BRAND REPOSITIONING

PRESENTED BYHEENA MANCHANDA HARDIK MARFATIA

LOGO
OLD NEW

NEW LOGO- SIGNIFICANCE

The new shield logo harks back to the company's original logo design back in 1938. However, it is curvier, with thicker and softer lines throughout Modernized for use in digital and mobile channels, while retaining its heritage of the stars and waves Stars- symbolize Waves- symbolize Circle Top curve

TAG LINE

TAGLINE- SIGNIFICANCE

Philips new tagline innovation and you, is rooted in Philips strong belief that innovation is only meaningful if it is based on a deep understanding of peoples needs and desires.

MARKETS RESEARCHED

India
China

USA

Europe Brazil

PHILIPS INDIA FUTURE PLANS

Innovations based on local consumers' needs and culture Moving away from the electronics to focus more on lighting and healthcare products. It recently changed its name to Philips India from Philips Electronics India Philips India will now focus more on digital business Integrating consumer business after-sales in social media Launch its own e-store in India for consumer products.