TRIDENT BACK STORY

Target Group: Gum is something enjoyed by people of all ages and it makes very little difference which age group is involved the problem with the current brand packaging is one that reaches all. If I had to focus on a specific group of people I would probably focus on males simply because their bodies tend to produce more sweat than females which causes problems for gum in your pocket. Brief History: Trident Gum was invented as a way to chew gum and help people get rid of dental caries. They were the first sugar-free chewing gum in the united states. Big idea: One of the biggest problems I encounter with gum packages is sometimes the moisture of being in ones pocket mixed with the tight location it is which causes the gum to get smashed. I would like to choose an alternate packaging that doesnt have this problem. Im thinking some kind of plastic packaging that maintains its shape, but still easily fits into your pocket. Advertisment: My advertisement will focus on the ability for the new packaging to withstand weather and tight places. Showing the gum with water droplets but still remaining fresh will be main idea.

Title: FUTURA
Body: Rockwell The Title font should never be smaller than 15pt. The body font should never be larger than the title.

The Trident Logo should be spaced at least a delta away from all other content on all sides to preserve the brand mark.
Late Night Sky Pantone 296C RGB: 18, 34, 51 CMYK: 65, 33, 0, 8 Hex: 122233 Trident Blue Pantone 653C RGB: 32, 78, 127 CMYK: 75, 38, 0, 50 Hex: 204E74 Trident Light Blue Pantone 54005C RGB: 58, 92, 127 CMYK: 55, 28, 0, 50 Hex: 3A5C7F Warm Gray Pantone Warm Gray 9C RGB: 127, 121, 110 CMYK: 0, 5, 14, 50 Hex: 7F796E Brown Black Pantone Black 9C RGB: 51, 45, 35 CMYK: 0, 12, 21, 80 Hex: 332D23

o g o

St

yle

e d i u

One of the most important parts of the logo is the immediate recognition of our brand, in order to keep a consistent appearance on all mediums we require the use of the greyscale logo on anything that does not allow for a simple color graphic. For all other uses the logo using the red delta must be used. This is to best allow our brand to be recognized.