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  • Value Chain Analysis Intro

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    Kalpesh Jagtap
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    introduction to concept

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    introduction to concept

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views6 pages

    Value Chain Analysis Intro

    Uploaded by

    Kalpesh Jagtap
    introduction to concept

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    What is the value chain?

    According to Porter, the business of a firm can best be described as a value chain, in which total revenues minus total cost of all activities undertaken to develop and market a product or service yields value.

    Value Chain Activities


    Interlinked Effective and Efficient Linkages. Value Chain Analysis pinpoints these opportunities.

    What is value chain analysis?


    Used to identify sources of competitive advantage VCA aims:
    To identify its own strengths & weaknesses Opportunities to secure cost advantages Opportunities to create product/service differentiation

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