3 cch c nhn ha email Marketing

i khi chng ta c gng theo ui nhng quy tc cng nhc ca email marketing m qun rng chng ta ang giao thip vi nhng con ngi thc s.

Vi email, cng nh cc knh truyn thng th iu quan trng doanh nghip cn nh l c nhiu ngi thc s quan tm n thng ip ca bn. Khi chng ta bm nt gi th chng ta khng ch pht tn thng ip vo hp th ca h m chng ta cn ang giao tip vi chnh bn thn h. Mc d hu ht cc marketer email khng c nh "th bom" th cho khch hng nhng h vn s dng cch chuyn ti thng ip.

Mc tiu ca bt k n lc "tr li trc tip" nn l mt on hi thoi ch khng phi n gin l mt s phn pht. T th hai, "response" (tr li) khin chng ta mun nghe phn hi t thng ip. Trn ht, l cch phn bit direct marketing (tip th trc tip) v mass marketing (tip th theo s ng).

Di y l 3 mo gip bn c nhn ha v thng m khi s dng cc thng ip marketing k thut s:

Hy ni bng tnh cm ca con ngi ch khng phi bng ngn ng ca qung co Tt nhin, bn c th gn tnh c nhn v thng m trong thng ip email thng mi thay v qung co i chng. Ni bng i t bn v chng ti. Nhng bn gii thiu ca bn cn phi n gin nhng phi c nhn ha. Hy nhn ra phn khc khch hng duy nht v hnh vi trc y ca h. Ngi nhn s nh gia cao v vic bn ch v hiu h nh l nhng con ngi ang tn ti trn tri t ny ch khng phi l nhng ngi khng tn tui.

C nhn ha thng hiu Thng hiu hoc sn phm ca bn c ngi i din hoc im g c bit khng? N c bit n bi mt c tnh ring bit? Nu vy, chng l nhng kha cnh tng sc mnh cho email marketing ca bn. Hy ngh Geico lizard, William Shatner for Priceline, hay cc nhn vt hot hnh ca the M&M. Cn nhc c im ting ca Apple v cch cc qung co nht qun ca n

Thu ht phn hi ca ngi c (Solicit user-generated content (UGC) Bn c th khin khch hng chia s nhng kinh nghim ca h vi bn d nh th no? Bn c cung cp cho ngi c cc k thut c phn hi tch cc v tiu cc? Bn c khuyn khch khch hng phn hi tch cc nh mi h chia s cu chuyn, chng nhn, v video khng?

Bt c nhng bc n gin no gip khch hng c th phn hi kin ca mnh v ni dung ca marketing v qung co lun lun c cao v c gi

tr. Nh rng, mi ngi u thch c kin ca ngi khc trong cng mt thng ip.