module
Choice module
Designate Modules:
I nte r me d i ate Le ve l
Social Psychology
Psychobiology
Ho no urs Level
Health Psychology and Addictive
Behaviours
Qualitative Research Methods
Special Topics in Social Psychology
Abnormal Psychology
Occupational Psychology
Atypical Development
Psychology: from Theory to Application
Introduction to Counselling
Forensic Psychology
Clinical Neuropsychology
P sych o l o g y D e pa r tm e n t
The major sub-specialties within psychology are clinical psychology, neuropsychology, educational psychology, social psychology, counselling psychology,
developmental psychology, experimental psychology, and sports psychology. A
psychology graduate can proceed to a postgraduate degree (MSc or MPhil) to specialise in any field of interest.
Other career opportunities may be in advertising, business, human resources, social work, and related professions.
The programme is accredited as conferring eligibility for Graduate Membership of
the British Psychological Society, and the Graduate Basis for Chartership after successful completion of the 3-year programme with at least a second class honours
degree (2:2). The latter is the first step towards the application to an accredited
Masters degree and the pursuit of the Chartered Psychologist status.
259
BCA
BSc Computer Science

This course aims to produce graduates who will in the main wish to
become Computer Scientists / Software Engineers, across the fields of
Programming, Software Design / Development and applications. It aims
to provide graduates with the skills and methods needed to create new
generations of software applications and to appreciate the technical basis on which they should be built.
The emphasis throughout is on a thorough understanding of the foundations on
which modern development rests, on the software life cycle and project control,
on program specification and implementation, on modern software architectures
and on human-computer interaction issues.
Foundation Year
period.
260
This degree is specifically designed for

those students who wish to specialise in
the design and implementation of modern software systems. The course fosters
development using a range of tools and
development platforms, and encourages
students critically to evaluate the role of
computer-based systems in a variety of
different contexts. Emphasis throughout is
on what the student learns and can do as
a result of the learning. It also enables the
demonstration of the graduate attributes
of self-awareness, performance in a variety of idioms and contexts, and ethical and
creative considerations.
The aims of the single honours course are:
to provide an education in the development and use of software that will equip
students with problem-solving skills,
team-based design, development and
management of computer-based development.

to provide graduates with transferable skills to enable progression in either
management or technical areas with the
ability to master new developments and
have flexibility in career structure in an
era of rapid organisational change and
technological innovation.
to equip graduates with necessary ability and study skills to enable them to
use self evaluation and apply the thinking approach in order to progress to
advance postgraduate courses of study,
and
to provide industry, commerce and research laboratories with effective and
adaptive computer scientists that society demands.
C o mput e r S c i e n c e D e pa r tm e n t

Level
Title
Notes
English Language I
FO U OND AT ION
Study Skills
Computer Mathematics
Network Fundamentals
English Language II
Computer Programming
Intro to Computer Science
Choice module

below
Choice Modules

Introduction to Communication &
Marketing Studies
261
BCA
H onours Course
LEVEL
T i tl e
N ot e s
Logic
C e r t i f i cat e
Problem Solving for IT

Introduction to Programming
Study Skills for Computing
Introduction to the Internet
Computer Hardware and Software Architecture
Further Programming
Personal Development for Computing
IN T ER M EDI AT E
Data Modelling and Database Systems

Programming & Data Structures
Employment Skills for Computing
Introduction to Web Programming
Object Oriented Analysis and Design
Communication Networks
Operating Systems
Professional Development for Computing
262
H ONO U R S
Software Engineering 2
Formal Methods of Specification
Software Architecture
Network Management and Security
Advanced Database Systems
Current Developments
The opportunities for graduates are wide ranging and include software houses
and the financial, industrial and service sectors. The graduate will have the skills
to pursue a career in information systems development or business computing,
depending upon the options taken. Job prospects for our students are good
throughout the UK and abroad. Some graduates will go on to study for postgraduate diplomas or degrees.
C o mput e r S c i e n c e D e pa r tm e n t
263
BCA
BA International Hospitality Management

The philosophy of the course is to offer a curriculum that is broad
enough to provide the international hospitality industry, a cluster of diverse sectors; with graduates who possess the appropriate flexible skills
and abilities for a broad range of management positions.
Hospitality is in continuous development, demanding new skills and facilitating
opportunities for entrepreneurial and senior management positions. Forecasts
suggest that the industry will continue to expand, therefore increasing the need
for these skills and abilities. It remains a labour intensive service industry. Your
degree focuses on the consumer, human resources, interpersonal skills, customer
experience, modern technology, management accounting and strategic planning.
You have therefore made the right choice if you want to be sure of being employed
in a continuously expanding and challenging field at an international level.
Foundation Year
The structure, the subject areas but also the teaching strategy of the course reflects
a more intense practical approach. This gives potential students the opportunity to
specialize in specific areas and techniques which are required in departments of a
hospitality organization. Moreover, the student assessment process is more simple
and contemporary. Upon successful completion of the 1st year of studies (8 specialized modules) the student is awarded a Hospitality Operations Certificate (HOC) from
AH&LA EI
Upon completion of the HOC course the student automatically is transferred on the
BA International Hospitality Management programme in order to complete the course
and be awarded the Bachelors Degree from London Metropolitan University.
264

The International Hospitality Management degree is consistent with
and reflects the aims of the University Undergraduate Modular Scheme
which are:
to provide a business and management education within the context of international
hospitality management with emphasis on
interpersonal skills, personal development
and research.
to provide students with knowledge and
understanding of theories and methods
relevant to business and management careers in these sectors and skills in problem
solving appropriate to these industries.
to enable the demonstration of the graduate attributes of self-awareness and performance in a variety of idioms and contexts
and ethical and creative considerations.
Specific aims of the degree are to:
Provide the international hospitality industry,
itself a cluster of diverse sectors, with graduates who possess the appropriate subject
knowledge, intellectual skills and abilities for
a broad range of management positions.
Develop graduates with the flexibility to contribute to an industry in continuous development at both a national and international
level.
Facilitate employability through the nurturing of innovative skills and entrepreneurial

initiatives.
Recruit international and mature students
with previous vocational experience and
encourage vocational work during their university programme.

Exploit opportunities for gaining work experience in the UK and overseas leading to
permanent employment after graduation.
Within the scope of the course particular focus is given to the practical training of
specific industry related skills in order to give students the advantage to respond
with efficiency and effectiveness to the needs and demands of contemporary Hospitality Organizations.
In combination with the practicals that take place within the schools premises
during the lectures, by using a variety of different videos - DVDs and workshops,
furthermore the main practical activities of students take place within a central
Hotel Company in Athens, with which the college has an exclusive collaboration.
The objective of the practicals is to improve and develop specific technical skills in
real time within the context of a Hospitality Organization. The practicals focus on
the following areas and modules:
Managing service in food and Beverage operation
Food & Beverage Service Practicals
Practicals (95h 20 days training)
H o t e l a n d T o u r i sm M a n a g e m e n t D e pa r tm e n t
Managing front office Operations

Managing Rooms Division Operations Practicals
Housekeeping Management
Managing Rooms Division Operations Practicals
265
BCA
AH&LA Year 1 Hospitality Operations Certificate (HOC) &

BA Hons International Hospitality Management London Metropolitan University UK
Year 1 Foundation Level
AH&LA Hospitality Operations Certificate (exit award 1)
Autumn semester
Spring semester

Industry
Business English I
Business English II
LEVEL
T i tl e
N ot e s
English Language I
FO U ND AT ION
Study Skills
266
Managing Front Office

English Language II
Managing Technology in the Hospitality
Industry
Choice module

below
Choice Modules

& Marketing Studies
Course struc ture di a gra m

Level
Title
otes
C o mpuls o r y P lac e m e n t b e t w e e n L e v e ls F o u n d at i o n & C e r t i f i cat e
Hospitality Today
C e r t i f i cat e

Data Analysis for Tourism, Sports and Creative Industries
Choice of modules
Choice of modules
Honours course
C o mpuls o r y P lac e m e n t b e t w e e n L e v e ls C e r t i f i cat e & I n t e r m e d i at e
IN T ER M EDI AT E
Information Technology in Hospitality,

Leisure and Tourism
Choice of modules
The Consumer in Hospitality Leisure

and Tourism
Hospitality Consultancy and Research
Issues in Employee Performance
Choice of modules
o pt i o n al P lac e m e n t b e t w e e n L e v e ls I n t e r m e d i at e & h o n o u r s
H ONO U R S
Technological Innovation in the Hospitality

Industry
Culture, Hospitality and Tourism
Choice of modules
Global Strategic Issues in Hospitality

and Tourism
Multinational Finance
Dissertation
Choice of modules
267
BCA
Designate choice
Ce r tifi c ate Le ve l
Design in Hospitality
Introduction to Facility Management
Students considering an international placement will be advised on language
training appropriate to their placement country
I nte r m e d i ate Le ve l
Environmental Issues in Hospitality
Wine Tourism
Holiday Law
H o n o u r s Le ve l
Business of Global Conference and Incentive Management
Business of Restaurants
Technological Innovation in the Hospitality Industry
Gaming Industry and Hospitality
Elective
Any module for which the pre-requisite has been passed
I nte r m e d i ate le ve l
Tourism, Culture and Society
Leisure and Tourism Services Operations Management
Organisation, Analysis and Design
Management of Tourism Destinations
H o n o u r s le ve l
Tourism & Economic Development Policy
Destination Marketing
Environmental Planning in Tourism
Visitor Attraction Management
Ce r tifi c ate le ve l
Behavioural Studies
Geography for Tourism
The Events Industry
Tourism & Travel Systems
268
Industrial Placement
Learning management in a purely theoretical environment is a quite difficult task,
unless of course one has accumulated a respectable amount of experience. It is
the philosophy of BCA to place more emphasis in the academic rather than the
vocational aspect of the hospitality and tourism education it offers. Nevertheless,
in order for our students to develop the necessary technical and craft skills that
will offer them a better understanding of Hotel & Tourism operations and offer
more diverse career opportunities students should complete a compulsory industrial placement programme. These practicals are a core part of the course and are
therefore mandatory. The industrial placement takes places between the foundation and certificate level & between the certificate & Intermediate level. Students
will have the opportunity to complete their industrial placement in various tourism organizations.
Aims of the Industrial Placement

The aims of the Industrial Placement are to enable the student to:
(a) Experience employment and, where appropriate, accept responsibility for
the completion of tasks.
(b) Acquire additional practical skills and industry experience.
(c) Gain greater maturity and self - confidence.
(d) Develop attitudes and standards appropriate to his/her career objectives.
Upon graduation, students will be equipped with the knowledge and skills required by many types of employers in the industry from international hotel chains
to contract caterers to small up-market restaurants. Furthermore, career opportunities will have been facilitated during the course through employment contacts
made both on the modules themselves and in other ways, for example through
the sandwich placement, short placement or other part-time work gained whilst
on the course. Our experience is that work placements often lead to offers of permanent employment in management posts in the hospitality and related sectors
(leisure, tourism, events, healthcare etc). The course has an excellent graduate
employment record with many ex-students now occupying senior positions in the
industry.
269
BCA
BA Events Management
The philosophy of the course is to offer a curriculum that is broad enough
to provide the international hospitality industry, itself a cluster of diverse
sectors, with graduates who possess the appropriate skills and abilities. The
hospitality industry is in continuous development and forecasts suggest
that it will continue to expand. This increases the need for special skills and
abilities which will facilitate graduates access to the professional market.
An Events Management degree focuses on the consumer, human resources, interpersonal skills, customer experience, modern technology, management accounting and
strategic planning. If you want to become employed in a continuously expanding and
challenging field at an international level, a degree in Events Management is the best
choice.
The course is taught and assessed in English.
Foundation Year
The structure, the subject areas and the teaching strategy of the course reflect a
more intense practical approach. This gives potential students the opportunity to
specialize in specific areas and techniques which are required in departments of
a hospitality organization. Moreover, the student assessment process is simpler
and up to date.
270
Upon successful completion of the 1st year of studies the student is awarded a
Hospitality Operations Certificate (HOC) from AH&LA EI, which allows him/her to
be transferred to the BA Events Management programme which leads to a Bachelors Degree from London Metropolitan University.

