Market Research Of Aviation Industry

IIP Presentation Mohit Shukla Marketing B 12010121190

Introduction

NIIT

Technologies is a Tier-2 IT company servicing customers in North America, Europe, Asia and Australia. The organizations vision is to be the First Choice of customers in its chosen verticals. Operates on three major verticals namely Travel and Transportation, Banking and Financial services and Insurance. Travel, Transport & Logistics.
Airlines. Travel Distribution Logistics. Surface Transport

Objectives

Primary

Objective

Research for Prospect Clients & Finding Pain points of current Technology Partner. To do the gap analysis between the needs of the travellers and offerings of the website.
Secondary

Objective

To benchmark the website of the airline under consideration with IATAs & SITA future trends. Analyze Social media Initiatives & Impact.

Methodology

Comparative Analysis.

Data Sources

Primary Sources: Annual Reports , Press Releases , Internal News Letter.

Secondary Sources: News Article, Blogs. The website assessment is based on 5 broad categories, which are further divided into 70 individual criteria and sub criteria.
Home page. Search panel Search result page Passenger review page Booking page.

Finding & Analysis

FLYT

Finding & Analysis

BOOKING PANEL
40.00 Weighted Average 20.00 18.22 19.92 21.61 18.31 18.81 20.08 17.88 19.07 21.27 20.00 0.00

Finding & Analysis

HOME PAGE
30.00 Weighted Average 20.00 10.00 0.00 Weighted Average 21.93 23.60 22.27 23.07 21.80 21.00 18.20 21.07 21.33 15.80

SEARCH RESULT PAGE

30.00
20.00 10.00 0.00 17.30 18.40 16.10 17.50 17.10 19.70 19.90 19.30 21.00 17.80

SEARCH PANEL
30.00 Weighted Average 20.00 10.00 0.00 16.55 16.82 30.00 Weighted Average 18.55 21.18 21.64 22.18 16.36 17.00 18.27 17.91 20.00 10.00 0.00

Review/Passenger details page

20.00 18.33 18.81 13.89 15.87 16.43 17.38 17.86

17.14

20.71

Recommendation

Social Offer

connectivity.

complete packages.

Augmented

reality for more personalization.

= Money.

Time

Conclusion

Value

addition in every aspect of the airline usage. More customization. Technology + Data = Saving Money. Social Connectivity. Fun & Personalization providing Brand Loyalty.

Awareness.

Likeness.

Sales

Thank You