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G(%B")1=H"(
ubllshlng can be a really greaL resource Lo us all. Cf all Lhe Lhlngs LhaL can be a parL of your
buslness, publlshlng should be one of Lhe rsL. ln Lhls presenLauon, uLled !"#$"%& () *+,-.,/ +
0123 4((5 6789.&:.,/ ;9.",% ., <= !"#(,-&, !ohn S. 8hodes and !ay 8oyer (of !! lasL ubllshlng)
share how Lhey make a greaL deal of money Lhrough publlshlng. 1here are loLs of people ln Lhls
world LhaL wanL or need Lo be publlshed, and Lhese people are desperaLe for your help. 8y
revlewlng Lhls lnformauon, you wlll come Lo learn LhaL Lhls lsn'L as dlmculL a Lask as lL may
seem. ln facL, you can make a greaL deal of money dolng Lhls, even lf you have never publlshed
a book of your own before.
1here are huge opporLunlues ln Lhls markeL. uanlel Pall, one of Lhe presenLers of Lhls
lnformauon, has oered Lhe followlng sLory ln order Lo help you undersLand Lhe markeL's
poLenual:
!usL recenLly, Lo sorL of underscore Lhls polnL, l was aL a conference. lL was a conference LhaL
was compleLely unrelaLed Lo klndle, publlshlng, or anyLhlng llke LhaL. 1he moderaLor had asked
me abouL some of Lhe Lhlngs LhaL l dld, and l of course menuoned my publlshlng buslness, and
whaL l dld wlLh klndle, eLc.and l was mobbed aer l cllmbed o Lhe sLage wlLh people wanung
Lo know how Lo geL Lhelr book done."
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
When you undersLand how many people are who wanL Lo do a book.who desperaLely wanL Lo
do a book.buL elLher don'L have Lhe wear-wlLh-all, or Lhe resources.Lhey don'L have ume Lo
learn how Lo do lL.Lhen you sLarL Lo undersLand [usL how wlde a markeL Lhls acLually
represenLs."
lease pay very close auenuon Lo Lhe lnformauon presenLed hereln because Lhls does presenL a
huge opporLunlLy for Lhe rlghL people. lf Lhls resonaLes wlLh you, lf Lhls ls someLhlng LhaL you
feel you would llke Lo do for oLher people, Lhen you are very lucky because some very valuable
Lacucs and Lechnlques are golng Lo be revealed. ?ou wlll also come Lo nd LhaL Lhls process ls
much slmpler Lhan mosL people would Lhlnk lL Lo be. So, don'L Lurn LhaL dlal...you have so
much le Lo learn.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
I JB9'% KLL"B%1(4%>
1hls ls a greaL opporLunlLy for you. ?ou are unlquely posluoned for Lwo blg reasons. llrsL of all,
lf you are revlewlng Lhls lnformauon, you probably have a really good ldea abouL how Lo
publlsh a book elLher for yourself or for someone else. ?ou may [usL noL know whaL Lhe nexL
sLeps Lo Lake are. ln oLher words, [usL belng around people llke uanlel Pall and seelng hls
Lralnlng, and perhaps even knowlng !ohn and !ay, has puL you ln Lhe Lop 1. ?ou Lruly are
Lhere. ?ou undersLand Lhe processes behlnd publlshlng Lo Amazon and LhaL lL can be very
lucrauve.
1he second reason why you are so unlquely posluoned, and why Lhls ls so awesome, ls LhaL Lhls
speclc Lralnlng ls only belng oered Lo a small number of people. 1hls lnformauon ls noL belng
dellvered Lo Lhousands upon Lhousands of people. !ohn and !ay are only lnLeresLed ln worklng
wlLh a couple of parLners. 1here ls a huge demand for Lhls, buL Lhey are noL wllllng Lo leL 'Lhe
caL ouL of Lhe bag' by allowlng a greaL amounL of people have access Lo Lhls lnformauon. 1hls ls
belng oered Lo only Lhe ellLe, and you are parL of LhaL club.
?ou are golng Lo learn Lechnlques LhaL !ohn and !ay have been uslng ln Lhelr buslness for years.
lL Look Lhem a long ume Lo gure ouL how Lo do all of Lhls well and proLably. ln Lerms of
oerlng book publlshlng Lo oLhers as a servlce, Lhey have Lo Lurn a loL of people away.
Accordlng Lo !ay, Lhey don'L Lurn away all of Lhese people, and Lhere ls a loL of money Lo be
made. 1haL ls why Lhey are oerlng you Lhe opporLunlLy Lo learn how Lo do Lhls as well. leas
undersLand LhaL Lhere are noL very many people who are able Lo [oln you ln Lhls endeavor.
WhaL ls so greaL abouL !ohn and !ay? Why are Lhey worLhy of glvlng Lhls advlce? !ohn and !ay
have become experLs ln publlshlng, parucularly Lo klndle, buL by oLher means as well. noL only
LhaL, buL Lhey are experLs ln lnLerneL markeung and maklng Lhe Lask of publlshlng very
proLable. Some of Lhe Lhlngs LhaL Lhey have accompllshed lnclude:

1hey have publlshed over 130 books, and counung, wlLh muluple #1 besLsellers

1hey are connecLed, ln demand, and many book gurus beg Lo be Lralned by %:">

1hey charge no less Lhan $8,000 Lo publlsh books for cllenLs and cusLomers

1hey geL" publlshlng beuer Lhan anybody else and have Lhe Lrack record Lo prove lL

ubllshlng and publlshlng for oLhers have allowed Lhem Lo generaLe Lhousands of
dollars per week.on Lop of LhaL Lhey have found ways Lo make all of Lhls easy, requlrlng
mlnlmal eorL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
usually, !ohn would recommend repllcaung yourself. ln oLher words, he would recommend
dolng someLhlng once, buL dolng so ln a way LhaL you would never have Lo do lL agaln. When lL
comes Lo publlshlng for oLher people, lL's okay Lo Lrade ume for dollars or Lrade a llule blL of
eorL for a loL of money. 1he reason he recommends Lhls ls because you can make a loL of
money per hour dolng Lhls parucular Lype of work.
WhaL ls so lmporLanL abouL Lhls Lralnlng, speclcally? lace lL, no mauer whaL ls golng on, and
no mauer how much money you're maklng for yourself wlLh your klndle books and/or
CreaLeSpace books, you can make much more money helplng oLher people. ?ou can make lL a
loL fasLer Loo. CLher people are afrald Lo share ln Lhls success. lL's poverLy Lhlnklng whlch
makes people afrald. 1hey are afrald elLher because Lhey don'L have Lhe condence or Lhey
don'L have all Lhe skllls and Lools LhaL !ohn and !ay use ln Lhelr own buslness ln order Lo geL Lhe
[ob done.
CulLe frankly, Lhere ls more demand for books Lo be publlshed for cllenLs Lhan !ohn and !ay
could ever handle. 8ecause of LhaL, Lhey are acLually looklng for a small handful of skllled
publlshlng assoclaLes" who can Lake on Lhe overow of work. So, Lhey would llke Lo nd some
people who are lnLeresLed ln dolng whaL Lhey do and worklng wlLh Lhem Lo brlng abouL more
success.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
E69 M1@29B5 N"(O% &49
1ake a momenL Lo really orlenL yourself wlLh Lhe facLs perLalnlng Lo Lhls slLuauon. WhaL klnd of
money can be made by Lrylng Lo sell a slngle klndle book? AL $0.99 per book, you are golng Lo
geL a 30 royalLy. 1haL means LhaL you are only gemng $0.30 per sale. 1herefore, ln order Lo
reach $1,000 proL on a book such as Lhls you would have Lo make 3,333 sales, and order Lo
reach $8,000 proL you would need Lo make 26,667 sales.
now, lf your book ls prlced aL $2.99, your royalues wlll go up Lo 70. 1haL means LhaL you
would now be maklng $2.00 per sale. Sull, Lo reach [usL a$1,000 ln proLs you would have Lo
make 300 sales. ln order Lo make $8,000 ln proLs you would need Lo make 4,000 sales aL Lhls
raLe of pay. 1haL ls awful loL of sales ln Lerms of volume.
!ohn says LhaL he loves publlshlng Lo CreaLeSpace and klndle, and he very much en[oys hls
resldual lncome. !ay feels Lhe same way. lurLhermore, Lhey boLh sull geL a klck ouL of recelvlng
Lhose royalLy checks LhaL come ln Lhrough Amazon. lL ls greaL Lo be able Lo make a Lon of
money passlvely, money LhaL you haven'L done anyLhlng Lo make ln years.
WhaL lf your book was prlced aL $9.99? ?ou would be dolng okay, rlghL? AL 70 royalues, you
would now be maklng $7.00 per sale. lf you sold 143 books, you would make $1,000 aL Lhls
raLe, and lf you sold 1,143 books you could reach LhaL $8,000 mark. ?ou have Lo keep ln mlnd
LhaL mosL klndle books are prlced beLween $0.99 and $2.99, however.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8y publlshlng for oLher people, you can make $8,000 each and every ume you do so. 1here are
people LhaL noL only wlll pay LhaL much, buL are absoluLely desperaLe Lo geL Lhelr work
publlshed. So, raLher Lhan [usL worklng Lo make Lhousands of sales for each of your klndle or
CreaLeSpace books, why noL LreaL yourself Lo one blg payday by dolng noLhlng more Lhan
helplng someone else ouL?
Cne blg sale, or raLher one blg cllenL, per monLh could make you as much money, and ln many
cases far more, Lhan monLhs of work markeung your book would. 1hls work only lnvolves
coachlng, consulung, and asslsung people ln dolng Lhlngs LhaL you already know how Lo do.
?ou can oer experuse on any or all of Lhe followlng:

Cover

1lLle

uescrlpuon

AccounL SeL up

lormamng

keywords
Cne Lhlng LhaL ls lmporLanL Lo reallze ls LhaL a loL of people freak ouL abouL llule Lhlngs. Lven
[usL semng up Lhelr ku accounL can be exLremely sLressful Lo some. MosL people don'L even
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
know whaL CreaLeSpace ls or LhaL Lhls publlshlng opuon ls avallable Lo Lhem. ln facL, a loL of
people don'L know whaL ku ls, Lhey've never even heard of lL. lL ls hard Lo reallze [usL how
much of a mysLery all of Lhls klnd of sLu ls Lo some when you know all abouL lL. When you do
make Lhls reallzauon, you also reallze how much of an experL you are compared Lo Lhe resL of
Lhe world, even lf you don'L know LhaL much.
!usL lmaglne, lL only Lakes one cllenL once a monLh Lo make up for Lhousands of sales. LlghL-
Lhousand dollars seems llke lL would be a loL Lo requesL, buL Lhls ls whaL !ohn and !ay charge
Lhelr cllenLs all Lhe ume. Powever, even lf you [usL charged each cllenL $3,000 or [usL $300 Lo
sLarL ouL wlLh, lL would be a good pay day for you. 8lghL now people are paylng Lhese klnds of
prlces all of Lhe ume [usL Lo geL people Lo do someLhlng LhaL you are already good aL.
So, whaL do you know how Lo do? Look of Lhe plcLure above and Lhlnk abouL Lhe publlshlng
process. uo you know how Lo do some of lL? uo you know how Lo do all of lL? Any sklll LhaL
you have whlch ls relaLed Lo publlshlng can be markeLed. lus, you don'L have Lo go Lhrough
Lhe whole publlshlng process all by yourself. ?ou can ouLsource whaL you don'L know, ln oLher
words. CuLsourclng ls a very sLralghL forward process. lL ls noL hard aL all.
uo you have a klndle book publlshed already? Pave you ever publlshed Lo CreaLeSpace before?
lL really doesn'L mauer lf you have ever been publlshed or noL. uo you feel condenL LhaL you
could probably puL a book LogeLher? lf you have been around uanlel for any perlod of ume,
you mosL llkely would have no Lrouble dolng Lhls aL all.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1hlnk abouL whaL parL of Lhe creauon process you would llke Lo do yourself. Maybe you are
good aL graphlc deslgn and you would llke Lo creaLe Lhe covers for oLher people's books. Cn
Lhe oLher hand, maybe you would be besL aL formamng Lhe book and maklng sure Lhe end
resulL ls [usL rlghL. ?ou could even [usL asslsL people by semng up Lhelr ku accounLs for Lhem.
Cne or more of any of Lhese Lasks can be sold for hlgh dollar amounLs. ?ou really would be
surprlsed Lo learn whaL people wlll pay. Why are people wllllng Lo pay so much for a book llke
Lhls? ?ou see, ln Lhls day and age, lL ls lmporLanL Lo markeL yourself for your career, and many
people need books Lo do Lhls. 1hey are afrald Lo gure ouL how Lo do so on Lhelr own or Lhey
don'L have ume Lo. lurLhermore, ln many cases Lhls $8,000 fee looks small compared Lo whaL a
book ln your name can acLually do for your career. 1hls wlll be explalned more Lhoroughly laLer
on ln Lhe lesson.
!ohn's advlce ls Lo plck someLhlng LhaL you llke Lo do from any parL of Lhe process of creaung a
book and ouLsource everyLhlng else. 1haL way you can do only whaL you en[oy, buL sull oer
Lhe whole package Lo your cllenLs. !ohn and !ay do Lhls all of Lhe ume. lL ls very easy Lo do
Lhlngs Lhls way, and lL allows Lhem a very carefree and en[oyable exlsLence.
1here are Lwo Lhlngs LhaL you are golng Lo learn rlghL away. ?ou are golng Lo learn Lwo
foolproof meLhods for auracung cllenLs. 1hese are folks LhaL are golng Lo beg you Lo publlsh
Lhelr books for Lhem. ?ou read uanlel's sLory. 1hls ls probably noL Lhe only sLory llke LhaL
whlch he could Lell. !ohn and !ay have qulLe a few sLorles slmllar Lo Lhls of Lhelr own. eople
are really fanauc abouL wrlLers and publlshers, and for a loL of very good reasons.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
uurlng Lhls lesson, seven dlerenL case sLudles wlll be presenLed. 1hey are all shorL and Lo Lhe
polnL, buL Lhey each cover a dlerenL Loplc Lhoroughly. ln Lhls lesson, you are also golng Lo
learn abouL Lhe very besL prospecLs Lo LargeL for your lucrauve book publlshlng servlce. ln
addluon Lo all of Lhls, you are golng Lo learn how Lo publlsh books for cllenLs wlLhouL ever
meeung Lhem face-Lo-face and wlLhouL maklng any phone calls. ?ou really can do Lhls wlLhouL
dolng any of Lhe labor all lf you don'L wanL Lo and noLhlng could be any easler.
llnally, you are golng Lo be shown how Lo land your very rsL LesL cllenL" ln 30 days for l8LL.
?ou wlll have !ohn and !ay's help ln dolng so, as well as Lhe help of Lhelr Leam of brllllanL,
world-class publlshlng experLs. Pow does LhaL sound? CreaL. LeL's geL sLarLed.

