Subject of SWOT Analysis: (define the subject) strengths

Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? !perience, "no#ledge, data? $inancial reserves, li"el% returns? &ar"eting ' reac(, distribution, a#areness? )nnovative aspects? *ocation and geograp(ical? Price, value, qualit%? Accreditations, qualifications, certifications? Processes, s%stems, )+, communications? Cultural, attitudinal, be(avioural? &anagement cover, succession?

weaknesses

,isadvantages of proposition? -aps in capabilities? *ac" of competitive strengt(? Reputation, presence and reac(? $inancials? .#n "no#n vulnerabilities? +imescales, deadlines and pressures? Cas(flo#, start'up cas('drain? Continuit%, suppl% c(ain robustness? ffects on core activities, distraction? Reliabilit% of data, plan predictabilit%? &orale, commitment, leaders(ip? Accreditations, etc? Processes and s%stems, etc? &anagement cover, succession?

opportunities

threats

&ar"et developments? Competitors' vulnerabilities? )ndustr% or lifest%le trends? +ec(nolog% development and innovation? -lobal influences? /e# mar"ets, vertical, (ori0ontal? /ic(e target mar"ets? -eograp(ical, e!port, import? /e# USP's? +actics ' surprise, ma1or contracts, etc? 2usiness and product development? )nformation and researc(? Partners(ips, agencies, distribution? 3olumes, production, economies? Seasonal, #eat(er, fas(ion influences?

Political effects? *egislative effects? nvironmental effects? )+ developments? Competitor intentions ' various? &ar"et demand? /e# tec(nologies, services, ideas? 3ital contracts and partners? Sustaining internal capabilities? .bstacles faced? )nsurmountable #ea"nesses? *oss of "e% staff? Sustainable financial bac"ing? conom% ' (ome, abroad? Seasonalit%, #eat(er effects?