The aims of the course are consistent
with and reflect the aims of the University
Undergraduate Modular Scheme. The
principal aim of the course is to provide a
business and management education within
the context of the events industry. More
specifically, it endeavours to provide students
with knowledge and understanding of the
theories and methods relevant to business
and management careers in these sectors
and equip them with skills in problem
solving appropriate to these industries. The
course also focuses on the demonstration
of the graduate attributes of self-awareness
and performance in a variety of idioms
and contexts and ethical and creative
considerations.
The specific aims of the course are:

To offer an intellectually stimulating programme of study, which will enhance the
students understanding of the events industry within its wider business context.
To teach students the theory and application of key management concepts, approaches and techniques in order to attain
the necessary qualifications for a professional career in events management.
To foster an awareness of the social, cultural, economic and political environment in
which the events industry operates and of
the strategic implications and broader social responsibilities that this environment
generates.

Autumn semester
Spring semester

Industry
Business English I
Business English II
LEVEL
T i tl e
N ot e s
English Language I
FO U ND AT ION
Study Skills
English Language II
Industry
Choice module

below
Choice Modules

& Marketing Studies
271
BCA
H onours Course
level
t i tl e
n ot e s
C o mpuls o r y P lac e m e n t b e t w e e n L e v e ls F o u n d at i o n & C e r t i f i cat e
The Service Sector Industries
C ER T IFI C AT E

Data Analysis for Tourism, Sport and Creative
Industries
The Events Industry
Choice of modules
One from the list below or elective
Choice of modules
C o mpuls o r y P lac e m e n t b e t w e e n L e v e ls C e r t i f i cat e & i n t e r m e d i at e
IN T ER M EDI AT E
Arts & Events: Theory & Practice

Leisure and Tourism Services Operations
Management
Finance for Leisure and Tourism and Hospitality
Choice of modules
Planning and Management of Events

Events Management Law
HRM for Tourism, Sports & Creative Industries
Choice of modules

H ONO U R S
Contemporary Issues In Events Management

Venue Management for Events
Choice of modules
Events Strategy
Marketing and Public Relations for Events
Choice of modules
o pt i o n al P lac e m e n t b e t w e e n L e v e ls i n t e r m e d i at e & h o n o u r s
272
Designate Modules:
Ce r tif i c ate Le ve l:
Business Society: Leisure & Tourism
The Sports Sector
The Arts & Heritage Sector
I nte r me d i ate Le ve l:
Arts & Heritage Management
Sports Management
Leisure & Tourism Policy
H o no urs Level :
Cultural Policy
Sports Policy
International Issues in Sport
Elective Module
Learning management in a purely theoretical environment is a quite difficult task,
unless of course one has accumulated a respectable amount of experience. It is
the philosophy of BCA to place more emphasis in the academic rather than the
vocational aspect of the hospitality and tourism education it offers. Nevertheless,
in order for our students to develop the necessary technical and craft skills that
will offer them a better understanding of Hotel & Tourism operations and offer
more diverse career opportunities students should complete a compulsory industrial placement programme. These practicals are a core part of the course and are
therefore mandatory. The industrial placement takes places between the foundation and certificate level & between the certificate & Intermediate level. Students
will have the opportunity to complete their industrial placement in various tourism organizations.
Aims of the Industrial Placement
(a) Experience employment and, where appropriate, accept responsibility for
the completion of tasks.
Upon graduation students will be equipped with the necessary knowledge and
skills required by many employers in the event sector. Further more career opportunities will have been facilitated during the course through employment contracts through the industrial placement programme of the department. Our experience is that work placements often lead to employment offers in middle and
upper management posts. Students will have the opportunity to be occupied in:
Hotels and mega resorts that organise and manage various types of conferences and conventions
In national and international conference organizers,
In companies which manage and organize mega sport events i.e. Olympic
games world cup series etc,
In organizations that develop and promote festivals, music concerts etc
In non profit organizations that develop fundraising events,
In companies that organize international exhibitions representing various retail
products etc.
273
BCA
BA International Cruise Operations Management *

The philosophy of the course is to offer a curriculum that is broad
and diverse enough to provide the international Cruise industry, with
graduates who possess the appropriate skills and abilities. The cruise
industry is in continuous development and forecasts suggest that it will
continue to grow. This increases the need for special skills and abilities
which will facilitate graduates access to the professional market.
The Cruise sector in Greece has gone through a major liberalization and therefore
development, as a result of the cabotage abolition. The notion of no cabotage for
the cruise industry in the Hellenic territory will trigger significant domestic and foreign cruise activity in the future within the Hellenic territory. This will increase competition and demand within the sector and as a result supply will be generated, creating further investments and employment opportunities within a sector with high
performance and increasing potentials offering significant career opportunities.
Therefore, it is important to offer potential students and professionals a contemporary and updated product and service that will fulfil your needs and requirements
for specialization and certification in the area of cruise management.
The BA International Cruise Operations Management course is designed to be in

accordance with the already successful BA International Hospitality Management
& the BSc Shipping. Your degree will focus on strategic operations and planning,
human resources, legislation policy and safety, consumer needs and marketing. This
will offer a greater pluralistic approach, enabling you to familiarize and further specialize in diverse cognitive areas. Making a choice to gain the specific degree will
offer you the opportunity to become a pioneer in a rapidly developing industry.
Foundation Year
The structure, the subject areas and the teaching strategy of the course reflect a more
intense practical approach. This gives potential students the opportunity to specialize
in specific areas and techniques which are required in departments of Cruise Line Organization. Moreover, the student assessment process is simpler and up to date.
Upon successful completion of the 1st year of studies the student is awarded a Hospitality Operations Certificate (HOC) from AH&LA EI, which allows him/her to be transferred to the BA International Cruise Operations Management programme which
leads to a Bachelors Degree from London Metropolitan University.

The aims of the course are consistent with
and reflect the aims of the University Undergraduate Modular Scheme. The principal aim of the course is to provide a business and management education within
the context of the cruise industry. More
specifically, it endeavours to provide students with knowledge and understanding of the theories and methods relevant
to business and management careers in
these sectors and equip them with skills
in problem solving appropriate to these
274
industries. The course also focuses on the

demonstration of the graduate attributes
of self-awareness and performance in a
variety of idioms and contexts and ethical
and creative considerations.
The specific aims of the course are:
To offer an intellectually stimulating pro-
gramme of study, which will enhance

the students understanding of the
cruise industry within its wider business
and operational context;
To use teaching and learning strategies
that will enable students to blend craft

and theoretical skill and knowledge and
effectively apply them on industry related cases.

To teach students the theory and ap-
plication of key management concepts,

approaches and techniques in order to
attain the necessary qualifications for a
professional career in cruise management.
To enhance awareness of the social,
cultural, economic and political environment in which the cruise industry operates and the impact of strategic implications and broader social responsibilities
that is generated through the operations of cruise lines.

Autumn semester
Spring semester

Industry
Business English I
Business English II
LEVEL
T i tl e
N ot e s
English Language I
FO U ND AT ION
Study Skills
English Language II
Industry
Choice module

below
275
BCA
Choice Modules

& Marketing Studies
H onours Course
level
title
notes
Compulsory Placement between Levels Foundation & Certificate
Principles of the Cruise Industry

C ER T IFI C AT E

Data Analysis for Tourism, Sport and Creative Industries
Foreign language I
Managing Events and Recreation Projects
Tour Operating & Travel Distribution
Principles of Cruise Logistics
276
Compulsory Placement between Levels Certificate & Intermediate

Cruise Operations and Passenger control & safety
IN T ER M EDI AT E
Foreign language II
Shipping Law
Foreign language III
Cruise marketing & Sales
International Tourism Business
HRM for Tourism, & Creative Industries
Organizational Design: Approaches & Application
Foreign language IV
level
title
notes
Optional Placement between Levels Intermediate & Honours

Managing International Destinations
H ONO U R S
Information Technology in Hospitality, Leisure & Tourism

Marine Environmental regulations
Foreign language V
Global Strategic Issues in Hospitality and Tourism
Marketing of Cruise Destinations
Cruise Risk Management
Foreign language VI
Learning management in a purely theoretical environment is a quite difficult task, unless of course one has accumulated a respectable amount of experience. It is the philosophy of BCA to place more emphasis in the academic
rather than the vocational aspect of the hospitality and tourism education it offers. Nevertheless, in order for our
students to develop the necessary technical and craft skills that will offer them a better understanding of Hotel &
Tourism operations and offer more diverse career opportunities students should complete a compulsory industrial
placement programme. These practicals are a core part of the course and are therefore mandatory. The industrial
placement takes places between the foundation and certificate level & between the certificate & Intermediate
level. Students will have the opportunity to complete their industrial placement in various tourism organizations.
(a) Experience employment and, where appropriate, accept responsibility for the completion of tasks.
Upon graduation students will be equipped
with the necessary knowledge and skills required by many employers in the wider service sector. Further more career opportunities
will have been facilitated during the course
through employment contracts through
the industrial placement programme of the
department. Our experience is that work
placements often lead to employment offers in middle and upper management posts.
Students will have the opportunity to be occupied in:
National and international Cruise lines
managing day to day operations

Headquarters of major Shipping compa-
nies planning business developments and

operations
Hotels and mega resorts that organise and
manage various types of conferences and

conventions
In national and international conference
organizers,
In companies which manage and organize
mega sport events i.e. Olympic games

world cup series etc.
277
BCA
The Programs of the AHLA for Professionals

in the Hospitality Industry
For more than 50 years the AHLA is the primary source of education, research
and training of the Hotel industry in America but also globally. The Educational institute of the American Hotel & Motel Association publishes books and
manuals for hotel training and their programs are used by more than 3,000
Universities and schools of hotel education and training around the world.
American Hotel and Lodging Association E.I. (AHLA)
278
Hospitality Management Diploma (HMD)

The American Hotel & Lodging Association was founded in 1910 and is the trade association
that represents the Hotel and Tourism sector in the United States of America.
It is seated in Washington DC and its purpose is to offer international representation of the industry in each government, education, research, information and any other service with added
value required by the members of the organization in order to work in a balanced and competitive environment.
The collaboration of BCA with the AHLA, one of the largest organizations for hotel and tourism
education of America, gives the opportunity for a contemporary and high level of training to
new students but also new and senior executives of the Hotel industry who wish to expand
their knowledge base and improve their skills in various sectors of the industry, and as a result
to be able to develop their career faster and more effectively. For more than 50 years AHLA has
been the primary source of education, research and training of the Hotel industry not only in
America but also globally.
The Educational institute of the AHLA publishes books and manuals for hotel training and their
programs are used by more than 3,000 Universities and schools of hotel education and training around the world. The programs of the AHLA are designed based on the proposals and
viewpoints of professionals of the sector and so reflect the most contemporary practices and
trends in the hotel industry. The enterprises of the sector know that students that have completed Hospitality Management AHLA programs are well prepared to undertake management
responsibilities and add value to the business. For those who have acquired the knowledge and
skills offered by the AHLA programs, career growth is a rapid process in the hotel industry.
AH&LA 2 Year Hospitality Management Diploma (HMD)

