Purdue University Calumet Sports Application

Brian Colby

80 Respondents

40 Student Athletes

40 Non-Student Athletes

51%

80 Respondents

49%

Class Rank

Freshman

Sophomore

Junior

Senior

(19)
Frequency

(14)

(18)

(29)

Age
Mean = 23

18

27

45

To which extent will students perceive value in a PUC sports app?

A sports app would be more convenient for accessing information compared to PUCs sports webpage.

Overall Mean = 4.12 4.03

4.23

1 Strongly Disagree

3 Neutral

5 Strongly Agree

(3)
Frequency

(4)

(16)
Non-Athletes

(14)

(43)
Athletes

Which features would be most desirable in a PUC app?

Schedules Results News Live Scores Team Rosters / Bios Ticket Pricing

Please rate each of the following app features in terms of overall importance.
Schedules

Results

News

Live Scores

Team Rosters / Bios

Ticket Pricing 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Non-Athletes

Athletes

Differences between Student and Non-Student Athletes

Feature Athletes Non-Athletes Significance

Schedules
Results News Live Scores Team Rosters / Bios Ticket Pricing

4.43
4.38 4.03 4.2 4.03 3.63

4.28
4.08 3.83 3.75 3.38 3.8 .039 .001

To which extent are students willing to pay for this app?

To which extent would you be willing to pay for this app?

Overall Mean = 1.86

1.8

1.93

$0.00

$0.01-$0.99

$1.00-$1.99

$2.00-$2.99

$3.00 +

(34)
Frequency

(26)

(17)
Non-Athletes

(3)

(0)
Athletes

Overall App Price

$3.00 or Higher

$2.00 - $2.99

3%
21% 33% 43%
0 5 10 15 20 25 30 35 40 45 50

$1.00 - $1.99

$0.01 - $0.99

$0.00

Are willing to pay something for the app

57%

 Ability to improve enrollment and retention?

A PUC sports app would increase:

Enrollment

Retention

Your Interest in PUC sports

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5.0

Non-Athletes

Athletes

Differences between Student and Non-Student Athletes

Feature Enrollment Athletes 3.68 Non-Athletes 3.28 Significance

Retention
Your interest in PUC sports

3.7
4.2

3.03
3.1

.003
.000

Conclusions
Features App vs. Web Price Enrollment Retention Interest

Recommendations
Continue the Study

In-Depth Interviews Focus Groups Continued Surveying Larger Samples Other Populations