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  • Plan de Marketing - FINAL

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    Willian Ferce
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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Plan de Marketing - FINAL

    Uploaded by

    Willian Ferce

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    NDICE

    1.

    RESUMEN EJECUTIVO ..............................................Error! Bookmark not defined.

    2.

    VARIABLE DE SEGMENTACIN ............................Error! Bookmark not defined.

    3.

    COMPORTAMIENTO DEL CONSUMIDOR .............Error! Bookmark not defined.

    4.

    INVESTIGACIN DE MERCADO .............................Error! Bookmark not defined.

    5.

    EL MIX DE MARKETING...........................................Error! Bookmark not defined.


    5.1.

    PRODUCTO ...........................................................Error! Bookmark not defined.

    a.

    DESCRIPCIN DEL PRODUCTO .......................Error! Bookmark not defined.

    b.

    BRANDING ...........................................................Error! Bookmark not defined.


    -

    NAMING ............................................................Error! Bookmark not defined.

    COLORES ..........................................................Error! Bookmark not defined.

    MARCA ..............................................................Error! Bookmark not defined.

    SIMBOLISMO ESPACIAL ...............................Error! Bookmark not defined.

    TIPOGRAFIA .....................................................Error! Bookmark not defined.

    PERSONALIDAD ..............................................Error! Bookmark not defined.

    c.

    ETIQUETA ............................................................Error! Bookmark not defined.

    d.

    ENVASE ................................................................Error! Bookmark not defined.

    5.2.

    PRECIO ..................................................................Error! Bookmark not defined.

    a.

    ESTABLECIMIENTO DE PRECIO......................Error! Bookmark not defined.

    b.

    PRECIOS DE LA COMPETENCIA ......................Error! Bookmark not defined.

    c.

    ESTRATEGIAS DE PRECIO ................................Error! Bookmark not defined.

    5.3.

    PROMOCIN ........................................................Error! Bookmark not defined.

    a.

    PROMOCIN DE VENTAS .................................Error! Bookmark not defined.

    b.

    PUBLICIDAD INTRODUCTORIA ......................Error! Bookmark not defined.

    c.

    TARJETAS PERSONALES ..................................Error! Bookmark not defined.

    d.

    REDES SOCIALES ...............................................Error! Bookmark not defined.

    5.4.

    PLAZA ...................................................................Error! Bookmark not defined.

    a.

    CANALES DE DISTRIBUCIN ..........................Error! Bookmark not defined.

    6.

    ESTRATEGIAS .............................................................Error! Bookmark not defined.

    7.

    PRESUPUESTO ............................................................Error! Bookmark not defined.

    ANEXO .................................................................................Error! Bookmark not defined.

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