AH&LA Hospitality Management Diploma (level 1)
Autumn semester
Spring semester

Industry
Business English II

Foreign Language I
Year 2 Diploma level (HND)

AH&LA Hospitality Management Diploma (level 2 - exit award 1)
Autumn semester
Development of professional & academic skills
Intro to Economics
Tourism & Hospitality Industry
Spring semester
Basic Hotel & Restaurant
Accounting
Purchasing for food service Operations
Leadership & Management
in the Hospitality Industry
Managing Hospitality
Hospitality Facilities Management
Human Resources
& Design
Foreign Language II
Foreign Language III
279
BCA
280
The Postgraduate
School
p o st g r a d uat e stu d i e s
281
BCA
The Postgraduate School

Why Choose us
1. BCA, operating since 1971 in the educational field, is considered today a prestigious and acknowledged educational organization, one of the oldest in Greece.
2. BCA offers a wide range of specialized and contemporary postgraduate programs (some are offered exclusively by us), which reflect the current market
needs..
3. All our premises, spread in four different directions ( centre of Athens, Pireaus,
Glyfada and Kifisia) are well equipped with the latest technology, offering a
pleasant and comfortable educational environment for students.
4. The academic structure and content of the postgraduate programs give the
postgraduate student the opportunity to develop and evaluate their academic
and professional background.
5. The flexible postgraduate programs we offer, regarding the delivery mode,
which respect the students limited time to allocate to their studies, render the
completion of their studies achievable.
6. Our strong links with the labour market, our supportive environment and our
excellent learning facilities lead to a successful academic investment for the future
282
How to apply and Entry Requirements

The application procedure and the entry requirements for postgraduate programs
may differ from one course to the other
The postgraduate programs are offered both full time ( one year of attendance)
or part time (two years of attendance). Prospective students can either apply in
October or in February.
All postgraduate programs are offered in the evenings and some of

them are delivered one evening during the week and Saturday morning to facilitate, thus, the people who work and have limited spare time
to attend classes. The majority of our postgraduate programs are delivered in both English and Greek.
A student will be offered a place for the postgraduate program he/she has applied
for only if he/she satisfies the entry requirements of the equivalent program. In
case the academic requirements are not met, the working experience and other
qualifications will be considered, depending on the postgraduate program.
The application form may be filled in, all bcas premises, either by the registry staff
or electronically by visiting our site, at: www.bca.edu.gr
The period for admission intake for the Autumn semester commences in May and
terminates in October, while admission intake for the Spring semester, commences in December and terminates in mid February.
283
BCA
Academic Departments
Business Department
286 | MBA
290 | MBA Hospitality Managemen
292 | MA International Human Resources Management
296 | MA Marketing / Advertising / PR
302 | MA Digital and Experiential Marketing *
306 | MA Management
310 | MSc Accounting and Finance
314 | MSc Purchasing and Supply Chain Management
318 | DMS Postgraduate Diploma in Management Studies
322 | PreMasters Business Studies
Shipping Transport and Logistics Department

326 | MSc Shipping

Maritime Finance Pathway
Chartering Pathway
Marine Insurance Pathway
Management and Operations Pathway
Port Logistics Pathway
334 | PreMasters Shipping Studies
Psychology Department
330 | DMS Postgraduate Diploma in Management Studies in Shipping
346 | Graduate Diploma in Psychology
284
Computer Science Department

336 | MSc in Computing
340 | MSc in nformation Technology
344 | Graduate Certificate in Computing
350 | Graduate Certificate in Psychology
Guide to
Po s t g r a d u a t e C o u r s e s
285
285
BCA
MBA Master of Business Administration

The course is taught and assessed in both English and Greek. The MBA
programme is designed to provide participants with an academically
rigorous management education. The MBA provides participants with
a sound foundation from which to develop their abilities as a manager
and increase their effectiveness in future management roles.
The programme provides an opportunity to analyse key business issues and problems facing managers today and in the future. Particular attention is paid to the
internationalisation and globalisation of business. Participants will be introduced
to the latest concepts and techniques.
In addition to developing participants knowledge and understanding the MBA
will also help them develop their personal and interpersonal skills to enhance their
effectiveness as a manager.
Offer a rigorous and intellectually demanding course of study to experienced

managers and professionals, who can
be expected in time to make a significant contribution to management at a
strategic level in their organisation;
Endow students with and understanding of contemporary management lite-
286
rature and theory, and to enable students to focus on the insights that such
literature and theory can provide into
the practice of management and the interpretation of organisational situations;
Provide an environment that encourages reflection on personal managerial
development.
Course learning outcomes

Upon successful completion of the
MBA students will be able to:
Demonstrate knowledge and understanding of the impact of contextual
forces on organisations, such as legal
systems; ethical, economic, environmental, social and technological
change issues; international developments and corporate governance;
Make informed and sound judgements on strategic managerial issues, drawing from the key disciplines of finance and accounting,
human behaviour, marketing, strategic management, economics, information management, international
management, quantitative methods,

operations management and other
relevant subject areas;
Demonstrate the knowledge and
understanding of theories, concepts
and research relevant to strategic
management and change management and to be able to evaluate the
integration of different organisational functions within them;
Demonstrate knowledge and understanding of the uses and limitations
of a range of research methods/techniques, both qualitative and quantitative, appropriate to management
research.
T i tl e

N ot e s
Full T i m e
Leadership & Management Development
Global & Economic Context
Accounting & Finance for Managers
Managing People
Managing Information Systems
Research Methods A
Marketing & Operations Management
Managing Change & innovation
Comparative Management
Research Methods B
Strategic Management
Elective
Dissertation
Pa r t T i m e
1st Year
Global & Economic Context

Managing People
Research Methods A
2nd Year
Elective
Research Methods B
Dissertation
Diagram for Postgraduate Award Titles

Awa r d
T i tl e
N ot e s
PG Cert
Awarded for 60 credit modules
PG Dip
MBA
287
BCA
Standard University entry requirements, inc APEL/AP(E)L

An honours degree, two years post graduating work experience at an appropriate
level of responsibility, in current full time employment at an appropriate level.
N o n - s t a n d a rd e nt r y
As the MBA is effectively a conversion course that does not require students to
have studied business before they commence the course, course tutors may interpret the degree qualification criterion as meaning of graduate standard. If, for example, an applicant has an NVQ at level 5 or a good HND and 5 or 6 years managerial experience he or she may be considered for entry by offsetting the lower level
qualification against the additional experience. Exceptionally a candidate without
a higher education qualification may be considered for entry to the course. This
practice is in line with the universitys commitment to access.
Credits for previous study or experiential learning

Fa s t- t ra c k M B A for a p p li c a nt s w i t h a DM S:
If an applicant has a Diploma in Management Studies awarded by London Metropolitan University with an overall grade of A or B, they may be eligible for entry to
stage 2 of the MBA and will be given credit for the whole of semester 1 / stage 1
of the course.
Fa st tra c k M B A for q u a li f i e d p ro fe s s i o nal s :

Applicants who are qualified members of a CCAB accountancy professional body
(CIMA, ACCA, CIPFA, ACAEW etc) or ICSA may be given credit for elements of semester 1 / stage 1 of the course except the Leadership and Management Development module. Qualifications must not be more than 5 years old.
If an applicant has a DMS award from another institution with an overall grade of
A/B or above 60%, they may considered for direct entry to semester 2 / stage 2 of
the MBA if their DMS course of study enables them to be given credit for the whole
of semester 1 / stage 1. If there are some shortfalls then students may receive credit
where appropriate but must complete the remaining modules.
288
Credits for Accredited Prior Learning (APL)

or Accredited prior Experiential Learning (APEL):
Applicants may apply for exemption for certain modules in accordance with University regulations, section B2.
English Language Entry requirements

IELTS or BCA IELTS placement test 6.0 with a minimum of 5.5 in all components.
This means you need at least 6 in writing and speaking
TOEFL iBT 92+ a minimum of 20 in each component
Cambridge Proficiency (CPE) Grade C
Cambridge First (FCE) Not suitable for Postgraduate level
The programme is designed to enhance your knowledge of management and
your practice as a manager. The context for many of the assessments is the organisation you most recently worked in all of these elements contribute to increasing
your employability and confidence. Many students are promoted or obtain better
positions whilst studying for the MBA.
289
BCA
MBA Hospitality Management

MBA students seeking the award of MBA Hospitality and Tourism Management take designated modules in place of options that support the
chosen specialisation.
The Dissertation is a management topic in the area of specialisation. More specifically, they take International Hospitality & Tourism Environment instead of the
Economic & Global Context, Strategic Management in International Hospitality &
Tourism instead of Strategic Management and International Tourism & Leisure Development instead of the Elective module.
290
TITLE

NOT E S
Full T i m e
International Hospitality & Tourism Environment
Managing People
Research Methods A
Strategic Management in International Hospitality &
Tourism
Research Methods B
International Tourism & Leisure Development
Dissertation
Pa r t T i m e
1st Year
International Hospitality & Tourism Environment

Managing People
Research Methods A
2nd Year
International Tourism & Leisure Development

Research Methods A
Strategic Management in International Hospitality &
Tourism
Dissertation

Awa r d
T i tl e
N ot e s
PG Cert
PG Dip
MBA

with Hospitality Management
291
BCA
MA International Human Resources Management

The course is taught and assessed in both English and Greek. Consequently those
graduating from the MA International Human Resource Management gain an internationally recognised management qualification.
The MAIHRM programme is designed to provide participants with an academically rigorous management education. The MAIHRM provides participants with a
sound foundation from which to develop their abilities as a manager and increase
their effectiveness in future management roles. The programme provides an opportunity to analyse key business issues and problems facing managers today and
in the future. Particular attention is paid to the internationalisation and globalisation of business. Participants will be introduced to the latest concepts and techniques.
In addition to developing participants knowledge and understanding

the MAIHRM will also help them develop their personal and interpersonal skills to enhance their effectiveness as a manager.
292

To enhance students critical awareness of the economic, socio-political
and regulatory factors enabling and
constraining organisations internationally;
To develop an advanced understanding of the role and impact of Human
Resource Management in a global

business context;
To develop the strategic and practical skills mix required for effective
human resource management in an
international arena.

Upon successful completion of the course, students will:
K n ow le d g e a n d u n d e r s t a n d i n g
Have the ability to identify, analyse
and evaluate the key contemporary
economic, political, social, and technological trends affecting international commerce and production in
their appropriate historical context;
Be able to demonstrate a critical
awareness of a wide range of management and social science perspectives
in the analysis of the international environment for human resource management;
Understand the consequences of
economic, socio-political, regulatory
and technological change for organisational decision-making regarding
people management regionally and
world-wide;
Be able to apply perspectives, models
and methods drawn from strategic
management, social science and specialist personnel and development
management to guide the planning
and leadership of international organisations;
Be able to demonstrate an understanding of different socio-cultural
and professional contexts and communicate effectively within them.
Be able to demonstrate an understanding of the philosophical, ethi-
cal and practical factors associated

with understanding and undertaking research at postgraduate level.
Co gni t i ve/i ntel l ec t ual s k i l l s
Be able to apply complex theoretical concepts to problem-solving and
decision-making in an international
HRM context;
Be able to undertake research and
independent study in a manner appropriate to a masters level qualification;
Be able to demonstrate a sound grasp
of the principles of analytical reasoning and the use of relevant management and social science research techniques;
Transferable skills, including those of
employability and professional practice
Be able to organise and conduct
strategic analysis of complex timebounded problems in multi-cultural
environments;
Be able to work collaboratively and
communicate ideas and concepts effectively;
Be able to draw on and integrate a
range of sources of knowledge and
other resources.
293
BCA

TITLE
NOT E S
FULL TIME
Comparative Employment Systems

Human Resource Strategies
Cross-cultural Management
International Personnel and Development
Alternative Perspectives on Organising in Global Context
Organisational Research in International and Cross-Cultural
Contexts
Dissertation
PA R T T i m e
Comparative Employment Systems
1st Year
Human Resource Strategies

International Personnel and Development
Alternative Perspectives on Organising in Global Context
Cross-cultural Management
2nd Year
Organisational Research in International and Cross-Cultural

Contexts
Dissertation
294
Awa r d
T i tl e
N ot e s
PG Cert
PG Dip
MBA
MA International Human Resource

Management
Standard University entry requirements, inc APEL/AP (E) L

To be considered for a place on a Masters or Postgraduate Certificate course, you
will normally be a graduate of a Greek or UK university, with a good Honours
degree (a minimum 2.2 or above) or a ptychion of 6.5 points or above.

