CASE STUDY

CBS Email Marketing Program - Success Stories

Each advertiser has an experienced tech team that builds a creative, effective email and an assigned account executive to work with the them through the entire deployment process - FOR FREE CBS deployed advertisers emails to their target demo demographic based on geography and behavior. Each advertiser received a report showing all user activity after 72 hours of deployment. The following success stories are from advertisers in the Healthcare Industry.
Information provided by: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)

CASE STUDY
Deployment Date 1/27/2014 Delivered 57,643 Opens 5,369 % Opens 9.31% Clicks 1,009 % Clicks 1.75% Clicks-to-Opens 18.79%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Main Logo- Links to Home Page Toolbar- Links to Respective Pages Click Here Button- Links to Request Appointment Page Free Membership Button- Links to Services Page Low T in Text- Links to Low T Page Webpage- Links to Home Page You Tube Video- Links to You Tube Video Social Media Toolbar- Respective Pages 763 141 11 12 33 11 13 25

TOTAL

1,009

VERTICAL: Health and Medical OBJECTIVE: Increase Brand Awareness and Drive Website Traffic TARGETING: Male 35+, HHI $75, Interested In Health/Wellness SUBJECT: Start Feeling Awesome Again

CASE STUDY
Deployment Date 1/24/14 Delivered 51,915 Opens 5,319 % Opens 10.25% Clicks 669 % Clicks 1.29% Clicks-to-Opens 12.58%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Top logo - Links to home page Social Media/Website - Links to respective locations Top navigation bar - Links to respective locations Left Find a Provider button - Links to Aid Providers page Bottom Website - Links to home page Right Find a Provider button - Links to Aid Providers page 43 97 242 130 15 142

TOTAL

669

VERTICAL: Health and Medical OBJECTIVE: Increase Brand Awareness, Drive Website Traffic, and Promote Invisible Hearing Aid TARGETING: Hearing Loss in Florida and Client Furnished Zip Codes SUBJECT: The Worlds First 100% Invisible Hearing Aid

CASE STUDY
Deployment Date 12/19/13 Delivered 96,000 Opens 10,568 % Opens 11.01% Clicks 1,687 % Clicks 1.76% Clicks-to-Opens 15.96% Unsubscribes 34

REPORT & MEASURE CLICKS BY SPECIFIC LINK Carewell Urgent Care Logo and photo - Links to Main Page 1028 213 334 41 37 34

Facebook Logo - Links to Facebook Page

Top Navigation Bar - Links to Respective Pages Carewell Urgent Care URL Hyperlink - Links to Main Page Pre-Register Online Text - Links to Pre-Register Page Unsubscribe

TOTAL

1,687

VERTICAL: Health and Medical OBJECTIVE: Increase Brand Awareness TARGETING: All Consumers in 4 Mile Radius Around 01960 SUBJECT: Fast, Affordable, and Convenient Health Care NOW Open in Peabody

CASE STUDY
Deployment Date 12/09/13 Delivered 50,000 Opens 5,498 % Opens 11.00% Clicks 825 % Clicks 1.65% Clicks-to-Opens 15.01% Unsubscribes 10

REPORT & MEASURE CLICKS BY SPECIFIC LINK Join Now Image #1 Links to Main Page Minnie Fitness Image Links to Main Page Navigation Bar Links to Respective Page Join Now Button #1 Links to Main Page Join Now Image #2 Links to Main Page Join Now Button #2 Links to Main Page YouTube Video #1 Links to Trainer Brad Page Website Text Links to Main Page YouTube Video #2 Links to Trainer Hamish Page Social Media Images Links to Respective Page Unsubscribe TOTAL 101 107 481 11 8 23 21 8 15 40 10 825

VERTICAL: Health & Medical OBJECTIVE: To Promote Gym & Encourage Membership TARGETING: Health & Fitness Enthusiasts with a HHI $60K+ within Client-Furnished Zip Codes SUBJECT: Lose Weight and Win 10 Grand

CASE STUDY
Deployment Date 11/14/13 Delivered 52,665 Opens 5,168 % Opens 9.81% Clicks 793 % Clicks 1.51% Clicks-to-Opens 15.34% Unsubscribes 12

REPORT & MEASURE CLICKS BY SPECIFIC LINK Go Here URL Hyperlink - Links to Advertisement in Browser Here URL Hyperlink - Links to Sports Club LA Guest Pass Page Keep Up With Club Happenings Image - Links to Blog Page Unsubscribe TOTAL 10 757 14 12 793

VERTICAL: Health and Medical OBJECTIVE: Increase Brand Awareness and Memberships TARGETING: Consumers Age 25-64, HHI $150K+, Exercise/Fitness Enthusiasts in Client Furnished Zip Codes SUBJECT: Exclusive Invitation Free Guest Pass

CASE STUDY
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

11/12/13

51,000

5,082

9.96%

724

1.42%

14.25%

24

REPORT & MEASURE CLICKS BY SPECIFIC LINK World Gym Website Text Links to Main Page World Gym Image Links to Main Page Step 1: Locations Text Links to Locations Page Step 2: Schedule Text Links to Main Page Learn More Button Links to Main Page Unsubscribe TOTAL 139 191 82 61 227 24 724

VERTICAL: Health & Medical OBJECTIVE: To Increase Awareness About Store/Promotion TARGETING: Ages 21-54 & Health/Fitness Enthusiasts within Radius surrounding Client-Furnished Zip Code SUBJECT: Buy One Membership and Get a Free Gift Membership!

CBS E-MARKETING
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

12/11/13

35,000

4,738

13.54%

374

1.07%

7.89%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Whole Image Links to Facebook Page Unsubscribe TOTAL 372 2 374

VERTICAL: Health and Medical OBJECTIVE: Brand awareness TARGETING: LGBT Hispanic or African American SUBJECT: SCORE. #Suit Up LA

CASE STUDY CBS E-MARKETING

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

10/02/13

100,000

11,174

11.17%

1,876

1.88%

16.79%

24

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Hear USA Logo - Links to Main Page About HearUSA Text Tab - Links to About HearUSA Page Hearing Health Text Tab - Links to Hearing Health Page Hearing Technology Text Tab - Links to Hearing Aid Tech Page Hearing Store Text Tab - Links to Hearing Shop Page Contact Us Text Tab - Links to Contact Page Learn More Button Links to Special Offers Page Free Demo Text Links to Special Offers Page Learn More Button Links to Special Offers Page Special Offer/Learn More Button Links to 60 Day Free Trial Page Total Care Image/Learn More Button Links to Total Care Page Learn More About Financing Button Links to Financing Page Hear USA Website Text Links to Main Page Unsubscribes TOTAL 812 229 79 63 104 20 197 24 156 52 52 42 22 24 1,876

VERTICAL: Health and Medical OBJECTIVE: Brand Awareness and Sales TARGETING: Homeowners Age 65+ in Tampa MSA SUBJECT: Restore Your Hearing With TotalCare Free Hearing Check-Up

CASE STUDY

For more information contact: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)