HINDUSTAN UNILEVER

LIMITED
INTRODUCTION
 Hindustan Unilever Limited also called Hindustan
Lever Limited (HLL) was established in 1933 as Lever
Brothers India Limited and came into being in 1956
as Hindustan Lever Limited through a merger of
Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and
United Traders Ltd. The company was renamed in late
June 2007 to “Hindustan Unilever Limited”
 Hindustan Lever Limited (HLL) is India's largest Fast
Moving Consumer Goods Company, with a customer
base of 2 out of every 3 Indian in the category of
Home & Personal Care Products and Foods &
Beverages.
 The company has combined volumes of about 4 million
tones and sales of Rs. 13,718 crores. HLL is also one of
the country's largest exporters.
 Head quartered in Mumbai, India has an employee
strength of over 15,000 employees and contributes for
indirect employment of over 52,000 people.
 The Anglo-Dutch company Unilever owns a majority
stake (52%) in Hindustan Unilever Limited. HUL was
one of the eight Indian companies to be featured on the
Forbes list of World’s Most Reputed companies in 2007.
 The Government of India has recognized HLL as a
Golden Super Star Trading House.
 It is a mission HUL shares with its parent company,
Unilever, which holds 52.10% of the equity. A Fortune 500
transnational, Unilever sells Foods and Home and
Personal Care brands in about 100 countries worldwide.
MISSION

Hindustan Unilever's mission is ‘to add Vitality

to Life’ . We meet everyday needs for nutrition,
hygiene, and personal care with brands that help
people feel good, look good and get more out of
life.
STANDARD OF
CONDUCT
We conduct our operations with
honesty, integrity and openness, and
with respect for the human rights and
interests of our employees.

We shall similarly respect the

legitimate interests of those with
whom we have relationships.
CULTURE & VALUES
Our deep roots in local cultures and markets
around the world give us our strong
relationship with consumers and are the
foundation for our future growth. We will
bring our wealth of knowledge and
international expertise to the service of local
consumers - a truly multi-local multinational.
Our long-term success requires a total
commitment to exceptional standards of
performance and productivity, to working
together effectively, and to a willingness to
embrace new ideas and learn continuously..
 To succeed it requires the highest standards of corporate
behaviour towards everyone we work with, the
communities we touch, and the environment on which we
have an impact. This is our road to sustainable, profitable
growth, creating long-term value for our shareholders, our
people, and our business partners.
The company recognises that its employees are the
primary source of success in its operations and is
committed to training and providing them the necessary
tools and techniques.
The company will maintain an open communication
channel with its consumers and customers and will
carefully monitor the feedback to continuously improve its
products and services and set quality standards to fulfill
them.
MANAGEMENT STRUCTURE
Hindustan Unilever Limited is India's largest Fast
Moving Consumer Goods (FMCG) company. HUL and
Group companies have about 15,000 employees,
including 1200 managers.

The fundamental principle determining the

organisation structure is to infuse speed and flexibility
in decision-making and implementation, with
empowered managers across the company’s
nationwide operations.
For this, HUL is organised into two self-sufficient
divisions - Home & Personal Care and Foods &
Beverages - supported by certain central functions
and resources to leverage economies of scale
wherever relevant.
 Board At the apex is the Board, headed by the Chairman,
and comprising 5 whole time Directors and 5 independent
non-executive Directors. The day to day operations are
supervised by the National Management comprising the
Vice Chairman, Managing Director (HPC), Managing
Director (Foods) and the Finance Director.
Divisions Each division is self-sufficient with dedicated
resources and assets in sales, marketing, commercial, and
manufacturing. The two divisions are further reorganised
into categories.
Typically, each category and each function - Sales,
Commercial, Manufacturing - is headed by a Vice President.
They with their respective Managing Director, comprise
that Division's Management Committee.
 For managing sales operations, HUL divides the country into
four regions, with regional branches in Delhi, Kolkata,
Chennai and Mumbai. Headed by a Regional Manager, they
comprise Regional Sales Managers and Area Sales Managers,
assisted by dedicated field forces, comprising Sales Officers
and Territory Sales Incharges.
In Marketing, each category has a Marketing Manager who
heads a team of Brand Managers dedicated to each or a
group of brands.
The commercial team of a Division is responsible for its
supply chain management. There are teams dedicated to
sourcing, planning and logistics.
Each Division has a nationwide manufacturing base, with
each factory peopled by teams of Production, Engineering,
Quality Assurance, Commercial and Personnel Managers.
BRANDS
The company has a distribution
channel of 6.3 million outlets and
owns 35 major Indian brands .
HOME & PERSONAL CARE
FOODS
HINDUSTAN UNILEVER NETWORK
EXPORT
WATER
HOME & PERSONAL CARE