!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> P+Q &'()4(7 ' 8349(% 4( :; <9="()5
!ohn used Lhree maglc words ln a shorL 33 second conversauon. ln less Lhan 48 hours, he
opened hls emall and saw Lhls.
lL was a ayal lnsLanL paymenL of $2,993. 1hls ls [usL gemng sLarLed. 1he cllenL Lold !ohn lf
you need more money, [usL leL me know because whaL you're dolng ls so awesome and you
could charge so much more."
1here are a few really cool Lhlngs LhaL you need Lo recognlze abouL Lhls case sLudy. llrsL of all,
Lhere was no formal proposal or conLracL lnvolved ln Lhls Lransacuon. 1here was also no dlrecL
vlsual proof needed Lo produce Lhls arrangemenL. AlLhough !ohn dld provlde some examples of
hls resulLs ln a verbal manner, he dld so very qulckly, and lL dld noL Lake long for Lhe cllenL Lo
become convlnced LhaL he was Lhe man for Lhe [ob. Pe dld, however, glve Lhe cllenL a u8L or
Lwo Lo go and check ouL on hls own.
1he LoLal lnvesLmenL ln Lerms of ume for Lhls pro[ecL was only abouL 12 hours. !ay puL ln abouL
four hours, and !ohn says LhaL he puL ln seven or elghL hours, lL may have even been less Lhan
LhaL. 1hey also hlred an edlLor, whlch cosL abouL $400. ln oLher words, Lhey dld noL do Lhe
work Lhemselves. 1he edlLor formaued Lhe manuscrlpL and puL everyLhlng LogeLher for Lhem.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
When all was sald and done, !ay and !ohn earned $216.23 per hour aer all expenses were
accounLed for. lus, Lhls was a very early cllenL of Lhelrs, so Lhey proL from lL even more slnce
Lhls pro[ecL helped Lo bulld Lhelr buslness poruollo as well. lurLherlng Lhe polnL LhaL Lhls was
an easy sale, Lake lnLo conslderauon LhaL Lhls ls before elLher of Lhem had much experlence.
Cbvlously, lL really dld noL Lake Loo much for !ohn Lo convlnce Lhls cllenL Lo hlre Lhem.
Why dld Lhls work so easlly? Well Lhere are several reasons. llrsL of all, you need Lo
undersLand LhaL [usL abouL everyone wanLs a book. 1hls lncludes your mom, dad, uncle,
broLher, slsLer, nelghbors, frlends, colleagues, and Lhe llsL goes on and on. uon'L you wanL a
book? ?ou love books, rlghL? Maybe you already have one or more publlshed. lf so, [usL Lhlnk
abouL Lhe burnlng deslre LhaL you had Lo geL LhaL rsL book publlshed. lf you have noL yeL
publlshed your book, you mosL llkely have LhaL same burnlng deslre Lo do so rlghL now.
!ohn sLaLes LhaL he had Lhls same burnlng deslre when he puL hls rsL book ouL on Lhe markeL,
abouL 3 x or 4 years ago. Pe'll never forgeL LhaL feellng. 1he case ls Lhe same for [usL abouL
everyone LhaL !ohn has worked wlLh over Lhe years. A loL of people have Lhls deslre because lL
feeds upon Lhelr ego or prlde. Some people have a need Lo share a sLory or share someLhlng
LhaL Lhey are passlonaLe abouL. ln any case, Lhere are a loL of people ouL Lhere who wanL or
need a book.
lL ls greaL LhaL people have Lhese feellngs and LhaL Lhere ls such a demand for Lhls sorL of Lhlng.
lL wlll ll your hearL wlLh [oy Lo be able Lo help someone Lo accompllsh Lhelr goals ln Lhls way.
noLhlng, however, compares Lo Lhe feellng LhaL you wlll geL when you dlscover LhaL helplng
people Lo geL publlshed generaLes large amounLs of cash qulckly and easlly. lL ls greaL LhaL you
can help people wlLh Lhelr passlons and help Lhem Lo geL Lhelr goals accompllshed, buL lL
doesn'L LhaL you can'L exLracL Lhe money LhaL you need ouL of lL, and Lhere ls loLs of money Lo
be made ouL of Lhls.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1he money really comes from Lhree sources. 1he rsL ls LhaL Lhe people LhaL you are golng Lo
have as cllenLs are really very freaked ouL abouL Lhe whole publlshlng process. 1hls ls because
Lhey don'L know whaL you know. lL doesn'L really mauer whaL you know because lf you know
even Lhe sllghLesL blL abouL publlshlng, Lhen you are a genlus compared Lo a loL of people. ?ou
know far more abouL Lhe Lools and Lechnlques LhaL LhaL lL Lakes Lo do Lhls. So, even lf you feel
llke you are sull an amaLeur, you are really an experL ln comparlson.
Slnce mosL people have noL had Lhe ume or Lhe resources Lo learn abouL Lhls, Lhen lL ls a
mysLery Lo Lhem. As we all know, fear generally comes from LhaL whlch ls unknown or noL
undersLood. lL ls Lhls fear LhaL makes people so wllllng Lo pay Lop-dollar for Lhese Lypes of
servlces.
AnoLher reason why maklng money o of Lhls ls so easy ls because mosL people generally have
more money Lhan Lhey have ume on Lhelr hands. lurLhermore, ln Lhelr mlnd, publlshlng a book
Lakes Lwo or Lhree weeks of consLanL labor. 1hls, as you probably already know, couldn'L be
furLher from Lhe LruLh. Anyone wlLh any klnd of experlence ln book publlshlng knows LhaL Lhe
process generally Lakes abouL ve Lo Len hours. When you comblne Lhls lack of ume and lack of
knowledge wlLh a burnlng deslre Lo geL Lhelr book publlshed, money ls of no consequence.
Many very wlse people reallze LhaL Lhey can use Lhelr book as Lhe ulumaLe 8uslness Card. ?ou,
ln facL, need Lo make an ulumaLe buslness card of your own. Why? 1hls ls because mosL 'old
school' oMlne markeung Lacucs are dead or dylng. MosL of Lhe ume, Lhey are dreadfully
expenslve as well. ln facL, Lhey are becomlng less eecuve and more expenslve all of Lhe ume.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1hlngs llke posLcards, 1-800 numbers, yellow pages, blllboards, and radlo ads can work, buL
Lhey work slowly, palnfully, and aL a hlgh cosL. 8eally Lhlnk abouL lL, when ls Lhe lasL ume LhaL
you opened a phone book Lo Lhe ?ellow ages?
nowadays, lf you are a professlonal ln any eld, you need Lo have someLhlng LhaL seLs you
aparL ln a unlque way. A book beaLs everyLhlng, especlally for cerLaln very speclal Lypes of
cllenLs. 1hese are Lhe people LhaL you are golng Lo ldenufy and Lhen go aer. ?ou are golng Lo
learn how Lo ldenufy Lhese lndlvlduals ln [usL a momenL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> PRQ S54(7 %69 S3H@'%9 .154(955 8'B)
Look aL Lhe plcLure above. 1he plcLure on Lhe le-hand slde deplcLs !ohn holdlng a physlcal
paperback book. 1hls ls noL a pamphleL, lL ls a physlcal book LhaL ls 230-300 pages long. Cn Lhe
rlghL hand slde, you see a lmsy buslness card. now, ask yourself, when you are meeung
someone face-Lo-face and you wanL Lo make a good lmpresslon, when you wanL Lo show
someone LhaL you are a sLep above Lhe resL, whaL ls beuer, handlng someone a physlcal book
or a lmsy buslness card?
A physlcal book wlll absoluLely leave a beuer lmpresslon every slngle ume. 1hls ls Lhe Lype of
value LhaL cerLaln cllenLs lnsLanLly undersLand. 1haL ls why Lhey are desperaLe for physlcal
books. klndle books wlll work as well, buL noL as well as a physlcal one LhaL you can [usL hand
ouL Lo cllenLs and oLher people LhaL you would llke Lo make an lmpresslon upon. 1here ls a
need for Lhls sorL of Lhlng ln Lhe buslness world rlghL now. Why noL be Lhe person Lo help fulll
Lhls need, especlally when people are hunung for people wlLh skllls LhaL you already possess.
1hls opporLunlLy ls huge. 1o begln Laklng advanLage of lL you need Lo do ls publlsh your own
ulumaLe buslness card. 1hen, you can puL lL on your resume, and even Lell your boss abouL lL.
Pavlng a book ln your name on your resume ls really hoL. 1here really ls noLhlng beuer. lL glves
you an unfalr advanLage and beaLs ouL [usL abouL everyLhlng else ln comparlson.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Pavlng a book ln your name also allows you Lo posluon yourself ln your local markeL. ?ou can
even reach ouL Lo people LhaL you don'L know by dropplng a book lnLo a ledLx package and
sendlng lL o. 1haL ls whaL !ohn does. Pe calls lL hls personal 'door busLer'. eople never Lurn
away ledLx, Lhey love recelvlng Lhls sorL of Lhlng ln Lhe mall, no mauer whaL lL's abouL.
!ohn and !ay boLh recommend LhaL you publlsh a book abouL publlshlng. 1hls way you can
posluon yourself as a publlshlng experL who can help oLhers Lo creaLe ulumaLe buslness cards
of Lhelr own. rofesslonals wlll recognlze Lhe value LhaL Lhls brlngs Lo Lhe Lable lmmedlaLely,
and you wlll be able Lo land cllenLs Lo publlsh for very, very easlly.
1here are huge beneLs for you ln dolng Lhls. WlLh an ulumaLe buslness card, you can lnsLanLly
'sLeal' auLhorlLy ln any markeL LhaL you would llke Lo go lnLo. A book such as Lhls wlll also brlng
your llfe securlLy because you lL wlll help you Lo proLecL your [ob and help you Lo bulld your
career. eople Lend Lo glve wrlLers, publlshers, and auLhors auLomauc respecL, because ln
reallLy a book ls a ma[or accompllshmenL ln mosL people's eyes. 1here ls a cache abouL wrlung
a book LhaL makes you look more professlonal auLomaucally. eople look up Lo you, Lhey
respecL you, and lL glves you auLomauc auLhorlLy.
?ou could, for example, publlsh a book called Pow Lo ubllsh a 8ook lf ?ou Llve ln Ausun, 1x".
now, LhaL uLle may seem a llule blL sllly, buL do you have any ldea how many people ln Ausun,
1x would probably love Lo have a publlsh a book of Lhelr own? 1he same goes for any clLy ln
Lhe world. eople would be auLomaucally auracLed Lo a book uLled ln Lhls way abouL Lhelr local
area, whlch Lells Lhem LhaL Lhey can do whaL Lhey have always dreamed of: becomlng
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
publlshed. ?ou can make your own ulumaLe buslness card and esLabllsh yourself ln your own
local markeL. When people read lL and have LhaL burnlng deslre Lo be publlshed, who are Lhey
golng Lo Lurn Lo? ?ou.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> P;Q ?"6(O5 *+T,,, <61U39 .15 D4)9
!ohn goL lnvlLed by Lvan agan Lo a very small evenL. 1here were only abouL 40-30 people aL
Lhls evenL. eople llke !e Walker, !e !ohnson, and !ohn 8eese were Lhere. 1hls was for some
lnner-clrcle ellLe Lralnlng. lL was parL of a larger conference of markeLers, so Lhere were
Lhousands of markeLers aL Lhls conference. Powever, !ohn was chosen Lo be parL of Lhls ellLe
llule group, and Lhey were holdlng a llule conference of Lhelr own.
!ohn had a greaL ume Lhere. When he was headlng back on Lhe shuule bus, he was surrounded
by markeLers who were revved up abouL Lhe conference and havlng dlerenL conversauons
abouL lL. !ohn, aL Lhe ume, was slmng Lhere llke a wallower [usL Laklng all of Lhls ln. All of Lhe
sudden someone elbowed hlm and sald !ohn, whaL do you do?" 1haL ls when !ohn uuered Lhe
Lhree maglc words: l publlsh books." !ohn says LhaL lL was as lf ume froze. Lveryone lnsLanLly
gave !ohn all of Lhelr auenuon.
?ou have Lo undersLand LhaL !ohn wasn'L Lrylng Lo sell anyLhlng. Pe wasn'L Lrylng Lo convlnce
Lhem Lo geL publlshed. Pe wasn'L Lrylng Lo geL Lhelr buslness aL all. ?eL, when he uuered Lhose
Lhree words, Lhe ve people who were on Lhe bus wlLh hlm, all reached lnLo Lhelr pockeLs,
blllfolds, and backpacks ln order Lo feLch Lhelr buslness cards. 1hey all were desperaLe Lo glve
!ohn Lhelr buslness cards so LhaL he would Lake Lhem on as cllenLs.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Accordlng Lo !ohn, he le LhaL shuule bus rlde wlLh a $1,000 'locked and loaded' verbal
conLracL. 1he deal evenLually dld go Lhrough, and he made a good deal of money o of lL. 1he
polnL of Lhe sLory ls LhaL !ohn made $1,000 on a shuule bus ln less Lhan Lhree mlnuLes, even
Lhough he made no eorL on hls parL Lo do so. 1haL ls how powerful Lhls klnd of Lhlng ls.
1he funnlesL parL abouL Lhls sLory ls LhaL even Lhe drlver begged !ohn Lo Lake hls buslness card.
When you are a publlsher, everyone LhaL hears LhaL you publlsh books ls magneucally auracLed
Lo you. 1haL ls no [oke.
lrom Lhls sLory, you can probably Lell LhaL you don'L really even have Lo sell anyLhlng Lo be
accompllshed aL Lhls. All you do ls explaln Lo people whaL you do, provlde Lhe rlghL
lnformauon, and Lhey wlll noL only glve you Lhelr buslness card, buL Lhey wlll hound you, Lhey
wlll call you, and Lhey wlll send you emalls. ?ou do very llule work Lo geL cllenLs. MosL of Lhe
ume, you say Lhe Lhree maglc words and Lhe cllenLs come Lo you on Lhelr own.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8'59 <%1)> PVQ W4554"( G@L"554239
