MGT658 STRATEGIC MANAGEMENT

Prepared by: FARAZILAMASNI BINTI MUSLIMIN MIRA KHAIZA BINTI ABDULLAH SANI SABURAH BINTI MAIDI SITI MASURA BINTI PUASAH SITI SYAKIRAH BINTI SAIDI [2012 818 442] [2012 627 354] [2012 842 058] [2012 [2012 239 222]

CASE STUDY:

Vision
Apple is committed to bringing the best personal computing experiences to students, educators, creative professionals, and consumers around the world through its innovative hardware, software and internet offering.

Mission
Apple computer is committed to protect the environment, health and safety of our employees, customers, and global community where we operate. We are recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving an enhancing resources for future generations. Apple strives for continuous improvement in our environmental health and safety management systems and in the environmental quality of our product, process, and services.

Mission Elements

customer

Global community Gadgets Local, international

Product Market

Technology

technologically innovative products and services

philosophy

integrating sound environmental, health and safety management practices into all aspects of our business

Self-concept

can offer technologically innovative products and services while conserving an enhancing resources for future generations
continuous improvement in our environmental health and safety management systems and in the environmental quality of our product, process, and service

Concern for public image

Concern for employees

protect the environment, health and safety of our employees