  PERSONAL WASH LAUNDRY

 Lux  Surf Excel

 Rin
 Lifebuoy
 Wheel
 Liril
 Sunlight
 Hamam
 Breeze
 Dove
 Pears
 Rexona
HOME & PERSONAL CARE
SKIN CARE & HAIR CARE ORAL CARE &DEODRANTS

Fair & Lovely  Pepsodant

 Pond’s  Closeup
 Vaseline  Axe
 Aviance  Rexona
 Sunsilk Naturals

 Clinic
HOME & PERSONAL CARE
AYURVEDIC PERSONAL &
COLOUR COSMETICS HEALTH CARE

 Lakme  Ayush
FOODS
TEA & COFEE FOODS & ICE CREAM

 Brooke Bond  Kissan

 Lipton  Annapurna

 Brooke Bond Bru  Knorr

 Kwality Wall’s
 HINDUSTAN UNILEVER NETWORK
Started in 2003, Hindustan Unilever Network (HUN)
is HUL's Direct Selling arm. It is a multi-category
direct selling business offering a wide range of
high-quality, high-performance products for its
consumers and also exciting business and personal
development opportunities for its consultants. It
already has about 7 lakh consultants - all
independent entrepreneurs, trained and guided by
HUN's expert managers and trainers.
HUN has already spread to 1500 towns and cities,
backed by 28 offices and over 130 service centers'
across the country.
HUN’S RANGE OF STAR
PRODUCTS
 Lever Home – Detergents
 Lever Home - Home cleaning
 Aviance - Personal care & cosmetics for Men &
Women
 Ayush Spa range, Aviance and DYI - Soaps
 Mentadent - Oral Care
 Ayush Therapy - Health Care
 DIY - Male Grooming
 Ayush Poshak Rasayana - Children's Nutrition
 Ayush Rakshak Rasayana - Adult Nutrition
EXPORTS
HUL is also a global marketing arm for select
licensed Unilever brands and also works on building
categories with core country.
HUL Exports offers high level of service with
flexibility and responsiveness thorough out the
supply chain. It has a dedicated organization
structure to support this endeavor and this has
helped in growth of these businesses in particular.
 HUL’s key focus in the exports business is on two
broad categories. It is a sourcing base for Unilever
brands in Home & Personal Care (HPC) and Food and
Beverages (F&B) for supplies to other Unilever
companies.
HUL enjoys international recognition within Unilever
and outside for its quality, reliability and speed of
customer service.
WATER
Pureit, a breakthrough offering of Hindustan
Unilever (HUL), comes with many unique
benefits – complete protection from all
water-borne diseases, unmatched
convenience and affordability.
Pureit not only renders water micro-
biologically safe, but also makes the water
clear, odourless and good-tasting.
 FINACIAL DATA
  1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Sales 7120,0 8342,710215, 10917, 11392,1 11781,3 10951,6 11096, 10888,3 11975,
6 5 24 69 4 0 1 02 8 53

Profit 412,70 580,25580,25 1069,9 1310,09 1540,95 1731,32 1804,3 1199,28 1354,5
After 4 4 1
Taxati
on(cro
res)
BUSSINES ACHIVEMENT
 Successfully trimmed unsuccessful brands.
 Leading brands increased from 75% to 93%.

 12 brands with sales of 1 B+.

 Consistent growth in Home & Personal Care.

 Improved overall quality & growth profile of

Food portfolio.
 Global procurement programs have delivered

2.4B, excess of 1.6B target.

 Improved capital efficiency.

 Operating assets have improved by

9%,exceeding 6% target.