Excerpts from the interview

Wrote a letter to shareholders(1997) Its all about long term

Stressed on goals to be communicated clearly right from the beginning

In the long term Customer and Shareholder interests are aligned Long term approach is essential for innovation
To accommodate for failures on the way

Need for simplifying solutions for customers even if it means

cannibalizing own products Maximise absolute dollar free cash flow per share (not profits) Willing to be misunderstood to help customers in the long run book reviews Institutionalizing ability for innovation by
Persistence , Patience , Long term thinking and customer focussed Select employee who invent on behalf of customers