IELTS 6.0 with a minimum of 5.5 in all
components. This means you need at
least 6 in writing and speaking
TOEFL iBT 92+ a minimum of 20 in
each component
Cambridge First (FCE) Not suitable for

Postgraduate level
Graduates have gained employment in a range of international commercial, public
and voluntary organisations. The course also provides a basis for applying for an MPhil
or PhD.
295
BCA
MA Marketing / Advertising / PR
The course is taught and assessed in both English and Greek. We believe that you will
find your MA Marketing studies to be a rewarding and challenging experience that will
not only introduce you to the academic literature on marketing but also prepare you
for the role of a senior manager in todays dynamic organisational environment.
The MA Marketing (MAMRK With Advertising & MAMRK With P.R.) programme is designed to provide participants with an academically rigorous management education. The MAMRK (MAMRK With Advertising &
MAMRK With P.R.) provides participants with a sound foundation from
which to develop their abilities as a manager and increase their effectiveness in future management roles. The programme provides an opportunity to analyse key business issues and problems facing managers
today and in the future. Particular attention is paid to the internationalisation and globalisation of business. Participants will be introduced to
the latest concepts and techniques.
296
In addition to developing participants knowledge and understanding the MAMRK

(MAMRK With Advertising & MAMRK With P.R.) will also help them develop their
personal and interpersonal skills to enhance their effectiveness as a marketing
manager.
The MAMRK (MAMRK With Advertising & MAMRK With P.R.), seeks to address the
needs of a growing number of people who wish to develop their understanding
of marketing as a business philosophy and as a business practice. The shift away
from internal business activities towards a customer-centered focus, has made organisations aware of the importance of market oriented strategies. The MAMRK
(MAMRK With Advertising & MAMRK With P.R.), aims to familiarise our students
with the latest developments in marketing philosophy and give them the tools to
develop market oriented strategies.

To teach the core disciplines of marketing: these are the key areas of marketing
strategy, marketing communications,
marketing research and international
marketing.
To develop skills relating to the practical
application of marketing information to
business decision making; this includes
collection, analysis and interpretation of
information from a wide variety of media and the organisation of knowledge
in a meaningful managerial way.
To enable students to become independent learners.
The MA Marketing (with Advertising & with
P.R.) seeks to address the needs of a growing number of people who wish to develop
their understanding of marketing, or formalise, through acquiring a postgraduate
qualification, their past marketing work
experience. Developments in both marketing practice and marketing as a discipline
have reflected these changes, such that
more attention is now given to the marketing of services and specialist attention
is devoted to marketing within particular
sectors. Pressures for global responsiveness
in many markets has increased. This has led
to a range of global marketing strategies
and the proliferation of global brands. The
dynamic tension between globalisation
and pressures for local responsiveness is
becoming increasingly important, and pro-
vides further stimulus for changes in marketing practice and analysis. Other stimuli
for change include the direct and indirect
implications of developments in information technology, which has produced
increased interest in customer profiling,
direct marketing, and new forms of marketing research.
Increased recognition of the strategic role
and position of marketing within organisations, and new approaches to marketing which have emerged from a review of
some of the basic concepts underpinning
the subject of marketing (e.g. value, customer satisfaction, buying patterns, etc.)
have contributed additional items to the
marketing agenda. Whilst the dynamism
of marketing, both in practice and as a subject discipline, is attested to by the changes
referred to above, marketing has not gone
unchallenged. Concerns regarding the difficulties in sustaining brand values and producing new product innovations are two
examples of such challenges.
A central philosophy underpinning the

programme is the study of marketing within an applied decision-making context. The
MA Marketing will seek to take advantage
of students work experience knowledge of
marketing and undergraduate level intellectual skills to provide a rigorous marketing programme of study at masters level.
Aims of the MA in Marketing (with Advertising & with P.R.) :

To enable students to acquire and
develop the theoretical knowledge
and application skills that will assist
them to enhance their careers in a
variety of marketing environments;
To provide opportunities for postgraduate education which will benefit
students from a wide and increasingly
diverse range of marketing backgrounds;
To foster a critical awareness and

understanding of contemporary issues in marketing management and
theory;
To enable students to select an area
of interest and engage in in-depth
study through the dissertation;
To enhance students intellectual,
research, inter-personal and applied
decision-making skills within a rigorous academic programme.
297
BCA

K n ow l e d g e a n d u n d e r s t a n d i n g
MA M a r ke t i n g
Students successfully completing the MA Marketing will be able to:
Use the relevant analytical and creative skills of marketing;
Demonstrate that they have the underpinning knowledge and understanding
of the theories, concepts and research relevant to marketing;
Develop the ability to communicate the ideas and concepts of marketing;
Critically evaluate the marketing environment and consider the appropriate
strategic response to this environment;
Demonstrate a range of interpersonal, self-management and consultancy skills
relevant to marketing.
MA M a r ke t i n g w i t h Ad ve r t i s i n g
Upon successful completion of the MAMRK, students will have achieved the following:
Understanding of organisations, the external context in which they operate
and how they are managed
Utilisation of relevant analytical and creative skills in marketing
Utilisation of perspectives, models and methods drawn from communications
theory
Critical evaluation of the advertising environment and the appropriate strategic
response to this environment
Critical evaluation of the cultural and industrial roles of advertising.
Application of theoretical models to the creation of an advertising campaign.
Demonstration of the ability to produce and defend a significant piece of original research
MA M a r ke t i n g w i t h Pu b li c R e lat i on s
298
Upon successful completion of the MAMRK, students will have achieved the following:
Understanding of organisations, the external context in which they operate
and how they are managed
Utilisation of relevant analytical and creative skills in marketing
Utilisation of perspectives models and methods drawn from PR theory
Critical evaluation of the marketing environment and the appropriate strategic
response to this environment
Critical evaluation of contemporary issues, practices and controversies in the field
of PR.
Application of theoretical models to the creation of a PR campaign.
Demonstration of the ability to produce and defend a significant piece of original research

TITLE
MA M ar ke t i ng
NOT E S
FULL TIME
Marketing Strategy
Marketing Research
Designate Module
Choose from the list below
Buyer Behaviour
Service Sector Marketing
Free option
Dissertation
PA R T T i m e
Marketing Strategy
1st Year
Designate Module
Designate Module
Choose from the list below
Buyer Behaviour
Service Sector Marketing
Free option
Independent study
2nd Year
Marketing Research
Dissertation
299
BCA

TITLE
MA M ar ke t i ng wi t h Adve r t i s i ng
NOT E S
FULL TIME
Marketing Strategy
Marketing Research
Strategic Advertising Planning
Basic for the specific pathway
New Advertising Technologies
Dissertation
PA R T T i m e
Marketing Strategy
1st Year
Strategic Advertising Planning
New Advertising Technologies
2nd Year
Marketing Research
Dissertation

TITLE
MA M ar ke t i ng wi t h P. R .
NOT E S
Marketing Strategy
Marketing Research
Contemporary Issues in PR
PR Theories and Tactics
Dissertation
PA R T T i m e
FULL TIME
Marketing Strategy
1st Year
Contemporary Issues in PR
PR Theories and Tactics
2nd Year
Marketing Research
Dissertation
300

Awa r d
T i tl e
N ot e s
PG Cert
Postgraduate Certificate in Marketing
PG Dip
Postgraduate Diploma in Marketing
MA
MA Marketing
/ with Advertising / with Public Relations

Entry requirements may include a cognate prior qualification and will normally
require relevant work experience. To be considered for a place on a Masters or
Postgraduate Certificate course, you will normally be a graduate of a Greek or UK
university, with a good Honours degree (a minimum 2.2 or above) or a ptychion
of 6.5 points or above.

IELTS 6.0 with a minimum of 5.5 in all componets.
These programmes are designed to develop or enhance professional competence
in individuals who are already experienced and who wish to build on that experience through a structured programme of study. These programmes are often
linked to professional institute qualifications (such as CIM, CIPD, etc). They are usually offered by P/T study in parallel with employment.
301
BCA
MA Digital and Experiential Marketing *

MA Digital & Experiential Marketing integrates two exciting, and
emerging academic disciplines and marketing industry practices,
Digital Marketing and Experiential Marketing. Digital Marketing
serves the growing demand by industry and consumers alike to
utilise electronic and online applications to market products and
services. Increased use of technology by consumers has led to the
need for socially connecting activities where customers can engage
directly with brands through live brand experiences devised through
experiential marketing.
Through the exploration of digital marketing topics, students shall be exposed

to career pathways in digital platform design and development, and data mining, which lead to careers in market intelligence and marketing campaign design. The exploration of experiential marketing will expose students to a further career path associated with the nature of brand characteristics and how
these may be interpreted into live brand experiences.
The course addresses to students that are interested in following a career in

the area of marketing with new technologies. It provides a broad, analytical
and highly integrated study of business and marketing management; specifically the interrelationships and the interconnectedness between the Digital
and Experiential sectors of the marketing industry. This course is strongly related to practice and therefore will provide a strong link between the development of skills and the employability of graduates.
302

The objectives of the programme are
as follows:
To draw upon the competences of three
educational centres (Business, Computing and Social Sciences) to deliver

a holistic understanding of the roles
and contribution of each discipline to
the digital and experiential marketing
process.
To provide students with an academic
foundation in the theories which underpin the digital and experiential industries.

To augment theory with a framework
of experiential learning to ensure that

students possess the practical skills to
allow them to make an effective contribution within the marketing industry
and to face the challenges associated
with the digital and experiential aspects of brand marketing.
To develop a high degree of graduate-
ness in the students, to enhance the

ability of individuals to operate as effective learners, independently or collaboratively, and to provide the transferable
skills to ensure graduates operate successfully in a variety of business contexts.

On completing the course, students
will:
information, and in the form of recommendations applicable to practice.
know and understand the theories and
be able to synthesise theoretical con-
intellectual constructs which underpin,

and contribute to, digital and experiential marketing as academic disciplines.
cepts taught within a classroom context, and apply interpretations of theory, through individual and group based
active learning, to provide practical
responses to business problems.
know and understand the contribu-
tion that digital and experiential marketing makes to successful marketing

campaigns, and brand management
strategies.
posses a critical understanding of the
interconnectedness of digital marketing and experiential marketing, and

the allied disciplines that contribute to
the success of these media platforms.
be able to undestand the migration of
marketing budgets and brand strategies to the internet, and the re-adjustment in consumer buying behaviour
and decision making processes.
be able to analyze complex data sets
in the form of primary and secondary

data, in off-line and web-based formats, and interpret this data in the form
of market intelligence and marketing
develop teamwork, entrepreneurial,
creative and verbal communication

skills through.
experiential learning that simulate
business problems and presentations.

develop IT, research and analytical skills
shall be delivered through seminar activities, assignments, the dissertation

and lab seminar activities.
develop competency in the origina-
tion of live brand experiences for recognised branded products or services

and in devising and developing digital
multimedia online solutions to marketing problems.
303
BCA
Entry Requirements
Admitted students will be holders of a good Honours Bachelors Degree, minimum
2:2 in marketing, communications, a business discipline, computing, or other degree with relevant business experience. Applicants who do not hold an undergraduate degree will require a minimum of three years of marketing experience
within industry. In addition, students who wish to be part of the English language
cohort will have to meet the requirements for English language set by London
Metropolitan University. Students who will follow the Greek cohort must have a
good reading and working knowledge of the English Language.

