Writing Assignment 2: Comparison Paper (Due on October 10/11) (600-650 words) Using your recently acquired knowledge on authenticity

(Montgomery, 2001), cluster analysis (Foss, 2009) and gestures (Galati & Brennan, 2013), compare/contrast personae of a paired set of personalities: (a) Malcolm Gladwell and Walter Isaacson (b) the IIT student/graduate and Mark Zuckerberg (c) Michelle Yeoh in her interviews with Today and Channel News Asia You will discuss how specific information in or emerging from the video texts relates to each other, how this reinforce or call into question your idea of creating a public persona in a television interview, and how this information suggests new or other ways of viewing the design or construction of a public persona. Source Texts: a) IIT 60 minutes at http://www.youtube.com/watch?v=TBk4Z4q1fEg CBSNEWS.com (Producer), & Stahl, L. (Interviewer). (2003, March 2). 60 Minutes: Imported from India [Video]. USA: CBS Broadcasting. Retrieved from http://www.youtube.com/watch?v=TBk4Z4q1fEg and Mark Zuckerberg in 60 minutes http://www.youtube.com/watch?v=SzNDwtEZKYU b) Malcolm Gladwell on finding the story http://www.youtube.com/watch?v=GMACNQPrWDM and Walter Isaacson on Steve Jobss biography http://www.youtube.com/watch?v=X64BijQA7Sw c) Michelle Yeoh on the Today Show at http://www.youtube.com/watch?v=-Wi0Ykirluk&hl=en-GB&gl=SG and Michelle Yeohs on Channel News Asia (aspirations for 2013) at http://www.youtube.com/watch?v=jh57A5eVtLI Your conclusion may include talk elements relevant to authenticity or/and personality which are perceived to significantly or critically affect how an interviewees persona is shaped in these interviews.

Timeline September 19/20 Introduction to comparative paper Recess Prepare your essay outline. Your thesis September 30/October 1 Organization and development October 3/4 Drafting/ Integrating selected lens information into the text October 7/8 Connecting paragraphs October 10/11 Editing/Proofreading/Submission of Paper