!ohn was aL Lhls Lralnlng evenL. Pe was a sLudenL aL Lh evenL. 1here was a welrd qulrk wlLh Lhe
schedullng LhaL day, so Lhe room was chock full of nanclal planners, CAs, accounLanLs, and
slmllar Lypes of professlonals. lL was lunch ume, and !ohn was happy Lo have gouen Lhrough
Lhe Lralnlng.
!ohn was ln llne for food, and he was sLandlng nexL Lo a man named aLrlck !enklns. 8y
accldenL, !ohn blurLed ouL Lhe Lhree maglc words Lo hlm. Pe sald l publlsh books."
lmmedlaLely, aLrlck grabbed hlm by Lhe arm, looked hlm ln Lhe eye, and demanded LhaL !ohn
help hlm. Pe sald, ?ou have Lo help me publlsh a book. l have Lo have a book."
!ohn was sLunned, buL he had Lo Lell aLrlck LhaL Lhere was no way LhaL he could posslbly help
hlm. 1he man was compleLely desperaLe for a book Lhough, and he wouldn'L leL up. 1here
were many reasons why, of course. llnanclal planners, ln parucular, are under a loL of pressure
because Lhey oen go 'nose Lo nose' and 'Loes Lo Loes' wlLh Lhelr cllenLs. lL ls a very
compeuuve eld Lo be ln, so Lherefore Lhere ls a loL of pressure.
ln Lhe real world, more and more people are gemng less and less resulLs from Lhelr eorLs. ln
oLher words, Lhey are gemng less of an lmpacL from Lhe money and Lhe ume LhaL Lhey are
pumng lnLo posL cards, 1-800 numbers, yellow pages, and oLher forms of markeung. 1hese 'old
Lacucs' are becomlng less and less eecuve all Lhe ume. Lven cerLaln Lypes of onllne markeung
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
really don'L work for Lhese Lypes of people. lL really ls a cerLaln prerequlslLe for Lhese Lypes of
people Lo have a book of Lhelr own anyway.
lL was llke Lhls was some sorL of weapon LhaL he needed. lL's llke baLman's uullLy belL, a book
was Lhe besL Lhlng LhaL he could posslbly have on hls belL. Pe wanLed, needed hls own ulumaLe
buslness card, buL !ohn kepL saylng l can'L. l'm booked." So, he Lold !ohn Look, l have Lo
have a book. l'll glve you all of Lhe conLenL, and l am golng Lo pay Lop-dollar for your help."
!ohn relucLanLly agreed, saylng Ckay, l guess we'll make Lhls work."
Pe ended up paylng !ohn $1,200. now, LhaL ls noL a loL of money for Lhls klnd of agreemenL,
especlally when you Lake lnLo conslderauon how badly aLrlck needed Lhe book. ?ou wlll have
a beuer undersLandlng of why !ohn dld noL charge more. 1he name of Lhe book ls ?7.#5&+,-@
A:" B+C.-9D E.&+CC"+$.,/ F>"$.#+, E$"+>, and lL ls plcLured above.
now, Lhls ls a really good book. lrom a conLenL polnL-of-vlew, he can hand Lhls ouL and Lhey
are golng Lo come Lo hlm because he makes Lhem all worrled abouL Lhelr reuremenL and all of
Lhose sorLs of Lhlngs wlLh Lhls book. As a nanclal advlsor, Lhls ls beauuful for hlm. ?ou may
nouce LhaL Lhls book cosLs $22.00. ln addluon Lo LhaL, Lhe descrlpuon really needs some work.
Pe has a ve-sLar raung on hls book, buL lL only has Lhree revlews. So, Lhere wasn'L a loL of
eorL puL lnLo Lhls for LhaL $1,200.
Crlglnally, !ohn and !ay planned on uslng Lhelr proprleLary conLenL generauon process Lo 'wrlLe'
Lhe book, buL because aLrlck gave Lhem all Lhe conLenL, all Lhey had Lo do was proof Lhe
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
maLerlal. lurLhermore, Lhe book ls only abouL 100 pages long. 1hrough frlendly negouauon,
!ohn and !ay declded Lo slash Lhe prlce. So, Lhey orlglnally were golng Lo charge hlm $3,993 Lo
geL Lhe book nlshed and publlshed. lnsLead, Lhey agreed Lo only charge hlm $1,200 because
he wroLe Lhe enure book and all Lhey really had Lo do was proof lL. lL really dldn'L even need Lo
be edlLed, lL was so well made. 1hey [usL proofed lL Lo ensure LhaL lL was ready for publlcauon.
1hey dld, however, make a deal wlLh aLrlck. 1hey negouaLed 'dual rlghLs', whlch gave !ohn
and !ay Lhe ablllLy Lo use Lhls Lop-quallLy conLenL ln oLher ways. 1hls book was wrluen by a
M8A, so Lhls ls very proclenL lnformauon. aLrlck really undersLands Lhe ends and ouLs of
whaL he does. !ohn and !ay are now able Lo use Lhls conLenL ln any way LhaL Lhey wanL wlLhln
Lhls markeL. aLrlck, of course, was Lhrllled because now he had Lhe ulumaLe buslness card LhaL
he needed. !ohn and !ay were also Lhrllled because Lhey spenL very llule ume worklng on Lhls
for aLrlck, yeL were able Lo make $130 an hour o of lL.
1hls was pracucally an eorLless endeavor. !ay probably spenL abouL an hour on Lhls, and !ohn
probably worked on lL for 2-3 hours. 1he resL of Lhe eorL was made by people LhaL Lhey had
on sLa. So, agaln, Lhls ls serlous money belng pald for very low amounLs of work. Cn Lop of
LhaL, !ohn dldn'L have Lo do any cold calllng or selllng. All he dld was say l publlsh books." lL
really ls LhaL slmple.
WhaL abouL royalues? Some mlghL say, well he's probably noL maklng any money aL $22 per
book. Pe doesn'L have any revlews and Lhe book ls noL ranked very well aL all. ?ou have Lo
undersLand LhaL aLrlck really doesn'L even care. Pe orders Lhese books for a llule over $3
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
aplece (plus shlpplng), and Lhen he hands Lhese ouL as lf Lhey were Palloween candy Lo all of hls
prospecLs. Pe even hands Lhem ouL Lo some of hls exlsung cllenLs Lo relnforce Lhe nouon LhaL
'he ls Lhe man for Lhe [ob'. 1hls book allows hlm Lo posluon hlmself as an auLhorlLy ln hls
markeL, whlch ls much more valuable Lhan a few sales on Amazon. Pe absoluLely crushes Lhe
local compeuuon ln hls markeL, [usL because he has Lhls book on hls belL.
aLrlck has mllllons of dollars under AuM (asseLs under managemenL), and he collecLs 1-2
every year from LhaL, someumes even more. Pe geLs hls own cuL of Lhe acuon, so Lo speak, for
every dollar LhaL comes ln. When you are Lalklng mllllons of dollars, and really mllllons upon
mllllons of dollars, LhaL are belng pulled ln, Lhls ls exLremely slgnlcanL Lo hlm. 1haL ls why he
was desperaLe Lo have Lhls compeuuve weapon. A book ls a secreL weapon LhaL people are
wllllng Lo pay Lhousands upon Lhousands of dollars for wlLhouL even bamng an eyelash.
1he common professlonal's amLude ls Cf course l'm wllllng Lo spend four or ve Lhousand
dollars for someLhlng LhaL wlll help me ouL Lhls much." ln reallLy, Lhls ls noL lrrauonal aL all
because ln many cases Lhey can make up for Lhe cosL lf Lhey galn [usL one exLra cllenL because
lL. !usL llke ln aLrlck's case, many umes a book such as Lhls brlngs back a much blgger reLurn
Lhan [usL a few exLra cllenLs.
AL Lhls polnL, you may be asklng yourself, Ckay, well how does he buy lL and glve lL away so
cheaply lf Lhe book ls prlced aL $22?" CreaLeSpace glves you Lhe ablllLy Lo go ln a purchase your
own book aL a wholesale prlce, so lL cosL nexL Lo noLhlng Lo order Lhem for yourself. aLrlck,
Lherefore, orders 10 or 20 aL a ume, geLs Lhe order senL Lo hls home, and Lhen he [usL hands
Lhem ouL Lo people LhaL he wanLs Lo make an lmpresslon upon. Pe may also mall Lhem ouL Lo
hls cllenLs or prospecLs, and so on.
?ou don'L need Lo be Lhe besL salesman or speaker ln Lhe world Lo be able Lo do Lhls. ?ou don'L
even really need Lo be a very good markeLer. All you really have Lo do ls say l publlsh books" ln
passlve conversauon. 1haL ls really Lhe only hook LhaL you need. When people hear Lhls, Lhey
have a Lendency Lo [usL gaze longlngly lnLo your eyes as lf you're some guru on a mounLaln Lop.
?ou [usL say l'm a publlsher" and lL ls llke people geL bralnwashed. 1he eecL ls really
remarkable.
!ay and !ohn charge each cllenL $8,000 or more Lo do Lhls because Lhls fee ls noLhlng Lo people
when lL means LhaL Lhey have Lhls klnd of compeuuve weapon. ?ou may wanL Lo charge your
rsL couple of cllenLs $300 Lo $1,000 [usL Lo geL sLarLed. 1o a buslness professlonal, $300 seems
baslcally free, especlally when Lhey are pumng Lons of money lnLo oLher forms of markeung
already. Cnce you have helped a couple of people, you can begln bulldlng a buslness poruollo
and you can sLarL charglng more and more.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
!"# %" W'/9 %645 X"B/
Agaln, you don'L have Lo be a professlonal salesman Lo make Lhls work. ?ou don'L have Lo be a
professlonal anyLhlng. !ay, for example, was a carpenLer for 18 years before he goL lnLo Lhls
buslness. Pe had a parLner LhaL dld all of Lhe sales for hlm aL LhaL ume. Pe [usL wanLed Lo
work ln Lhe shop where he dldn'L really have Lo work wlLh people. 8ack Lhen, lL would have
scared Lhe hell ouL of hlm Lo auempL Lo do someLhlng llke Lhls. So, he would [usL llke you Lo
know lf l can do lL, you can do lL as well."
1hese books deals qulLe llLerally fall ouL of Lhe sky. 1hese case sLudles are very Lrue, and Lhese
sales are easy Lo make because people really do wanL and need Lhese books. 8aslcally, people
swlpe up Lhe opporLunlLy Lo become publlshed whenever lL ls presenLed. ?ou'll galn a beuer
undersLandlng of all Lhls as you read Lhe case sLudles Lo come.
1he lnformauon LhaL !ohn and !ay are sharlng ls noL based on Lheory. 1hey have boLh
performed Lhe pracuces LhaL Lhey are preachlng abouL and are now consLanLly worklng Lo
perfecL Lhem. !ay acLually has an ulumaLe buslness card of hls own. Pls book ls called !>+99
47&.,"&& G+$5"H,/ !"#$"%&. lf you were Lo perform a search on Lhls uLle ln Coogle, you may
nouce LhaL !ay's book comes up rsL. 1hls ls no accldenL. !ay LargeLed cerLaln keywords when
he creaLed Lhls uLle. Pe dld a good [ob Loo because Lhere are over 4 mllllon compeung pages
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
LhaL are Lrylng Lo rank for Lhls keyword. ln splLe of Lhls, !ay has made lL Lo Lhe very Lop of Lhe
resulLs.
1o relLeraLe, noL only has !ay's book made lL Lo Lhe Lop page of Lhe Coogle resulLs, buL lL ls Lhe
very rsL Lhlng Lo come up. WlLh 4 mllllon oLher compeuLors Lrylng Lo rank for Lhese same
keywords, Lhls ls noL an easy feaL. noL only LhaL, buL Lhls book ls over Lwo years old. 1haL
auesLs Lo Lhe 'sLaylng' power LhaL !ay's Lechnlques have. uld you know LhaL search englnes
such as Coogle, ?ahoo, and 8lng would glve you such favorable LreaLmenL for your ulumaLe
buslness card?
?ou can see Lhe book LhaL !ay uses as hls own ulumaLe buslness card ln Lhe plcLure above. AL
Lhe ume LhaL he wroLe Lhls book, !ay was promoung onllne servlces Lo brlck and morLar local
servlces. ln oLher words, he would oer Lo creaLe vldeo markeung packages, run soclal medla
campalgns, deslgn webslLes, eLc. for local buslnesses. uurlng Lhls ume, !ay used Lhls book as hls
door busLer. Pe really dldn'L care lf he sold a slngle copy of Lhls book because LhaL lsn'L where
Lhe money was aL. Powever, he dld end up selllng abouL 100 of Lhese books, galnlng slx or
seven dollars for each book ln royalues.
lL wouldn'L have ever mauered Lo hlm lf he had never sold a slngle copy of Lhls book because
Lhls book made hlm Lhousands upon Lhousands of dollars as hls ulumaLe buslness card. Pe
used Lhls book as a fronL-end, lead-generaung Lool. 1hls book ldenued hlm as Lhe ulumaLe
auLhorlLy ln Lhe Lown he was prospecung wlLhln. Pe would hand Lhls book over Lo hls
prospecLs and Lhey llLerally would be blown away by lL. 1hey would see !ay's plcLure on lL, Lhey
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
would read Lhe book, and recognlze !ay as someone who knew whaL he was Lalklng abouL. !obs
came easy aer LhaL.
1hls book would convlnce !ay's prospecLs LhaL he was exacLly Lhe person LhaL Lhey were looklng
Lo hlre. !ay had placed hls number aL Lhe end of Lhe book so LhaL he was easy Lo geL a hold of.
?ou see, lL worked ln Lhe same way as a buslness card would, [usL much, much, beuer.
1he plcLure above deplcLs anoLher ulumaLe buslness card LhaL !ay puL LogeLher for a frlend of
hls named Lllse LlvlngsLon. She was a nelghbor of !ays aL Lhe ume. Accordlng Lo !ay, she ls klnd
of a 'blg sh ln a small pond', as she ls one of Lhe blggesL names ln real esLaLe ln Lhe area. arL
of Lhe reason for her success ls LhaL she ls a publlshed auLhor. lndeed, she has her own
ulumaLe buslness card.
WhaL happened was, she found ouL abouL !ay's ulumaLe buslness card and how he used lL Lo
