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24/1/2005



tanea@dolnet.gr

ANOIXTO

MBA


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24 2005

MBA

news


Audencia Nantes School of
Management Trust
Global Business Game,
Danone.
Kearney
Global Prize Case Competition,
AT Kearney .
Cambridge.
Loreal eStrat Challenge, .

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(guru) ,
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case studies.
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Harvard,

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case study 20
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Warwick .


Executive MBA,


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1995 31%
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140%
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MBA

24 2005

39/3

OO O O PORTER

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( Competitive Strategy:
Techniques for Analyzing Industries and
Competitors): ,

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AOPATE

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90
80
60

YOKATATATA

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24 2005

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Larry Downes Larry Downes (Beyond
Porter, Context Magazine, Fall, 1997),
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Porter
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(digitalization),
(globalization)
(deregulation) .

MBA

24 2005

41/5

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6/42

CASE STUDIES

24 2005

MBA

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units,
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1+1+1+1=4. , profit-loss accountability
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brands .
direct sellers ( ) .

relationship managers
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business development


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projects
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Starbucks Coffee: (Frappuccino),


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Chase Manhattan Bank: sset Management, Relationship


Management

1994,

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1994
management.

( , ,
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marketing ,
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Pepsico,
managers
business
development Starbucks
7 .
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managers asset account managers. O :

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management, business unit
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MBA

24 2005

15 laptops!
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......................................................
....................................................
................................................
...............................................
...............................
..........................

Ansoff, H.I. (1965) Corporate


Strategy, New York: McGraw Hill;
(1986) London: Sidgwick and
Jackson.
Argyris, C. and Schon, D.A. (1978)
Organisational Learning: A Theory
of Action Perspective, Wokingham:
Addison-Wesley.
De Bono, E (1971) The Mechanism of
Mind, Maidenhead: McGraw Hill;
London: Penguin.
Deming, W.E. (1982) Quality,
Productivity and Competitive
Position, Massachusetts: MIT, Center
for Advanced Engineering Study.
Drucker, P.F. (1946) Concept of the
Corporation, New York: John Day.
H. Fayol, trans. Constance Storrs
(1949) General and Industrial
Management, London: Pitman /
Quotations taken from extract in
Organisation Theory (1990) ed. D.S.
Pugh, London: Penguin Books.
Handy, C. (1976) Understanding
Organizations, London: Penguin
Books.
Herzberg, F. (1966) Work and the
Nature of Man, World Publishing.
Juran, J.M. (1951) Quality Control
Handbook, New York: Free Press;
London; Collier Macmillan.

43/7

8/44

24 2005

MBA

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