By Group C8

Founder- Sanjeev Bikhchandani Revenue- Rs. 20 Crores (2003-04) Market Leader- Around 50% Market Share 280 Employees (170-Sales Force)

Job Seekers
5% of revenue Naukri.com 95% of revenue Companies & Placement Agencies

Job Seeker Services

1. Classified Listings & Hot Jobs 2. e-Apps services 3. RESDEX Service 4. Annual Subscriptions

Placement Agencies 10% of Client 30% of Revenue 60% of Job

Deal with the 2nd Newspaper Barter deals in HR Events Spent Rs. 2 Crores on TV Advertising (200304)

30 Second Commercial

 Market Leader Huge Database Huge Sales Force

High Cost of Sales Force Limited Resources

Strength

Weakness

Opportunity

Threat
Tough Competitors Threat of New Entrants

High Cost of other media Growing Internet Population

Online Marketing
Cheap Method Given the product/service is online, the conversion ratio will be high Idea: Focus on Google Ad Words

Continue with Barter Deals Increasing the number of Commercials and focusing on only youth centric events like Sports. Free CV making sessions offline in Colleges (Target- Non Premiere colleges)