INTRAPRENEURSHIP

Puspandam Katias

Outline

What intrapreneurship is? Why some corporation adopt it? Intrapreneurship vs. entrepreneurship The obstacle to intrapreneurship

Definition;

Entrepreneurship within an existing business. The development within a corporation of internal markets, Or autonomous or semi-autonomous business units, that produce products, services, or technologies in a unique way An opportunity for corporate managers to take initiative & try new ideas. An internal corporate venture (ICV)

Corporate Entrepreneurship
The process called corporate entrepreneurship or intrapreneuring, The process of extending the firms domain of competence And corresponding opportunity set through internally generated new resources combination.

(Robert A. Burgelman)

Reasons
Adapt quickly to changes in the macroenvironment Diversity from the core business Conduct market experiments Train new managers & leaders Establish new channels of distribution Invest & profit from new venture creation.

The barriers

Corporate bureaucracy Internal product competition Competing demands for resources Resistance to change Absence of internal venture capitalists for guidance employees lack of ownership reduces commitment Corporate environment not as free to creative people as entrepreneurial environment.

Freedom factors
The

right to appoint oneself as an intrapreneur. The right to stay with the venture The right to make decisions The right to appropriate corporate slack The right to start small

Freedom factors (contd.)

The

right to fail The right to take enough time to succeed The right to cross borders The right to recruit team members The right to choose