galn cllenLs. !ay had shown her hls book when Lhey were havlng a conversauon one day. Pe
wasn'L Lrylng Lo sell her anyLhlng, he [usL menuoned lL and ended up showlng lL Lo her. noL
long aer she came looklng for hlm and, wlLh a really serlous look on her face, sald !ay, l need
Lo Lalk Lo you abouL Lhls book you have. l wanL Lhe same Lhlng." Pe was happy Lo help her ouL
wlLh Lhls. Pe dldn'L charge her a small fee Lhough. AL Lhls polnL, !ohn and !ay's mlnlmum fee
for publlshlng a book for someone was $8,000.
Accordlng Lo !ay, Lllse dldn'L even baL an eye when he Lold her whaL lL was golng Lo cosL. She ls
a really smarL woman. She knew Lhe value of a new lead, and she knew how much power Lhls
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
book was golng Lo glve her ln her local markeLplace. She knew LhaL she was compeung wlLh
every oLher realLor ln Lown, Lhe dlerence was LhaL she would have an ulumaLe buslness card
and Lhey wouldn'L.
!usL lmaglne LhaL you were llvlng ln a small Lown ln whlch Lhere were 3 dlerenL realLors. Cne
of Lhem ls a publlshed besLselllng auLhor and Lhe oLhers have no ldea why a person would wanL
one. Who would you go wlLh? Cbvlously, havlng Lhls book would glve Lhls person a
Lremendous leg-up over Lhe compeuuon. 1haL ls whaL Lllse's book dld for her.
Lllse probably enLerLalns aL leasL a half a dozen cllenLs every week. 1hese are people who don'L
know her personally, buL are Lhlnklng abouL havlng her llsL Lhelr house. So, Lhey are
lnLervlewlng her and seelng wheLher or noL she's Lhe real deal. Cne of Lhe rsL Lhlngs LhaL she
does ls glve her prospecLs her book, whlch serves as her ulumaLe buslness card.
Accordlng Lo Lllse, she has been closlng Lwlce as many people slnce she has become a publlshed
auLhor. Lllse ls uslng her book as a promouonal Lool and a fronL-end lead generauon devlce for
her buslness. 1hls ls exacLly why she was more Lhan happy Lo pay !ohn and !ay Lhelr
excepuonally hlgh fee. She dldn'L even bllnk when !ay rsL Lold her how much Lhey charge.
Look aL Lhe plcLure capLured below, and you wlll begln Lo undersLand why.
?ou are looklng aL Lllse's 8ealLor.com page. lf you look under Lhe headlng whlch says 'AbouL
Lllse LlvlngsLon and Lhe LlvlngsLon 1eam' you can see LhaL Lhe average llsung prlce ls $207,660.
A couple of years ago Lhe average llsung prlce was over $300,000 before Lhe real esLaLe markeL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
crashed. Powever, even aL a llule over $200,000, Lllse makes a good commlsslon. Speclcally,
she makes a 3-6 commlsslon on each sale. So, for a $200,000 house aL a 6 commlsslon, Lllse
would make $12,420. 1hls ls for a slngle sale. WlLh Lhese numbers ln mlnd, surely you can
undersLand why Lllse dldn'L even Lhlnk Lwlce abouL hlrlng !ay and !ohn Lo publlsh Lhls book for
her.
Lllse knew Lhe power LhaL Lhls book would brlng her. She knew LhaL Lhls would glve her a huge
advanLage over every oLher realLor ln Lhe area, and LhaL ls exacLly whaL happened. So, please
undersLand LhaL people llke Lllse wlll noL Lurn away when Lhey hear whaL you charge. lL ls a
lnvesLmenL LhaL Lhey don'L mlnd maklng.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Y4()4(7 8349(%5
So, where do nd Lhe cllenLs LhaL you need? !usL abouL everyone has a clrcle of lnuence. lL
mlghL be a church or synagogue. lL mlghL be Lhe ?MCA. Maybe you're a coach or a Leacher.
Maybe you're some Lype of Lralner. Maybe you are a sLudenL and have access Lo loLs of oLher
sLudenLs. ?ou would be surprlsed [usL how many people you know who would be really, really
lnLeresLed ln your book publlshlng servlces. 1hls ls very lmporLanL. ?ou don'L wanL Lo dlsregard
Lhem because Lhe very rsL people LhaL you run lnLo are golng Lo be Lhe people LhaL you can
lnuence Lhe mosL. Lllse was !ay's nelghbor, for example.
1he people LhaL naLurally fall lnLo your llfe are golng Lo be Lhe ones LhaL you wlll have Lhe mosL
lnuence over as well. ln oLher words, frlends, famlly, and assoclaLes are Lhe ones LhaL are
golng Lo Lurn Lo you Lhe mosL Lo geL publlshed. Powever, Lhls lsn'L neLwork markeung. ?ou
don'L have Lo call everybody ln your llule black book and Lry Lo sell Lhls ldea Lo Lhem.
!ay ls a shy person, and he has no Lrouble ndlng people. lf you are shy llke !ay, and you don'L
wanL Lo leave your house Lo go ln search for Lhese prospecLs, you don'L have Lo. Lven lf you are
umld abouL plcklng up Lhe phone Lo order a plzza, you can sull nd prospecLs. 1haL ls one of
Lhe besL Lhlngs abouL dolng Lhls.
Cne easy way Lo nd people LhaL wanL Lhls servlce ls by searchlng onllne. 1haL way you don'L
have Lo go belly Lo belly wlLh anyone and Lalk abouL Lhls sLu. Cne webslLe LhaL !ay uses Lo nd
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
hls cllenLs ls 1echnorau.com. 1hls webslLe feaLures some of Lhe blggesL, mosL lnuenual and
hlgh-Lramcked blogs ln several dlerenL caLegorles. lf you cllck on Lhe '8log ulrecLory' llnk, lL
wlll Lake you Lo a slLe-map vlew whlch shows Lhe dlerenL caLegorles as well as Lhe numbers of
blogs on Lhelr slLe and each blog's raung. So, baslcally Lhls slLe allows you Lo search all of Lhe
Lop blogs by caLegory.
1here are over 33,000 buslness-relaLed blogs here on 1echnorau. 1here ls even a real esLaLe
caLegory LhaL lncludes over 3,000 real esLaLe blogs. lf you cllck on LhaL llnk, lL wlll Lake you Lo
Lhe page ln Lhe plcLure above. 1hese are Lhe Lop real esLaLe blogs rlghL now, accordlng Lo
1echnorau. So, lf you wanLed Lo LargeL cllenLs llke Lllse, Lhls would be a greaL place Lo geL
sLarLed. 1hls ls where you can nd hlgh-prole buslness owners who need a book of Lhelr own.
now, Lake noLe LhaL you are noL looklng for bloggers LhaL are wrlung abouL real esLaLe. ?ou are
golng Lo be looklng for realLors LhaL are pumng Lhls blog ouL ln fronL of Lhelr buslness. lor
example, you wouldn'L wanL Lo go Lo Lhe Lop one whlch ls labeled 'CalculaLed 8lsk' because Lhls
ls mosL llkely wrluen by a blogger noL a realLor LhaL ls wrlung a blog for Lhelr buslness. lurLher
down on Lhe page Lhere ls a blog called 'WelllngLon llorlda Pomes for Sale'. 1hls one looks llke
lL has some posslblllLy.
Cne of Lhe greaL Lhlngs abouL ndlng your prospecLs ln Lhls way ls LhaL you know LhaL someone
who ls golng Lo creaLe a blog for Lhelr buslness llke Lhls has some undersLandlng of whaL could
be poLenually valuable Lo Lhelr buslness. 1hls also shows LhaL Lhese buslness owners have an
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
adveruslng budgeL and are wllllng Lo puL large amounLs of money Lowards Lhelr buslness'
success. lL lsn'L cheap Lo creaLe such a greaL page wlLh hundreds of blog posLs.
1he page LhaL !ay pulled up ln hls presenLauon was a page LhaL was creaLed for a realLor named
Mlchelle Clbson. She has hundreds of blog posLs on her slLe, and lL looks as Lhough she adds Lo
her blog aL leasL a couple of umes a week. She mosL llkely wrlLes abouL nauonal and local real
esLaLe Lrends. Cn her slLe, Lhere ls a conLacL Lab. ?ou would wanL Lo cllck here ln order Lo
reach ouL Lo Ms. Clbson.
!ay has been uslng 1echnorau Lo nd prospecLs for years now and has acLually used Lhe slLe ln a
case sLudy for hls sLudenLs before. ln Lhe case sLudy, !ay found abouL 12 dlerenL super-
bloggers [usL llke Ms. Clbson and senL each of Lhem a cold-emall. ?ou can elLher pull Lhelr
emall address o of Lhe slLe, or [usL use Lhelr own messaglng sysLem Lo send a message Lo
Lhem. 1hls ls really easy Lo do, you [usL send Lhem a message llke:
Pey Mlchelle,
?ou have an amazlng blog here. l can Lell LhaL you spend a loL of ume creaung
Lhls conLenL because lL seems Lop-noLch. Pave you ever LhoughL abouL bundllng
Lhls conLenL up and publlshlng lL? ?ou wouldn'L have Lo do any exLra work, all
LhaL you would need ls already here on your slLe. 1hls would help you Lo
promoLe your buslness. l have several real esLaLe cllenLs who have Lold me LhaL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Lhey are closlng Lwlce as many prospecLs as Lhey used Lo before Lhey became
publlshed auLhors.."
Agaln, !ay dld Lhls very same Lhlng as a case sLudy for hls sLudenLs abouL 14 monLhs ago. Pe
senL messages such as Lhls Lo 12 dlerenL realLors. 1hey were all cold-emalls, none of Lhe
realLors knew !ay aL all. !ay goL abouL 3 replles, and he ended up gemng a book deal ouL of one
of Lhem. lf you have ever done any cold-calllng or anyLhlng llke LhaL, you would know LhaL
Lhese are really good numbers for cold prospecLs [usL llke Lhls.
lsn'L lL exclung LhaL you can do Lhls wlLhouL even Lalklng Lo anyone? All you have Lo do ls send
cold-emalls llke Lhls and awalL a reply. Popefully, you are gemng warmed up Lo Lhe ldea LhaL
Lhls ls someLhlng LhaL you could and maybe should be dolng. lf you are LhaL ls greaL, and you
are golng Lo geL Lhe chance Lo learn even more abouL how Lo move forward lnLo Lhls
markeLplace.
1hls secuon has lncluded case sLudles 3, 6, and 7 all bundled lnLo one. Case SLudy #3 was !ay's
ulumaLe 8uslness Card, Case SLudy #6 was Lhe $230,000 CllenL" (Lllse), and Case SLudy #7
covered 1echnorau and how Lo nd easy prospecLs. Cbvlously, !ay has done all of Lhls before
and knows whaL he ls dolng. So, has !ohn. 1hls lsn'L Lheory, Lhls ls very hands on. lL ls whaL
!ohn and !ay do and lL ls whaL Lhelr sLudenLs do. lL ls a blg parL of Lhelr collecuve buslness.
When !ay's ulumaLe buslness card lsn'L belng used Lo make an lmpresslon or galn hlm
prospecLs, lL ls generaung royalues Lhrough Amazon. !ohn's does as well. lf you wanL Lo, you
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
can have boLh a klndle verslon and a paperback verslon of your own ulumaLe buslness card.
1here are a loL of dlerenL Lhlngs LhaL you can do wlLh lL. ?ou wlll have Lhe ablllLy Lo hand ouL
your ulumaLe buslness card Lo whomever you wlsh and make an lmpresslon wlLh lL however
you llke. All Lhe whlle, you can also allow lL Lo slL and generaLe proLs on Amazon as well.
8eferrlng Lo Case SLudy #6, !ohn sLaLes 1he average prlce l Lhlnk was acLually $207,000 or
208,000, buL Lhls ls exacLly why people are desperaLe Lo geL an ulumaLe buslness card. 1hey
are desperaLe Lo have you publlsh Lhelr book, exacLly because Lhey know LhaL even one cllenL
for Lhe enure year ls more Lhan enough Lo pay for Lhe book LhaL Lhey have forever Lo use as a
secreL weapon.and as !ay sald, lL has doubled Lllse's sales. 1hls ls Lhe case for anyone LhaL ls ln
Lhls klnd of lndusLry. Anyone LhaL goes nose Lo nose or Loes Lo Loes wlLh anoLher human
belng.especlally people llke real esLaLe agenLs.morLgage brokers.and anyone who provldes
servlces."
WhaL klnd of people do you Lhlnk would wanL Lo have an ulumaLe buslness card? We know real
esLaLe agenLs. WhaL abouL chlropracLors? WhaL abouL denusLs? WhaL abouL menLal healLh
professlonals? ersonal Lralners, nanclal planners, CAs, coaches, and lawyers are [usL a few
more examples. eople who do any klnd of hlgh-end professlonal servlces would wanL
someLhlng llke Lhls. Lven pasLors and clergy members may wanL Lo have someLhlng llke Lhls
done for Lhem. WhaL abouL Leachers? 1hese are Lhe klnds of people LhaL you are llkely Lo run
lnLo every day. MosL of Lhese people do noL have a book and probably wanL one. Many of
Lhem are ln facL desperaLe Lo geL one.
ln Case SLudy #7, you were shown LhaL you don'L necessarlly have Lo do any prospecL hunung
oMlne. ?ou don'L have Lo do lL locally elLher. 1hls ls Lhe easlesL way Lo do Lhls. Powever, Lhere
are loLs of dlerenL ways LhaL you can nd prospecLs however. lor example, you can hook up
wlLh a successful oMlne markeLer. ?ou can nd oMlne markeLers all over Lhe place, and many
of Lhem would llke Lo have a weapon such as Lhls under Lhelr belL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
?ou can use dlrecL mall Lo do Lhls. All you would have Lo do ls send ouL your own ulumaLe
buslness card, lemng people know how you use lL and how Lhey can use one of Lhelr own Lo
become successful ln Lhelr own buslness. CLher resources LhaL you can use are:

