Scribd Logo
Upload

Welcome to Scribd!

  • Indian Media & Entertainment Industry: Brief Introduction

    Uploaded by

    Anindya Mitra
    14 views1 page
    The Indian media and entertainment industry grew 12.6% from 2011 to 2012, reaching $13.24 billion according to a FICCI-KPMG report. India's large population of over 1.2 billion provides tremendous growth opportunities for the media industry, which was once unable to reach such a vast audience but can now do so using digital technologies, mobile devices, broadband, digital cinema, and government support. Increased digitization and internet usage have fueled the industry's growth over the last decade, with the internet now being the top entertainment media for most people in India.

    Original Description:

    Original Title

    Indian Media

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Indian media and entertainment industry grew 12.6% from 2011 to 2012, reaching $13.24 billion according to a FICCI-KPMG report. India's large population of over 1.2 billion provides tremendous growth opportunities for the media industry, which was once unable to reach such a vast audience but can now do so using digital technologies, mobile devices, broadband, digital cinema, and government support. Increased digitization and internet usage have fueled the industry's growth over the last decade, with the internet now being the top entertainment media for most people in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Indian Media & Entertainment Industry: Brief Introduction

    Uploaded by

    Anindya Mitra
    The Indian media and entertainment industry grew 12.6% from 2011 to 2012, reaching $13.24 billion according to a FICCI-KPMG report. India's large population of over 1.2 billion provides tremendous growth opportunities for the media industry, which was once unable to reach such a vast audience but can now do so using digital technologies, mobile devices, broadband, digital cinema, and government support. Increased digitization and internet usage have fueled the industry's growth over the last decade, with the internet now being the top entertainment media for most people in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Indian Media & Entertainment Industry: Brief Introduction India's media and entertainment (M&E) industry registered an overall

    growth of 12.6 per cent, from Rs 728 billion (US$ 11.74 billion) in 2011 to Rs 821 billion (US$ 13.24 billion) in 2012, according to a joint report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG. India has a population of over 1.2 billion. The sheer numbers give the M&E industry in the country a tremendous opportunity for growth. Some time back, the thought of reaching and engaging with such a vast and diverse population seemed improbable. However, today, the industry is armed with digital technologies, state-of-the-art mobile devices, penetration of broadband and digital cinema, and a government that fully backs the sector. Increasing digitisation along with higher internet usage has galvanised the sector over the last decade. The Internet has almost become the top media for entertainment for most of the people.

    You might also like