TITLE
NOT E S
FULL TIME
Fundamentals of Digital Marketing
Core
Experiential Marketing
Core
Marketing Research
Core
Brand equity
Core
Data Mining Business Applications
Core
E-Solutions and Digital Media Applications
Core
Dissertation (Digital and Experiential Marketing)
Core
PA R T T i m e
Fundamentals of Digital Marketing
304
Experiential Marketing
1st Year
Brand equity
Data Mining Business Applications
Marketing Research
2nd Year
E-Solutions and Digital Media Applications

Dissertation (Digital and Experiential Marketing)

Awa r d
T i tl e
N ot e s
PG Cert
PG Dip
MBA
MA Digital and Experiential Marketing
Career Opportunities
Opportunities upon graduation from MA Digital and Experiential Marketing are
wide ranging, including roles within a corporate marketing department delivering live brand experiences or digital marketing campaigns.
Job roles may include brand management, account management, business
development, digital marketing management, integrated marketing, strategic
management, experiential marketing, and consultancy. The course further prepares graduates for entrepreneurial roles, given the nature of the experiential
marketing industry.
305
BCA
MA Management
This course introduces aspiring and current managers to a range of business disciplines that will enhance your knowledge, skills and practice as managers. Graduates from a variety of disciplines will acquire an understanding of the theory and
practice of managerial work and the course will provide you with insights into
general management and business strategy.
The course is intended for recent graduates who are seeking to enter the
job market with an improved ability to manage effectively. For current managers, the course is an opportunity for professional updating and an introduction to the latest developments in management theory and practice.
306

To analyse and critically evaluate developments in management theory
and practice.
To provide insights and depths of
perspective for new graduates and
to support the continuous professional development of managers
and consultants in this field.
To supply a series of models and
concepts enabling effective management in a variety of cultural, economic and people contexts.
To facilitate the development of a

strategic, holistic view of management in both intra- and extra-organisational settings.
To encourage students to reflect
critically on their own experiences,
to develop their own capabilities
and to regard themselves as life-long
learners.
To provide a set of methodological
tools enabling research into managerial issues in the workplace.

The identification, analysis and
evaluation of the key contemporary
social, technological, economic and
political trends in management;
The application of management
knowledge in the workplace in order
to provide for a more effective working environment
The understanding of the consequences of changes in the economic,
organisational, political, social and
technological environment for decision making;
The access of relevant sources of
management knowledge at, or informed by, the forefront of relevant
academic and professional disciplines, and the conduct of independent research in a manner appropriate to the holder of a masters-level
qualification;
Carry out independent and scholarly
research and investigation. In particular, the objective is to develop
in the student at both the module
level and the course level an ability
to use knowledge to provide critical

analysis and evaluation of specific
issues and problems related to the
management of organisations;
Develop and apply intellectual skills
and critical faculties with particular
emphasis on the development of the
higher order skills of analysis, synthesis and evaluation of concepts,
models and theories common to the
practice of management;
Develop competence in the areas of
problem solving, working with others,
communication,
selfmanagement,
selfpresentation and decision making;
Apply the skills of seeking, handling
and interpreting qualitative and
quantitative data towards the creation of new knowledge by means of
hypothesising, testing and/or theorising management issues;
Produce a full-length document offering original perspectives on an
aspect of management based on the
existing corpus of heuristic tools and
models.
307
BCA

TITLE
NOT E S
FULL TIME
The Management of Organisations

Strategy for Managers
Elective
The global context of management and business
Decision making and Leadership Development
Research methods for managers
Dissertation
PA R T T i m e
The Management of Organisations
Strategy for Managers
1st Year
The global context of management and business

Decision making and Leadership Development
Elective
2nd Year
Research methods for managers

Dissertation
Awa r d
T i tl e
N ot e s
PG Cert
Postgraduate Certificate in Management
PG Dip
Postgraduate Diploma in Management
Ma
MA Management
308

An honours degree normally of a Lower Second classification (or above), or a ptychion of 6,5 points or above.
We encourage applicants without these formal qualifications where their range of
work and other experience can compensate.

IELTS 6.0 with a minimum of 5.5 in all components. This means you need at least
6 in writing and speaking
The course will enable both aspiring and current managers to hone their professional skills and move ahead in their careers. You can also progress to the MBA if
you have the appropriate work experience or may develop your dissertation topic
into an MPhil/PhD course.
309
BCA

The course is taught and assessed in both English and Greek. The aim of the MSc
Accounting & Finance is to deliver an academically rigorous masters level programme which provides students with the opportunity to study the major disciplines in accounting and finance and relate these to the business environment.
It provides a sound conceptual foundation for a professional managerial or business career to help students explore current issues and critically analyse this
knowledge in the rapidly changing business environment. It enables students to
enhance their employability and/or progress to a doctorate programme or study
for a professional accounting qualification.
The programme promotes the use of a range of teaching, learning and

assessment methods which develop the students skills of critical analysis and appraisal of issues as well as self confidence and the ability to
conduct an effective research project. As such it covers the attributes
of self awareness, performance in a variety of idioms and contexts, and
ethical and creative considerations.
310

The aim of this MSc is to deliver an academically rigorous masters level programme which provides students with
the opportunity to study the major
disciplines in accounting and finance
and relate these to the business environment.
It provides a sound conceptual foundation for a professional managerial or
business career to help students explore
current issues and critically analyse this
knowledge in the rapidly changing business environment. It enables students
to enhance their employability and/or
progress to a doctorate programme or
study for a professional accounting qualification.
The programme promotes the use of
a range of teaching, learning and assessment methods which develop the
students skills of critical analysis and
appraisal of issues as well as self confidence and the ability to conduct an
effective research project. As such it
covers the attributes of self awareness,
performance in a variety of idioms and

contexts, and ethical and creative considerations.
On successfully completing this MSc
course students will :
Have an in depth understanding of
current issues and developments in
accounting and finance.
Be capable of using financial information to make strategic financial
decisions.
Be able to critically analyse current
issues in accounting and finance in a
strategic and international context.
Be capable of seeking, understanding and assessing contemporary literature relevant to the area.
Be able to design and conduct independent research at postgraduate
masters level in an area of academic
interest and in the field of accounting and finance.
Put the theory into practice in the
form of a dissertation.

On successful completion of this course, students will:
Have a solid grounding in the principles and issues in the developing
field of accounting and finance;
Be able to apply accounting and
financial management skills and
techniques to different business scenarios.
Be able to take a strategic view of the
financial direction of modern business.

Be able to explain how alternative
theoretical frameworks are related
to accounting and finance issues.
Be aware of the social, political and
ethical dimensions within which
modern businesses operate.
311
BCA

T i tl e
N ot e s
Full T i m e

Strategic Financial Management
International Business Finance & Investment
Research Methods for Accounting and Finance
Strategic Management: Control & Appraisal
Choice from one of the following designates:
Mergers & Acquisitions
Contemporary Issues in Strategic Management
Accounting
Corporate Strategy
Corporate Governance & Accountability
Strategic Information Management
Dissertation (MSc Accounting & Finance)
PA R T T i m e
1st Year
Strategic Financial Management

Strategic Management Control & Appraisal
Choice from one of the following designates:
312
Mergers & Acquisitions

Corporate Strategy
Corporate Governance & Accountability
Strategic Information Management
Contemporary Issues in Strategic Management
Accounting
International Business Finance & Investment
2nd Year
Research Methods for Accounting and Finance

Dissertation (MSc Accounting & Finance)

Awa r d
T i tl e
N ot e s
PG Cert
Postgraduate Certificate Accounting and

Finance
PG Dip
Postgraduate Diploma Accounting and

Finance
Ma

At least a lower second BA/BSc Honours degree (UK) or a ptychion of 6,5 points
or above (or equivalent standard) in Accounting and/ or Finance. In some cases
the Department, subject to an interview, would consider an applicant without the
formal academic requirements provided they had several years of working in Accounting and Finance related employment and/or have achieved relevant professional qualifications.

IELTS or BCA IETS placement test 6.0 with a minimum of 5.5 in all components.
Graduates from the programme should move into a range of careers in the financial sector, including roles in finance departments in financial services and industry.
Other career options may be roles in regulatory bodies, consultancy and audit.
313
BCA
MSc Purchasing & Supply Chain Management

The MSc in Purchasing & Supply Chain Management programme
provides in depth academic knowledge coupled with practical
skills on logistics related decision making and problem solving. The
course is taught in English and the curriculum achieves a balance of
decision-making skills and procedures with the analysis of external
factors influencing logistics functions and processes.
This course is attractive to a wide range of students from across the public and
private sector keen to develop their skills and knowledge, and to analyse the
strategic concepts of the increasing complex world of purchasing and supply
chain management.
The modules of the course will appeal to a wide range of students, keen to develop their skills, without going into detail in the areas of transport modeling
and engineering. The Chartered Institute of Logistics and Transport, subject to
evaluation, may accept degree holders for professional entry.
To expand knowledge of the industry, and build from there a deep

understanding of business logistics
functions and operations;
To develop the skills of critical analysis and apply them in business
cases and problems.
To improve decision-making processes from a management perspective through processes analysis;
To provide a deep knowledge of

business logistics, and its characteristics, and assess its contribution in a countrys economy, with
emphasis in the Greek one;
To develop advanced generic business skills required by a logistics
practitioner ;
To develop managerial skills in logistics;
More specific the educational aims of the course are:
314
T i tl e

N ot e s
Full T i m e
Research Methods
E-Commerce and The Supply Chain
Free Option or P&SCM module option
Subject to Programme Planning Approval
Dissertation
PA R T T i m e
E-Commerce & The Supply Chain
1st Year

Research Methods
2nd Year
Free Option or P&SCM module option
Subject to Programme Planning approval
Dissertation
Purchasing & Supply Chain Management (P&SCM) options

Business-to-Business
Public Procurement
Logistics

Awa r d
T i tl e
ot e s
PG Cert
PG Dip
MSc
MSc in Purchasing & Supply Chain

Management
315
BCA

Honours degree (or equivalent) in a business-related area. Applicants whose first
degree is in science or humanities (law, languages, literature, etc) and who have
business experience are welcome to apply. Applicants with membership of professional bodies, such as the Chartered Institute of Purchasing & Supply and the
Chartered Institute of Logistics and Transport, will also be considered.
Entry requirements may include a cognate prior qualification and will normally
require relevant work experience. To be considered for a place on a Masters or
Postgraduate Certificate course, you will normally be a graduate of a Greek or UK
university, with a good Honours degree (a minimum 2.2 or above) or a ptychion
of 6,5 points or above.