CralgsllsL

Llnked-ln

lacebook

osL card mallers

klndle forums

Warrlor lorum classleds

WSC

1echnorau.com/bloggers

?ellow ages

CMlneblz.com

Chamber of Commerce/8oLary Club meeungs

!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,

MeeL-up groups
klndle forums ls a surprlslng one. Many people know how Lo publlsh Lo klndle, buL Lhey don'L
know how Lo go abouL creaung a physlcal book, or Lhey don'L know how Lo creaLe an ulumaLe
buslness card Lo use for Lhelr own buslness. AnoLher Lhlng Lo keep ln mlnd ls LhaL anyone who
ls adveruslng ln Lhe ?ellow ages knows Lhe paln of havlng Lo spend money Lo geL Lhelr name
ouL Lhere.
1here are so many cllenLs and places Lo nd Lhem, LhaL Lhls ls a really greaL opporLunlLy for
anyone. lL ls really a beauuful Lhlng Lo geL lnLo. lf someone ls selllng physlcal producLs, you
could even publlsh books as manuals for Lhem. 1he posslblllues are endless.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
X69B9 %" J" YB"@ !9B9
So far, you have learned:

Pow Lo go from auLhor Lo publlsher

1haL gemng cllenLs ls easy

1haL Lhls ls someLhlng whlch can be passlve, casual, and fun

1haL mosL of Lhe work can be ouLsourced

1haL Lhls wlll allow you Lo make loLs of money very fasL

A few sLarung money gemng" Lacucs

Much, much more.

