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Categorise Meaning According to the text, what makes a brand successful?

Classify the ideas below into three groups. Then discuss the answers with your partner. 1. Absolutely 2. At times 3) It is questionable

a) Massive expansion both within its home market and overseas b) Having big outlets both at home and overseas help to deliver the companys values of constant expansion c) Having a wide selection of products and services especially in the technology and telecoms sector. d) A Strong and sustainable growth for a very long period. e) A Well-established food and technology company is more successful than other brands because it is easily remember by consumers. f) A Strong brand reputation helps companies recover from adverse situations g) Innovating constantly is important to consolidate top positions in the market for leading brands. h) Emotive campaigns promote the good reputation of a brand especially if it is hit by safety and quality issues. i) The consolidated positioning of a brand drives profits and increases value irrespective of the quality of the product.

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