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  • Driving Forces of Global Fast Food Industry

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    The document discusses three main driving forces of the global fast food industry: 1) Changing societal concerns, attitudes, and lifestyles such as a focus on healthy food and high divorce rates leading to more single-person households; 2) Technological innovations that allow for new products, increased efficiency, lower costs and better profitability; and 3) Increasing globalization where fast food chains first expanded abroad in the 1960s and now there are at least 35 chains operating globally, though some initial cultural and communication issues have largely been addressed.

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    Driving Forces

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    The document discusses three main driving forces of the global fast food industry: 1) Changing societal concerns, attitudes, and lifestyles such as a focus on healthy food and high divorce rates leading to more single-person households; 2) Technological innovations that allow for new products, increased efficiency, lower costs and better profitability; and 3) Increasing globalization where fast food chains first expanded abroad in the 1960s and now there are at least 35 chains operating globally, though some initial cultural and communication issues have largely been addressed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    489 views3 pages

    Driving Forces of Global Fast Food Industry

    Uploaded by

    Oomar
    The document discusses three main driving forces of the global fast food industry: 1) Changing societal concerns, attitudes, and lifestyles such as a focus on healthy food and high divorce rates leading to more single-person households; 2) Technological innovations that allow for new products, increased efficiency, lower costs and better profitability; and 3) Increasing globalization where fast food chains first expanded abroad in the 1960s and now there are at least 35 chains operating globally, though some initial cultural and communication issues have largely been addressed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Driving Forces of Global Fast Food Industry

    Changing Societal Concerns, Attitudes, and Lifestyles

    Healthy Food o Taco Bell, Wendys, Subway o Followed by Burger King & McDonalds o Result : Slow Growth Rate, but high profitability
    High Divorced Rates o Single households increased

    Trend of Consumption

    Driving Forces of Global Fast Food Industry


    Technological Change and Manufacturing Process Innovation Create new and better product Better efficiency Reduce Cost of Production Have a better control over the company Better Profitability is being made through technology. (Carpenter . D ,4 August 2007)

    Driving Forces of Global Fast Food Industry


    Increasing Globalisation In 1960 were the first time when Fast-Food company were expanding abroad. Later in 2004 were at least 35 other chains has expanded abroad. At first, there were a cultural problem to certain countries. There were communication problem but was quickly solved by the internet. With increasing globalisation, the fast-food create a more reputable brand name. (Salisbury.P, 16 June 2011)

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