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1. MICHAEL E. PORTER AND VICTOR E. MILLAR, HOW INFORMATION GIVES

YOU COMPETITIVE ADVANTAGE, HARVARD BUSINESS REVIEW, VOL.63 (JULYAUGUST 1985)
2. HARPER W. BOYD, JR., RALPH WESTFALL, AND STANLEY F. STASCH,
MARKETING RESEARCH: TEXT AND CASES, 1989
3. 3.DONALD S. TULL AND DEL F. HAWKINS, MARKETING RESEARCH:
MEASUREMENT AND METHOD, NEW YORK, MACMILLAN, 1987
4. ROBERT A. PETERSON, MARKETING RESEARCH, DALLAS, BUSINESS
PUB.ICATIONS, 1988
5. MARKETING INFORMATION SYSTEMS: HOT LINE TO THE CONSUMER,
MARKETING COMMUNICATIONS, MARCH 1987

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CONSUMER BEKAVIOR, THIRD EDITION (ENGLEWOOD CLIFFS, N.J.:PRENTICE-HALL,
1987
2. WILLIAM P. O'HARE, HOW TO EVALUATE POPULATION ESTIMATES,
AMERICAN DEMOGRAPHICS, JANUARY 1988
3. JAMES F. ENGEL, ROGER D. BLACKWELL, AND PAUL W. MINIARD,
CONSUMER BEHAVIOR, FIFTH EDITION(HINSDALE, ILL., DRYDEN PRESS, 1986
4. DEL I. HAWKINS, ROGER J. BEST, AND KENNETH A. CONEY, CONSUMER
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IMPLICATIONS

FOR

MARKETING

(HOMEWOOD,ILL.: RICHARD D. IRWIN, 1989

STRATEGY,

FOURTH

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1. JOEL R. EVANS AND KATHARYN V.MARINELLO, UNDERSTANDING THE

IMPACT OF OVERALL COMPANY MANAGEMENT STYLE ON NNEW PRODUCT
PLANNING, IN ROBERT F. LUSH ET AL.(EDITORS) , AMA EDUCATORS' PROCEEDINGS
(CHICAGO:AMERICN MARKETING ASSOCIATION, 1985
2. P.L. DAWES AND P.G.PATTERSON, THE PERFORMANCE OF INDUSTRIAL AND
CONSUMER PRODUCT MANAGERS, INDUSTRIAL MARKETING MANAGER, VOL 17, 1988
3. ERIK W. LAWSON AND DAVID GOBELI, ORGANISING FOR PRODUCT
DEVELOPMENT PROJECTS, JOURNAL OF PRODUCT INNOVATION MANAGEMENT,
VOL.5, 1988
4. TOMAS OSBORN, RE-ORGANISING THE BRAND MANAGEMENT STRUCTURE,
MARKETING COMMUNICATIONS, JUNE, 1987

5. THEODORE LEVITT, EXPLOIT THE PRODUCT LIFE CYCLE, HARVARD

BUSINESS REVIEW, VOL.43, 1965

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1. WROE ALDERSON, MARKETING BEHAVIOR AND EXECUTIVE ACTION
(HOMEWOOD, ILL.:RICHARD D. IRWIN, 1957)
2. JOHN A. QUELSH, WHY NOT EXPLOIT DUAL MARKETING, BUSINESS
HORIZONS, VOL.30,1987
3. DONALD J. BOWERSOX, DAVID J. CLOSS, AND OMAR K. HELFERICH,
LOGICAL MANAGEMENT, THIRD EDITION, N.Y., MACMILLAN,1986
4. LOUIS W. STERN AND ADEL I. EL ANSARY, MARKETING CHANNELS, THIRD
EDITION (ENGLEWOOD CLIFFS, N.Y., PRENTICE HALL, 1988
5. ANDREW KOSTECKA, FRANCHISING IN THE ECONOMY, US DEPARTMENT OF
COMMERCE, 1997

 8
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2. BOB

DONATH,

MARKETING, APR. 1988

HOW

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