Ideal for anyone who is looking for an opportunity to develop their knowledge of
the supply chain, including current industry professionals who wish to enhance
their promotion prospects, or for anyone wishing to start a career in the industry.
Areas of particular growth include public sector transport planning consultancy;
outsourcing, or managing outsourced relationships with suppliers; IT, logistics and
transport; and e-based technology application and development.
316
317
BCA
DMS Postgraduate Diploma in Management Studies

We believe that you will find your DMS studies to be a rewarding and challenging
experience that will not only introduce you to the academic literature on management but also prepare you for the role of a senior manager in todays dynamic
organisational environment.
The DMS is a two-year, part-time professional development course at

diploma level. It is taught and assessed in both English and Greek. The
DMS seeks to prepare you for further academic study/research (e.g. MBA,
MA), as well as for the rigours of senior management. The programme
provides an opportunity to analyse key business issues and problems
facing managers today and in the future.
To assist managers in improving their

practice.
To make accessible and applicable
the discipline of management.
To develop and sustain students motivation and ability to manage their
own learning and development.
To introduce key issues in research
methodology and a number of research techniques.
318
To provide an appreciation of management theories and how they apply to practice.

To provide an international context
for the study of management.
To develop critically reflective practitioners.

By the end of the DMS students will be
able to:
Demonstrate an improvement in
their practice;
Work effectively in teams and aid
their formation;
Demonstrate knowledge and understanding of the subjects that form
the discipline of management;
Critically evaluate theories offered in
the various disciplines;
Investigate and analyse existing situations and make recommendations
for their improvement;
Better understand their own behaviour and how that impacts on others;
Construct and present persuasive

and balanced arguments;
Conduct independent research into
an area of practical and academic interest;
Demonstrate the knowledge and
understanding of theories, concepts
and research relevant to strategic
management and change management and to be able to evaluate the
integration of different organisational functions within them;
Demonstrate knowledge and understanding of the uses and limitations
of a range of research methods/techniques, both qualitative and quantitative, appropriate to management
research.
T i tl e

N ot e s
Full T i m e
Managing Self & Others
Management & Marketing Services
Accounting for Managers
Management Environment
Human Resource Management
Research Methods
Project
PA R T T i m e
Managing Self & Others
1st Year
Managing & Marketing Services

Management Environment
Research Methods
Accounting for Managers
2nd Year
Human Resource Management

Project

Awa r d
T i tl e
N ot e s
PG Cert
PG Dip
319
BCA

An honours degree, a higher national award or equivalent qualification, plus at
least two years of management experience. Exceptionally, applicants without
these qualifications are admitted if they have a number of years experience at a
senior level in an organisation. Applicants in this category would not normally be
less than 28 years of age. Applicants must be in full time employment in a supervisory, managerial or trainee managerial role. Applicants must be at least 23 years
of age.

The programme is designed to enhance your knowledge of management and

your practice as a manager. The context for many of the assessments is your own
organisation. All of these elements contribute to increasing your employability
and confidence. Many students are promoted or obtain better positions whilst
studying for the DMS.
320
321
BCA
Pre Masters in Business Studies

This is a pre - Masters course for those who want to proceed to pursuing
a Masters Degree and do not meet the Entry Requirements either
because of a low Bachelors Degree Classification or due to their prior
field of studies which is not related to the area of Business.
The course is designed in a way that will bring the academic level of those who attend it at par with those who have graduated with a degree of 2:2 and above. The
design of this programme aims at covering the entry requirements of the four franchised Masters Degrees already offered by BCA in collaboration with the London
Metropolitan Business School. Those programmes are the MA Marketing, the MSc
Accounting and Finance, the MA International Human Resource Management and
the MA Management.
There are also a number of people with bachelors degrees coming from different
fields of study who would like a conversion like process to help them continue
their studies in a Business related post graduate course. With the introduction of the
Pre Masters course in Business Studies both groups have an opportunity to either
improve their academic standing to a level acceptable for graduate entry or to acquire the basic academic skills needed in order to successfully enroll and graduate
from a Masters degree programme in a business related subject.

The objectives of the programme are as follows:
oped the necessary skills and competencies to study Business subjects at
Masters level;
through all the modules and to ensure that they are able to achieve
their potential when studying at Masters level;
To widen students academic knowl-
To develop in all students an aware-
edge and understanding within the

Business area of study through the
academic modules and thus to ensure that they have the capabilities to
cope with studying at Masters level;
ness of, understanding of and competence in the use of advanced study

skills and essential research methodology, so that they can operate effectively at postgraduate level;
To orientate students to UK teach-
To assist students wishing to change
To ensure that students have devel-
322
ing/learning/assessment
strategies
their academic discipline to do so.

undertake a literature search and
evaluate different sources.
understand the purpose of planning
and control, the budgeting process,

and the evaluation of performance
measures.
construct an argument both orally
and in writing.
work collaboratively with other learn-
ers.
understand the way in which the glo-
bal financial markets have evolved to

meet contemporary financial needs.
comprehend the operation of global
financial markets, understanding the

relevant macro-economic issues.
realize the role of governments and
regulatory authorities in the operations of markets.
Those students who, upon completion,

will continue to the MA Marketing, MA
IHRM or MA Management courses will
have the ability to:
appreciate the importance of under-
standing the market and the consumers, and the need to build and maintain customer relations.
understand all basic principles, con-
structs and tools of marketing.

critically evaluate the marketing poli-
cies and practices of an organization.

employ appropriate concepts, tools
Students who will continue to the MSc

Accounting and Finance course will also
be able to:
and techniques of marketing to analyze a service or product provision

and make recommendations for improvement.
identify the sources of and evaluate
have a clear understanding of the
business risk.
use quantitative techniques for valu-
ing, comparing and assessing alternative financial proposals and investment projects.
formulate strategies of choosing long
term and short term financing.

evaluate the strengths and weakness-
es of accounting information systems

and relation of these structures to final accounting statements.
function of an organisation, and of

the various processes taking place
within it.
identify and assess the main issues
and theories involved in studying organisational practices.

have the ability to critically examine
the development of organization and

management theory and its role in
the management of people.
analyze and interpret the final ac-
counting statements of an organisation.
323
BCA
Course Structure
Students will attend four modules, successful completion of which will allow them
to continue at the Masters level. All students are required to take a module on Post
Graduate Study preparation and one in Financial Management. The other two modules will be offered according to which Masters programme the student wants to
register for. Those who wish to enroll in the BA Accounting and Finance programme
will undertake Introduction to Accounting and Finance and Financial Markets. Those
who will enroll in the MA Marketing, MA IHRM or MA Management courses will take
Management and Organizational Development and Introduction to Marketing
Management.

t i tl e
n ot e s
Academic Skills for Postgraduate Business Studies
Core
Financial Management
Core
Management and Organizational Development
Option (Subject Related)
Introduction to Marketing Management
Introduction to Finance and Financial Markets
Introduction to Accounting
Admitted students will be holders of an Honours Bachelors Degree of any classification. In addition, students who wish to be part of the English language cohort will
have to meet the requirements for English language set by London Metropolitan
University. Students who will follow the Greek cohort must have a good reading
knowledge of the English Language.
Entry Requirements
324
325
BCA
MSc Shipping
The MSc Shipping is the ideal post-graduate degree for achieving high caliber
shipping careers. The course balances between advanced academic theories and
practical knowledge and its structure is suitable both for shipping and non shipping graduates that seek a demanding conversion course.
The Msc Shipping is designed to be flexible and tailor made. A number

of designated themes have been established that enable students to
pursue clearly defined shipping areas. In this way, students are able to
specialise in their particular areas of interest.
The MSc Shipping provides students and professionals with the necessary analytical and research skills so as to equip them for critical evaluation of developments
in the shipping environment and undertake relevant managerial and strategic
decisions.
The course aims to focus on the operational and organizational aspects of shipping companies and shipping related organizations and expects students to undertake research work and produce a major shipping project (dissertation) at a
specified deadline.
More specific the educational aims of

the course are:
To provide advanced understanding
of the Shipping industry, shipping
business functions and operations.
326
To develop advanced business skills
required by a shipping practitioner.

To provide the practical and commer-
cial considerations necessary to handle decision-making processes in the

shipping sector from a management
perspective.
To provide the essential knowledge
of the diverse subjects which comprise the shipping industry and a

critical evaluation of the relationships
between them.
To develop the skills of critical analy-
sis and apply them in shipping business cases and problems.
Pathway modules
The program offers five pathways to
students:
Maritime Finance
Chartering
Maritime Law
Management & Operations
Port Logistics
The pathways allow students to concentrate in a shipping area of particular

interest to them.

Upon completion of the course students will be able to:
Critically evaluate the interrelations
Evaluate from a financial and strate-
gic perspective investment decisions

of shipping companies.
of the internal shipping business

functions and the external developments of trade and policy.
Analyse transportations chains and
Assess the impacts of legal, social,
Analyse and apply business logistics
economic and political factors on the

management functions of shipping
businesses.
principles in shipping processes in order to attain competitive advantage.
Take founded decisions from a strate-
gic and managerial perspective based

on analysis of global trade, financial
and economic developments.
Evaluate international trade develop-
ments and effectively make decisions

regarding ship employment strategies.
effectively recognize interrelations

with shipping activities.
Constructively apply academic tech-
ni-ques for specific shipping problems.

Produce and defend a significant
piece of original research.

Work within a team or individually
and keep strict time constraints.
S h i pp i n g T r a n sp o r t a n d L o g i st i cs D e pa r tm e n t
327
BCA

CORE M OD U L E S
t i tl e
n ot e s
1 s t S E M E S T ER
Maritime Economics
Maritime Regulations
Shipping Operations
Shipping Law
M A RI T I M E FIN A N C E PAT H WAY
t i tl e
n ot e s
2 n d s e m e st e r

Shipping Finance & Risk Management
Research Methods
Dissertation
C H A R T ERING PAT H WAY
t i tl e
n ot e s

Chartering Practice & Laytime Calculations
328
Research Methods
Dissertation
M A RI T I M E L AW PAT H WAY
t i tl e
n ot e s

Marine Insurance
International Trade Law and Bills of Lading
Research Methods
Dissertation
M A N AGE M EN T & O P ER AT ION S PAT H WAY

t i tl e
n ot e s

Management of Shipping Companies
Research Methods
Dissertation
P OR T LOGI S T I C S PAT H WAY
t i tl e
n ot e s

Container Logistics in Ports
Port Economics & Management
Research Methods
Dissertation

Awa r d
T i tl e
ot e s
PG Cert
PG Dip
MS c
MSc in Shipping

Prospective students should have an Honours degree (or equivalent) in a businessrelated area. Applicants whose first degree is in science or humanities (law, languages,
literature, etc) and who have business experience are welcome to apply. Applicants
with membership of professional bodies, such as the Institute of Chartered Shipbrokers, or other combination of qualifications and industrial experience as the course
leader may consider appropriate, will also be considered.
Additionally, students who have successfully completed the DMS in Shipping programme will normally be admitted to the second semester to any of the 5 pathways of
the MSc in Shipping programme.
English Language Entry

Requirements
TOEFL iBT 92+ a minimum of 20 in each
IELTS 6.0 with a minimum of 5.5 in all
Cambridge Proficiency (CPE) Grade C.
component.
components. This means you need at

least 6 in writing and speaking.
329
BCA
DMS Postgraduate Diploma Shipping

he DMS Shipping is taught and assessed in English and is designed carefully to
provide the necessary skills for career advancement in shipping companies and
organisations. The course is designed for mature students with a relative professional experience that seek an in-depth education and knowledge development
on the fast developing global shipping sector. The degree apart from its training
objectives seeks to prepare students for further academic studies (e.g. MBA, MA).
It combines a thorough understanding of the theoretical concepts of business
along with shipping case studies.
The classes are taught by business and academic professionals in the

Greek market who guide the learning process with lectures and seminars, along with talks by expert guest speakers with extensive experience on shipping business matters.

