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    What is Marketing Management? Explain its function. What is marketing environment? Explain uncontrollable forces of marketing environment. What is product development? What logical steps are involved in the new product idea? What is product packaging? What are its objectives?

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    What is Marketing Management? Explain its function. What is marketing environment? Explain uncontrollable forces of marketing environment. What is product development? What logical steps are involved in the new product idea? What is product packaging? What are its objectives?

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    4 views1 page

    Marketing Management

    Uploaded by

    Robert Henson
    What is Marketing Management? Explain its function. What is marketing environment? Explain uncontrollable forces of marketing environment. What is product development? What logical steps are involved in the new product idea? What is product packaging? What are its objectives?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing Management

    Q. 1. A) What is Marketing Management? Explain its function. B) What is marketing environment? Explain uncontrollable forces of marketing environment. Q.2. A) What is MIS? Outline the essentials of a good MIS. B) Define the phrase Marketing Research and describe its objectives Q.3. A) What is product development? What logical steps are involved in the new product idea? B) What is product packaging? What are its objectives? Q.4. A) What is personal selling and write merits and limitations of personal selling? B) Explain the term advertising. Outline clearly the difference between advertising and sales promotion. Q.5. A) What is

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