CuL of everyLhlng LhaL you have learned, whaL really caughL your auenuon? Some of Lhe
audlence members sald LhaL for Lhem Lhey were sLruck by Lhe ume emclency of all of lL. !usL
Lhlnk of all Lhe ume LhaL you have ln your day LhaL you can use Lo make money and grow your
buslness. lor lnsLance, you could wrlLe a book and publlsh lL for yourself. 1here ls a loL LhaL
you can do for yourself, buL when you do lL for oLher people lL ls a super-emclenL way Lo make
money. 8y dolng Lhls, you are maklng a loL of money per hour, whlch ls obvlously Lhe mosL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
lucrauve Lhlng Lo do. asslve money ls greaL, buL maklng money aL a very hlgh hourly raLe ls
even beuer.
AnoLher Lhlng LhaL caughL people's auenuon abouL Lhls buslness model was Lhe magneuc
power of Lhe Lhree maglc words. eople really are auracLed Lo Lhls sorL of Lhlng and are always
keeplng an eye ouL for someone who can do Lhls for Lhem. !ohn sLaLes LhaL he llkes Lo say l'm
a publlsher" lnsLead of [usL saylng LhaL he ls an auLhor, slmply because lL elevaLes hls sLaLus a
llule more. CLher audlence members durlng Lhe presenLauon sald LhaL Lhey were auracLed Lo
Lhe whole ldea of muLual credlblllLy enhancemenL. ln oLher words, [usL by creaung a llule
paperback book your credlblllLy ls enhanced and so ls your cllenL's.
llnally, a loL of people were lmpressed wlLh Lhe facL LhaL Lhls buslness model had Lhe poLenual
Lo be so lucrauve. Cne person commenLed on how Lhls creaLed such a celebrlLy Lype sLaLus ln
people, saylng ?ou are caplLallzlng on sLroklng people's egos. We know LhaL when we do LhaL,
we are able Lo command LhaL much more money."
uo you wanL Lo learn more? ?ou knew a loL before, buL you know even more now. ?ou are
ready for Lhe nexL level. ?ou have Lhe opporLunlLy Lo learn Lhe $10k 8ook lormula and work
wlLh !ohn and !ay.
WhaL does Lhls lnvolve? ?ou are golng Lo be LaughL Lhe $10k 8ook lormula. 1hrough Lhls
Lralnlng you are golng Lo be glven absoluLely everyLhlng LhaL you need ln order Lo nd new
cllenLs, geL Lhelr books publlshed, dellver masslve value, and collecL huge fees over and over
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
agaln. ?es, people wlll come back Lo you for more and more books aer you dellver Lhe rsL
one well. lL has happened Lo boLh !ohn and !ay several umes.
?ou can do Lhls even lf you have never publlshed a book, have very llule ume, and have no sales
skllls. lf you slgn up for Lhe $10k 8ooks Lralnlng sysLem and ellLe coachlng program, you wlll
have aL leasL one $300 cllenL ln [usL 4 shorL weeks from now.
1hls ls noL based on Lheory. !ohn and !ay are noL 'guesslng' LhaL Lhey can do Lhls for you or
anyLhlng lame llke LhaL. 1hls ls whaL Lhese men do, and Lhey know whaL works. lurLhermore,
Lhey wlll only be happy lf you score a hlgh-dollar cllenL. 1hey wlll do whaLever lL Lakes Lo make
Lhls happen as promlsed.
So, how ls lL LhaL !ohn and !ay can make Lhls promlse ln Lhe rsL place? Many umes !ohn and
!ay Lurn away $2,000 Lo $3,000 cllenLs because Lhe demand ls so hlgh. 1hey don'L need Lhese
cllenLs, and Lhey don'L have ume for Lhem. 1hey are booked.
1here have already been elghL sLudenLs LhaL have succeeded ln Lhls by uslng !ohn and !ay's
LemplaLes and Lhelr mosL baslc Lools. 1hey dldn'L even have any dlrecL help, and Lhey were sull
able Lo demand hlgh fees and asslsL oLhers. 1he besL parL of Lhls Lralnlng ls, LhaL lf a sLudenL
cannoL make hls or her Luluon back ln 4 weeks, Lhe course ls l8LL.
lf you are wonderlng wheLher or noL Lhls ls rlghL for you, [usL check ouL whaL some of Lhe
prevlous sLudenLs had Lo say:
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
nevln 8. - l have been gemng recognluon locally for Lhe books l have wrluen
and publlshed so far and Lhere ls much lnLeresL from oLhers on how Lo do lL. l
have already secured my rsL cllenL."
Mlranda u. - l've helped several cllenLs and goL Lhem Lhrough word of mouLh.
?ou're rlghL !ay - people don'L know anyLhlng abouL Lhls sLu. And you can oer
greaL servlces Lo people Lo dlverslfy your buslness LhaL way."
Mlke P. - l now have several people lnqulrlng abouL publlshlng and republlshlng
- even a chlldren's book. uenlLely learnlng as l go and Lrylng Lo sLay 1 sLep
ahead. And, l1'S lun!!!!"
Mlranda menuons above LhaL she ls gemng her cllenLs Lhrough word of mouLh. 1haL ls really all
LhaL you need, alLhough Lhere are many oLher ways Lo geL more prospecLs. ?ou don'L have Lo
spend any money Lo do Lhls. ?ou [usL use word of mouLh Lhe rlghL way.
1here ls demand ouL Lhere for Lhls, and you can oer a greaL varleLy of servlces. WhaLever skllls
or LalenLs you have, LhaL ls whaL you sell people and focus on. 1hls also works for boLh cuon
and non-cuon books. ?ou can even help people Lo a publlsh chlldren's book llke Mlke P. has.
Mlke also sLaLed LhaL he has been gurlng ouL how Lo do Lhls as he goes. ?ou don'L have Lo be
an experL Lo make Lhls work. lL doesn'L Lake long Lo learn Lo use Lhe Lools and Lo learn Lo do
Lhls eecuvely. AL Lhe core of Lhe $10k 8ooks program ls a serles of:

1ralnlng vldeos

Acuon Culdes

useful CheckllsLs

ueLalled Case SLudles

lormamng and ueslgn 1emplaLes

Speclal lnslder Cnly" 8eporLs

!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Lssenually, Lhls Lralnlng ls composed of Lwo Lralnlng sub-sysLems. 1he rsL sysLem was creaLed
Lo help anyone who has never publlshed a book or would llke Lo learn how Lo more eecuvely
publlsh golng forward. 1he rsL Lralnlng sysLem wlll conslsL of:
1. Pow Lo WrlLe and CeL 1hem Wrluen

48-Pour 8ook Wrlung + 8esLseller ln a Weekend

2. Pow Lo ubllsh ?our 8ook

lormamng SecreLs + aperbacks '1op Lo 8ouom'

3. Pow Lo CreaLe a 8eauuful Cover

8ook Cover SecreLs, 8ook cover 101, ueslgn 101

4. Pow Lo romoLe Any 8ook Lo #1

Case SLudy (Coogle age 1) + 8ook romo 101

3. ulumaLe 8uslness Card: Speclal 8eporLs ($$$)
Whlle golng Lhrough Lhls parL of Lhe overall $10k 8ooks 1ralnlng SysLem, you wlll learn
everyLhlng LhaL you need Lo know abouL gemng your books ouL Lhere. ln oLher words, you wlll
know exacLly how Lo wrlLe, edlL, and publlsh an amazlng book LhaL magneucally auracLs cllenLs
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
and sucks Lhe cash ouL of Lhelr pockeLs on demand. ?ou wlll be proud of whaL you have
learned Lo do so fasL, whlch wlll glve you Lhe condence and Lhe auLhorlLy LhaL you need for
fuLure endeavors.
1he second Lralnlng sub-sysLem wlll be where Lhe rubber meeLs Lhe road ln Lerms of maklng
money from your skllls and your LalenLs. 1hls Lralnlng wlll be broken lnLo Lhe followlng lessons:
1. Selllng 8ook ubllshlng: 1he 3 Maglc SLeps
2. Speclal Curu ubllshlng" 1acucs (?our Cer)
3. Pow Lo rlce ?our Servlces for Maxlmum Cash
4. Pow Lo uo ConLracLs and roposals Lhe Lasy Way
3. Pow Lo Land ?our llrsL $10k CllenL
6. unlque SysLem: Pow Lo 8reak Lhe lce" CMlne
Aer you nlsh Lhls parL of Lhe Lralnlng, you wlll know exacLly how Lo easlly score new cllenLs,
grab Lhe hlghesL fees, posslble, and how Lo have a dellghuul ume dolng so. Lven lf you're shy,
and even lf you don'L llke Lalklng much you wlll be able Lo do Lhls, and you wlll be able Lo have
fun dolng Lhls. Lven lf you are so busy LhaL you only have 3 hours a week Lo spare, you can sull
do Lhls. !usL Lhlnk, lf you can make Lhls much excess cash all of Lhe ume, you mlghL have loads
more ume ln Lhe long-run.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Z"1OB9 D9'33> J9[(7
Cverall, ln Lhe $10k 8ooks 1ralnlng you are golng Lo recelve Lhe followlng:

1ools, LemplaLes, soware, swlpe.buL also access Lo how we do lL (prlclng,

conLracLs, how Lo, and more!)

Access Lo 1WC llve hands on eyes-only" $10k 8ooks weblnars (how Lo &
llghLnlng round C&A)

A unlque ablllLy Lo leverage any and all skllls you've already goL as an auLhor.
en[oy $1,000 and up