The course is designed to give postgraduate students the necessary foundations for further academic and professional advancement.
The students who complete successfully the DMS in Shipping and wish to
further advance in their studies are normally accepted at the second semester
of the MA Shipping.
The shipping business environment,

that is rapidly changing forces shipping
companies to attract business executives with adequate training in order
to become competitive in their field of
action.
The DMS in Shipping prepares the

participants for the many challenges
of global shipping management at a
postgraduate level.
330
The DMS in Shipping aims to provide

the necessary background to assist professionals for careers success.
The main educational aims of the

course are:
To provide the educational background for career development in
shipping companies and related organizations.
To develop team working abilities
and a thorough understanding of
team role in shipping business administration
To develop the academic skills of students for the application of theoretical models in the profession.
To develop and sustain students motivation and ability to manage their
own learning and development as
a substantial effort to improve their
working opportunities
To develop an understanding and
comply with cross-functional shipping topics and cases, as well as
managerial strategies and policies
To develop critically reflective practitioners

After completing the course, students will be able to:
Apply models of modern development and build plans to improve
their personal effectiveness within
their organisation
Work in groups as part of the every
day business environment
Critically analyse shipping business
problems.
Apply management practices and
theoretical principles in a shipping
company and vice versa
Be able to develop and analyse shipping management plans as tools of
managerial effectiveness
Apply marketing management principles in a modern and highly competitive shipping business environment
Apply modern theories and practices
to shipping organisations
Understand the role of data analysis

and implementation into todays demanding shipping business environment
Make effective use of Maritime Accounting to support decision making
Make effective use of creative thinking and problems solving techniques
for shipping business problems
Critically evaluate the impact of human element performance in the
organizations effectiveness
Apply strategic actions to the shipping organizations development
Sound awareness of international
and national legal shipping issues, in
order to solve managerial as well as
environmental problems
331
BCA

T i tl e
N ot e s
Full T i m e

Human Resource Management in Shipping
Business
Project
PA R T T i m e
1st Year

Human Resource Management in Shipping
Business
2nd Year


Awa r d
T i tl e
N ot e s
PG Cert
Postgraduate Certificate Shipping
PG Dip
Postgraduate Diploma Shipping
Project
332

Prospective students should have an honours degree, a HND or equivalent qualification, plus at least two years of management experience. Exceptionally, applicants without these qualifications are admitted if they have a number of years experience at a senior level in an organisation. Applicants in this category would not
normally be less than 28 years of age. Applicants must be in full time employment
in a supervisory, managerial or trainee managerial role.
Applicants must be at least 23 years of age.

Successful DMS graduates are more likely to gain increased responsibilities at
work, secure promotion, and in general enjoy enhanced career opportunities in
firms involved in shipping operations, management and transport on a national or
international basis. On completing the DMS students may wish to apply for direct
entry to the second semester of any of the three pathways of the MA in shipping
program provided that they have the appropriate work experience.
333
BCA
Pre Masters in Shipping Studies

This is a pre - Masters course for those who want to proceed to pursuing a
Masters Degree and do not meet the Entry Requirements either because
of a low Bachelors Degree classification or due to their prior field of studies
which is not related to the area of Shipping.
The course is designed in a way that will bring the academic level of those who
attend it at par with those who have graduated with a degree of 2:2 and above.
The design of this programme aims at covering the entry requirements of the
MSc in Shipping offered by BCA in collaboration with the London Metropolitan
Business School.
There are also a number of people with bachelors degrees coming from different
fields of study who would like a conversion like process to help them continue
their studies in a Shipping related post graduate course. With the introduction of
the Pre Masters course in Shipping Studies both groups have an opportunity to
either improve their academic standing to a level acceptable for graduate entry
or to acquire the basic academic skills needed in order to successfully enroll and
graduate from a Masters degree programme in Shipping.
334
The objectives of the programme are as

follows:
To ensure that students have developed the necessary skills and competencies to study Shipping subjects at
Masters level;
To widen students academic knowledge and understanding within the
Shipping area of study through the
academic modules and thus to ensure
that they have the capabilities to cope
with studying at Masters level;
To orientate students to UK teaching/
learning/assessment strategies through
all the modules and to ensure that they

are able to achieve their potential when
studying at Masters level;
To develop in all students an awareness
of, understanding of and competence
in the use of advanced study skills
and essential research methodology,
so that they can operate effectively at
postgraduate level;
To assist students wishing to change
their academic discipline to do so.

Undertake a literature search and evaluate different sources .
Construct an argument both orally and
in writing.
Work collaboratively with other learners.
Understand basic economic theories
along with relevant micro-economic

issues .
Familiarise themselves with the international shipping industry.
Understand the basic legal framework
of the shipping industry.

t i tl e
n ot e s
Academic Skills for Postgraduate Shipping

Studies
Core
Introduction to Shipping Industry & Operations
Core
Introduction to Economics
Core
Introduction to Maritime Law
Core
Entry Requirements
Admitted students will be holders of an Honours Bachelors Degree of any classification. In addition, students who wish to participate will have to meet the
requirements for English language set by London Metropolitan University.
335
BCA
MSc Computing
This course is designed for recent graduates and mature candidates currently working in Computing industry or academia who want to improve
or update previous computing knowledge or experience in subjects such
as programming, database and web design. The delivery and the teaching of the materials will be through a mixture of lectures, workshops and
laboratory sessions supported by learning materials such as lecture notes
and additional references. The course is taught and assessed in English.
The main course aims are:

To provide a high quality postgraduate programme of training in the
most important, current areas of
computing.
To provide a sound theoretical understanding of the areas covered.
To address a broad core of computing
topics, focusing in depth on issues
pertinent to current computing concepts and practice.

To develop a set of skills that enable
students to apply an analytical approach to computer science issues in
the context of real life applications.
To offer core as well as optional units
to allow candidates to acquire knowledge appropriate to their interests
and career, enhancing and complementing the knowledge, skills and
scholarly perspective from their previous education and experience.
To further develop in candidates the
intellectual skills of reasoning, problem solving, self-expression and independent study, thereby enabling
them to deal with complex issues
both systematically and creatively.
To further encourage commitment
and enthusiasm for computing and
prepare students for advanced studies and for employment as computing professionals.
The overriding aim of the course is to

provide specific computing skills to a
professional level with particular emphasis on those areas which are currently
considered as core for a career in the
profession, i.e. object oriented methods,
database systems and the design and
implementation of web-based systems.
The programme will be academically
challenging and provide exposure to a
variety of technologies, concentrating on
those currently most widely used in industry. Encouragement and support will
be offered to students wishing to make
contacts with industry, for example by
encouraging industry-based projects.
336
Learning Outcomes
By the end of the course, students will
have the ability to:
Perform systems analysis and design
using a variety of computer science
tools and approaches.
Configure, utilise and manage applications suites in centralised and distrib-
uted database contexts.

Use object oriented programming languages to build, maintain or extend
complex, real life systems.
Select an appropriate methodology for
analysing and designing a specific system.
Estimate, plan and monitor information

and software systems development
work.
Design, plan, organise and deliver an
individual project.
Critically apply knowledge to comment on and evaluate real-world software projects.
Quickly acquire knowledge on how

to use data mining tools and software
such as SPSS, Minitab and SAS.
Develop a user interface for a scaled
down version of a real life database application, appreciating the characteristics of 4GL and understanding their
potential and limitations as database
development tools.

T i tl e
N ot e s
c o mput e r sc i e n c e D e pa r tm e n t
Full T i m e

Development
Development

Pa r t T i m e
1st Year


Development
2nd Year

Development

Awa r d
T i tl e
N ot e s
PG Cert
PG Dip
MSc
337
BCA
The programme is based on a series of taught modules and a project in computing that seek to foster professional development through the provision of
core and specialist education tailored to vocational needs. The course design
takes into consideration the different educational backgrounds and learning
needs of the target candidate groups and aims to provide a good educational
experience for those who decide to undertake postgraduate study in the university. Postgraduate degree qualifications from a UK University such as London Metropolitan University would improve employment opportunities for
students within their own and related disciplines and be capable of initiating
and undertaking their own research project in academia or industry. To be specific, the course will enhance employment opportunities in computing areas
such as software system design and development, database systems, object
oriented programming and current internet technologies. Links with industry
will be encouraged, especially in students choice of final project.
338
339
BCA
MSc Information Technology

The primary focus of the course is to allow students to gain an understanding of all the fundamental areas of IT systems, such as security,
project management, database systems and business solutions. Its aim
is to equip students with a combination of generic technical skills and
client-facing IT skills in preparation for a career within the IT industry.
On completion of the course, graduates will have reached Oracle Professional Certification level, which they may further pursue to become fully
certified professionals. The course is taught and assessed in English.
Additional course aims:

to enable students to strengthen their
existing design and development
skills.
to cover substantial ground, including
recent research, over a wide range of
areas within an Information Systems
context.
to equip students with a range of value-added skills sought by IT employers e.g. industry Professional Certification qualification.
to equip students with both technical IT skills and client-facing business
skills; thereby ensuring that they are

the hybrid employees sought after by
the IT industry.
to encourage the practice of troubleshooting and problem solving strategies within a broad IT context.
to offer students an opportunity to
develop advanced expertise in a specialist field relevant to their skills and
professional career aspirations.
Additional generic postgraduate aims:
to develop research and development
skills for use in project work and production of research reports.
to develop students intellectual, practical and personal skills in the area of
Information Technology consistent
with masters level study.
to undertake a substantial individual
project which utilises current and upto-date IT techniques and tools.
to encourage students to reflect critically on their own experiences, to develop their own capabilities and to regard themselves as life-long learners.
The main educational aim of the course

is to provide students with a working
knowledge of all the fundamental areas
of IT, e.g. security, project management,
database systems and business solutions. The main educational aim is coupled with the development of generic
employability skills required by the IT
industry. Professional development and
the practice of managerial skills are also
to be supported on the course.
340

On completing the course students will
be able to:
demonstrate a deep understanding of
relevant and contemporary IT issues
both from a technical and an end-user
perspective;
demonstrate a critical appreciation of
the process of IT project development
and the tools available to developers;
demonstrate a high level of comprehension in choosing and applying development methods and tools;
apply research skills and methods to

current areas within the field.
demonstrate an ability to plan, execute and report on system development and on project evaluation.
develop competence in areas of problem-solving, troubleshooting, working
within teams, communication, decision
making, self-management and selfpresentation as applicable to the world
of work.

T i tl e
N ot e s
Full T i m e
Certification
Business Solutions

Development
Security Management
Development

T i tl e
N ot e s
Pa r t T i m e
Certification
1st Year
Business Solutions
Development
Security Management
2nd Year

Development
341
BCA

Awa r d
T i tl e
N ot e s
PG Cert
Awarded for 60 credit

modules
PG Dip

modules
MSc
MSc Information Systems

modules
Specialist technical competency and extensive programming skills are not always
prerequisite for certain jobs e.g. Project Manager, Business Analyst, Database Administrator, IT Manager. What is required are postgraduates who have a thorough
grounding knowledge of the IT area and the issues surrounding it. Also required
by the IT industry are hybrid employees who possess generic IT skills coupled with
business and project management awareness and also client-facing IT skills.
On completion of the course, graduates will have reached Oracle Professional Certification level, which they may further pursue to become fully certified professionals within a range of pathways.
342
343
BCA

The primary aim of the Graduate Certificate in Computing course is to
provide students who are already graduates of disciplines other than Computing with the opportunity to develop computing related knowledge and
understanding, practical discipline skills and a range of transferable skills sufficient to prepare them for study at Masters level.
The curriculum is driven by the aim of the course to prepare non-computing graduates, with little or no background in the field, for further study in
the discipline of Computing. It encompasses the fundamentals of computer science, data modelling and databases, programming development
and Internet applications.
Progression to MSc Computing requires a level of achievement equivalent
to the normal entry criteria for that course. Students who have passed all
four modules and attained the equivalent of an upper second class degree
can automatically progress to the MSc Computing course. The award of
Graduate Certificate will be given to those students who have taken all four
modules and have passed at least three of them.
The course is taught and assessed in English.
344
The primary aim of the course is to provide students who are already graduates
of disciplines other than Computing
with the opportunity to develop computing related knowledge and understanding, practical discipline skills and a
range of transferable skills, sufficient to
prepare them for study at Masters level.
The main objectives:
offer a well-balanced programme of
study that introduces students to underpinning theories and principles as
well as to state-of-the-art applications
and technologies, in a wide range of
Computing topics;
provide students with the necessary
grounding in the fundamentals of
computing such as computer architecture and networks, data modelling
and databases, programming development and Internet applications;

enable students to develop an understanding of a complex body of knowledge and practical skills related to the
current boundaries of the discipline;
encourage further development of
students intellectual skills such as
problem-solving, critical evaluation,
communication and independent
study, enabling them to competently
deal with the complexity of computerbased systems and the process of analysing, developing and implementing
such systems;
foster an awareness of the ethical, social and legal issues associated with
the field.

