Degree Project

EDWING MENDEZ

How could a cross-media campaign or system help cultural preservation in the local Kansas City Degree Project EDWING MENDEZ Latino community?

QUESTION

So why is cultural preservation important?

QUESTION RESEARCH

learned and shared values, beliefs, and behavior common to particular group of people; culture forges a groups identity and assists in its survival.

learned and shared values, beliefs, and behavior common to particular group of people; culture forges a groups identity and assists in its survival.

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Cultural bereavement Only 17 percent of third generation Latino immigrants still speak uent Spanish Preserving culture and language represents a valuable resource in a global economy.

QUESTION RESEARCH

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Better understanding of cultural identity in design. Use design to educate an audience about authentic culture in an engaging way. To inspire, not shame.

QUESTION RESEARCH GOALS

Culture & community

QUESTION RESEARCH GOALS CONTEXT

Food? Music? History? Discussion?

QUESTION RESEARCH GOALS CONTEXT CONTENT

The Latino community and other groups interested in learning about Latino culture.

QUESTION RESEARCH GOALS CONTEXT CONTENT AUDIENCE

The Sketches The collateral Show it o

The Community The Brand The Concept

QUESTION RESEARCH GOALS CONTEXT CONTENT AUDIENCE TIMELINE

Eat and Learn series

QUESTION RESEARCH GOALS CONTEXT CONTENT AUDIENCE TIMELINE SOLUTIONS

Blanco y Negro Gala revamp

QUESTION RESEARCH GOALS CONTEXT CONTENT AUDIENCE TIMELINE SOLUTIONS

Educational Farmers Market

QUESTION RESEARCH GOALS CONTEXT CONTENT AUDIENCE TIMELINE SOLUTIONS