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Time Duration 2 Hrs No of Questions 2 All Questions carries equal Marks

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ESSAY WRITING Organize, develop and express your ideas on the following topic after understanding the complexity and ramification by deploying elements of standard written English.
Television has destroyed communication among friends and family. Use specific reasons and examples to support your opinion.

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CASE STUDY
Fresher's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder, ChargeUp, have gone through the roof. Now the new and improved version, called ChargeUp with Lipitrene, has recently hit the market, and expectations are high. CEO Ahmed has tried hard to build an inclusive, democratic culture at this successful company. But the organization's open decision-making process has proved problematic, especially during times of conflict and crisis--and a crisis there is. Several months after ChargeUp with Lipitrene is initially released, an investigator from the department of health calls Ahmed to report "11 cases of gastrointestinal distress" among those using the supplement. Fresher's top executives must now decide whether to recall the product. The head of R&D, Faisal, insists there is nothing wrong with the new ChargeUp, citing elaborate toxicity studies in animals and humans. Meanwhile, the heads of PR and legal want to stem any negative publicity by recalling the product and issuing a press release to that effect. The company decides to recall the supplement--but, two weeks later, the health department investigator calls back with good news: The people who had become ill, it turns out, had actually picked up a bug from their gym's smoothie bar. In other words, Fresher is clear. In the light of the above circumstances, what are the revisions required in decision making processes of Fresher and whats the right decision-making process for Fresher?

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