Level
T i tl e
Autum n a n d / o r S p r i n g E n t r y
Intermediate
Essential Computer Science
Honours
Object-oriented Programming
Honours
Database Design and Implementation
Honours
Internet Applications Development
Through the acquisition of additional IT and software development skills, the

course graduates will enhance their employability in their current profession.
As it is intended that the majority of graduates will progress to MSc Computing
or to other masters programmes, the course will provide further educational opportunities for students without a previous background in the discipline. That will
open further future opportunities in the IT industry for them.
345
BCA
Graduate Diploma in Psychology

The Graduate Diploma in Psychology is one of the two courses that together
form a conversion programme in psychology for graduates from other disciplines.
The other course is the Graduate Certificate in Psychology, which is taken by
graduate students with little or no psychology background in their first degree to
provide an entrance qualification to the Graduate Diploma.
The raison dtre for conversion courses is that they provide a convenient
route for graduates with degrees in other disciplines to take a step towards
a new career in psychology by obtaining the Graduate Basis for Chartered
Membership (GBC) with the British Psychological Society (BPS). The Graduate Diploma in Psychology is accredited by the British Psychological Society as conferring eligibility for both Graduate Membership of the Society
and the Graduate Basis for Chartered Membership (GBC). The latter is the
first step towards becoming a Chartered Psychologist and is a requirement
for entry into professional postgraduate applied courses in clinical, counselling, educational, forensic, health, and occupational psychology.
The Graduate Diploma builds on knowledge of psychology at an introductory level

to provide a thorough grounding in all of the core areas of the discipline including biological psychology, developmental psychology, cognitive psychology, social psychology and individual differences. The course includes an option in an area of your choice,
which is generally related to career intentions. In addition, the course enables you to
develop your knowledge, understanding, and skills in the conduct of psychological
research. Thus, the course provides a sound basis for students seeking to go into postgraduate study with a view to becoming professional psychologists.
346
Standard University entry requirements, including APEL/AP(E)L

Entry to the Graduate Diploma in Psychology requires candidates to:
possess a minimum of a lower second
class honours BA/BSc Degree from a UK
institution, or
an equivalent award from a UK or an
oversees institution, and at least 60 credits of appropriate psychology at degree
level
The 60 credits of psychology may be part
of the BA/BSc entry qualification or obtained via another course. The London
Metropolitan Graduate Certificate in
Psychology meets this criterion.
Applicants will be made aware that in order to achieve recognition for the Graduate Basis for Chartered Membership with
the British Psychological Society they

must complete the Graduate Diploma
with a minimum average performance of
50% (equivalent to a minimum of lower
second class honours degree).
Proficiency in the English language is
essential. If English is not your first language, you will be required to have one of
the following or other equivalent certification:
IELTS with a minimum of 6.5, and a minimum score of 6 in all components
TOEFL (old examination) with a minimum of 630
TOEFL (new examination) with a minimum of 267
Professional body exemptions/accreditation

Students who complete with a minimum average grade of 50% are eligible for
the Graduate Basis for Chartered Membership as a Chartered Psychologist with
the British Psychological Society. This standard is equivalent to a minimum lower
second class honours degree.
The Business College of Athens operates the Graduate Diploma in Psychology as
a franchise course from London Metropolitan University and students follow the
same programme of studies, assessment processes and are subject to the same
academic regulations as those studying at London Metropolitan University. Franchise arrangements are not accredited by the BPS, but students may apply on an
individual basis.
psych o l o g y D e pa r tm e n t

The principal aim of the Graduate Diploma in Psychology is to provide graduates from other disciplines with a broad education in the core areas of psychology, including training in empirical research and an opportunity to specialise in
an advanced topic of particular relevance to each students interests and/or career
ambitions. A fundamental attribute of the course is that it will meet the requirements of the British Psychological Society for the Graduate Basis for Registration
(a prerequisite for subsequent progression to Chartered Psychologist status via
accredited training in a professional area of psychology).
Specifically, the Graduate Diploma aims
to:
Provide a programme that builds on the
certificate level in order to ensure students develop core areas and approaches in depth, with an increasing emphasis
on independent practical work.
Allow students to choose an area of particular interest for advanced study as a
specialist option.

Ensure that each module fosters an understanding of the conceptual issues,
research history, and the current issues
in the area of psychology that it covers.
Ensure that the wide range of skills that
students following the programme develop may be generalised to a broader
context.
347
BCA

LE
NOT E S
Autum n s e m e st e r
Choose one from:
Choice of modules
Introduction to Counselling
S p r i n g s e m e st e r
Empirical Study
Social Psychology
Psychobiology
Choose one from:
Choice of modules
Health Psychology and Addictive

Behaviours
Abnormal Psychology
Occupational Psychology
348
349
BCA

The Graduate Certificate in Psychology is one of the two courses that together
form a conversion programme in psychology for graduates from other disciplines. The
other course is the Graduate Diploma in Psychology. The Graduate Certificate in
Psychology, which is taken by graduate students with little or no psychology in their
first degree, provides an entrance qualification to the Graduate Diploma.
The Graduate Certificate provides a thorough introduction to contemporary psychology. On completing the course you will have covered all
the core areas of the discipline including biological psychology, developmental psychology, cognitive psychology, social psychology and research
methods.
Standard University entry requirements, including APEL/AP(E)L
Entry to the Graduate Certificate in Psychology requires as a minimum entry
qualification a lower second class honours BA/BSc Degree from a UK institution, or
an equivalent award from a UK or an overseas institution. Candidates who possess
at least 60 credits of appropriate psychology at degree level may be granted entry
directly to the Graduate Diploma.
Proficiency in the English language is essential. If English is not your first language,
you will be required to have an IELTS 6.5 minimum with a minimum score of 6 in
all components, TOEFL (old examination) 630, TOEFL (new examination) 267 or
equivalent.
Professional body exemptions/accreditation
350
The Graduate Certificate in Psychology provides an entrance qualification to the

Graduate Diploma in Psychology. Eligibility for the Graduate Basis for Registration as a Chartered Psychologist with the British Psychological Society for students
who complete with a minimum average grade of 50% is conferred for students
who then complete the Graduate Diploma with a minimum average grade of
50%. This standard is equivalent to a minimum lower second class honours degree.
The Business College of Athens operates the Graduate Certificate in Psychology as a franchise course from London Metropolitan University and students
follow the same programme of studies, assessment processes, and are subject
to the same academic regulations as those studying at London Metropolitan
University. Franchise arrangements are not accredited by the BPS, but students
may apply on an individual basis.

The Graduate Certificate in Psychology provides a qualification for entry to the
Graduate Diploma in Psychology for graduate students who have not previously
studied psychology at degree level.
Specifically, the Graduate Certificate

course aims to:
Provide graduate students who have
not studied psychology at degree
level with a programme that ensures
they are introduced to, and develop
a knowledge of, a broad range of areas and approaches in psychology.

Fully utilise the students capacity for
independent learning acquired from
their first degree course.

LE
NOT E S
psych o l o g y D e pa r tm e n t
Autum n E n t r y
S p r i n g S e m e st e r
A short intensive module taken at the end

of the academic year, in September.
351
BCA
Campus #1
( H I LTON )
4, .. 115 28
: 210 7253 783-6
Fax: 210 7251563
Campus #2
( H I LTON )
5, .. 115 28
: 210 7253 783-6
Fax: 210 7251563
Campus

. 95
& 1
.. 166 74
: 210 8986 086
Fax: 210 8943 604
Campus

2 & 77
.. 145 61
: 210 8088 008-9
Fax: 210 8088 968
352
thens Campus #1
ATHENS (HI LTON )
4, Dimitressa Str., P.C. 115 28
TEL: 210 7253 783-6
Fax: 210 7251563
thens Campus #2
ATHENS (HI LTON )
5, Dimitressa Str., P.C. 115 28
TEL: 210 7253 783-6
Fax: 210 7251563
Glyfada Campus
G LYFA DA
95, Poseidonos Blvd
& 1, Fivis Str.
P.C. 166 74
TEL: 210 8986 086
Fax: 210 8943 604
Kifisia Campus
KIFI S I
2, Tatoiou Str.
& 77, Othonos Str.
P.C. 145 61
TEL: 210 8088 008-9
Fax: 210 8088 968
353
BCA
354
354
355
2 0 1 3 - prospectus 355
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Marketing the Global Brand: Media Mix and ROI
22 2011, . Michael Buzzeo, Senior Vice President of Marketing FXCM Inc.,
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Contents

36 | 210 The Undergraduate School

44 | 218 Academic Departments

BCA London Metropolitan University, franchise

BAC - British Accreditation Council

American Hotel and Lodging Association (AHLA)

Crowne Plaza / InterContinental Hotels Group Industry Network

Germanischer Lloyd (GL) Academy Hellas

GL Academy Hellas BCA BCA.

, CEO Stealth Maritime Inc.

Shipping Co. S.A.

, London Metropolitan University, BCA

Student Services Department

student services department campuses

BCA Basket Team

The english language department

English for Business Studies

English for Maritime Studies

English for Psychology Studies

English for Computing Studies

ENGLISH LANGUAGE COURSE

TOEFL iBT 107+ International Baccalaureate (

IELTS PREPARATION COURSE

Summer English Courses

ENGLISH FOR BUSINESS STUDIES

ENGLISH FOR MARITIME STUDIES

ENGLISH FOR COMPUTER USERS

ENGLISH FOR PSYCHOLOGY STUDIES

FOREIGN LANGUAGES DEPARTMENT -

Accounting and Finance

BA Advertising, Marketing Communications & PR

H ono urs Course

H ono urs Course

The Fashion System

Fashion Marketing Project

BA Digital and Social Media Marketing *

H ono urs Course

Introduction to Shipping Law

Port Economics & Logistics

Psychological Perspectives and HE

Psychological Research Methods 2

Psychological Research Methods 3

Career and Professional Development

BSc Computer Science

Introduction to the Internet

Introduction to Web Programming

Formal Methods of Specification

BA International Hospitality Management

Managing Front Office Operations

Managing Technology In the Hospitality Industry

Management of Food & Beverage operations

Managing Housekeeping Operations

Managing Service in Food & Beverage Operations

Supervision in the Hospitality Industry

Information Technology skills

Basic Hotel and restaurant accounting

Practicals in Hotel Operations

Purchasing for Food Service Operations

AH&LA Hospitality Operations Certificate (exit Award 1)

Operations Certificate (HOC) AH&LA EI, Events Management Bachelor

Managing Front Office Operations

Managing Technology In the Hospitality Industry

Management of Food & Beverage operations

Managing Housekeeping Operations