Questionnaire Q1.

Have you ever used the email a friend option found on some websites to recommend a product or service to them? YES ! Q".a Have you ever received an email from a friend containin# a lin$ to a recommended product or service? YES ! Q".b %id you buy or use this product& service as a result of this email? YES ! &' Q".c (f not) why was this? Q*. How do you feel about receivin# email recommendations from friends? ( +(,E (( %(S+(,E (( E(-HE. +(,E !. %(S+(,E (Q/.a Have you ever needed to supply a company with a friends email address) as well as your own) before successfully re#isterin# online with them? YES ! &' 0 Q/.b (f so) could you detail the company) and how many email addresses you had to provide them with? Q/.c %id this company provide you with a reward or discount for doin# this? YES ! &' Q/.d (f so) could you e1plain what this was? Q/.e Have you ever not re#istered with a company online) as a result of them re2uirin# multiple friends email addresses from you? YES ! &' Q/.f (f so) could you detail the company) and how many email addresses they as$ed you to provide them with? Q3.a Have you heard of the film 4loverfield? YES ! Q3.b %id you watch any online advertisin# on this film before it was released? YES ! &' Q3.c %id this directly ma$e you #o and watch the film?

YES ! &' Q3.d (f not) why was this? Q5.a %o you read online reviews on a product or service before purchasin# it? YES ! Q5.b How useful do you find these online reviews? 6SE76+ !- 6SE76+ 6 %E4(%E% Q8. %o you trust the information written in online reviews? YES ! 6 %E4(%E% Q9. :ould you be more li$ely to purchase a product or service after readin# a #ood online review about it? YES ! 6 %E4(%E% Q;. :ould you be more li$ely not to purchase a product or service after readin# a bad online review about it? YES ! 6 %E4(%E% Q1<.a Have you ever written an online review or #iven feedbac$ about a product or service? YES ! Q1<.b (f so) how did this review or feedbac$ reflect the product or service? =!S(-(>E+Y E?'-(>E+Y E(-HE. =!S(-(>E !. E?'-(>E+Y &' -han$ you for completin# this 2uestionnaire. 'll answers are confidential and are only for use in my dissertation.

http@&&www.bth.se&fou&cuppsats.nsf&all&15a;1<ef"f313<<3c1"3851<<<*e**/f& Afile&>iralBCar$etin#B4ommunicationD 'BstudyBonBconsumerBperceptionBandBresponse.pdf