Condence, supporL, one-of-a-klnd knowledge

?ou are golng Lo have access Lo all of Lhe Lools LhaL !ohn and !ay use for Lhls sorL of work on a
day-Lo-day basls. ?ou are also golng Lo have access Lo Lwo weblnars. 1hese weblnars are golng
Lo be very hands on. 1hls ls Lhe chance for you Lo leverage any skllls LhaL you have as an auLhor
already and be able Lo make greaL amounLs of money whlle dolng so.
WhaL ls Lhls $10k 8ooks 1ralnlng SysLem worLh? asL sLudenLs have found Lhe resulLs of Lhls
Lralnlng Lo be very lucrauve. Pere are some of Lhelr resulLs:
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
8.M generaLes $300 Lo $6,000 llke clockwork and he geLs repeaL buslness. Pe
even en[oys a faL cuL" of cllenL royalues every monLh.
k.L. recenLly pulled down a fee of $6,100 wrlung a book uLle, book descrlpuon,
helplng wlLh cover concepLs, and accounL creauon.
!ohn and !ay won'L even Lake on a cllenL for less Lhan $8,000 because demand ls so hlgh. So,
Lhey oen have Lo Lurn buslness away. 1hls ls really worLh a bundle of money. 1hey really
need some assoclaLes LhaL know how Lo do whaL Lhey do. So, Lhey puL Lhelr heads LogeLher Lo
declde whaL would make Lhls an absoluLe no-bralner for you. 1hls ls whaL Lhey came up wlLh:
llrsL of all, you are golng Lo geL access Lo Lhelr lorL knox AccounLablllLy SysLem". WhaL Lhls
means ls LhaL our Leam ls golng Lo reach ouL Lo you Lwo dlerenL umes wlLhln 30 days ln order
Lo make sure LhaL you are dolng okay and LhaL you are Laklng Lhe approprlaLe sLeps. 1hey wlll
be your accounLablllLy parLners ln all of Lhls.
?ou are also golng Lo geL access Lo !ohn and !ay's core Leam. 1hls means LhaL you wlll be able
Lo emall Lhe Leam aL a dedlcaLed emall address. 1hey wlll be aL your servlce Monday Lhru
lrlday durlng buslness hours, and you wlll be allowed one quesuon per day for 30 days. 1hls ls
only avallable for $10k cusLomers.
?ou wlll also have access Lo Lhe Apex AuLhors lacebook group. ln Lhls group, you can share
your book launches, geL revlews for Lhe books LhaL you are publlshlng, and be able Lo
collaboraLe wlLh oLher professlonals, and much, much more! 1here are nearly 900 people ln
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Lhls group and Lhey do noLhlng buL Lalk abouL books and book launches. 1hey all buy books and
leave revlews for one anoLher. 1hey all glve one anoLher wrlung, publlshlng, and markeung
advlce. 1hls ls really a beauuful Lhlng Lo be a parL of as an auLhor or publlsher.
Secondly, you are golng Lo geL a 24-hour pass whlch wlll allow you Lo seL up an excluslve Apex
AuLhors 8oad 8lock" for up Lo 2 cllenLs. ?ou see, Lhls super-lnLense Apex AuLhors group ls
consLanLly changlng and used ln a number of dlerenL ways. !ohn and !ay have declded LhaL
one of Lhe besL ways Lo help you ouL ls for you Lo be able Lo pln your cllenL's book aL Lhe Lop of
Lhe Apex AuLhor lacebook page for a full day. lurLhermore, you can do Lhls for Lwo dlerenL
cllenLs.
unforLunaLely, only Lhe rsL 13 cusLomers who purchase Lhls Lralnlng wlll be able Lo recelve
Lhls, however, due Lo llmlLed avallablllLy. ?ou see, lf you Lhlnk abouL lL, Lhere are only 30 days
ln whlch Lhls can be allowed, and each cusLomer geLs Lwo days, so Lhe ume only allows for 13
cusLomers Lo do Lhls. Agaln, Lhese road blocks are good for 30 days from your purchase daLe,
slnce Lhey are for your cllenLs. 1hls ls Lo help you Lo land your very rsL cllenLs and make a
greaL rsL lmpresslon. ?ou cannoL charge your cllenLs for Lhls elLher, by Lhe way. lL ls a free
bonus for Lhem as well.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Cne of Lhe mosL exclung Lhlngs abouL Lhls ls LhaL you are golng Lo geL access Lo a small, very
prlvaLe coachlng sesslon wlLh 8laln, who ls !ohn and !ay's book publlshlng Leam leader. CuLslde
of !! lasL ubllshlng, 8laln makes Lhousands of dollars per monLh publlshlng 'on Lhe slde'. Pe
even Lakes on some of Lhe cllenLs LhaL !ohn and !ay can'L Lake. Pe ls also a world class book
formamng wlzard wlLh years of professlonal experlence under hls belL. ?ou wlll geL llve access
Lo Lhls bonus weblnar for free.
1he fourLh Lhlng LhaL you are golng Lo geL wlll only be avallable for Lhe rsL 13 fasL-acuon
Lakers. 1hls ls crazy, and boLh !ohn and !ay belleve LhaL Lhey wlll never oer Lhls agaln. 1hey
wlll personally formaL up Lo 20 books ln 3 monLhs for Lhe rsL 13 members Lo slgn up. 1hls wlll
be for boLh you and your cllenL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1haL's rlghL, Lhey wlll be worklng for you, and Lhey wlll pollsh up your manuscrlpL. lease noLe
LhaL Lhls does noL lnclude edlung or proong, only manuscrlpL formamng speclcally. !ohn
sLaLes LhaL Lhls ls whaL he feels ls Lhe hardesL parL abouL publlshlng, buL lL ls exLremely
lmporLanL Lo your book's success. Some of Lhe nasuesL revlews on Amazon have been broughL
abouL by badly formaued manuscrlpLs.
All Lhls, added up, comes ouL Lo be abouL $7,000 ln real world value. 1hls accounLs for Lhe
amounL of ume, energy, and eorL Lhe Leam has already puL ln, plus Lhe weblnars, plus 8laln's
ume, and all of Lhe oLher bonuses added ln. 1here wlll be a loL of ume puL lnLo Lhe formamng
as well. Powever, as you can see Lhe prlce has been slashed down Lo only $497. 1hls ls Lhe
besL prlce LhaL Lhe Leam could posslbly oer, and really Lhe only reason LhaL lL ls Lhls low ls
because of uanlel.
1he Leam ls frlends wlLh uanlel Pall, and lf you are readlng Lhls lL ls because you are frlends wlLh
uanlel as well. 1hls ls a gesLure of hls appreclauon Lo you, and he ls Lrylng Lo provlde you wlLh a
sLep up. Acuon Lakers are golng Lo geL Lhe besL deal. 1he rsL 13 people are golng Lo geL Lhe
besL prlce as well as all of Lhe bonuses.
8y Laklng acuon rlghL now, you wlll also geL LllL1lML re-auendance prlvlleges" for all fuLure
10k workshops. ln oLher words, you are golng Lo be able Lo have access Lo any and all
addluonal Lralnlng LhaL Lhe Leam puLs lnLo Lhe 10k formula. So, you are golng Lo be able Lo be a
parL of Lhls ln Lhe fuLure as lL evolves over ume, as Lhe Leam pulls ln more lessons learned, and
as cllenLs begln sharlng Lhelr own case sLudles and sLorles.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
?ou wlll also geL access Lo Lhe mosL up-Lo-daLe Lralnlng, whlch lncludes Lhe membershlp ln each
as well as access Lo all of Lhe LemplaLes, workshops, recordlng, soware, speclal reporLs, and so
on LhaL come abouL ln fuLure years. ?ou can conunue Lo Lake advanLage of Lhls as much as you
would llke and allow your own skllls Lo grow along wlLh Lhe Lralnlng.
1hls Lralnlng ls guaranLeed. ?ou wlll have 30 days Lo 'klck Lhe ures' and see lf Lhe Lralnlng ls
everyLhlng LhaL Lhe Leam has promlsed, Lop Lo bouom. Cf course, lf you are uslng any servlces
Lhen you are locked ln. Powever, you can emall any ume for a prompL and courLeous refund,
and we wlll all parL as frlends.
Clve $10k books a chance over Lhe nexL 4 weeks. So, you wlll be able Lo go Lhrough Lhe
Lralnlng, glve lL a Lry, and reach ouL for help when you need lL. lf you don'L score a $300 cllenL
ln 30 days, Lhen please ask for a full refund because we wanL Lhls course Lo be l8LL for you.
1he Leam's goal ls for you Lo make aL leasL $300 Lhls rsL monLh.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Z"1O\9 7"% ' 86"4=9 %" W'/9
?ou've goL a preuy clear cholce Lo make. ?ou can do any of Lhe followlng:
<%=$9 .> ?ou can do noLhlng, punch your buslness ln Lhe guL, walk away, and leL Lhls 10k
8ooks" Lhlng pass you by.
<%=$9 ,> ?ou can Lry Lo gure lL ouL" on your own. ?ou should have enough knowledge by
now Lo make an auempL, buL lL's golng Lo be preuy palnful, Lo be honesL. ?ou don'L have
everyLhlng LhaL we've goL, buL go ahead, puL your nose Lo Lhe grlndsLone and Lry your besL Lo
gure lL ouL.
<%=$9 /> ?ou can [oln $10k book Loday, rlghL now.
1hls ls a speclal llmlLed-ume oer. ?ou are one of Lhe selecL few LhaL know abouL Lhls. lL ls
advlsed LhaL you Lake advanLage of Lhls Lralnlng, and you can do so by cllcklng on Lhls llnk
hup://[[fasL.com/replays/10kbooks-[[[/.
Any one of Lhese componenLs ls worLh Lhe prlce of admlsslon, especlally lf you are one of Lhe
rsL 13 acuon Lakers. 1wenLy books belng formaued by Lhe Leam ls acLually worLh far more.
1here are slmllar buslnesses LhaL charge Lhree or four hundred dollars [usL Lo formaL one book,
and Lhe !! lasL Leam ls oerlng Lo do 20 for you. lus, lL doesn'L mauer Lo Lhe Leam wheLher
Lhey are your book or Lhe cllenLs. lf lL ls Lhe cllenLs, LhaL Lakes mosL of Lhe work ouL of lL for
you, doesn'L lL?
ln addluon Lo all of Lhls, you geL Lo send Lhe !! lasL Leam an emall every day. So, essenually you
wlll geL Lhe opporLunlLy Lo 'plck Lhe bralns' of professlonals once a day for 30 days, asklng your
mosL presslng quesuons. 1hls ls someLhlng LhaL has never been oered by Lhe !! lasL Leam
before. 1haL ls worLh Lhe prlce of admlsslon by lLself, especlally when you conslder how low
Lhe prlce of admlsslon ls.
ln Lhe Lhree llve Lralnlngs, you wlll have Lhe opporLunlLy Lo ask as many quesuons as you would
llke. ?ou are also golng Lo be shown 17 dlerenL ways LhaL you can go abouL ndlng Lhese book
cllenLs. 1haL ls golng Lo Lake up an enure llve Lralnlng, and LhaL by lLself ls worLh Lhe prlce of
admlsslon. lus, you are golng Lo have Lhe opporLunlLy, Lhe knowledge, and Lhe skllls Lo earn
your Luluon money back lmmedlaLely, and lf you don'L, Lhere ls a money back guaranLee.
8elng able Lo [oln Lhe Apex AuLhors lacebook group ls worLh Lhe prlce of admlsslon on lLs own.
1hls ls where you are golng Lo be able Lo geL revlew and collaboraLe wlLh oLhers. 1hls, of
course, can acceleraLe your career as an auLhor or publlsher lmmensely. 1hls wlll hasLen Lhe
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
success of your cllenLs' books as well. 1hls wlll make your cllenLs exLremely happy, urglng Lhem
Lo reLurn Lo you agaln and agaln.
Cn Lop of LhaL, lf you [oln as an acuon Laker, Lhe Leam ls golng Lo pln your book on Lhe Apex
AuLhors lacebook page. 1hls way everyone wlll be paylng auenuon Lo lL and wlll know Lo Lake
acuon on buylng lL or revlewlng lL. 1hls ls someLhlng LhaL Lhe Leam has never done before.
8emember, Apex AuLhors has over 900 members, and your cllenL's book ls golng Lo be Lhe
cenLerplece for Lhls masslve group Lo gaze upon for an enure day. 1hls ls worLh far more Lhan
your prlce of admlsslon.
!usL Lhe conLenL lnslde Lhe member's area LhaL you are golng Lo galn access Lo ls worLh your
prlce of admlsslon. 1here really ls a loL Lo Lhls oer. ln facL, lL seems LhaL !ay wasn'L fully aware
as !ohn bullL all Lhese bonuses up for your beneL. !ay was worklng hard Lo puL all Lhe Lralnlng
LogeLher for you aL Lhe ume. So, when you conslder Lhe low prlce of admlsslon and LhaL Lhe
Leam ls oerlng more value ln bonuses Lhan Lhey ever had before, you are gemng qulLe a deal
by slgnlng up Loday. noL Lo menuon LhaL Lhe Leam ls semng lL up so LhaL you can earn Lhe prlce
of admlsslon back nearly lmmedlaLely.
1hls oer ls noL golng Lo be avallable for very long. lL ls only golng Lo be avallable unul Sunday
nlghL, ln facL. Aer LhaL, Lhe Leam has Lo devoLe all Lhelr auenuon Lo Laklng care of Lhelr new
$10k 8ook lormula members. ?ou have seen how wllllng Lhe Leam ls Lo be lnvolved wlLh you
on Lhls. 1hey are golng Lo be Lhere Lo help and asslsL you. 1here ls really no reason noL Lo Lake
acuon and geL lnvolved, buL lf you don'L, Lhen Lhe Leam has oLher people Lo auend Lo. So, geL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
ln and slgn up rlghL now by cllcklng on Lhe followlng llnk hup://[[fasL.com/replays/10kbooks-[[[/.
uo noL walL any longer. ?ou really don'L wanL Lo mlss ouL on a deal llke Lhls.
!ay sLaLed ln hls presenLauon LhaL Lhls ls someLhlng Lhe Leam ls noL llkely Lo oer ever agaln. lL
ls really a loL for Lhe Leam Lo dellver so much conLenL and answerlng all Lhe members'
quesuons. lL ls denlLely a loL for Lhem Lo Lake on for Lhem Lo oer Lo formaL all Lhose
manuscrlpLs. So, Lhere ls no doubL LhaL Lhe Leam ls devoLed Lo Lhls pro[ecL.
!ay really dldn'L reallze all LhaL !ohn was oerlng. 1hey boLh are real advocaLes for helplng
people succeed, and Lhey boLh can be over-generous aL umes. !ohn, ln facL, sLaLes
l Lry my [besL Lo puL myself ln your shoes and Lhlng 'whaL ls lL LhaL l need Lo have', noL whaL l
wanL because obvlously Lhere are a Lon of Lhlngs LhaL l wanL. We all do. l LhoughL Lhls Lhrough
and l sald 'whaL would l need Lo be successful'. Well, l have WordCrusher, buL honesLly l would
raLher have someone else Lo do LhaL for me."
1hen, l LhoughL 'whaL abouL gemng revlews for my cllenL.whaL abouL gemng eyes on my
book Lo geL some revlews...Lo geL people Lo Lake a look aL my cover.gee l would sure llke Lo be
ln Apex AuLhors and Lo have Lhe same prlvllege LhaL only !ay and !ohn have.l wlsh l was llke
!ay and !ohn so l could [usL go Lo lacebook and puL my book rlghL aL Lhe Lop for 24 hours.' So,
l LhoughL all of LhaL Lhrough, and LhaL ls where Lhls all came from.and !ay l apologlze for Lhe
exLenL and Lhe level here.buL lL's Lhe rlghL Lhlng Lo do."
?ou mlghL also be wonderlng, why on earLh would you only charge $497? PonesLly, LhaL ls nexL
Lo noLhlng. 1he reason LhaL Lhey are dolng Lhls ls because Lhey know LhaL Lhe people LhaL [ump
on Lhls are serlous abouL Lhls and are golng Lo succeed. 1he second reason ls LhaL lL wlll nally
glve !ohn and !ay Lhe ablllLy Lo have a bench.
1here ls a really hlgh demand for Lhls sLu, and Lhey really need a !unlor League, so Lo speak. ln
facL, lf you are greaL aL Lhls, and lL doesn'L Lake much Lo geL Lhere, you wlll have Lhe ablllLy Lo be
a Lop player as well. ln oLher words, !ohn and !ay are looklng for people LhaL Lhey can hand
cllenLs Lo. lL ls noL as lf Lhey have 30 or 40 cllenLs [usL slmng Lhere, buL Lhey have Lurned away
aL leasL Lhree cllenLs ln Lhe lasL Lwo weeks. 1hese are noL [usL $300 cllenLs, Lhese are mulu-
Lhousand dollar cllenLs LhaL !ohn and !ay [usL don'L have ume Lo Lake care of properly.
1haL ls a shame. 1here ls no reason Lo Lurn away cllenLs, and Lhere ls no reason Lo leave LhaL
much money on Lhe Lable, noL when someone llke you can easlly plck lL up. !ohn and !ay wanL
Lo be helplng Lhelr assoclaLes, and Lhe only way LhaL Lhey can do LhaL ls lf Lhey have publlshlng
parLners llke yourself. ?ou have goL Lhe skllls and Lhe knowledge Lo do Lhls. ?ou know how Lo
geL Lhe books puL LogeLher and you know how Lo seL up accounLs. All you need ls Lhe Lools LhaL
Lhe Leam uses and some markeung asslsLance because a blg parL of Lhls lnvolves markeung.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
?ou wlll see LhaL half of Lhe Lralnlng ls abouL gemng books publlshed for oLher people. 1hls ls
really Lhe easy parL LhaL you probably already know how Lo do. 1he second parL of Lhe Lralnlng
ls whaL covers Lhe really knew new sLu. lL ls all abouL landlng Lhose cllenLs, and Lhe fulllmenL
ls llke falllng o a log, because you elLher naLurally wlll know how Lo do lL or Lhe Leam wlll do
Lhe work for you, or you can even ouLsource lL super-cheap.
1hls ls an all-around wln. lL's a wln for your cllenLs and ours. lL ls a wln for Lhe !! lasL Leam
because Lhey can nally o-load some of Lhelr burdens. lL ls a wln for you because you wlll
have Lhe opporLunlLy Lo leverage Lhe skllls you already have.
!ohn and !ay have helped hundreds of people publlsh Lhelr books. 1hey have helped Lo launch
aL leasL a Lhousand books. now lL ls ume Lo evolve. lL ls ume for you Lo evolve from belng [usL
an auLhor and a wrlLer lnLo belng a publlsher. 1haL ls where Lhe money ls really aL. lL ls
provldlng Lhese hlgh-dollar servlces Lo oLher people. !ohn sLaLes LhaL he ls very proud of Lhe
people who have Laken acuon Lo geL Lhelr rsL book LogeLher or Lhelr rsL few books puL
LogeLher. Powever, Lhe ones LhaL have sLarLed provldlng Lhls servlce Lo oLher people are Lhe
ones who are really pulllng ln Lhe cash.
!ohn and !ay boLh sull love publlshlng books for Lhemselves. 1hey en[oy Lhe process, and Lhey
love Lhe passlve cash. 1hey have no doubL LhaL Lhey are golng Lo conunue publlsh Lhelr own
books, buL Lhe huge paydays come from dolng Lhls for oLher people. 1hls doesn'L requlre much
selllng aL all. ?ou wlll be dolng some smarL markeung, and people wlll be crawllng over broken
glass Lo geL Lo you. 1hlnk abouL LhaL. All you really do ls menuon LhaL you are an auLhor and
people wlll sLarL begglng you Lo help Lhem publlsh Lhelr book. 1haL ls [usL Lhe way LhaL lL ls.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
I E"1B "F %69 *+,- .""/5 W9@29B5 IB9'
uurlng Lhe presenLauon, over 600 quesuons rolled ln because people were so curlous and
exclLed abouL Lhls Lralnlng. A loL of people were concerned wlLh how Lo geL a book publlshed lf
Lhey had never publlshed before, whaL klnd of markeung asslsLance was golng Lo be provlded,
and so on. 1he Lralnlng covers Lhe producuon slde of Lhlngs, such as how Lo geL Lhe book
publlshed, and Lhe Lralnlng covers Lhe markeung slde of Lhlngs as well. So, !ohn and !ay
declded Lo glve a Lour of Lhe member's area durlng Lhe presenLauon.
1here wlll be several workshops durlng Lhls Lralnlng. Cne of Lhe workshops ls golng Lo be
covered by 8lalne, who ls Lhe 'real wlzard behlnd Lhe curLaln'. 8lalne ls Lhe masLermlnd and
archlLecL behlnd WordCrusher. So, noL only does he know Lhe soware, noL only dld he help
bulld Lhe soware, he uses lL day-Lo-day, and he helps oLher people Lo use lL day-Lo-day. Pe ls
really, Lruly a secreL weapon ln Lhe Leam's book-publlshlng emplre. 8laln's asslsLance ls one of
Lhe bonuses LhaL you geL lf you are one of Lhe rsL Lo Lake acuon on [olnlng Lhls Lralnlng.
Cnce you go Lhrough Lhls Lralnlng and become cerued wlLh Lhls sysLem, you are golng Lo know
everyLhlng LhaL !ohn and !ay know. 1hey are golng Lo Leach you enough LhaL Lhey wlll feel
condenL enough Lo send cllenLs your way. noLhlng would make Lhem happler. 1hls ls a wln-
wln slLuauon all Lhe way around.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1he plcLure above ls a screenshoL of Lhe member's area. When you rsL geL lnLo Lhe member's
area Lhere are Lwo Lhlngs LhaL you should do rlghL o Lhe baL. 1he rsL Lhlng you should do ls
reglsLer for Lhe rsL llve workshop. 1he second Lhlng you should do ls reglsLer Lo be a member
of Lhe Apex AuLhors lacebook group. 1he Leam has Lo add you Lo Lhe group manually because
lL ls a prlvaLe lacebook group. ?ou can nd Lhe group on lacebook, buL you wlll noL be allowed
ln unless you are reglsLered Lo be Lhere. So, lL ls lmporLanL Lo reglsLer as soon as posslble.
1hls group ls wonderful Lo be ln lf you are an auLhor or publlsher. lL wlll also glve you exLra
promouonal [ulce LhaL you can oer Lo your cllenLs. ?ou can Lell Lhem LhaL you wlll geL Lhem
ve revlews for Lhelr book rlghL o Lhe baL and you can do LhaL by Lalklng Lo people wlLhln Lhe
group. 1hls group really ls an lnvaluable asseL LhaL you wlll conunually be able Lo use.
?ou can nd Lhe reglsLrauon for Lhe workshop and Lhe lacebook group by cllcklng on Lhe
'8onuses' Lab ln Lhe members area. lf you have never publlshed an ulumaLe buslness card of
your own, lf you have never publlshed Lo CreaLeSpace before, or lf you don'L have any know
much abouL book promouon, Lhere ls some exLra Lralnlng locaLed under Lhe 'ulumaLe 8uslness
Card' Lab. ?ou can sLarL aL Lhe Lop wlLh Lhe 'lnLroducuon', and Lhen [usL work your way down
Lhe llsL.
8emember, LhaL you don'L necessarlly need Lo promoLe your ulumaLe buslness card for lL Lo be
worLh Lhousands of dollars. Powever, lf you wanL Lo promoLe your book Lo brlng abouL even
blgger proLs from lL, Lralnlng on how Lo do LhaL ls avallable. ?ou can also nd your ulumaLe
buslness card speclal reporLs under Lhe 'ulumaLe 8uslness Card' Lab. 1hey are ln ul formaL.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1he Lhree LhaL are avallable are uLled 'CusLomlzlng ?our u8C 8ook 1lLle', 'Pow Lo Land 6-llgure
CllenLs wlLh ?our u8C', and 'Pow Lo Moneuze ?our 8ook wlLh a WebslLe'.
under Lhe 'Soware' Lab, you wlll see four pleces of soware LhaL Lhe Leam ls glvlng you. 1he
rsL ls Lhe WordCrusher formamng Lool, whlch wlll help you Lo formaL your books correcLly and
prepare Lhem for publlcauon. ?ou are also golng Lo recelve AuLhor's AdvanLage soware,
whlch ls an amazlng ume managemenL Lool. ln addluon Lo Lhese Lhere ls a '8ook AuLhor
Wordress 1heme' and a 'eubllsher Wordress 1heme' LhaL you can Lake advanLage of. 1hese
are excluslve Lhemes LhaL you can use Lo promoLe your buslness onllne. 1he plcLure above
demonsLraLes whaL 8lalne's page looks llke. 8lalne ls Lhe person ln Lhe plcLure by Lhe way.
Agaln, Lhls ls a Wordress Lheme LhaL you can use Lo promoLe your buslness. 1hls way lf you
wanL Lo oer your servlces Lo oLher people, you can [usL send Lhem Lo Lhls webslLe. lf you don'L
have a hosung company or any hosung aL all, leL Lhe Leam know, and Lhey can add you Lo Lhelr
hosung lf LhaL ls an lssue.
1he plcLure below ls of Lhe Wordress 8ook AuLhor Lheme. ?ou can, of course, use Lhls Lo
promoLe any books LhaL you have. ?ou should know LhaL !ohn and !ay charge over $300 Lo seL
Lhelr cllenLs up wlLh Lhls Lheme. Powever, you are golng Lo geL Lhls for free, and you can oer
Lhls Lo your cllenLs as well. lL ls really easy Lo seL Lhls up. So, you can seL your cllenL up wlLh a
package, for example, ln whlch you oer Lo formaL Lhelr manuscrlpL, creaLe a webslLe for Lhelr
book, and publlsh Lhe book Lo CreaLeSpace for Lhem for $730. 1hls ls yeL anoLher example of
how valuable Lhls Lralnlng can be Lo you.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Cnce you have gone Lhrough Lhe 'ulumaLe 8uslness Card' Lralnlng, you wlll be posluoned Lo
dlve lnLo Lhe $10k 8ook SysLem 1ralnlng. ?ou can nd Lhls Lralnlng under Lhe '$10k 8ook
SysLem' Lab wlLhln Lhe member's area. 1he lessons llsLed under Lhls Lab lnclude:

6 SLeps: Selllng 8ook Servlces

Cvervlew - $10k 8ook SysLem

SuggesLed rlclng & Servlces

Land ?our llrsL $10k CllenL

Local CllenL lce-8reaker

1he rsL, '6 SLeps: Selllng 8ook Servlces' ls an lnLroducuon Lo whaL you are golng Lo be dolng. lL
wlll glve you some ldea of Lhe servlces LhaL you can oer as well as some of Lhe packages LhaL
you can puL LogeLher. 1he second ls a compleLe overvlew of Lhe sysLem. 1hls ls a sysLem LhaL
has Laken !ay and !ohn over Lwo years Lo gure ouL. When Lhey rsL sLarLed Lhls process Lhey
were compleLely overwhelmed. 1hey have ellmlnaLed Lhls learnlng curve for you. 1hls by lLself
ls worLh Lhe prlce of your admlsslon.
lncluded wlLhln 'Suggesung rlclng & Servlces' Lhere ls a sample proposal provlded LhaL Lhe
Leam very oen uses, and you can use as well. 1he fourLh Lool ln Lhe Lralnlng 'Land ?our llrsL
$10k CllenL' lncludes a sLraLegy LhaL you can employ for skepucal cllenLs or cllenLs LhaL are noL
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
ready Lo commlL. lL ls called 'Shock & Awe'. When you presenL Lhls, your cllenLs are golng Lo
know LhaL you are Lhe real Lhlng, and Lhey wlll know exacLly why Lhey need a book. 1hey are
golng Lo know LhaL you are Lhe experL, you wlll be Lhe only one LhaL Lhey wlll ever LrusL, and
Lhey wlll have no problem cumng a check Lo you for you Lo perform Lhls servlce for Lhem.
1he nal Lool, 'Local CllenL lce-8reaker', ls a program LhaL !ay puL LogeLher wlLh hls good frlend
Caro McCourue. Caro ls a consulLanL who oers onllne servlces Lo local buslnesses and local
professlonals. 1hls program ls whaL wlll make you a pro.
lf you have Lrouble Lalklng Lo people, or lf you have never meL wlLh anyone before Lo propose
anyLhlng, Lhls poruon of Lhe Lralnlng ls golng Lo help you ouL lmmensely. ln facL, by Lhe ume
you reach Lhe end of Lhls program, you wlll be exclLed Lo hold your rsL meeung. ?ou wlll
absoluLely be ready. 1hls poruon of Lhe Lralnlng covers everyLhlng from ndlng your rsL oMlne
cllenL, Lo how Lo make lnlual conLacL, Lo havlng your rsL meeung and presenung Lhe proposal.
?ou are also provlded a whole archlve of proposals Lo make. 1hese are proposals LhaL Caro
makes herself, whlch you can baslcally modlfy Lo make your own.
under Lhe 'uls' Lab you wlll nd nearly 20 uls LhaL have been creaLed for [usL Lhls one
module. SLudenLs requesL LhaL lnformauon be puL lnLo uls all Lhe ume because Lhey are so
easy Lo learn Lhrough. 1hese are Lralnlng modules LhaL have been converLed lnLo summarles
for you. 1hese are full summarles, noL Lranscrlpuons. arL of our Leam ls a wrlLer LhaL does Lhls
full-ume, and LhaL ls why !! lasL ls able Lo do Lhls where oLher slmllar buslnesses can'L.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
1he soware and Lhe bonuses are of course all ready Lo Lake advanLage of as soon as you geL Lo
Lhe member's area. So, don'L heslLaLe any longer. Cllck on Lhls llnk Lo enroll ln Lhe $10k 8ooks
SysLem Course: hup://[[fasL.com/replays/10kbooks-[[[/.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
]195H"(5 C I(5#9B5
?4 (+ %$44(78@ +$ +3A@ +*@ B$6'4@ (9 39$+*@' C$9+* $' 4$D
ln order Lo secure your spoL, you really need Lo lock ln your place rlghL now. 1haL belng sald, lf
you mlss any of Lhe Lralnlng because of Lravel, a hollday, or whaLever Lhe problem may be,
please don'L worry abouL Lhls. ?ou wlll have lmmedlaLe access Lo Lhe Lralnlng, Lhe sysLem, and
Lhe Lools LhaL are avallable. Also, everyLhlng LhaL ls belng done llve, such as Lhe bonus coachlng
sesslon wlLh 8lalne, wlll be recorded, and you wlll have access Lo Lhese recordlngs ln Lhe
member's area. 1hls access wlll be avallable lndenlLely, so you are baslcally golng Lo geL
llfeume access Lo Lhe records. So, don'L worry abouL mlsslng ouL on anyLhlng because you
won'L.
?E 7& B*39B@ ?FC 9$+ $9@ $E +*@ G'4+ .H: I(88 ? 4=88 *3J@ +*@ 37(8(+& +$ )@+ B@'=G@K 39K )@+
'@E@''384 E'$C &$6D
Well, absoluLely. 1here ls no doubL abouL LhaL. So, lf you come ln aL number 16 or 17, and you
aren'L able Lo Lake advanLage of some of Lhe fasL-acuon bonuses, Lhen we may be able Lo L
you lnLo one of Lhe lacebook roadblocks ln monLh number Lwo. ?es, you can geL referrals. ln
facL, Lhe Leam ls probably golng Lo be looklng Lo refer you Lo cllenLs LhaL Lhey cannoL Lake on
anyway. !! lasL ubllshlng ls a very hlgh-end publlshlng company, buL obvlously Lhey cannoL
Lake on everyLhlng. 1hey are Lherefore golng Lo be looklng Lo Lhelr very besL sLudenLs for help
ln Lhe very near fuLure.
SomeLhlng LhaL wasn'L menuoned enough ln Lhe presenLauon ls LhaL by Lhe end of Lhls Lralnlng,
!ohn and !ay are golng Lo cerufy you as a $10 8ook ubllshlng consulLanL. ?ou wlll geL LhaL aL
Lhe end of Lhls Lralnlng as long as you go Lhrough everyLhlng ln Lhe Lralnlng. ?ou need Lo Lake
parL ln Lhe workshops, meanlng LhaL you can be Lhere llve or [usL reference Lhe maLerlal.
Agaln, one of Lhe reasons why !ohn and !ay are reachlng ouL ls because Lhey are looklng Lo
bulld a Leam LhaL can Lake on Lhe exLra burden buL en[oy Lhe rewards of LhaL. So, havlng Lhls
cerucauon ls lmporLanL. ?ou wlll need Lhls cerucauon as Lhe Leam presenLs cllenLs Lo you as
well as when you presenL yourself Lo cllenLs.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
? *3J@ +I$ %@$%8@ $9 C& +@3C1 L*@9 ? %6'B*34@ +*(4: B39 +*@& *3J@ 3BB@44 +$ (+D
AbsoluLely. 8uslness parLners, colleagues, and oLhers who are dlrecLly on your Leam can have
access Lo Lhe Lralnlng. now, LhaL doesn'L mean LhaL you are allowed Lo glve access Lo everyone
under Lhe sun or your exLended famlly or anyLhlng. Powever, lL cerLalnly means LhaL anyone
wlLhln your dlrecL buslness can have access Lo Lhls. ln facL, Lhls ls sLrongly encouraged because
Lhey need Lo know exacLly whaL you are dolng and why you are dolng lL.
M@&: B39 &$6 N64+ @O%83(9: (9 %83(9 P9)8(4*: +*@ +I$ K(Q@'@9+ +'3(9(9) 4&4+@C4 +*3+ 3'@ (94(K@
+*@ R.-S T$$A 2$'C683 C@C7@'F4 3'@3D
lL ls Lhls slmple:
1ralnlng SysLem #1 glves you Lhe ablllLy Lo creaLe greaL books. ?ou are golng Lo learn how Lo
properly puL LogeLher Lhe cover, Lhe manuscrlpL, Lhe uLle, eLc. and Lhen geL how Lo geL lL
publlshed. ln oLher words, you wlll learn how Lo sLarL from scraLch and be led Lhrough Lhe
enure process lncludlng gemng Lhe book publlshed. 1haL way Lhe Leam can ensure LhaL you
know how Lo publlsh books ln Lhe rlghL way ln case Lhey need Lo pass cllenLs your way.
lurLhermore, you wlll learn how Lo do all of Lhls on your own as well as how Lo ouLsource Lhe
work.
1ralnlng SysLem #2 Leaches you how Lo make money publlshlng books for oLher people. ln
oLher words, you are golng Lo learn how Lo nd cllenLs as well as geL Lhem Lo nd you. ?ou are
also golng Lo learn how Lo '[ack-up' Lhe number of referrals and lgnlLe 'word of mouLh'
sollclLauon. So, ln Lhls Lralnlng you wlll be learnlng how Lo besL markeL your servlces, as well as
how besL Lo provlde Lhem.
M@&: ? *3J@ 38'@3K& %6'B*34@K 4$C@ $E &$6' +'3(9(9) 7@E$'@: 4$ ? 38'@3K& *3J@ +*(9)4 8(A@
L$'K#'64*@'1 L*3+F4 (9 (+ E$' C@D
1hank you for conunulng Lo purchase our Lralnlng. 1he dlerence here ls LhaL ln Lhls case Lhe
Leam ls dolng so much for you. lor example, Lhere are brand new workshops LhaL are belng
bullL speclcally for $10k book parLners. 1hese are belng bullL for people LhaL undersLand Lhe
formula and are able Lo parLner wlLh Lhe !! lasL Leam. 1hese people wlll become parL of !!
lasL's exLended famlly, so Lo speak.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
lf you are one of Lhe people who recelve Lhe fasL-acuon bonuses, you are golng be Lo have you
book promoLed Lhrough Lhe Apex AuLhors roadblock. ?ou are golng Lo be able Lo have your
quesuons answered day-Lo-day by a dedlcaLed !! lasL assoclaLe. 1haL wlll sLarL on 1uesday, by
Lhe way. 1he number one person LhaL you are golng Lo have access Lo ls 8lalne because he ls
Lhe mosL knowledgeable when lL comes Lo publlshlng for oLhers. 8lalne ls currenLly runnlng a
maraLhon, buL he wlll reLurn Lo work on 1uesday, and he knows abouL Lhe avalanche of
quesuons LhaL are Lo come.
Lven lf you do noL quallfy for Lhe fasL-acuon bonuses, Lhe Leam ls dolng an enormous amounL
for you. ln facL, Lhey are plannlng on dolng as much as Lhey can allow Lhemselves Lo and sull
keep Lhelr own buslness aoaL. lus, lf you puL all Lhe bonuses and everyLhlng Lo Lhe slde, Lhe
bouom llne ls LhaL Lhls wlll allow you a means of personal growLh and a way Lo galn lmmense
proLs from Lhe work LhaL you already know how Lo do.
M$I K$ ? A9$I (E ? 3C $9@ $E +*@ G'4+ .HD
1he Leam wlll reach ouL Lo you and leL you know LhaL you are. 1hls wlll llkely be done vla emall.
L*$ )@+4 G938 3%%'$J38 $9 +*@ +*(9)4 &$6 K$ 46B* B$J@' K@4()9: =+8@4: A@&I$'K4: @+BD
1hls ls a greaL quesuon, and Lhls ls where Lhlngs go wrong for a loL of people. 1hls ls someLhlng
LhaL Look us a long ume Lo gure ouL. lL ls very lmporLanL Lo be really expllclL and leL your
cllenLs know LhaL Lhere are golng Lo be x amounLs of revlslons for Lhelr cover and manuscrlpL. lf
you do noL glve Lhem LhaL dlrecuon and Lhey do noL know LhaL upfronL, Lhls wlll end up belng a
never-endlng pro[ecL for you.
1hls ls one of Lhe blggesL mlsLakes LhaL !ohn and !ay made when Lhey sLarLed ouL. 1hey dldn'L
know Lo Lell people Pey, you geL Lhree revlslons for your book.", whlch ls a loL, by Lhe way.
1hree revlslons Lake qulLe a loL of ume.
!ay says LhaL lf he has a cllenL who has a very speclc ldea abouL whaL he or she wanLs on Lhe
cover of Lhelr book, he keeps ln mlnd LhaL Lhls ls Lhelr book and Lhey are paylng a loL of money
Lo geL Lhls book creaLed. 1hls ls a book LhaL Lhey are golng Lo use Lo represenL Lhemselves and
Lhelr own buslness. So, lf Lhey have some really speclc ldeas of how Lhey wanL Lhelr book
cover Lo look, [usL go wlLh lL.
8emember, you don'L have Lo worry abouL wheLher or noL Lhls sells aL Amazon. 1he purpose of
Lhe book ls Lo help your cllenLs auracL more of Lhelr own cllenLs. So, lf Lhey have Lhelr own
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
ldeas, you are golng Lo wanL Lo meeL Lhem more Lhan halfway and make sure LhaL Lhey are
happy wlLh Lhe resulLs.
Agaln, Lhls ls noL llke publlshlng Lo klndle where cusLomers see a Lhumbnall of your book cover
and LhaL has a ma[or eecL on wheLher or noL Lhey purchase your book. ln Lhls case, Lhe sale of
Lhe book doesn'L really mauer, LhaL ls noL where Lhe value of Lhese books lles. 1he purpose of
Lhese books ls Lo lmpress cllenLs and so on. So, glve your cllenLs a loL of rope ln Lerms of lnpuL
because Lhey know whaL works besL ln Lhelr parucular eld.
? 3C I$''(@K 37$6+ 4B*@K68(9) 39K $J@'83%1 L*3+ K3+@4 39K =C@4 K$ ? 9@@K +$ %839 E$'D
1he very rsL Lralnlng workshop ls golng Lo be on Wednesday, May 8
Lh
aL 1 pm. lf you cannoL
make LhaL, you wlll have access Lo Lhe replay. 1he second day Lo wrlLe down ls 1uesday, May
7
Lh
because LhaL ls Lhe rsL day LhaL you wlll be able Lo sLarL asklng 8lalne quesuons. 1he
dedlcaLed emall address LhaL you wlll be able Lo use Lo ask quesuons wlll be emalled Lo you.
Agaln, for LhlrLy days, sLarung 1uesday May, 7
Lh
, you wlll be able Lo ask one quesuon whlch ls
speclcally LargeLed Lo your buslness or Lhe $10k book formula. 1haL dedlcaLed emall address
wlll also be Lhe one LhaL you wlll use Lo submlL your books Lo be formaued. lL should be easy
for Lhe Leam Lo glve you a 24 hour Lurn around, glve or Lake, on Lhls. 1haL ls Lhe prlmary way
LhaL you wlll be able Lo lnLeracL wlLh Lhe Leam.
#39 ? 739A +*@4@ U6@4=$94D
1hls person ls asklng lf he can save all of hls quesuons unul Lhe end of Lhe monLh and Lhen ask
Lhem all aL once. no. lL ls unfalr Lo bombard Lhe Leam wlLh lasL-mlnuLe quesuons. lease have
some conslderauon for 8laln and Lhe resL of Lhe Leam. 1here have been lncldenLs ln Lhe pasL
where Lhls prlvllege has been glven Lo people and Lhey send ln a Lhree page documenL or
someLhlng llke LhaL. lease, [usL send ln one LargeLed quesuon. lf lL ls Loo long, 8lalne ls
lnsLrucLed Lo reply asklng you Lo sharpen lL down Lo one quesuon because lL ls really noL falr Lo
hlm Lo geL bombarded llke LhaL.
Cne Lhlng LhaL !ohn and !ay are golng Lo address ln Lhe rsL workshop ls LhaL lf you have oLher
skllls and LalenLs, you can add on oLher fees. 1hls ldea wasn'L presenLed before because !ohn
and !ay dld noL wanL Lo 'cloud Lhe waLers' when lL came Lo presenung whaL was golng Lo be
lncluded ln Lhe Lralnlng. Powever, you really should know rlghL o Lhe baL LhaL lf you have
speclc skllls, many umes you can easlly add Lhem on Lo make more money.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
lf you wanLed Lo you could sell your servlces ln an 'A La CarLe' Lype manner, or you could also
use muluple prlclng plans lf you needed Lo or lf LhaL would work besL for you. ln oLher words,
you can prlce each parL of your package asklng $300 for one parL of Lhe process, $200 for
anoLher, and $1,000 for anoLher. 1here are a loL of way LhaL you can prlce and posluon you
packages.
!ohn and !ay have frlends, for example, LhaL are very Lechnlcally savvy. Cne of Lhe Lhlngs LhaL
Lhey do ls Lell Lhelr cusLomers LhaL Lhey can seL up Lhelr webslLe, do search englne opumlzauon,
and manage your lacebook page. 1hen Lhey also Lell Lhem LhaL Lhey can handle Lhelr LlnkLon
page, and LhaL Lhey can handle Lhelr 1wluer page. Lach of Lhese Lhlngs LhaL are Lacked on cosLs
Lhe cusLomer a llule blL more, however. So, you can do Lhe same Lhlng by caLegorlzlng your
skllls and oerlng each of Lhem separaLely for a separaLe prlce. lf you can cross-sale your skllls
ln Lhls way, you are llkely Lo make a loL more.
lL ls also easler Lo land cllenLs ln Lhls way because you can sLarL ouL Lelllng Lhem LhaL you wlll
formaL Lhelr manuscrlpL for a cerLaln prlce, buL leL Lhem know all of Lhe oLher Lhlngs LhaL you
can do and Lhe prlce for each one by one. 8efore you know lL, Lhe servlces LhaL Lhey have
chosen adds up Lo $10,000, buL agaln, anyone LhaL knows whaL a book can do for Lhelr buslness
wlll be wllllng Lo pay LhaL prlce, especlally lf Lhey don'L belleve LhaL Lhey could ever do Lhls on
Lhelr own. 1hls ls [usL Lo geL your ldeas owlng. ?ou wlll learn more abouL dlvldlng up your
servlces and presenung dlerenL packages ln Lhe rsL workshop.
!ohn and !ay were a llule worrled abouL oerlng Lhls Lralnlng aL rsL because Lhey know LhaL
menLal shls from one dolng one Lhlng and Lhen suddenly dolng anoLher can be challenglng for
some people. ln oLher words, many people are golng Lo have a hard ume Lelllng yourself Pey,
l'm an auLhor, and now lL's ume Lo be a publlsher." 1hls Lransluon can seem llke you are
expecLed Lo [ump across Lhe Crand Canyon or someLhlng. Powever, Lhe Lransluon from belng
an auLhor Lo a publlsher ls much easler Lhan lL feels llke aL rsL. lL ls really qulLe naLural, ln facL.
1hls Lransluon can be klnd of dlmculL lf you Lry Lo do lL all by yourself. Powever, you have Lhe !!
lasL ubllshlng Leam Lo lead Lhe way. When Lhelr own Lransluons Look place, lL Look Lhem a
long ume Lo move from one Lhlng Lo Lhe nexL. Lucklly, Lhey mapped Lhelr paLh along Lhe way,
so you can make your dlerenL Lransluons ln a much slmpler manner by [usL followlng Lhelr
lead.
!ohn and !ay are really exclLed abouL Lhls Lralnlng. 1hey are exclLed [usL Lo be able Lo help Lhelr
own cllenLs nd a way Lo geL Lhelr books done. now, Lhey wlll be able Lo say, ?es, we have
people LhaL we can refer you Lo." !ohn and !ay really are looklng for parLners. 1hey are looklng
for people LhaL have gone Lhrough Lhelr Lralnlng and are cerued by Lhem Lo help cllenLs ln
proper ways. 1hls allows !ohn and !ay Lo unleash poLenual and help so many people make a
loL of money."
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
Lveryone ls seL up Lo wln Lhls way. !ohn and !ay's cllenLs wln, your cllenLs wln, and you wlll
know how Lo Lap ln Lo Lhe blg money LhaL can be made Lhrough publlshlng very, very qulckly.
?ou are dolng someLhlng LhaL ls very sLralghL-forward and fun. lL ls someLhlng LhaL ls relauvely
easy, or acLually you can make lL as easy or hard as you wanL lL Lo be. Agaln, everybody wlns.
now ls Lhe ume Lo Lhlnk abouL Lhose Lhree cholces agaln. ?ou can [usL leL Lhls pass you by, you
can Lry Lo go on and do lL on your own, or you can [oln ln rlghL now by vlslung hup://[[fasL.com/
replays/10kbooks-[[[/. 1hank you for spendlng ume revlewlng Lhls lnformauon. !ohn, !ay, and
Lhe resL of Lhe Leam appreclaLe you, your feedback, and your lnLeracuvlLy. lL really means a loL
LhaL Lo be able Lo spend ume wlLh llke-mlnded people wlLh llke-mlnded goals.
1here are a loL of people who are exclLed abouL [olnlng ln on Lhls Lralnlng. 1hey have been
submlmng a loL of quesuons Lo Lry Lo learn more. lf you wanL Lo [oln ln on Lhls, you should
head over Lo Lhe webslLe before lL ls Loo laLe Lo secure a spoL. Agaln LhaL llnk ls hup://
[[fasL.com/replays/10kbooks-[[[/. Aer you submlL your lnformauon Lhe !! lasL ubllshlng Leam
wlll be gemng ln Louch wlLh you. 1hey wlll also make sure LhaL Lhe membershlp slLe ls updaLed
for you.
8emember, LhaL you wlll be able Lo sLarL asklng a quesuon a day. ?ou wlll be recelvlng Lhe
dedlcaLed emall soon as well. 8lalne and Lhe oLher Leam members wlll begln answerlng Lhose
quesuons on 1uesday, May 7
Lh
. 1he rsL llve sesslon wlll be held on Wednesday, May 8
Lh
aL
1:00 pm LasLer.
!"#!$ &'(' )*+ ,*+- ./)* */ 01- 234$ 5**6 7890-,
?ou really don'L wanL Lo mlss Lhe boaL on Lhls. ?es, Lhls lsn'L for everyone. Powever, lf you
wanL Lo Lake your Amazon publlshlng Lo Lhe nexL level and be able Lo leverage Lhe skllls LhaL
you already have Lhls Lralnlng ls for you. lf you have been publlshlng Lo books Lo Amazon, and
your royalLy paymenLs are noL as blg and fabulous as you would llke Lhem Lo be, Lhen Lhls
Lralnlng mlghL be Lhe perfecL nexL sLep for you.
keep ln mlnd LhaL you can nd a $300-$1,000 cllenL qulckly, and LhaL wlll pay for your
lnvesLmenL ln Lhls course rlghL away. 1hls ls someLhlng LhaL !ohn and !ay have never oered
before and Lhls ls golng Lo dlsappear forever on Sunday because lL needs Lo be llmlLed Lo a
small selecL group of people.
1here wlll be a loL of one-on-one supporL Laklng place and a loL of lnLeracuon golng on, whlch ls
one of Lhe reasons LhaL !ohn and !ay are so exclLed abouL Lhls parucular Lralnlng. 1hls allows
for only a selecL amounL of people Lo [oln Lhough. So, Lhere ls a hard deadllne on Lhls oer for
several reasons. So, once agaln, lf you would llke Lo [oln ln Lhe fun cllck on Lhe followlng llnk:
hup://[[fasL.com/replays/10kbooks-[[[/. uo so before Sunday so LhaL you don'L mlss ouL.
!ohn and !ay expecL Lo have a really good ume wlLh Lhls, and Lhey are sure LhaL you wlll Loo,
especlally when Lhose checks sLarL rolllng ln. 1hls group ls golng Lo be composed of a small
number of people. 1here wlll noL be hundreds of members Lo conLend wlLh ln Lhls Lralnlng. lL ls
golng Lo be a small, lnumaLe, hlghly dedlcaLed group of llke-mlnded lndlvlduals who share
slmllar goals. lL [usL all Lhe maklngs of a really greaL experlence, and hopefully you wlll be a parL
of lL Loo. 1hanks agaln for everyLhlng.


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